Free Pinterest Analytics Guide

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Optimizing your Pinterest account can be a dark and mysterious subject that can leave you feeling confused. With the platform meaning big business for marketers, consumer brands and B2B companies alike are increasingly upping their efforts on this network. In researching the marketing for Pinterest tools, both from our own marketing team’s perspective and from a product roadmap standpoint, we discovered the Pinterest analytics space is largely uncharted. So, because we love research and data, we decided to put together a handy guide to help businesses select the right Pinterest analytics tool, spending hours poring over metrics and criteria so you don’t have to. We’ve created a guide that presents the information you need clearly as possible, allowing you to determine which platform is right for you. And it’s totally free. You can get it by filling out the form. Yep. It’s that easy. - http://www.brandwatch.com/pinterest-analytics-guide/

Transcript of Free Pinterest Analytics Guide

  • Guide/PinterestAnalytics/2014 The ultimate guide to selecting the right Pinterest analytics tool for your business Pinterest Analytics/ 2014 Brandwatch Guide
  • Contents In theory, Pinterest is a marketers dream come true: 70 million users, mostly young and affluent women, essentially voting for their favorite brands, products and online content. The site, however, offers very limited user analytics. Launched a year ago, Pinterests Web Analytics tool shows a limited set of data, and only for companies with a verified Website. Catherine Shu, TechCrunch Writer Pinterest has grown dramatically in recent years to become the cornerstone of many brands digital marketing strategies. Planning, implementing and tracking these strategies can pose quite the challenge. However, this report is designed to remedy that with the evaluation of Pinterests top tools, giving marketers an insightful overview of the industry which stretches far beyond Pinterests basic web offering. Why read this? Why Pinterest? Why Did We Write This Report? The Metrics Comparison Grid The Tools Which Tool Is Right for You? About Brandwatch Index Book a demo with us brandwatch.com/demo2 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014 3 5 6 7 9 28 30 31
  • Pinterest is big business for marketers. Nearly every consumer brand and many B2B companies have realized the vast opportunity that Pinterest presents to grow and achieve marketing success. The average order placed by Pinterest shoppers is $169, far exceeding those from Facebook ($95) and Twitter ($70). Yet, most businesses get lost in a maze of confusion when trying to optimize their Pinterest account. They often dont have access to relevant Pinterest data and when they do start seeking a tool, many are faced with precious little resource in aiding them to find the right technology. Tools that previously existed suddenly seemed to have disappeared. Others have reappeared under a different pseudonym while many simply dont have the analytical capabilities to begin with. Clearly, the space is in a period of flux. Pinterests phenomenal success extends far beyond weddings, quotes or a shirtless David Beckham Why Pinterest? Book a demo with us brandwatch.com/demo3 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  • Why Pinterest? 21% of Pinterest users bought an item in a store after pinning, re- pinning, or liking the item on the site. (Harvard Business Review) 69% of online consumers who visit Pinterest have found an item theyve purchased or wanted to purchase. (Bizrate Insights) Nearly 85% of consumer purchasing decisions are made by women. The overwhelming majority (80%) of Pinterest users are women. (RJMetrics) Pinterest users are well off. 28% of Pinterest users make more than $100,000 a year. (Omnicore) Pinterest drives 7.10% of web traffic that sites receive, more than either Reddit or Twitter. (Shareaholic) The average pin generates 78 cents in sales and drives two visits to company websites. (Piqora) Book a demo with us brandwatch.com/demo4 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  • Recent years have brought changes to technology and to the networks we use to communicate. One such change is the emergence of the visual web; multimedia platforms upon which users share videos and images. Brandwatch is engineered to be responsive to market changes, and to aid marketers in planning, executing and measuring their activity, whatever that may be. Our technology gathers data from conversations happening all over the web, including Pinterest and other visual networks like YouTube, Imgur, Instagram and Vimeo, but also from news sites, forums, social media and blogs. In response to customer desires, in 2013 we developed our Channels feature for Facebook and Twitter, offering the first known example of unified owned and earned media analysis. Were always seeking ways to provide our customers with as much value as possible, whether thats adding Channels for the visual web or simply improving our earned multimedia coverage. In researching the market for Pinterest tools, both from our own marketing teams perspective and from a product roadmap standpoint, we discovered the Pinterest analytics space is largely uncharted. Here, we try to shed light upon its murky depths for the first time. The rapid pace of change and the visual web Why Did We Write This Report? Book a demo with us brandwatch.com/demo5 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  • Report/LoremIpsum/2013 FEATURES Competitor analysis Ability to track competitors profiles and benchmark your brands performance against others Historic data Data retrieved from Pinterest prior to the date of initial subscription Scheduling Feature to schedule the publication of pins Website traffic Metrics that show traffic data relating to your website and different pins Pin metrics Native Pinterest engagement metrics such as likes, repins and comments Metrics Analyzing Pinterest tools can be like comparing apples and oranges. That is why in our selection process, we eliminated those technologies focused solely on influencers or alerts, and included only those notable tools primarily designed for Pinterest channel management and measurement. For each tool weve isolated five key areas to most simply describe the functionality. The comparison grid can be found on the next page. The detailed index for these metrics and criteria can be found at the back of this report. Book a demo with us brandwatch.com/demo6 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  • Report/LoremIpsum/2013 ACCOUNT PIN. WEB ANALYTICS AHALOGY CURALATE CYFE GOPIXEL PIQORA TAILWIND VIRALTAG VIRALWOOT Owned Profiles Non Admin Profiles Multiple Users Pinterest API Support Basic Advanced Advanced Basic Advanced Advanced Advanced Basic Advanced Contract Length Ongoing Ongoing Monthly Monthly Monthly Monthly Monthly Monthly Ongoing Price Per Month Free Pay for performance $1500+ Free / $19+ Free / $19 / $49 $1500+ Free / $199 / $399 $99 Free Free Trial Comparison Grid Book a demo with us brandwatch.com/demo7 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  • Report/LoremIpsum/2013 ACCOUNT PIN. WEB ANALYTICS AHALOGY CURALATE CYFE GOPIXEL PIQORA TAILWIND VIRALTAG VIRALWOOT Customizable Dashboard Data Export Engagement Score Reach Date Range Google Analytics Integration Other Social Networks Historic Data Influential Pinners Keyword Listening Trending Topics Popular Boards Promoting Pins / Advertising Ecommerce Scheduling Optimum Pin Timing Website Pinners Website Traffic Follower Metrics Like Metrics Pin Metrics Repin Metrics Trending Pins Accurate Data Star Rating 2/5 2/5 4/5 2/5 1/5 4/5 4/5 2/5 1/5 (like, repins, comments) (from your website) 8 Guide/PinterestAnalytics/2014
  • The Tools Book a demo with us brandwatch.com/demo9 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  • You dont have to venture far to find an analytics tool for your business account. Pinterest has its own analytic data available inside the platform, for free. It provides valuable insights into how the content from your website is performing on Pinterest, and if that content is generating traffic to your website. However, it has very little in the way of features and no customization ability. In a nutshell Historic data reaching back to the beginning of your Pinterest account Ability to export your data to Excel This tool is easy to navigate. You can compare between spikes in activity and link to the respective pins Pinterest Web Analytics Book a demo with us brandwatch.com/demo10 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  • Pinterest Web Analytics Strengths Weaknesses Features Accurate Data: As the stats come directly from Pinterest you know that they are accurate Historic Data Range: Many Pinterest analytics tools only start gathering data from the time you sign up. The native Pinterest tool collects information back to your very first pin Website Data: Insights from your companys website, such as who has recently pinned from your website Smart Recommendations: Pinterest provides you with articles which outline how you can improve your various engagement scores Site Metric Bias: The tool is overly focused on your companys website activity rather than your Pinterest profile Followers: There is no information on how many followers you have or any way to measure the increase of your community Basic: This tool is free but features are limited. A large business would need a much greater range of data to truly understand the impact of their Pinterest footprints Competitor Analysis Historic Data Scheduling Features Website Traffic Pin Metrics Price Free Book a demo with us brandwatch.com/demo11 Guide/PinterestAnalytics/2014 Pinterest Analytics/2014
  • More of a marketing optimization firm than a fully-fledged Pinterest analytics tool. Brands can dive into a network of original pins by content creators. This tool has two separate functions, which are reflected in the cost. It can be used by bloggers as a Content Network for free or brands can p