FRED’SLETTER Vol. XXI

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Referencing Amy’s love of 50s Americana and art deco Miami, the

collection features an exclusive print scattered with cadillacs, juke boxes and cats-eye sunglasses in a vwvvpalette of pink mist, pale blue and black.

Under such circumstances the usual royalties and fees from the collection will be donated to The Amy Winehouse Foundation. Fred Perry will also be making a seasonal donation to the charity.

SPRING/SUMMER 2012

Amy Winehouse Collection

Cropped Harrington Jacket

Long Line Cardigan

High Waisted Pencil Skirt

Argyle Sweater Dress

Printed Shirt Dress

Tie-Up Printed ShirtKnitted Slik Shirt

High Waisted Turn-Up Shorts

Pique Halter Neck Dress

February 2012

See page 2 See page 3 See page 4

The A to Z of Mod Fred Perry will featured in the upcoming The A to Z of Mod.

Lloyd Johnson Curated works of Modern Outfitter by Paul Gorman.

Laurel Wreath Collection Touch of contemporary Modernists Design.

Following on from the success of our 2009 collaboration, Fred Perry have teamed up with seminal bands The Specials to create two new styles. Released in anticipation of the band’s European 2011 tour, the two styles stay true to the band’s ethos of ‘black

and white unite’ with their monochromatic styling and subtle chequerboard detailing.

A special editiion t-shirt features the band’s logo and tour set-list printed on the back, and both styles feature our iconic Laurel Wreath embroidered with black and white leaves. Celebrating the unique relationship between Fred Perry and one of the most influential bands of the last century.

The Specials T-Shirt

The Specials White Shirt

The Specials Black Shirt

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SPECIALS

The Specials T-Shirt

Classic fit t-shirt created in soft cotton jersey. Featuring a chequerboard trim on the back neck and a small label on the hem, this special edition t-shirt by The Specials has the band’s logo and the set list from their 2011 European tour printed on the reverse. Staying true to the statement ‘black and white unite’, this t-shirt has been finished with a twin colour Laurel Wreath embroidered on the chest.

The Specials Black Shirt

Classic fit Fred Perry shirt with tonal tipping and subtle chequerboard detailing on the back neck and a small label at the hem. Finished with a twin colour Laurel Wreath, this new edition shirt by The Specials adds their distinct personality to our traditional styling details.

The Specials White Shirt

Classic fit Fred Perry shirt with tonal tipping and subtle chequerboard detailing on the back neck and a small label at the hem. Finished with a twin colour Laurel Wreath, this new edition shirt by The Specials adds their distinct personality to our traditional styling details

The

A to

Z

of M

od Fred Perry will feature in the upcoming book The A-Z of Mod; due to be

released in April. Written by Paolo Hewitt and Mark Baxter, this heavily illustrated book covers every element of Mod culture from À Bout de souffle to Zoot Money. Combining a style-savvy commentary with cultural

anthropology, this guide to the many aspects of Mods takes an alphabetical approach to the most enduring of youth cults; with Fred Perry capturing the letter ‘F’.

Paolo Hewitt began writing for Melody Maker and New Musical Express, before acting as the official biographer for groups

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The exhibition will take place at the Chelsea Space gallery from 24th January - 3rd March 2012.

Legend has it that a Chelsea local was wandering down the King’s Road about five or so years ago, only to see Bob Dylan standing puzzled outside

the dry cleaners that now occupies number 406. After plucking up the courage to ask what was wrong, Dylan replied: “Didn’t there used to be a great rock ‘n roll clothes shop here?” The shop in question was Johnson’s, the iconic fashion store which had operated at that spot for more than two decades; selling carefully crafted designs that changed the face of popular music from the 60s to the 00s. Owner and designer Lloyd Johnson dressed everyone from Tom Waits and Keith Richards to the Sex Pistols, The Clash and The Specials; with even Jack Nicholson and Fred Astaire becoming fans.

Paying homage to the work of the designer is Paul Gorman, who has curated the exhibition Lloyd Johnson: The Modern Outfitter at the Chelsea School of Art and Design. Celebrating Johnson’s position as one of the central figures operating at the cross hatches of popular music and fashion design; the exhibition is centered on his core archive of garments, artwork and personal items, with key clothing from customers and collectors around the world.

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Fred Perry kidswear launches a selection of new styles with laid back, sporting edge. Classic Fred Perry pieces have been refreshed with bold new colour options; sitting alongside new pieces such as soft mari sweat tops and our best selling canvas pursuit jacket, now available in ages 2-8.

SPRING/SUMMER 2012

Fred Perry Kids

Classic long sleeve gingham shirt, made in soft cotton poplin. With a button down collar, front patch pocket and notched button cuffs, this short sleeved shirt is perfect layered under a lightweight Harrington jacket. Finished with our signature Laurel Wreath embroidery.

Soft cotton loopback sweater, with textured ribbing on the neck, cuffs and hem. Perfect layered over classic pique shirts and teamed with simple chinos, this rich sweat top is finished with our signature Laurel Wreath embroidery on the chest.

Soft cotton jersey t-shirt, with a fine stripe design. Finished with our signature Laurel Wreath embroidery on the chest, this rich cotton t-shirt is perfect layered under a lightweight jacket and teamed with simple chinos.

Our signature twin tipping has been added to the neckline and cuffs of this button through cardigan, perfect for layering over a simple top or pique shirt. Made in a rich cotton knit, this classic cardigan is finished with our trademark Laurel Wreath embroidery.

Oasis and The Jam. Both a music and fashion enthusiast, Hewitt also owns a Mod-inspired knitwear label in Italy and has written the boom Fab Gear: The Beatles and Fashion (Prestel). Co-author Mark Baxter has been fascinated with fashion his entire life, owning a vintage clothing boutique and writing.

A photo in front of Lloyd Johnson’s clothes shop.

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SPRING/SUMMER 2012

Laurel Wreath CollectionThe SS12 Laurel Wreath Collection

hosts a selection of contemporary modernist designs, with a focus

on attention to detail. Staying true to the collection’s forward-thinking ethos, this season shows a preference for architectural silhouettes and construction.

Key styles include fine gauge cotton knitwear, with a new ‘stop-start’ interpretation of our signature twin tipping. Layered over tailored shirts and teamed with slim trousers the look is flawless: encapsulating the collection’s sharp aesthetic and reinvigoration of classic menswear styles.

Bonded Raincoat

Start Stopped Tipped V Neck Sweater

Plaited Snake Belt

Box Stitch Shirt 3 Button Jacket

Overhead Oxford Shirt Check Hooded Storm Jacket

Tod Cordurov Leather Mid Boot

Two Wounded BirdsA song about not growing

old, with all the horizon gazing escapism of

small town youth; Margate’s Two Wounded Birds return with ‘Together Forever’ due for release October 31st on Moshi Moshi Records.

In its purest form, rock and roll has always been the music of the outsider. A snub to the mediocrity of mainstream norms and aspirations. Yet, in a world where marketing rules and rock ‘n’ roll are commodity, a band has become a nu-folk sensation and where leather-clad poster boys pose in front of Triumph Bonneville’s. But for Two Wounded Birds, there’s always

been Vince Taylor on the stereo and Elvis’ picture on the wall. There’s no marketing strategy, no friends in high places, no favours to pull in… They are from Margate don’t forget.

So with the benefit of isolation, as wave after wave of next big things engulf our cities, singer Johnny Danger has quietly amassed a mountain of classic records in his sleepy corner of

the country, collecting everything from doo-wop to New York punk of the late 70’s. From this fountainhead of pop, Two Wounded Birds have emersed themselves in the defining sounds of the last 60 years to create their own micro-community in a generally unreceptive hometown.

This all-encompassing love of rock and pop has instilled the band with a fervent appreciation of melody and a deep reverence for music production and their lovingly crafted idiosyncratic sound. Just listen to their Radio1 play-list single, ‘All We Wanna Do’ and try to get that melody out of your head, or ‘Night Patrol’ and try not to catch a chill.

FRED’S LETTERis published monthly by Fred Perry. For further enquiries, drop us an email at nfo@amnesty.com.sg

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