Free o'clock
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Transcript of Free o'clock
Your personal assistant for the life beyond the office
Proudly presented by the Gang:
Emanuele TabarroFlavia Oliveira
Javier GonzalvezRita Cruz
About Free O’Clock
We live in one of the busiest cities in the world. As young
professionals we felt the need to help you plan your life after work, for those days you just
don't feel like going home after 8 hours in the office.
Free O'Clock plans your Monday to Friday free time,
helping you connect with friends and co-workers, meeting new places and
people, have fun and enjoy some culture in the area you
are in.
SWOT Analysis
- Help people finding
things to do when they
leave work
- Customized information
S W
O T
- Big competition
- Privacy issues (the user
needs to provide many
personal information
- Big database needed to
work properly
- Affiliates
- Help launch new
businesses
- No income
- Competition with
similar apps and
websites
London has so much to offer, mainly to these busy people:
Targeting
Male and femaleAge: 20-35 yrs old
Working professional
s
Live and work in the city
Marketing Strategy
Launch the website
Reach 300 users in the first three months
Promote new businesses
Strong presence in Social Medias
Offline marketing actions
PRELAUNCH
LAUNCH
FASTTRACK
INVOLVE
ENERGIZE
Day 0
30 Days
After 6 months
-30Days
Create Curiosity
Generate Buzz
Awareness & Trial
Create Conversatio
n
Use Networks
1. Viral Campaign
2. Stickers around city
Noise in Social media
Get the custumers into
us
Interact with users and affiliates
1.Refere a mate2.Online chats
& conversatio
n 3.User review &
ratings
PR & Word Of Mouth
Alliances &
Strategic tie Ups
Social Media MRKTG
Online Ads
Permanent
Activities
Up to six months
Lauching Campaing Free O’Clock
Awareness
Social life
Affiliates
Gifts
Promotion
Help new local businesses to
grow up
Create specialevents for FreeO’Clock users
Discount for regular customers
Enlarge circle affiliates for a
better presence
in the city
Social Media
Create a channel of Free O’Clock to share video of our users and main
platform to advertise our brand and our events
Retweet our tweet promoting our daily events with a hashtag
#Freeo’clockpartyCreate a hashtag as a pass for get discount and book reservations
Main platform to sign up and build personal profile
Upload liked place and share our community experience
Create a top 10 contest where to spend our free time
Main platform where our clients can upload pictures while enjoying one of our experiences. The best pictures will also be included in our website.
E-mail Marketing Exclusive and customized offers
Low cost Permission marketing (only for custumers that accept received e-mails)
Automated response to e-mail registration on the website Customer services
Co-branded e-mail (example: a restaurant recomends "Free O´clock"
Best days to send e-mail are Thursday or Friday
Exclusive and customized offers
Low cost Permission marketing (only for custumers that accept received e-mails)
Automated response to e-mail registration on the website Customer services
Co-branded e-mail (example: a restaurant recomends "Free O´clock"
Best days to send e-mail are Thursday or Friday
E-mail Marketing Welcome
All users will receive a
Welcome E-mail when
they register on Free O’Clock Website
inviting them for the
featured weekly event
E-mail Marketing Newsletter
Our newsletter will be based on a calendar of the most
popular events that matches
the user preferences
Blog
Benefits
Develop relationships with potencial and existing customers
Establish your business as a leader company
Connect people to your brand
Create opportunities for sharing content
Our customers can share their
experience when using Free O’Clock!
Website Design
Points for good web design
Images - Images are necessary for showing with colours what cannot be read in words.
Content - This is what customers and search engines are looking for - use it well.
Partnership - Compliment text with images or supplement images with text - these go a long way to helping your customers understand your website.
Update regularly - Dynamic Updates are necessary for any website's proper functioning.
SEO<!DOCTYPE html><html lang="en"><head><meta charset="utf-8">
<title>Plan you after work hours, there's life beyond the office.</title>
<meta name="description" content="Free O'Clock customises your after work calendar. Get to know the best new places and events without leaving your desk."/>
<meta name="keywords" content="lfree time, events during the week, London, restaurants, pubs, music, special offers and discounts, plan time, friends"/>