Free Transparency Self Assessment Tool --Example
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We provide customers with learning opportunities about the things they want to learn about. 5 We enable our customers to know what the company is doing behind the scenes. 5 We want our customers to understand what the company is doing. 4 We are open with our customers. 4 Transparency Score 4.5 Free Transparency Assessment Tool Copyright (c) 2012 Jennifer Dapko, Ph.D. This free Transparency Assessment tool consists of four questions that help quantify your company's level of transparency with its customers. This free assessment is a part of a more comprehensive transparency measurement guide available to you. This tool is unable to be uploaded to SlideShare due to the file type. Please download the interactive Excel (2010) Transparency Assessment Tool at www.dapko.com. At the end of this assessment you will receive a free analysis which illustrates the predicted levels of skepticism, trust, favorable attitudes, and purchase intention of your customers based on your unique transparency score. Self-Asssessment Questions Please rate your level of agreement with the below statements from 1 - 7 where 1 = strongly disagree and 7 = strongly agree. Copyright (c) 2012, Jennifer Dapko, Ph.D.
description
This Transparency Assessment Tool consists of four questions that help quantify your company's level of transparency with its customers. Excel formats are unsupported on Slideshare so this is just an example. The interactive Excel tool is available on www.dapko.com.
Transcript of Free Transparency Self Assessment Tool --Example
We provide customers with learning opportunities about the
things they want to learn about.5
We enable our customers to know what the company is doing
behind the scenes.5
We want our customers to understand what the company is
doing.4
We are open with our customers. 4
Transparency Score 4.5
Free Transparency Assessment ToolCopyright (c) 2012 Jennifer Dapko, Ph.D.
This free Transparency Assessment tool consists of four questions that help quantify
your company's level of transparency with its customers. This free assessment is a
part of a more comprehensive transparency measurement guide available to you.
This tool is unable to be uploaded to SlideShare due to the file type. Please
download the interactive Excel (2010) Transparency Assessment Tool at
www.dapko.com.
At the end of this assessment you will receive a free analysis which illustrates the
predicted levels of skepticism, trust, favorable attitudes, and purchase intention of
your customers based on your unique transparency score.
Self-Asssessment QuestionsPlease rate your level of agreement with the below statements
from 1 - 7 where 1 = strongly disagree and 7 = strongly agree.
Copyright (c) 2012, Jennifer Dapko, Ph.D.
Customer Skepticism
Customer Trust…Your company is perceived as truthful and can be trusted.
Customer Generalized Attitudes…Your company is perceived as good/favorable.
Customer Purchase Intention…Customers are more willing to buy from your company.
Green - You're level of Transparency may not be negatively impacting the
impressions that your customers have about you. Can you take Transparency to the
next level?
Legend
Customer Attitudinal Profile Analysis
4.5
4.5
4.5
Red - Consider immediately improving your transparency as it is negatively impacting
your bottom line.
Yellow - Your customers may have not yet formed these particular impressions,
attitudes, and/or intentions toward your company. Consider increasing your
transparency efforts to sway them toward favorable outcomes.
Below is your free customized Customer Attitudinal Profile Analysis based on your
self-reported transparency score.
…Your company is perceived as caring more about doing what's best for customers
than it does about selling something; your intentions are perceived as favorable.
4.5
Copyright (c) 2012, Jennifer Dapko, Ph.D.
The data behind this assessment tool is based on primary research that spans across
several studies utilizing experimental research methods. This is a generalized tool
that should be used only as starting point for understanding the impact of varied
levels of perceived firm transparency by your customers. Results may vary by
industry and by customer type. This tool is in Beta production. Please feel free to
send feedback for improvements (www.dapko.com)
Important Notes and Caveats
Copyright (c) 2012, Jennifer Dapko, Ph.D.
