easyFairs® REWARDS EARLY BOOKERSBook your stand early to benefit from significant cost savings AND inclusion in the pre-show visitor marketing campaign.

www.BusinessNorthWest.co.ukwww.BusinessNorthWest.co.uk

MAXIMUM EXPOSURESponsorship provides a great means of broadening your competitive edge by giving you real market visibility and delivering a more substantial ROI against traditional means of advertising. We can tailor sponsorship packages to best suit your needs to deliver the exposure you need to truly stand out!

Booster Packs deliver exhibitors a tenfold increase in page views and a threefold increase in click-throughs to your website - giving you optimum visibillty and sales leads!

Call +44 (0)20 8843 8822or emailFotoulla.Michael@easyFairs.comto find out more!

For more information or to book a stand, please contact:

Fotoulla Michael - Sales ManagerT: +44 (0)20 8843 8822E: Fotoulla.Michael@easyFairs.com

easyFairs® UK & Ireland Ltd

8 Oak Lane, Twickenham, TW1 3PA

Tel : +44 (0)20 8843 8800

Fax : +44 (0)20 8892 1929

www.easyFairs.com

ORgAnISER

It’s time & cost-effective

4 You just turn up and do business!

4 Only one night away

4 A level playing field

The package includes:

4 Stand build (12m2), name board, carpet, two spotlights and one twin power point

4 One table and two chairs4 One literature rack4 Entry in show catalogue4 Unlimited admission tickets4 Inclusion in visitor promotional

activity

ALL-In PACKAgE

All information correct at time of press

“The booking process was so simple and every one of the easyFairs team has gone the extra mile to make everything run as smoothly as possible. Even with seven people on the stand, we struggled to cope with demand and have already got a lot of business out of it. We will definitely be returning next year and are looking forward to building a relationship with easyFairs over the coming years.”

Matthew Platt, Director, SEOnext - exhibitor at BUSINESS NORTH WEST 2011

VISITOR PROFILE*

• Business owners• CEOs• Managing directors• Consultants• Entrepeneurs

• Business investors• Local authorities• Solicitors• Banks

Who visits?

Banking/financeBuilding and constructionBusiness consultancyBusiness servicesCar sales/leasingDesign/graphicsE-commerceEducation/trainingEnergy/utilitiesEngineeringEvents/exhibitionsFacilitiesFilm studios and production servicesGovernment/local authoritiesHealth sectorsHR consultingInsurance/pensionsIT services/computingJournalismLegal services

Leisure/hospitality/hotelsManufacturingMarketing/advertising/PRMediaOffice servicesPrinting/publishingProject managementPropertyPublic servicesRadio and television stationsRecruitmentRetailSecurity servicesSoftware/technologySolicitorsTelecommunications consultingTraining/coachingTransportation/storageTravel/accommodationWholesale and distribution

PROFESSIOnALS FROM ThE FOLLOWIng SECTORS VISIT ThE ShOW

PUT IT In YOUR DIARY

Wednesday

18April 2012

09:00 – 16:00

Tuesday

17April 2012

09:00 – 19:00

Reach the heart of the North Westbusiness community

www.BusinessnorthWest.co.uk

National media partner:

Regional media partner:

Event supporters:

BUSINESS NORTH WEST attracts thousands of regional SME business owners, directors and entrepreneurs. An abundance of business deals are done during the event and continue for many months after.

FREE promotion to our visitors easyFairs® gives all exhibitors access to a complete programme of highly targeted and complimentary tools and activities to promote your attendance at the event. Your package includes:

FREE microsite – our unique My easyFairs® system enables you to create a microsite within the show’s main website, including the ability to upload your logo, product information and press releases

FREE PR exposure – our PR agency works closely with exhibitors to promote their presence at the show across the show media campaign

FREE secure mailing – easyFairs® will send personalised invitations on your behalf, to your database, free of charge**

FREE customised email design – we will send you a content-rich html email to enable you to personalise the content before sending it to prospective and current clients

FREE telemarketing – we will call up to 500 of your contacts and invite them to the show on your behalf **

FREE ticket invites – we give you unlimited visitor invitations to send to your customers to invite the event

FREE buttons, banners & logos –a great way to promote your involvement in BUSINESS NORTH WEST

PLUS... Our team is always on hand to provide advice and guidance to help you with all aspects of exhibiting at BUSINESS NORTH WEST!

VITAL STATS***

•90%of our audience are either CEOs, owners, partners or managers

•70%of visitors are final or joint final decision-makers

•29%of all visitors represent companies with an annual spend of between £1m and £10m

•80%of 2011 visitors said they will return in 2012 and that it was a successful and productive day out of the office

•89% of all 2011 exhibitors rated their experience of the show as very worthwhile or worthwhile

STAnD PRICES9m2 £3,28512m2 £4,380

*All visitors come from a wide range of industries including marketing, finance, IT, HR, recruitment, wholesale, public services and more (more details available on request).

*** Taken from 2011 visitor attendance

“We have thoroughly enjoyed our two days at BUSINESS NORTH WEST. The quality and quantity of the leads generated have been excellent. We will definitely exhibit again and we would recommend other businesses to exhibit at this show.”Sarah Hart, Marketing Manager, busibuild promotions

**Subject to limitationsForward Ladiesinspiring women in professional life

angels

In 2011, our essential free-to-attend learnShops™ programme was divided into two informative streams.

BUSInESS FUnDIng CLInICSVisitors are given the opportunity to pitch for funding and gain access to a wealth of advice and feedback on how to attract investment for their business.

PR WORKShOPSMC2 will be running four interactive workshops to help improve visitors’ PR campaigns and activities, focusing on key areas such as protecting and promoting your brand and producing rich content.

The leading North West event for business owners

How we attract business decision-makers

BUSINESS NORTH WEST is the premier event in the North West for SME business owners, entrepreneurs, CEOs and decision-makers with real purchasing power. This two-day event brings together regional businesses to network and do business in an interactive and live environment. Our visitors attend to source new products, services and solutions, to network and meet like-minded professionals, and to fine-tune their skills through a fantastic array of free seminars and content-driven features. This makes the event the ideal place for you to introduce your products and services to our information-hungry audience.

BUSINESS NORTH WEST is the perfect platform for you to find the business leads that will propel your business through 2012 and beyond.

www.BusinessNorthWest.co.ukBook your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822 Book your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822

NATIONAL & REGIONAL PRESSThe Times (national edition)Manchester Evening NewsSale & Altrincham ObserverBolton NewsBury TimesWarrington GuardianLancashire TelegraphChester ChronicleJewish Chronicle

TRADE PRESSMEN BusinessEN MagazineInsiderDirectorCommerce GM53 Degrees (GMCC)New BusinessBusiness XLReal BusinessThe MarketerDaltons WeeklyYQ MagazineSkelmersdale ChampionDowntown Lancashire

ONLINE MEDIAwww.businessnorthwest.co.ukwww.cim.co.ukwww.iod.comwww.managers.org.ukwww.bbaa.org.ukwww.gmchamber.co.ukwww.sthelenschamber.comwww.lancschamber.co.ukwww.west-cheshire-chamber.co.ukwww.liverpoolchamber.org.ukwww.southcheshirechamber.org.ukwww.manchesterprofessionals.co.ukwww.menmedia.co.ukwww.thebusinessdesk.comwww.enforbusiness.comwww.insidermedia.comwww.growingbusiness.co.ukwww.smallbusiness.co.ukwww.growthbusiness.co.ukwww.newbusiness.co.ukwww.businessxl.co.ukwww.business-scene.comwww.startups.co.ukwww.manchestercentral.comwww.manchesteronline.co.ukwww.stockport.gov.ukwww.themarketingblog.comwww.daltons.comwww.forwardladies.com

EMAILSInternal database of over 70,000 contactsBusiness Link Institute of DirectorsCIMManchester Evening NewsEN MagazineInsiderGreater Manchester Chamber of Commerce

St Helens Chamber of CommerceManchester City CouncilEast Lancashire Chamber of CommerceNorth & Western Chamber of CommerceLiverpool Chamber of CommerceCumbria Chamber of CommerceWest Cheshire Chamber of CommerceStockport CouncilManchester ProfessionalsAngels’ DenForward Ladies

SOCIAL MEDIATwitter – twitter.com/Business_NWLinkedIn – easyFairs Business EventsExtensive coverage across partners’ LinkedIn groups and Twitter

EXTEnSIVE PR & MARKETIng CAMPAIgnWe invest in a comprehensive PR and marketing campaign in the run up to BUSINESS NORTH WEST to reach a broad range of senior business buyers, from national, regional and trade press to online and social media and emails. Here is a selection of planned coverage:

nORTh WEST BUSInESSES ARE ThRIVIng!With over 260,000 SMEs employing over 1.4 million people in the North West, this is your opportunity to tap into this thriving and ever growing sector.

With nearly 3,000 people visiting in 2011, this event is the perfect platform for your business to stand out, get in front of business owners and meet thousands of leads face to face over a two day period.

• A focused two-day event, with the emphasis on doing business

• High quality visitors with real purchasing power!

• Transparent low prices – means value for money and clear ROI

• Sales event – the focus is on doing business

• No wasted time as your stand is ready for you to do business

• Organisation is taken care of by easyFairs® – you can concentrate on sales!

IF YOUR 2012 SALES PLAn InCLUDES...• Getting face to face with key active

buyers• Demonstrating your products• Launching new product ranges• Generating sales and making new

contacts• Leveraging PR opportunities and

gaining media exposure

...then you can achieve this at minimal cost, with as little as twodaysoutoftheoffice!

With easyFairs®, exhibiting at BUSInESS nORTh WEST has never been easier.

A complete day out with key learning benefitsOur events are content-driven to ensure we bring you the visitors you want to see. A visit to BUSINESS NORTH WEST provides business owners with access to a wide range of free expert advice, inspiration and networking opportunities. Here is just a taster of what our visitors can expect to see:

Why visitors attend

This highly valuable feature of the show allows visitors to meet with 60 potential new suppliers and peers for 60 seconds each in an extremely time-efficient way. Exhibitors are welcome to take part; session times will be published nearer to the show.

LIONS’ LAIREnjoy the drama of the highly popular Dragons’ Den by showcasing your best new innovations to a panel of business experts. If you are interested in taking part, please contact the team.Call: +44 (0)20 8843 8822 oremail Fotoulla.Michael@easyfairs.com

Follow us!twitter.com/Business_nW

Join our LinkedIn business group easyFairs Business Events

MARKETIng CLInICSThe CIM will be running one-to-one clinics for visitors, where local chartered marketers will be offering free advice and support.

MEnTORIng nETWORKIngThe CIM will also be running an interactive lunchtime session where business owners can meet potential mentors to help them take their business to the next level.

WhY EXhIBIT?

North West

OUR PARTnERS AnD SUPPORTERSBUSINESS NORTH WEST is delighted and proud to be supported by the following organisations, associations and media for 2012. We work closely with our partners to ensure the event gains maximum exposure and drives the whole of the North West’s business community to understand the benefits of attending and exhibiting. We continually strive to find new organisations and partners to work with and aim to consistently improve and innovate the regional industry.

FREE PRESEnTATIOnS & SEMInARSBUSINESS NORTH WEST features a variety of invaluable free seminars from inspirational keynotes, business experts and a range of case studies from those who have been there and done that. Seminar tracks include:

This tactical stream of learnShops™ focuses on providing visitors with vital tips and tricks on a wide range of business disciplines, including social media, online marketing, financial advice, HR, winning sales strategy and much more!

This progressive series of learnShops™ is the place for visitors to learn how to harness the latest technologies, covering future digital trends, innovations in business and the vitals on digital marketing.

PREVIOUS SPEAKERS AT THE EVENT HAVE INCLUDED:

Guy Levine (Return on Digital)

Elisabeth Goodman (LinkedIn LIVE)

Mark Williams (LinkedIn LIVE)

David Wood (Cisco)

Jim Symcox (Twitter)

Hosted by

Hosted by

Hosted by

THINK DIGITAL

INNOVATION LOUNGE

HOW TO

SPEED NETWORKING

WhO ShOULD EXhIBIT? BUSINESS NORTH WEST is the vital showcase for providers of all products and services to developing businesses. However, our research and experience has identified four core focus areas in which visitors are looking for advice and services:

If you have a product or service that can contribute to the growth of businesses in the North West, you should be exhibiting at BUSINESS NORTH WEST 2012!

• Marketing• Finance

• IT • HR

easyFairs® trade shows are time & cost-effective. You get everything you need from a single supplier and at a fixed price. When you arrive, your stand is ready and waiting for you to do business.

easyFairs® trade shows are sales events. They enable you to develop business contacts and make sales at a fraction of the cost of a normal trade show.

easyFairs® shows are attractive to the key buyers and decision makers you would like to meet because they are focused and compact, minimising demands on visitors’ time.

Plus, easyFairs® is the green alternative: trade shows with minimum carbon footprint.

To find out more about our all-inclusive stand packages, how you can exhibit and why this show could change your business for the better, please contact Fotoulla Michael, Sales Manager:

+44 (0)20 8843 8822Fotoulla.Michael@easyFairs.com

TIME & COST-EFFECTIVEnever exhibited at an easyFairs® show before?

Trade shows for people who simply want to do business

Hosted by

“The quality of the visitor at BUSINESS NORTH WEST this year is some of

the highest I’ve seen. The vast majority of people that I have spoken to are

owners and decision-makers, which makes all the difference. In the first day

at the exhibition we have got more leads than at any other event so far, which

speaks for itself.”

Paul Turner, Managing Director, Love Displays - exhibitor at BUSINESS NORTH WEST 2011

Forward Ladiesinspiring women in professional life

angels

This unique area features motivating keynote addresses delivered by some of the most influential, experienced and inspirational business people in the UK today, covering how they succeeded and the mistakes they made.

PREVIOUS SPEAKERS AT THE EVENT HAVE INCLUDED:

Max Clifford (PR guru)

Phil Jones (Brother UK)

Kevin Feddy (MEN Editor)

Scott Hadden (CIM)

Nick Goode (Sage)

Richard Farleigh (Dragons’ Den)

easyFairs® REWARDS EARLY BOOKERSBook your stand early to benefit from significant cost savings AND inclusion in the pre-show visitor marketing campaign.

www.BusinessNorthWest.co.ukwww.BusinessNorthWest.co.uk

MAXIMUM EXPOSURESponsorship provides a great means of broadening your competitive edge by giving you real market visibility and delivering a more substantial ROI against traditional means of advertising. We can tailor sponsorship packages to best suit your needs to deliver the exposure you need to truly stand out!

Booster Packs deliver exhibitors a tenfold increase in page views and a threefold increase in click-throughs to your website - giving you optimum visibillty and sales leads!

Call +44 (0)20 8843 8822or emailFotoulla.Michael@easyFairs.comto find out more!

For more information or to book a stand, please contact:

Fotoulla Michael - Sales ManagerT: +44 (0)20 8843 8822E: Fotoulla.Michael@easyFairs.com

easyFairs® UK & Ireland Ltd

8 Oak Lane, Twickenham, TW1 3PA

Tel : +44 (0)20 8843 8800

Fax : +44 (0)20 8892 1929

www.easyFairs.com

ORgAnISER

It’s time & cost-effective

4 You just turn up and do business!

4 Only one night away

4 A level playing field

The package includes:

4 Stand build (12m2), name board, carpet, two spotlights and one twin power point

4 One table and two chairs4 One literature rack4 Entry in show catalogue4 Unlimited admission tickets4 Inclusion in visitor promotional

activity

ALL-In PACKAgE

All information correct at time of press

“The booking process was so simple and every one of the easyFairs team has gone the extra mile to make everything run as smoothly as possible. Even with seven people on the stand, we struggled to cope with demand and have already got a lot of business out of it. We will definitely be returning next year and are looking forward to building a relationship with easyFairs over the coming years.”

Matthew Platt, Director, SEOnext - exhibitor at BUSINESS NORTH WEST 2011

VISITOR PROFILE*

• Business owners• CEOs• Managing directors• Consultants• Entrepeneurs

• Business investors• Local authorities• Solicitors• Banks

Who visits?

Banking/financeBuilding and constructionBusiness consultancyBusiness servicesCar sales/leasingDesign/graphicsE-commerceEducation/trainingEnergy/utilitiesEngineeringEvents/exhibitionsFacilitiesFilm studios and production servicesGovernment/local authoritiesHealth sectorsHR consultingInsurance/pensionsIT services/computingJournalismLegal services

Leisure/hospitality/hotelsManufacturingMarketing/advertising/PRMediaOffice servicesPrinting/publishingProject managementPropertyPublic servicesRadio and television stationsRecruitmentRetailSecurity servicesSoftware/technologySolicitorsTelecommunications consultingTraining/coachingTransportation/storageTravel/accommodationWholesale and distribution

PROFESSIOnALS FROM ThE FOLLOWIng SECTORS VISIT ThE ShOW

PUT IT In YOUR DIARY

Wednesday

18April 2012

09:00 – 16:00

Tuesday

17April 2012

09:00 – 19:00

Reach the heart of the North Westbusiness community

www.BusinessnorthWest.co.uk

National media partner:

Regional media partner:

Event supporters:

BUSINESS NORTH WEST attracts thousands of regional SME business owners, directors and entrepreneurs. An abundance of business deals are done during the event and continue for many months after.

FREE promotion to our visitors easyFairs® gives all exhibitors access to a complete programme of highly targeted and complimentary tools and activities to promote your attendance at the event. Your package includes:

FREE microsite – our unique My easyFairs® system enables you to create a microsite within the show’s main website, including the ability to upload your logo, product information and press releases

FREE PR exposure – our PR agency works closely with exhibitors to promote their presence at the show across the show media campaign

FREE secure mailing – easyFairs® will send personalised invitations on your behalf, to your database, free of charge**

FREE customised email design – we will send you a content-rich html email to enable you to personalise the content before sending it to prospective and current clients

FREE telemarketing – we will call up to 500 of your contacts and invite them to the show on your behalf **

FREE ticket invites – we give you unlimited visitor invitations to send to your customers to invite the event

FREE buttons, banners & logos –a great way to promote your involvement in BUSINESS NORTH WEST

PLUS... Our team is always on hand to provide advice and guidance to help you with all aspects of exhibiting at BUSINESS NORTH WEST!

VITAL STATS***

•90%of our audience are either CEOs, owners, partners or managers

•70%of visitors are final or joint final decision-makers

•29%of all visitors represent companies with an annual spend of between £1m and £10m

•80%of 2011 visitors said they will return in 2012 and that it was a successful and productive day out of the office

•89% of all 2011 exhibitors rated their experience of the show as very worthwhile or worthwhile

STAnD PRICES9m2 £3,28512m2 £4,380

*All visitors come from a wide range of industries including marketing, finance, IT, HR, recruitment, wholesale, public services and more (more details available on request).

*** Taken from 2011 visitor attendance

“We have thoroughly enjoyed our two days at BUSINESS NORTH WEST. The quality and quantity of the leads generated have been excellent. We will definitely exhibit again and we would recommend other businesses to exhibit at this show.”Sarah Hart, Marketing Manager, busibuild promotions

**Subject to limitationsForward Ladiesinspiring women in professional life

angels

In 2011, our essential free-to-attend learnShops™ programme was divided into two informative streams.

BUSInESS FUnDIng CLInICSVisitors are given the opportunity to pitch for funding and gain access to a wealth of advice and feedback on how to attract investment for their business.

PR WORKShOPSMC2 will be running four interactive workshops to help improve visitors’ PR campaigns and activities, focusing on key areas such as protecting and promoting your brand and producing rich content.

The leading North West event for business owners

How we attract business decision-makers

BUSINESS NORTH WEST is the premier event in the North West for SME business owners, entrepreneurs, CEOs and decision-makers with real purchasing power. This two-day event brings together regional businesses to network and do business in an interactive and live environment. Our visitors attend to source new products, services and solutions, to network and meet like-minded professionals, and to fine-tune their skills through a fantastic array of free seminars and content-driven features. This makes the event the ideal place for you to introduce your products and services to our information-hungry audience.

BUSINESS NORTH WEST is the perfect platform for you to find the business leads that will propel your business through 2012 and beyond.

www.BusinessNorthWest.co.ukBook your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822 Book your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822

NATIONAL & REGIONAL PRESSThe Times (national edition)Manchester Evening NewsSale & Altrincham ObserverBolton NewsBury TimesWarrington GuardianLancashire TelegraphChester ChronicleJewish Chronicle

TRADE PRESSMEN BusinessEN MagazineInsiderDirectorCommerce GM53 Degrees (GMCC)New BusinessBusiness XLReal BusinessThe MarketerDaltons WeeklyYQ MagazineSkelmersdale ChampionDowntown Lancashire

ONLINE MEDIAwww.businessnorthwest.co.ukwww.cim.co.ukwww.iod.comwww.managers.org.ukwww.bbaa.org.ukwww.gmchamber.co.ukwww.sthelenschamber.comwww.lancschamber.co.ukwww.west-cheshire-chamber.co.ukwww.liverpoolchamber.org.ukwww.southcheshirechamber.org.ukwww.manchesterprofessionals.co.ukwww.menmedia.co.ukwww.thebusinessdesk.comwww.enforbusiness.comwww.insidermedia.comwww.growingbusiness.co.ukwww.smallbusiness.co.ukwww.growthbusiness.co.ukwww.newbusiness.co.ukwww.businessxl.co.ukwww.business-scene.comwww.startups.co.ukwww.manchestercentral.comwww.manchesteronline.co.ukwww.stockport.gov.ukwww.themarketingblog.comwww.daltons.comwww.forwardladies.com

EMAILSInternal database of over 70,000 contactsBusiness Link Institute of DirectorsCIMManchester Evening NewsEN MagazineInsiderGreater Manchester Chamber of Commerce

St Helens Chamber of CommerceManchester City CouncilEast Lancashire Chamber of CommerceNorth & Western Chamber of CommerceLiverpool Chamber of CommerceCumbria Chamber of CommerceWest Cheshire Chamber of CommerceStockport CouncilManchester ProfessionalsAngels’ DenForward Ladies

SOCIAL MEDIATwitter – twitter.com/Business_NWLinkedIn – easyFairs Business EventsExtensive coverage across partners’ LinkedIn groups and Twitter

EXTEnSIVE PR & MARKETIng CAMPAIgnWe invest in a comprehensive PR and marketing campaign in the run up to BUSINESS NORTH WEST to reach a broad range of senior business buyers, from national, regional and trade press to online and social media and emails. Here is a selection of planned coverage:

nORTh WEST BUSInESSES ARE ThRIVIng!With over 260,000 SMEs employing over 1.4 million people in the North West, this is your opportunity to tap into this thriving and ever growing sector.

With nearly 3,000 people visiting in 2011, this event is the perfect platform for your business to stand out, get in front of business owners and meet thousands of leads face to face over a two day period.

• A focused two-day event, with the emphasis on doing business

• High quality visitors with real purchasing power!

• Transparent low prices – means value for money and clear ROI

• Sales event – the focus is on doing business

• No wasted time as your stand is ready for you to do business

• Organisation is taken care of by easyFairs® – you can concentrate on sales!

IF YOUR 2012 SALES PLAn InCLUDES...• Getting face to face with key active

buyers• Demonstrating your products• Launching new product ranges• Generating sales and making new

contacts• Leveraging PR opportunities and

gaining media exposure

...then you can achieve this at minimal cost, with as little as twodaysoutoftheoffice!

With easyFairs®, exhibiting at BUSInESS nORTh WEST has never been easier.

A complete day out with key learning benefitsOur events are content-driven to ensure we bring you the visitors you want to see. A visit to BUSINESS NORTH WEST provides business owners with access to a wide range of free expert advice, inspiration and networking opportunities. Here is just a taster of what our visitors can expect to see:

Why visitors attend

This highly valuable feature of the show allows visitors to meet with 60 potential new suppliers and peers for 60 seconds each in an extremely time-efficient way. Exhibitors are welcome to take part; session times will be published nearer to the show.

LIONS’ LAIREnjoy the drama of the highly popular Dragons’ Den by showcasing your best new innovations to a panel of business experts. If you are interested in taking part, please contact the team.Call: +44 (0)20 8843 8822 oremail Fotoulla.Michael@easyfairs.com

Follow us!twitter.com/Business_nW

Join our LinkedIn business group easyFairs Business Events

MARKETIng CLInICSThe CIM will be running one-to-one clinics for visitors, where local chartered marketers will be offering free advice and support.

MEnTORIng nETWORKIngThe CIM will also be running an interactive lunchtime session where business owners can meet potential mentors to help them take their business to the next level.

WhY EXhIBIT?

North West

OUR PARTnERS AnD SUPPORTERSBUSINESS NORTH WEST is delighted and proud to be supported by the following organisations, associations and media for 2012. We work closely with our partners to ensure the event gains maximum exposure and drives the whole of the North West’s business community to understand the benefits of attending and exhibiting. We continually strive to find new organisations and partners to work with and aim to consistently improve and innovate the regional industry.

FREE PRESEnTATIOnS & SEMInARSBUSINESS NORTH WEST features a variety of invaluable free seminars from inspirational keynotes, business experts and a range of case studies from those who have been there and done that. Seminar tracks include:

This tactical stream of learnShops™ focuses on providing visitors with vital tips and tricks on a wide range of business disciplines, including social media, online marketing, financial advice, HR, winning sales strategy and much more!

This progressive series of learnShops™ is the place for visitors to learn how to harness the latest technologies, covering future digital trends, innovations in business and the vitals on digital marketing.

PREVIOUS SPEAKERS AT THE EVENT HAVE INCLUDED:

Guy Levine (Return on Digital)

Elisabeth Goodman (LinkedIn LIVE)

Mark Williams (LinkedIn LIVE)

David Wood (Cisco)

Jim Symcox (Twitter)

Hosted by

Hosted by

Hosted by

THINK DIGITAL

INNOVATION LOUNGE

HOW TO

SPEED NETWORKING

WhO ShOULD EXhIBIT? BUSINESS NORTH WEST is the vital showcase for providers of all products and services to developing businesses. However, our research and experience has identified four core focus areas in which visitors are looking for advice and services:

If you have a product or service that can contribute to the growth of businesses in the North West, you should be exhibiting at BUSINESS NORTH WEST 2012!

• Marketing• Finance

• IT • HR

easyFairs® trade shows are time & cost-effective. You get everything you need from a single supplier and at a fixed price. When you arrive, your stand is ready and waiting for you to do business.

easyFairs® trade shows are sales events. They enable you to develop business contacts and make sales at a fraction of the cost of a normal trade show.

easyFairs® shows are attractive to the key buyers and decision makers you would like to meet because they are focused and compact, minimising demands on visitors’ time.

Plus, easyFairs® is the green alternative: trade shows with minimum carbon footprint.

To find out more about our all-inclusive stand packages, how you can exhibit and why this show could change your business for the better, please contact Fotoulla Michael, Sales Manager:

+44 (0)20 8843 8822Fotoulla.Michael@easyFairs.com

TIME & COST-EFFECTIVEnever exhibited at an easyFairs® show before?

Trade shows for people who simply want to do business

Hosted by

“The quality of the visitor at BUSINESS NORTH WEST this year is some of

the highest I’ve seen. The vast majority of people that I have spoken to are

owners and decision-makers, which makes all the difference. In the first day

at the exhibition we have got more leads than at any other event so far, which

speaks for itself.”

Paul Turner, Managing Director, Love Displays - exhibitor at BUSINESS NORTH WEST 2011

Forward Ladiesinspiring women in professional life

angels

This unique area features motivating keynote addresses delivered by some of the most influential, experienced and inspirational business people in the UK today, covering how they succeeded and the mistakes they made.

PREVIOUS SPEAKERS AT THE EVENT HAVE INCLUDED:

Max Clifford (PR guru)

Phil Jones (Brother UK)

Kevin Feddy (MEN Editor)

Scott Hadden (CIM)

Nick Goode (Sage)

Richard Farleigh (Dragons’ Den)

In 2011, our essential free-to-attend learnShops™ programme was divided into two informative streams.

BUSInESS FUnDIng CLInICSVisitors are given the opportunity to pitch for funding and gain access to a wealth of advice and feedback on how to attract investment for their business.

PR WORKShOPSMC2 will be running four interactive workshops to help improve visitors’ PR campaigns and activities, focusing on key areas such as protecting and promoting your brand and producing rich content.

The leading North West event for business owners

How we attract business decision-makers

BUSINESS NORTH WEST is the premier event in the North West for SME business owners, entrepreneurs, CEOs and decision-makers with real purchasing power. This two-day event brings together regional businesses to network and do business in an interactive and live environment. Our visitors attend to source new products, services and solutions, to network and meet like-minded professionals, and to fine-tune their skills through a fantastic array of free seminars and content-driven features. This makes the event the ideal place for you to introduce your products and services to our information-hungry audience.

BUSINESS NORTH WEST is the perfect platform for you to find the business leads that will propel your business through 2012 and beyond.

www.BusinessNorthWest.co.ukBook your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822 Book your stand TODAY! Call the easyFairs team on +44 (0)20 8843 8822

NATIONAL & REGIONAL PRESSThe Times (national edition)Manchester Evening NewsSale & Altrincham ObserverBolton NewsBury TimesWarrington GuardianLancashire TelegraphChester ChronicleJewish Chronicle

TRADE PRESSMEN BusinessEN MagazineInsiderDirectorCommerce GM53 Degrees (GMCC)New BusinessBusiness XLReal BusinessThe MarketerDaltons WeeklyYQ MagazineSkelmersdale ChampionDowntown Lancashire

ONLINE MEDIAwww.businessnorthwest.co.ukwww.cim.co.ukwww.iod.comwww.managers.org.ukwww.bbaa.org.ukwww.gmchamber.co.ukwww.sthelenschamber.comwww.lancschamber.co.ukwww.west-cheshire-chamber.co.ukwww.liverpoolchamber.org.ukwww.southcheshirechamber.org.ukwww.manchesterprofessionals.co.ukwww.menmedia.co.ukwww.thebusinessdesk.comwww.enforbusiness.comwww.insidermedia.comwww.growingbusiness.co.ukwww.smallbusiness.co.ukwww.growthbusiness.co.ukwww.newbusiness.co.ukwww.businessxl.co.ukwww.business-scene.comwww.startups.co.ukwww.manchestercentral.comwww.manchesteronline.co.ukwww.stockport.gov.ukwww.themarketingblog.comwww.daltons.comwww.forwardladies.com

EMAILSInternal database of over 70,000 contactsBusiness Link Institute of DirectorsCIMManchester Evening NewsEN MagazineInsiderGreater Manchester Chamber of Commerce

St Helens Chamber of CommerceManchester City CouncilEast Lancashire Chamber of CommerceNorth & Western Chamber of CommerceLiverpool Chamber of CommerceCumbria Chamber of CommerceWest Cheshire Chamber of CommerceStockport CouncilManchester ProfessionalsAngels’ DenForward Ladies

SOCIAL MEDIATwitter – twitter.com/Business_NWLinkedIn – easyFairs Business EventsExtensive coverage across partners’ LinkedIn groups and Twitter

EXTEnSIVE PR & MARKETIng CAMPAIgnWe invest in a comprehensive PR and marketing campaign in the run up to BUSINESS NORTH WEST to reach a broad range of senior business buyers, from national, regional and trade press to online and social media and emails. Here is a selection of planned coverage:

nORTh WEST BUSInESSES ARE ThRIVIng!With over 260,000 SMEs employing over 1.4 million people in the North West, this is your opportunity to tap into this thriving and ever growing sector.

With nearly 3,000 people visiting in 2011, this event is the perfect platform for your business to stand out, get in front of business owners and meet thousands of leads face to face over a two day period.

• A focused two-day event, with the emphasis on doing business

• High quality visitors with real purchasing power!

• Transparent low prices – means value for money and clear ROI

• Sales event – the focus is on doing business

• No wasted time as your stand is ready for you to do business

• Organisation is taken care of by easyFairs® – you can concentrate on sales!

IF YOUR 2012 SALES PLAn InCLUDES...• Getting face to face with key active

buyers• Demonstrating your products• Launching new product ranges• Generating sales and making new

contacts• Leveraging PR opportunities and

gaining media exposure

...then you can achieve this at minimal cost, with as little as twodaysoutoftheoffice!

With easyFairs®, exhibiting at BUSInESS nORTh WEST has never been easier.

A complete day out with key learning benefitsOur events are content-driven to ensure we bring you the visitors you want to see. A visit to BUSINESS NORTH WEST provides business owners with access to a wide range of free expert advice, inspiration and networking opportunities. Here is just a taster of what our visitors can expect to see:

Why visitors attend

This highly valuable feature of the show allows visitors to meet with 60 potential new suppliers and peers for 60 seconds each in an extremely time-efficient way. Exhibitors are welcome to take part; session times will be published nearer to the show.

LIONS’ LAIREnjoy the drama of the highly popular Dragons’ Den by showcasing your best new innovations to a panel of business experts. If you are interested in taking part, please contact the team.Call: +44 (0)20 8843 8822 oremail Fotoulla.Michael@easyfairs.com

Follow us!twitter.com/Business_nW

Join our LinkedIn business group easyFairs Business Events

MARKETIng CLInICSThe CIM will be running one-to-one clinics for visitors, where local chartered marketers will be offering free advice and support.

MEnTORIng nETWORKIngThe CIM will also be running an interactive lunchtime session where business owners can meet potential mentors to help them take their business to the next level.

WhY EXhIBIT?

North West

OUR PARTnERS AnD SUPPORTERSBUSINESS NORTH WEST is delighted and proud to be supported by the following organisations, associations and media for 2012. We work closely with our partners to ensure the event gains maximum exposure and drives the whole of the North West’s business community to understand the benefits of attending and exhibiting. We continually strive to find new organisations and partners to work with and aim to consistently improve and innovate the regional industry.

FREE PRESEnTATIOnS & SEMInARSBUSINESS NORTH WEST features a variety of invaluable free seminars from inspirational keynotes, business experts and a range of case studies from those who have been there and done that. Seminar tracks include:

This tactical stream of learnShops™ focuses on providing visitors with vital tips and tricks on a wide range of business disciplines, including social media, online marketing, financial advice, HR, winning sales strategy and much more!

This progressive series of learnShops™ is the place for visitors to learn how to harness the latest technologies, covering future digital trends, innovations in business and the vitals on digital marketing.

PREVIOUS SPEAKERS AT THE EVENT HAVE INCLUDED:

Guy Levine (Return on Digital)

Elisabeth Goodman (LinkedIn LIVE)

Mark Williams (LinkedIn LIVE)

David Wood (Cisco)

Jim Symcox (Twitter)

Hosted by

Hosted by

Hosted by

THINK DIGITAL

INNOVATION LOUNGE

HOW TO

SPEED NETWORKING

WhO ShOULD EXhIBIT? BUSINESS NORTH WEST is the vital showcase for providers of all products and services to developing businesses. However, our research and experience has identified four core focus areas in which visitors are looking for advice and services:

If you have a product or service that can contribute to the growth of businesses in the North West, you should be exhibiting at BUSINESS NORTH WEST 2012!

• Marketing• Finance

• IT • HR

easyFairs® trade shows are time & cost-effective. You get everything you need from a single supplier and at a fixed price. When you arrive, your stand is ready and waiting for you to do business.

easyFairs® trade shows are sales events. They enable you to develop business contacts and make sales at a fraction of the cost of a normal trade show.

easyFairs® shows are attractive to the key buyers and decision makers you would like to meet because they are focused and compact, minimising demands on visitors’ time.

Plus, easyFairs® is the green alternative: trade shows with minimum carbon footprint.

To find out more about our all-inclusive stand packages, how you can exhibit and why this show could change your business for the better, please contact Fotoulla Michael, Sales Manager:

+44 (0)20 8843 8822Fotoulla.Michael@easyFairs.com

TIME & COST-EFFECTIVEnever exhibited at an easyFairs® show before?

Trade shows for people who simply want to do business

Hosted by

“The quality of the visitor at BUSINESS NORTH WEST this year is some of

the highest I’ve seen. The vast majority of people that I have spoken to are

owners and decision-makers, which makes all the difference. In the first day

at the exhibition we have got more leads than at any other event so far, which

speaks for itself.”

Paul Turner, Managing Director, Love Displays - exhibitor at BUSINESS NORTH WEST 2011

Forward Ladiesinspiring women in professional life

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This unique area features motivating keynote addresses delivered by some of the most influential, experienced and inspirational business people in the UK today, covering how they succeeded and the mistakes they made.

PREVIOUS SPEAKERS AT THE EVENT HAVE INCLUDED:

Max Clifford (PR guru)

Phil Jones (Brother UK)

Kevin Feddy (MEN Editor)

Scott Hadden (CIM)

Nick Goode (Sage)

Richard Farleigh (Dragons’ Den)

easyFairs® REWARDS EARLY BOOKERSBook your stand early to benefit from significant cost savings AND inclusion in the pre-show visitor marketing campaign.

www.BusinessNorthWest.co.ukwww.BusinessNorthWest.co.uk

MAXIMUM EXPOSUREA BOOStER PAcK delivers exhibitors a tenfold increase in page views and a threefold increase in click-throughs to your website - giving you optimum visibillty and sales leads!

SPOnSORShIP provides a great means of broadening your competitive edge by giving you real market visibility and delivering a more substantial ROI against traditional means of advertising. We can tailor sponsorship packages to best suit your needs to deliver the exposure you need to truly stand out!

call +44 (0)20 8843 8822or emailFotoulla.Michael@easyFairs.comto find out more!

For more information or to book a stand, please contact:

Fotoulla Michael - Sales ManagerT: +44 (0)20 8843 8822E: Fotoulla.Michael@easyFairs.com

easyFairs® UK & Ireland Ltd

8 Oak Lane, Twickenham, TW1 3PA

Tel : +44 (0)20 8843 8800

Fax : +44 (0)20 8892 1929

www.easyFairs.com

ORgAnISER

It’s time & cost-effective

4 You just turn up and do business!

4 Only one night away

4 A level playing field

the package includes:

4 Stand build (12m2), name board, carpet, two spotlights and one twin power point

4 One table and two chairs4 One literature rack4 Entry in show catalogue4 Unlimited admission tickets4 Inclusion in visitor promotional

activity

ALL-In PAcKAgE

All information correct at time of press

“The booking process was so simple and every one of the easyFairs team has gone the extra mile to make everything run as smoothly as possible. Even with seven people on the stand, we struggled to cope with demand and have already got a lot of business out of it. We will definitely be returning next year and are looking forward to building a relationship with easyFairs over the coming years.”

Matthew Platt, Director, SEOnext - exhibitor at BUSINESS NORTH WEST 2011

VISItOR PROFILE*

• Business owners• CEOs• Managing directors• Consultants• Entrepeneurs

• Business investors• Local authorities• Solicitors• Banks

Who visits?

Banking/financeBuilding and constructionBusiness consultancyBusiness servicesCar sales/leasingDesign/graphicsE-commerceEducation/trainingEnergy/utilitiesEngineeringEvents/exhibitionsFacilitiesFilm studios and production servicesGovernment/local authoritiesHealth sectorsHR consultingInsurance/pensionsIT services/computingJournalismLegal services

Leisure/hospitality/hotelsManufacturingMarketing/advertising/PRMediaOffice servicesPrinting/publishingProject managementPropertyPublic servicesRadio and television stationsRecruitmentRetailSecurity servicesSoftware/technologySolicitorsTelecommunications consultingTraining/coachingTransportation/storageTravel/accommodationWholesale and distribution

PROFESSIOnALS FROM thE FOLLOWIng SEctORS VISIt thE ShOW

PUt It In YOUR DIARY

Wednesday

18April 2012

09:00 – 16:00

Tuesday

17April 2012

09:00 – 19:00

Reach the heart of the North Westbusiness community

www.BusinessnorthWest.co.uk

National media partner:

Regional media partner:

Event supporters:

BUSINESS NORTH WEST attracts thousands of regional SME business owners, directors and entrepreneurs. An abundance of business deals are done during the event and continue for many months after.

FREE promotion to our visitors easyFairs® gives all exhibitors access to a complete programme of highly targeted and complimentary tools and activities to promote your attendance at the event. Your package includes:

FREE microsite – our unique My easyFairs® system enables you to create a microsite within the show’s main website, including the ability to upload your logo, product information and press releases

FREE PR exposure – our PR agency works closely with exhibitors to promote their presence at the show across the show media campaign

FREE secure mailing – easyFairs® will send personalised invitations on your behalf, to your database, free of charge**

FREE customised email design – we will send you a content-rich html email to enable you to personalise the content before sending it to prospective and current clients

FREE telemarketing – we will call up to 500 of your contacts and invite them to the show on your behalf **

FREE ticket invites – we give you unlimited visitor invitations to send to your customers to invite the event

FREE buttons, banners & logos –a great way to promote your involvement in BUSINESS NORTH WEST

PLUS... Our team is always on hand to provide advice and guidance to help you with all aspects of exhibiting at BUSINESS NORTH WEST!

VItAL StAtS***

•90%of our audience are either CEOs, owners, partners or managers

•70%of visitors are final or joint final decision-makers

•29%of all visitors represent companies with an annual spend of between £1m and £10m

•80%of 2011 visitors said they will return in 2012 and that it was a successful and productive day out of the office

•89% of all 2011 exhibitors rated their experience of the show as very worthwhile or worthwhile

StAnD PRIcES9m2 £3,28512m2 £4,380

*All visitors come from a wide range of industries including marketing, finance, IT, HR, recruitment, wholesale, public services and more (more details available on request).

*** Taken from 2011 visitor attendance

“We have thoroughly enjoyed our two days at BUSINESS NORTH WEST. The quality and quantity of the leads generated have been excellent. We will definitely exhibit again and we would recommend other businesses to exhibit at this show.”Sarah Hart, Marketing Manager, busibuild promotions

**Subject to limitationsForward Ladiesinspiring women in professional life

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