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Push and Pull Technologyby Chen Yin Wang


Introduction:

Pull technology: browsers on client computers pull information from server machines. Browser request information

Push technology: information is automatically delivered to the client Computer. You subscribe to a service such as newsfeed so that the server delivers the subscribed information. ex: RSS (Really Simple Syndication)


Podcast:

Podcasting: information contains audio file. Ex- iTunes


Advantages/ Disadvantages for users:

Advantages•Users have control over the flow of information•No need to answer questions when unsubscribing•Spam free•Saves time •Notices & updates

Disadvantages•No photos or pictures•Too much information: traffic• Not all delivered information is wanted (Pull technology preferred)•Equality of access: need Internet connection for subscriptions


Effects on Business:

•Opportunities for advertisement and serviceAttract more customersBetter chance of getting information on new products (ex: Amazon)

•Separation from e-mail attachmentse-mail filtered as spam updates and notices are not received

•Podcastmarketers such as Audi and Warner Brothers to promote work with audio files Ex: The movie, House of Wax

•Time-sensitive information such as appointment notices and travel packagesex: Continental and Delta airlines use RSS Jets International: available flights and customer requests

•Companies don’t know reasons for unsubscribing Important in improving service and advertising method


Social and ethical issues:

Security: possibility of spyware and malware spread via RSSRichard Stiennon (director of WebrootGartner):

“Spyware will latch onto RSS (Real Simple Syndication) as a way to distribute ad- and spy-style software" with further possibility of turning RSS newsfeeds into key loggers and ad spawners.“

Malware would be spread to all subscribersPrivacy: Personal information extracted

Companies: bad image, reputationcustomers lose trust rival company clients and money


Effects on Education:

•School notices and search feedsschool daily notices and schedulemonitor research during projects using keywordssearch feeds- keywordsmore access to data

•Daily questionsEx: SAT ‘question of the day’ More likely to answer daily questionsNo need to visit the websites

•Share resourcesEx: http://del.icio.us (social bookmarking website)Using ‘tag,’ keyword is related to the contentRSS feed: receive content with same tags

•Class blog RSSupdates/class discussion

Equality of Access no Internet connection: catch up with discussion or updates


Sources:

http://www.rss-specifications.com/rss-and-education.htmhttp://www.samirkamble.com/rss-feeds-advantages-and-disadvantages/http://www.webpronews.com/2006/09/05/business-benefits-of-rss-and-content-syndication/http://www.masternewmedia.org/news/2005/06/14/bad_rss_issues_and_problems.htmhttp://www.darkreading.com/security/perimeter/showArticle.jhtml?articleID=208804374http://www.wordpresssecured.com/wpsecurity/tag/rss-malware/http://www.clickz.com/clickz/column/1695371/real-life-rss-marketinghttp://www.rss-specifications.com/podcasting-explained.htmhttp://houseofwaxmovie.warnerbros.com/podcast.html

Free Powerpoint Templates Page 1 Free Powerpoint Templates Push and Pull Technology by Chen Yin...

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