Free Publicity Through Media Coverage For Growing Businesses
Transcript of Free Publicity Through Media Coverage For Growing Businesses
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FREE Publicity!Media Attention For Your Business
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Current Marketing Options
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Benefits of Free Publicity
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SEVEN THINGS TO REMEMBER
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Have a plan
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Follow Your CustomersWhat media are they reading, watching, listening to?
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Know the Media (Print, Online, TV, etc)Deadlines, editors, stories they like, special sections, etc
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Know the editorEditor’s assign stories to staff journalists and to free lancers
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Know the journalistJournalists write the stories and are looking for sources, quotes, insight, etc
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THEY HAVE FEELINGS
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Develop a Relationship….Occasional email, occasional phone call, short lunch
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Timing… Your priority is not their priority; respect deadlines
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THE NEWS EQUATION
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YOUR OPP!
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REMEMBER – IT’S ALL ABOUT NEWS AND STORIES
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News = Food for Journalists
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News?
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But Wait
There’s More…
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Your Customers
Variety of scenarios. Greatstories. News Gold Mine!
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Being Attractive To Journalists
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How…?
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The Interview
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QUICK TIP
Can you clearly explain what you do? Elevator pitch
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QUICK TIP
Often times journalists come to associations and chambers for leads in who to speak to.
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Follow up
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HIRING PUBLIC RELATIONS
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Outsourcing PR
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Guaranteed Media Placement
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Press Releases
Shift Communications “Social Media Release” (Google it to download it)
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Thank you!
Ramon RayEditor, Technology Evangelist &
FOESmallbiztechnology.com