Franklin Press, Inc.Direct Mail Capabilities & Strategy

Key Events in Franklin Press History

1922 - Franklin Press founded

1996 - Merger with Digitrans to bring printing and direct mail under one roof

2005 - Franklin Press becomes majority women-owned company with national certification

2007 - Partnership with Toof Printing to form Memphis Direct

2008 – Certification by Forest Stewardship Council (FSC) as an eco-friendly printer

Corporate Strategy

• Operate with zero backlog

• Continuous improvement

• Maintain quick turn times

• Use industry best practices and leading edge technology

Turn-key direct mail production

• Comprehensive data management services

• Complete pre-press department

• Variable-data personalization (color and black & white)

• High-speed inkjet personalization

• Four-color envelope printing

• Multi-part inserting, including match-mail

• Web and sheet-fed full-color printing

Data Management

David Broussard, Jack Lynch, Ray McDougal & Aaron Boykins

Prepress

Noelle Knoll, Chris Vaughn & Kathy Tittle. Missing from picture – Doug Darensbourg, Carol Anderson & Rosa Farrow

Customer Service

Donna Monin, Nathan Clark & Lori Newsom. Missing from picture – Angela Sumerford

Web & Sheet Fed Printing

Sanden 4/4 web press with UV dryingSanden 4/4 web press with UV drying

Komori 6/6 sheet fed press with Metal FX and UV flood coat

Komori 6/6 sheet fed press with Metal FX and UV flood coat

Laser, Inkjet & Indigo Personalization

Four-color Envelope Printing

High Speed Inserting & Match Mail

Quality Control Process

Quality Control Process

Quality Control Process

Quality Control Process

Each phase of your mailing is controlled with our QC checklist system. This process begins in prepress and a separate checklist is created for each production area involved in the job.

There may be as many as 19 such checklists created for an individual job.

Physical & Information Security

Information Security

• Robust physical & information security suite• Building controlled via electronic access cards• Data is non-public facing and protected by dual Cisco Firewalls• Video surveillance in all areas• Nationwide background check on all employees• Disaster recovery tested annually with restoration of data andapplications to our Memphis facility

• $11 Million insurance policy covering errors & omissions • Employee theft & fraud insurance

Our security plan is audited annually by Control Case, an ITsafety and compliance firm, hired on behalf of a major client.

Environmental Policy

We are certified by the Forest Stewardship Council (FSC)

Employee Retention/Loyalty

Average Years/Person Total Department with Franklin Press Industry Experience

• Senior Management 29.5 38.0

• Account Management 13.6 33.0

• Prepress 15.0 21.4

• Data Management* 8.0 19.0

• Production 12.6 14.2

• Support Services 7.4 13.7

• Total Company 12.6 17.4

*Includes twelve full-time personnel with experience working with virtually any data processing discipline.

Strategy & Partnership

Our strategy is to provide our clients with the following:

• Operational Excellence - to be a leader in the industry in terms of price and convenience.

• Customer Intimacy - objective is long-term customer loyalty through open lines of communication.

• Product Leadership - providing a continuous stream of state-of-the-art products and services.

Ideas & Innovations

We are constantly searching for new ideas and technologies. Some ofour recent innovations are:

• Variable data color printing & personalization• Address Resolution Service to deliver more of your mail• Online proofing system• Printing on non-paper substrates• Printing on environmentally certified paper• DirectSmile™ personalization• Metal FX and UV flood coat printing• Web-based reporting systems

Turnaround Times

• We provide exceptionally fast turn times due to the fact that wemaintain excess capacity by design. We operate with zero backlog.

• Our facility in Memphis is virtually a mirror image of the Baton Rougefacility. It operates under the same principal, with excess capacityavailable.

• We do not accept commodity printing

• We print exclusively with UV inks to eliminate drying time

• Over 99% on-time delivery

• There are no additional charges for rush jobs.

Cost Saving Techniques

Standard operating procedures include:

• List hygiene – NCOA and Address Resolution Service (ARS) toeliminate records that are undeliverable and to correct records that are otherwise undeliverable as addressed.

• Drop Shipping – We automatically drop ship your mail where appropriate to provide you with a greater postal discount.

• Mail tracking to determine if your first class mail can be converted tostandard mail in some instances.

• Review of mailing design to determine if a slightly different format could reduce printing costs.

• Purchase of paper in rail car loads to reduce paper costs.

Web-based Administrative Tools

• Inventory• Job Status• Shipping Status• File Upload• Prepress Portal• Mail Tracking (coming soon)• Invoices (coming soon)• Postal Paperwork (coming soon)

Available from any computer, anywhere, any time.

We-based Administrative Tools

Web-based Administrative Tools

Web-based Administrative Tools

Web-based Administrative ToolsJob# Date Entered Description Job Status Last Dept.

Web-based Administrative ToolsDate Job# Description View

Web-based Administrative Tools

Thank you!