Free State Tourism Proposal compiled by Vernon Steyn

Promoting the Free State tourism brand and objectives to the masses nationally and driving meaningful development programmes through Motorsport!

Centre yourself in the Heart of South Africa

“No one can go back and start a new beginning, but anyone can start today and make a new ending” - unknown


The day-to-day functions of this collaboration are the things that we must do in order to accomplish this purpose. No single function is more or less important, and each must be done with excellence. By being truly committed, the collaboration will be blessed.

We believe that by strategically partnering with the Pro Tour, Free State Tourism will achieve great success and reap the benefi ts of

• The promotion of tourism within the Free State Province.

• The development and management of sustainable tourism within the Province.

• Promoting participation of Small to Medium Size Enterprises (SMME’s) in the tourism industry in the Free State Province.

• The Free State being recognised as a preferred inland tourism destination and an essential part of many foreign tourist itineraries whilst visiting South Africa.

• Representing all key stakeholders and customers within the tourism sector, and ensuring that they achieve their objectives of sustainable prosperity for the overall benefi t of the Free State economy and population.

Our Mission Statement for this proposed collaboration between Free State Tourism and the Pro Tour is “To promote the Free State tourism brand and objectives to the masses nationally and drive meaningful

development programmes through Motorsport.”


Our Facts Are Not FictionThe Pro Tour National Motor Racing Road Show - Now successfully in its sixth year of racing, and about to achieve the milestone of staging 50 events, is the largest and most professionally run Motor Racing Road Show in Africa which receives the most favourable media attention and support in the country and sub continent by far.

With a host of cameras and media representatives positioned around the circuits of South Africa, all the action is captured, then screened on established TV broadcasts, and reported on in the print media under the expert eye of the contracted SAGMJ accredited media personnel from Comet Communications, thus providing Free State Tourism with an extended timeline to showcase all its wares.

Pro Tour CEO Lindsay Steyn – veteran SA Motorsport pundit with 22 years experience as a competitor, team manager, technical consultant, category chairman, and most recently promoter and organiser of 50 unique events, is also a fully qualifi ed and licenced A Grade Clerk of the Course, as well as a Board Member at MSA who ultimately makes sure that the job gets done.

Assisting him is an experienced admin team as well as contracted MSA accredited offi cials and photographers.

The general management structure also enables each participating category to be meaningfully represented by their chairperson.

Each of the racing categories will have their own television programme lasting 26 minutes, screened on Ignition TV, which is not only broadcast throughout South Africa, but also into parts of the African Continent including - Namibia, Botswana,Zimbabwe, Zambia, Malawi, Mozambique, Uganda, Tanzania, Kenya, Ethiopia, DRC, Cameroon, Nigeria, Ghana, Swaziland and Lesotho.

*These programmes are premiered and then repeated four times each month during diff erent time slots.


HOW WE LINE UP ON TRACK

We have a core in excess of 130 competitors of both genders and all races who regularly compete in the categories below, as well as a “fl oating slot” which we usually fi ll with a selected high profi le invitational category at each event staged nationally in a 9 round championship calendar sanctioned and approved by MSA.

GT Challenge Originating from the Porsche Unlimited Series, the GT Challenge category brings together some of the fi nest and quickest exotic racing cars seen in South Africa and is open to all sports cars manufactured locally and overseas to GT specifi cations, and features 3 separate classes. GTC1 is for the most powerful and fastest cars – typically turbo powered, GTC2 where the Ferrari F430 and Porsche 997 Cup cars rule at the moment and GTC3 for the less powerful GT cars like the Ferrari F360, 996 Porsche Cup racers and the BMW M3. Other past and present participants are the very quick Nissan GT-R, a brutal looking Dodge Viper, Lotus Elise and Exige, Ford Noble as well as the unique KTM X-Bow.

Kawasaki ZX10 Masters Cup, the largest motorcycle category in South Africa with no less than 25 riders regularly lining up on the starting grid on their 1000cc Super Bikes,

Goldwagen Challenge, a thrilling hot hatch category where over 40 competitors insist on swopping mirrors and door handles around South Africa’s circuits lap after lap. This category also boasts with the most lady racing drivers in any long circuit racing discipline in South Africa

Formula Vee, a National Championship category featuring open wheeled, single seater racing cars powered by VW engines which provides extremely competitive racing for competitors of all ages. It is a category that provides a path for emerging development drivers (some of whom are being funded via a Department of Sport grant) as well as aspiring young karters wishing to progress

GT Classic, which is tailored to the needs of drivers of GT Classic sports cars, including RS and RSR Porsches, Ferrari, Lamborghini, Maserati, Corvette, Aston Martin, TVR, De Tomaso Pantera, Lotus (closed roof ) and some other classic marques as well.

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BRINGING YOU UP TO SPEED – some of the opportunities...

Where is the gap in the market?

All our events attract extensive interest from a wide range of society including supporters, readers and viewers from all around the country and parts of Africa, (all being potential visitors and investors). A large percentage of these people also own businesses, or control and infl uence corporate spending.

It is essential that Free State Tourism markets its off erings to these people, and by strategically partnering with the Pro Tour, this can be done very cost eff ectively.

How will the gap be fi lled?

1. Broad-based Mass Media exposure and inspired leveraging - It really makes a lot of sense....

An excellent, eff ective value for money opportunity is available for Free State Tourism to strategically partner with the Pro Tour in order to market and promote its attractions, objectives and investment opportunities to a broad segment of the South African public and parts of the African Continent too.

Below are some of the mass marketing channels available to Free State Tourism to use by strategically partnering with the Pro Tour.

a) TV coverage is scheduled over two successive weekends on IGNITION TV (on DSTV) in episodes of 52 minutes (2 x 26 min) PREMIER (fi rst) broadcasts, and 4 repeats on the 2 successive weekends, delivering a stunning total of R12 117 600-00 worth of TV EXPOSURE per year as follows:

Six category premier episodes lasting 26 minutes each are broadcast after each Pro Tour event. Total 156 minutes per event with a value R 624 000.00 per event.

Each programme is repeated four times.Total 416 minutes per event with an additional value of R 648 960.00 per event

Add in dedicated Free State Tourism Billboards and Commercials Value R 73 440.00

TV value PER EVENT is R 1 346 400-00 and in excess of R 12,1 MILLION PER YEAR


b) Advertising of EACH of the nine events staged per year, to be run from 2013 onwards using a mix of printed and electronic media consisting of Press, A1 size Street Pole poster campaigns and Radio, as well as publicity generated by Comet Communications.

Annual value received by Free State Tourism is R 2 461 668.00

c) Race Programme/Magazine – we print and distribute a high quality A5 size, limited edition glossy souvenir programme consisting of 24 pages or more. Free State Tourism branding on the front cover as well as a Double Page Spread in the main body of the publication will be used to advertise, market and promote Free State Tourism's attractions, objectives and investment opportunities to affl uent and infl uential competitors as well as visitors to the circuits.

Annual value received by Free State Tourism is R 198 000.00

d) Web based publicity - Links to and from the Pro Tour website to drive traffi c to Free State businesses and organisations. The Free State Tourism brand/logo/slogan will be included into all mailings to our competitors, as well as any Facebook / Twitter campaigns that we generate for the various events. We will include a link to the Free State Tourism website from the Pro Tour website which receives in excess of 1 200 000 hits and more than 21 000 unique visitors per year.

Annual value received by Free State Tourism is R 96 000.00

e) Event day promotions – Free State Tourism will have a branded, manned gazebo which will be used to distribute promotional material of your choice. This gazebo must be manned on the Friday and Saturday of each event. Teardrops and other promotional material of choice can also be placed strategically, as well as distribution of any giveaways provided by Free State based companies or institutions to the public attending each event. We will also make 100 free entry tickets available to Free State Tourism per event to giveaway as they see fi t.

Annual value received by Free State Tourism is R 171 000-00

TOTAL VALUE OF PUBLICITY PACKAGE RECEIVED BY FREE STATE TOURISM IS R 15 044 268.00


2. More MEGA EVENTS to be staged at Phakisa....

Casting your mind back specifi cally to August last year, you will recall that the Pro Tour had an extremely successful event overall, including some major “plusses” for Free State Tourism, local businesses and residents.

By relocating our event from Kyalami to Phakisa, a signifi cant amount of additional revenue and exposure of Welkom / Phakisa, was generated both before and after the event. The greater Welkom district benefi ted signifi cantly, not only from the positive publicity received, but also economically, as more than 600 bonus visitors in the form of competitors, pit crew, offi cials etc, spent between 2 and 3 nights in the area, injecting much needed revenue into the local economy.

The Pro Tour can realistically visit Phakisa up to 3 times per year, which IMMEDIATELY injects in excess of

R 6 MILLION into the local economy.

Conservative calculations based on the number of competitors and crew members who are involved in our event indicate an immediate, direct capital injection into the local economy which exceeds R 2 Million over the days spanning the event.

This does not take into account any supporters, fans or enthusiasts who arrived on the day from outlying areas as this is not reliably measurable without spending “market research” funds.

Obviously this is a massive potential area to expand and maximise on....

It is essential to involve the local community, encouraging them to participate commercially at MEGA EVENTS held at Phakisa. This can be done by combining and staging other events as a side show, which are of interest to a broader cross section of the population whilst the motor racing is taking place.

Options to include when staging MEGA EVENTS at Phakisa could be - Red Bull Extreme Zone, Drifting, Celebrities in exotic supercars doing hot laps on the oval at Phakisa, Braai/Picnic Days/Weber cooking demos, Skydiving, Bands performing, Table soccer tournaments, a Graffi ti wall, a Reptile park, a Climbing wall, a KidZone, games and rides, Nintendo gaming area, Bodybuilding displays, game farming/hunting displays, Mega 4x4 obstacle course, Boeresports, tractors/farming inplements on display, Mining mini expo – suppliers as well as career opportunities, Agriculture – suppliers – including a crop spraying aerial display, Military displays featuring equipment as well as career opportunities, SAP display - equipment/helicopters as well as career opportunities.


3. Specifi cally targeting potential visitors and investors from outlying areas...

The relocated Pro Tour event specifi cally targeted potential visitors from outlying areas - which is Free State Tourism's target market - who could reasonably be expected to make a day trip to Phakisa and received very strong media support from areas like Gauteng and Mpumalanga. This programme must be expanded by exposing the Free State's attractions and investment opportunites at ALL 9 of our events staged NATIONALLY by having a professionally manned, branded “mobile tourism offi ce” where information and marketing literature can be distributed to interested parties.

This will expose some of the local attractions, for example the Willem Pretorius Game Reserve which is situated 77 km away, the Allemanskraal Dam forming the central part.

Also the Vredefort Dome, the Golden Gate Highlands National Park, the Xhariep Dam, your Bloemfontein Botanical Gardens, the Basotho Cultural Village, the Free State Goldfi elds (Mine tours – get schools to visit), the Sterkfontein Dam, the Sentinel Rock as well as many of the attractions on off er around the Vaal Dam and River.

Promote “breakfast runs” in conjunction with some of the roughly 650 registered biking and car clubs,to the benefi t of local hospitality establishments and businesses.


4. Developing the road AHEAD and providing for FUTURE GENERATIONS

What is plain to see, is that the Pro Tour Motor Racing Road Show is not only a very eff ective platform to use in order to promote tourism and stimulate commercial activity in the Free State, but also perfectly placed to implement and drive meaningful and eff ective development programmes moving forward.

Out of a pool of roughly 130 active Pro Tour competitors, nearly a quarter of them (23% or 30 competitors) are of colour, or female in gender. This is remarkable considering the high (fi nancial and technical) entry levels required to participate in this high profi le and extremely aspirational and technically orientated sport which has historically been considered the domain of the alpha male.

Progress in development has not been limited to competitors on track only, the Pro Tour has pioneered the way forward on the technical side of the sport as well. However there is much more that needs to be done in order for this to eff ectively embrace ALL aspects of motorsport and take care of the future. Our development vision is to expand by establishing, running and managing, a properly structured, dedicated, Motorsport Training Academy that covers ALL the disciplines required to stage events held at Phakisa (and around the country and into Africa as well).

This programme must be aimed at the 15 - 30 age group, with the goal being to involve younger people in the sport in order to safeguard its future, and assist young people to make decisions about their careers, education and life choices.

Establish Phakisa based development programmes - It is essential that the following areas be properly developed without delay.

*Scrutineer Academy - Pro Tour’s chief scrutineer is the only Formula 1 accredited scrutineer in South Africa and is the chairman of the South African Scrutineer Association (SASA). He has written a training manual embracing the MSA UK standards, which holds the Gold Standard set by the FIA for this type of training, and which will undoubtedly raise the standards of Safety Scrutineering in South Africa.

He is currently implementing the programme internally, and recently recruited two youngsters Thami Malekane and Langa Charles Mali from Orange Farm, who join a growing list of Black, Coloured and Indian scrutineers.

The next step in rolling out this initiative is to take this training to the Free State, while the Border scrutineer association has also expressed interest.

Individuals interested in becoming volunteer scrutineers – which is an excellent way of getting involved in motorsport without having to pay for a race car – will undergo training and write an exam, and be closely observed by duly accredited offi cials as they gain experience.


*Marshalling Academy - This is another development area where the Pro Tour is already very well equipped to take initiative to the next level. We have written all the training manuals required, and have the most qualifi ed personnel on hand to implement this programme immediately.

*Train and develop race offi cials – Pro Tour’s existing team of offi cials are the most experienced and qualifi ed in the country with more than 50 year’s worth of collective top level international and national championship experience.

*Train and develop timekeepers – The Pro Tour’s strategic alliance with Pro Timing – Pro Timing are the sole authorised representatives on the African Continent for Tag Heuer Timing, the offi cial F1 timing service providers. Our timekeepers work to the same stringent International standards, using state of the art equipment, and are equipped to train up-and-coming candidates who manifest the potential to perform this vital function.

*Establish an Advanced Driver Training Academy at Phakisa. The taxi and emergency services have been identifi ed as key areas that require immediate training.

*Race School / Development Drivers academy – Pro Tour CEO, Lindsay Steyn, together with other members of the Pro Tour team have extensive on and off circuit Motor Racing experience, covering ALL aspects of the sport. Team management, race car preparation, logistics, and very importantly media and PR liaison are just some of the skills that will be passed on to cadets.


Focus of the strategic partnership.

As South Africa’s largest and most professionally run National Motor Racing Road Show, we are well positioned to partner with a high profi le brand like Free State Tourism. We will focus on providing Free State Tourism with an excellent broad-based mass marketing platform to promote tourism within the Free State Province.

How will we create a unique and valuable position, involving a diff erent set of activities?The Pro Tour already has a large National (and International) media footprint which is driven by its day to day activities attracting much interest in the public domain. By attaching the Free State Tourism brand to our activities, and leveraging off the events that we stage, Free State Tourism will reach a very broad base of potential visitors and investors cost eff ectively.

What is unique about the strategic partnership and how is our off ering diff erent?Our off ering will build loyalty, create trust, develop relationships, build passion and create other positive emotions.

This strategic partnership provides opportunities for embedded advertising, a failsafe delivery system where messages are incorporated right into the action.

Events become known by Free State Tourism’s name and become part of the fabric of the sporting program.

A strategic partnership appears more authentic and honest than paid media.

The cost eff ectiveness of our strategic partnership, compared to traditional media advertising allows Free State Tourism to showcase their brand cost eff ectively.

A strategic partnership creates opportunities for prolonged viral marketing campaigns.


Being accountable.

Perhaps nothing in our society is more needed for those in positions of authority (and trust) than accountability. Too often those with authority are able and willing to surround themselves with people who support their decisions without question. We are ethically committed to openness.

Provide a quality service at a fair price.

Value can be defi ned as the eff ective return on a purchase. Low initial cost does not necessarily represent value. However, our off ering also off ers exceptional value.

Treat people fairly, especially employees and customers.

Fairness is both a responsibility and an opportunity. Employers who practice fairness are able to share their moral values with all because they “practice what they preach.” The fi rst step in establishing the principle of fairness is to recognize that all people are important, regardless of their vocational position.


*Some of our OWN Marketing Objectives. To include Brand Awareness, Advertising, Personalities, Promotion of the event, Publicity / PR, Broad-based Exposure, Leverage Opportunities, Targeted Media Exposure, Special Events and VIP Hospitality Suites into our campaigns.

*Strategically partnering with us is valuable.

Our events attract great interest from a wide demographic range of people including supporters, readers and viewers from all around the country and parts of Africa (all being potential visitors and investors), a large percentage of whom also own businesses, or control and infl uence corporate spending. It is essential that Free State Tourism markets its off erings to these people and by strategically partnering with the Pro Tour, this can be done very cost eff ectively.

*Target Market.

We have identifi ed Free State Tourism’s target market to be very similar to that of our own. Typically these people are upwards of 25 years of age, located all around the country and into parts of Africa (being potential visitors and investors), a large percentage of who also own businesses, or control and infl uence corporate spending.

RACE GENDER LSMBlack 43.00% Male 50.00% 6 2.00%

Coloured 11.00% Female 50.00% 7 to 8 28.00%Indian 8.00% 9 to 10 70.00%White 38.00%


a) TV coverage – is scheduled over two successive weekends on IGNITION TV (on DSTV) in episodes of 52 minutes (2 x 26 min) PREMIER (fi rst) broadcasts, and 4 repeats on the 2 successive weekends.

b) Advertising and PR of EACH of the nine events per year to be run from 2013 onwards using a mix of printed and electronic media consisting of Press, A1 size Street Pole poster campaigns and Radio as well as publicity generated by Comet Communications.

c) Race Programme/Magazine – high quality A5 size, limited edition glossy souvenir programme consisting of 24 pages or more. Free State Tourism branding on the front cover as well as a Double Page Spread in the main body of the publication will be used to advertise, market and promote Free State Tourism’s attractions, objectives and investment opportunities to affl uent and infl uential competitors as well as visitors to the circuits.

d) Web based publicity - Links to and from the Pro Tour website to drive traffi c to local businesses and organisations. Free State Tourism brand/logo/slogan will be included into all mailings to our competitors, as well as any Facebook / Twitter campaigns that we generate for the various events. We will include a link to the Free State Tourism website from the Pro Tour website which receives in excess of 1 200 000 hits and more than 21 0000 unique visits per year.

e) Event day promotions – Free State Tourism will have a branded, manned gazebo which will be used to distribute promotional material of your choice. This gazebo will be manned on the Friday and Saturday of each event. Teardrops and other promotional material of choice can also be placed strategically as well as distribution of any giveaways provided by Free State based companies or institutions to the public attending each event. We will also make 100 free entry tickets available per event.

*The positioning of your brand – how will it be perceived by potential visitors?

By strategically partnering alongside our own established high profi le, successful and aspirational brand, a subliminal association is made which positively positions Free State Tourism’s attractions in the same category.


*Promotion strategy.

1. More MEGA EVENTS to be staged at Phakisa....

The Pro Tour can potentially visit Phakisa up to 3 times per year. Conservative calculations based on the number of competitors and crew members who are involved in our event indicate an immediate, direct capital injection into the local economy which exceeds R 2 Million over the days spanning the event.

It is essential to involve the local community and encourage them to participate commercially at MEGA EVENTS held at Phakisa. This can be done by combining and staging other events as a side show which are of interest to a broader cross section of the population whilst the motor racing is taking place.

Options to include when staging MEGA EVENTS at Phakisa could be - Red Bull Extreme Zone, Drifting, Celebrities in exotic supercars doing hot laps on the oval at Phakisa, Braai/Picnic Days/Weber cooking demos, Skydiving, Bands performing, Table soccer tournaments, a Graffi ti wall, a Reptile park, a Climbing wall, a KidZone, games and rides, Nintendo gaming area, bodybuilding displays, game farming/hunting displays, Mega 4x4 obstacle course, Boeresports, tractors/farming inplements on display, Mining mini expo – suppliers as well as career opportunities, Agriculture – suppliers – including crop spraying aerial display, Military displays – equipment as well as career opportunities, SAP display - equipment/helicopters as well as career opportunities.

2. Specifi cally targeting potential visitors and investors from outlying areas...

The Free State’s attractions and investment opportunities must be exposed using all channels available, including at ALL 9 of our events staged NATIONALLY by having a professionally manned, branded “mobile tourism offi ce” where information and marketing literature can be distributed to interested parties.

This will expose some of the local attractions for example the Willem Pretorius Game Reserve which is situated 77 km away, the Allemanskraal Dam forming the central part.

Also the Vredefort Dome, the Golden Gate Highlands National Park, the Xhariep Dam, your Bloemfontein Botanical Gardens, the Basotho Cultural Village, the Free State Goldfi elds (Mine tours – get schools to visit), the Sterkfontein Dam, the Sentinel Rock as well as many of the attractions on off er around the Vaal Dam.

Promote “breakfast runs” in conjunction with some of the roughly 650 registered biking and car clubs to the benefi t of local hospitality establishments and businesses.


3. Establishing Phakisa based development programmes is essential.

*Scrutineer Academy - Andrew Eva, Pro Tour’s chief scrutineer, and a member of the South African Scrutineer Association (SASA), has written a training manual based on MSA UK standards which holds the Gold Standard set by the FIA for this type of training, and will undoubtedly raise the standards of Safety Scrutineering in South Africa.

He is currently implementing the programme internally, and recently recruited two youngsters Thami Malekane and Langa Charles Mali from Orange Farm, who join a growing list of Black, Coloured and Indian scrutineers.

The next step in rolling out this initiative is to take this training to the Free State, while the Border scrutineer association has also expressed interest.

*Marshalling Academy - This is another development area where the Pro Tour is already very well equiped to take to the next level. We have written all the training manuals required, and have the most qualifi ed personel on hand to implement this programme immediately.

*Train and develop race offi cials – Pro Tour’s existing team of offi cials are the most experienced and qualifi ed in the country with more than a 100 year’s worth of collective experience.

*Train and develop timekeepers – The Pro Tour’s race timing division – Pro Timing – are the sole representatives on the African Continent for Tag Heuer, who are the offi cial F1 timing service providers. Our timekeepers work to the same International standards, using state of the art equipment, and are certainly equipped to train up and coming candidates.

*Establish an Advanced Driver Training Academy at Phakisa. The taxi and emergency services have been identifi ed as key areas that require immediate training.

*Race School/Development Drivers academy – Pro Tour CEO, Lindsay Steyn, together with other members of the Pro Tour team have extensive on and off circuit Motor Racing experience, covering ALL aspects of the sport. Team management, race car preparation, logistics, and very importantly media and PR are just some of the skills that will be passed on to cadets.


Business ConceptAn invaluable component of our off ering is the extensive National and International TV exposure (more than 85 hours per year) that we off er Free State Tourism. This will signifi cantly assist Free State Tourism in achieving many of their objectives related to

• The promotion of tourism within the Free State Province. • The development and management of sustainable tourism within the Province. • The Free State becoming recognised as a preferred inland tourism destination and an

essential part of many foreign tourist itineraries whilst visiting South Africa.

Both our viewer and competitor demographic profi les meet the marketing criteria perfectly. Free State Tourism can now cost eff ectively reach a broad base of viewers, potential visitors and investors alike whilst building the Free State Tourism brand throughout South Africa, and into parts of the African Continent which will yield returns on an ongoing basis.

Financial FeaturesUsing senior level strategic planning and strong relationships with media, governing bodies, personalities and suppliers we can provide you with targeted, considered, practical solutions which focus on ROI.

The total commercial media value of this blockbuster package is in excess of R15 million per year, and then there are all the other invaluable leveraging opportunities that come with the package.

What must also be taken into account is that in addition to the media value of the package, there is also a direct capital injection (cash) into the local economy of R6 Million plus, as a result of the infl ux of people involved with the event, which when added to the media value brings at least R21 Million

worth of fi nancial benefi t to the greater Free State community.


Financial RequirementsAs can be seen, there are many valuable features and benefi ts which make this off ering so attractive and essential for inclusion into Free State Tourism’s strategic marketing plan for 2013 and beyond.

This can be achieved by means of a moderate fi nancial investment by Free State Tourism as a strategic partner of the Pro Tour, on behalf of the greater Free State community which will yield signifi cant economic benefi ts to this community.

Opportunities on off er....Overall Naming Rights to the Pro Tour Motor Racing Road Show Series for the 2013 Season –

R 3 million plus Vat per year *

Phakisa based development programmes per year*

• Marshalling Academy for the 2013 Season – R 1 200 000-00 plus Vat • Scrutineer Academy for the 2013 Season – R 600 000-00 plus Vat• Train and develop race offi cials for the 2013 Season – R 900 000-00 plus Vat• Train and develop timekeepers for the 2013 Season – R 600 000-00 plus Vat• Establish an Advanced Driver Training Academy at Phakisa – To be discussed• Race School/Development Drivers academy – To be discussed

*Minimum term 3 years


OVERALL NAMING RIGHTS PACKAGE INCLUDES THE FOLLOWING MARKET VALUE

The name of the Road show will change to “the Free State Tourism Pro Tour Motor Racing Road Show”

Free State Tourism Pro Tour will be featured very prominently throughout the 85 hours worth of TV Coverage per annum (Value in excess of R 11.4 million)

R 11 456 640-00

Free State Tourism Pro Tour appears on all TV broadcasts across all 6 categories in the series

Included

Free State Tourism Pro Tour displayed on all Competitors Race vehicles (approximately 130 vehicles per event)

Included

Free State Tourism Pro Tour displayed on all Competitors Race Overalls/leathers (approximately 130 per event)

Included

In addition to the above - Free State Tourism Pro Tour will also appear in TV promos, stings, squeeze backs, opening and closing billboards and on screen logos during the broadcasts.

R660 960-00

Free State Tourism Pro Tour included in all Pro Tour Advertising placed in the Press, Radio, A1 Poster campaigns, Race Programmes and PR stories.

R2 659 668-00

Free State Tourism Pro Tour included in every Media Release or PR document we generate

Included

Free State Tourism Pro Tour on the front cover of the printed Race Programme for each race

Included

Free print ads (x 9 min) featuring Free State Tourism Pro Tour in the Race Programme for each event

Included

Free State Tourism Pro Tour featured on the Pro Tour WebsiteR96 000-00

Free State Tourism Pro Tour featured on Web based campaigns on Facebook, Twitter etc

Included

Free State Tourism Pro Tour included in all our mailings to Riders/Drivers on our database

Included

Free State Tourism Pro Tour included in SMS campaignsIncluded

Free Displays and Promos at all events featuring Free State Tourism Pro Tour on removable banners.

R171 000-00

Free VIP car rides on Race DayIncluded

Free tickets, and discounted hospitality areas Included

Free State Tourism Pro Tour featured on a dedicated and branded Pro Tour Saloon Car for display at promotional opportunities like golf days, shopping centre & motor shows, in store promotions, competitions etc

Included

3 SEPERATE VISITS PER YEAR TO PHAKISA FREEWAY by the Pro TourR 6 000 000-00

TOTAL VALUE OF PACKAGER21 044 268-00


We look forward to discussing the details of our proposed

Free State Tourism Pro Tour partnership with you at your earliest convenience

Free State Tourism Proposal compiled by Vernon Steyn

Government & Nonprofit

Transcript of Free State Tourism Proposal compiled by Vernon Steyn