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FREE WEBINAR TV & OTT TRENDS IN CEE 21/06/2018 Presenter Sa Eva Nébié Research Analyst Dataxis Language: English
Transcript of FREE WEBINAR - dataxis.com · 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1 2017 Q2 2017 Q3 2017 Q4 s...
FREE WEBINAR
TV & OTT TRENDS IN CEE
21/06/2018
PresenterSa Eva NébiéResearch AnalystDataxisLanguage: English
DATAXIS
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Research
Events
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2TV & OTT TRENDS IN CEE2018/06/21
DATAXIS RESEARCH
• Dataxis provides its clients with an online intelligence service
• Offices in Berlin, Buenos Aires & Mauritius
• Reliable, up-to-date and in depth key performance indicators, statistics and
forecasts
• Our service includes:• Databases on 4play market: TV, Broadband, Wireless & Telephony• Data by country and operator including mid and small size operators • Free and unlimited online inquiry service• Complete operator's profiles
3TV & OTT TRENDS IN CEE2018/06/21
COUNTRIES SPECIFICITIES
2018/06/214
CEE COUNTRIES
- 22 countrieso 14 new countrieso 8 Ex-USSR countrieso 7 ex-Yougoslavia countries
CENTRAL AND EASTERN EUROPE CHARACTERISTICS
TV & OTT TRENDS IN CEE
COUNTRIES SPECIFICITIES
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EU AND CEE
- EU: 56% population of CEE- Eurozone: 7% population of CEE
12 COUNTRIES IN THE EUROPEAN UNION
TV & OTT TRENDS IN CEE2018/06/21
COUNTRIES SPECIFICITIES
6
-1%
-1%
0%
1%
1%
2%
2%
3%
3%
4%
4%
5%
2012 2013 2014 2015 2016
GDP GROWTH RATE EUROPE%
Central Europe andthe Baltics
European Union
source: World Bank
Catch-up ongoing with other European countriesPersistent disparities within countries in the region
0 10 20 30 40
MoldovaUkraine
ArmeniaKosovo
GeorgiaAlbania
Bosnia and HerzegovinaBelarus
MacedoniaSerbia
MontenegroBulgaria
RomaniaCroatiaPoland
CEE & BalticsHungary
LatviaLithuaniaSlovakiaEstonia
Czech RepublicSlovenia
European Union
Thousands
GDP / CAPITA CEE 2016 - current USD
source: World Bank
ECONOMIC CHARACTERISTICS
TV & OTT TRENDS IN CEE2018/06/21
COUNTRIES SPECIFICITIES
7
0
100
200
300
400
500
600
700
2013 2014 2015 2016 2017 2018
Mill
ion
s
POPULATION EUROPEmillions
CEE countries Other European countries
source: dataxis
31% 30%
602 607
0
50
100
150
200
250
300
2013 2014 2015 2016 2017 2018
Mill
ion
s
HOUSEHOLDS EUROPEmillions
CEE countries Other European countries
source: dataxis
28% 27%
250257
Disposable income limited by slow economic developmentRestricted addressable markets in terms of size because of declining demographics
DEMOGRAPHIC DECLINE
TV & OTT TRENDS IN CEE2018/06/21
TELEVISION HOUSEHOLDS IN CEE
8
0
10
20
30
40
50
60
70
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Mill
ion
s
TV HOUSEHOLDS CEEMillions
Pay TV FTA TV No TV HH
source: dataxis
TV penetration reaching between 93% and 99% of the total number of householdsSlow disappearance of free-to-air options
STEADY GROWTH IN PAY TV HOUSEHOLDS
TV & OTT TRENDS IN CEE2018/06/21
PAY TV SUBSCRIBERS
9
0
5
10
15
20
25
30
35
40
45
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Mill
ion
s
PAY TV IN CEEmillion subscribers
DTH Cable IPTV OTT TV DTT MMDS
source: dataxis
35 million pay tv subscribers in 2018Significant growth driven by IPTV expected in the next years
MOSTLY CABLE, DTH AND IPTV
TV & OTT TRENDS IN CEE2018/06/21
PAY TV REVENUES
10
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2016 2017 2018 2019 2020 2021 2022
Mill
ion
s
PAY TV REVENUES BY ACCESS TECHNOLOGY CEEmillion euros
Cable TV Revenues IPTV Revenues DTH revenues DTT revenues
source: dataxis
20%
80%
PAY TV REVENUES EUROPE Q1 2018% revenues in euros
CEE Other European countries
source: dataxis
Pay TV revenues amounting to 3,8 billion euros in 2017Most part of the market captured by DTH operators
LOW INCOME COMPENSATED BY A SIGNIFICANT MARKET SIZE
TV & OTT TRENDS IN CEE2018/06/21
LOW ARPU
TV & OTT TRENDS IN CEE11
ARPU going from 1-2€ to 20€Higher DTH ARPU underlying the dominance in revenues
0,0
2,0
4,0
6,0
8,0
10,0
12,0
2016 2017 2018 2019 2020 2021 2022
ARPU BY ACCESS TECHNOLOGY CEEeuros
DTT ARPU IPTV ARPU Cable ARPU DTH ARPU
source: dataxis
0
5000
10000
15000
20000
25000
0 5 10 15 20 25
ARPU - GDP / CAPeuros
GDP / hab Linear (GDP / hab)
source: dataxis
WIDE DIFFERENCES BETWEEN COUNTRIES
2018/06/21
LOW ARPU
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3 CAUSES
- Economy- Piracy- Pay-TV definition
REASONS EXPLAINING THE ARPU’S LOW LEVEL
TV & OTT TRENDS IN CEE2018/06/21
MARKET STRUCTURE
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TV OPERATORS IN CEEnumber of operators
<20K subscribers >20K subscriberssource: dataxis
TV OPERATORS MARKET SHARE IN CEE% subscribers
<20K subscribers >20K subscriberssource: dataxis
Many small cable and FTTB/H operatorsMarket consolidation possible
FRAGMENTED MARKET
TV & OTT TRENDS IN CEE2018/06/21
MARKET STRUCTURE
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OPERATORS CHARACTERISTICS
- 250+ companies
- 78% originated from CEE
- Representing 62% of subscribers
MARKET SHARE BY TYPE OFCOMPANY
% subscribers
0% 20% 40% 60% 80% 100%
Paneuropean group Investment fund National company Government owned Publicly listed
source: dataxis
0% 20% 40% 60% 80% 100%
MARKET SHARE BY GROUP HQ% subscribers
CEE Other European countries ROWsource: dataxis
MARKET DOMINATED BY PANEUROPEAN GROUPS
TV & OTT TRENDS IN CEE
Numerous CEE companies holding a significant market share in terms of subscribersPaneuropean companies’ subscribers accounting for half of the market
2018/06/21
62%
51%
TELECOM OPERATORS
15
Deutsche Telekom
Orange Group
Veon Group
MTS Group
Vodafone Group
PPF
Play Poland
Telekom Austria Group
Turkcell Holdings Group
Tele2 Group
Others
MOBILE MARKET SHARE CEE% subscribers
source: dataxis
Top 10 operators accounting for 78% of the total subscribers in the regionMarket led by Deutsche Telekom, Orange and Veon
MOBILE MARKET HIGHLY CONCENTRATED
TV & OTT TRENDS IN CEE2018/06/21
TELECOM OPERATORS
16
High level of broadband penetrationNumerous operators serving customers accross CEE
0% 5% 10% 15% 20% 25% 30% 35% 40%
Albania
Armenia
Bosnia
Georgia
Ukraine
Poland
Czech Republic
Moldova
Macedonia
Montenegro
Serbia
Romania
Slovakia
Croatia
Latvia
Lithuania
Bulgaria
Slovenia
Europe
Belarus
Hungary
Estonia
FIXED BROADBAND PENETRATION CEE% population
NGA NON NGAsource: dataxis
Deutsche Telekom
Liberty Global
Digi Communications
Orange
Veon
Telia
Telekom Austria
United
Telekom Slovenije
Calik Holding
Others
BROADBAND MARKET SHARE CEE% subscribers
source: dataxis
ADVANCED BROADBAND DEPLOYMENTS
TV & OTT TRENDS IN CEE2018/06/21
MARKET STRUCTURE
17
0
50
100
150
200
250
300
2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1 2017 Q2 2017 Q3 2017 Q4 2018 Q1
1P/2P/3P/4P operatorsamong operators with 20K+ subscribers
1 2 3 4
source: dataxis
0
20
40
60
80
100
120
140
Number of 1P operators
1P operators in CEEamong operators with 20K+ subscribers
Internet Service Pay TV serviceMobile Service Telephony service
source: dataxis
Sales and acquisitions accelerating among telecoms and media operatorsMultiple play becoming crucial to attract and retain customers
CONVERGENCE MEDIA - TELECOMS
TV & OTT TRENDS IN CEE2018/06/21
OTT MARKET
18
0
0,5
1
1,5
2
2,5
3
2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1 2017 Q2 2017 Q3 2017 Q4
Mill
ion
s
SVOD MARKET CEEsubscribers
Netflix Naspers Amazon Megogo Other actors
source: dataxis
VIDEO MARKET REVENUES CEE 2017% revenues in euros
Digital video rental Download to own SVOD market
source: dataxis
Steady growth observed in SVOD marketOverall limited OTT market in pay and free segments
TV & OTT TRENDS IN CEE
SNAPCHOT Q4 2017
2018/06/21
19
Q&A
TV & OTT TRENDS IN CEE2018/06/21
Dataxis events
Africa - Mauritius - May 2nd , 3rd & 4th 2018Latin America – Miami – November 1st & 2nd
Argentina – Buenos Aires – May 16th & 17th
Colombia & Andean – Bogota – June 7th
Mexico – Mexico City – September 26th & 27th
Brazil – Sao Paulo – November 29th
CEE & DACH – Berlin – November 29th & 30th
Mexico – Mexico City – September 25th
Brazil – Sao Paulo – November 28th
Africa – Johannesburg – 2nd Edition - 2019
20TV & OTT TRENDS IN CEE2018/06/21
For more information, visit our websitewww.dataxis.com/webinars/
Sa Eva Nébié, [email protected]
Thank you for your participation
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