Franchising Smart W Matchpoint

© theexecutivesuite.com 2011 1

Franchising Smart - Choosing the Right Franchise

Presented byPresented byWarren J. RutherfordWarren J. RutherfordThe Executive SuiteThe Executive Suite& Sr. Franchise Consultant & Sr. Franchise Consultant MatchPoint NetworksMatchPoint Networks


Three RoadsYogi Berra said, “When you come to a fork

in the road, take it”Stay the course

Find a new J.O.B. (no surprises)

Serial Employment or Unemployment

Go it aloneStart an independent business (Failure rate very high)Buy an existing businessOdds are better, you get to see financialsWill you get properly trained? On-going support?

Partner with successJoin a franchise organizationEstablished, verifiable “Success Package” 90+% success rate among franchises


Franchise Statistics: Did You Know? Franchising offers an excellent opportunity for you to

be in business for yourself but not by yourself A franchise opens every 8 minutes in the United

States Franchising employs over 21 million people There are 3,500 franchise concepts in 75 industries

(there is life after food) Franchising accounts for 1.53 trillion in sales and

50% of all retail sales That 1 out of 12 retail businesses is a franchise? That After 5 Years, 92% of Franchised Businesses Are

Still Operating?


What are the benefits? Start from scratch as an Independent

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Success rate after 5 years starting from scratch


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Success rate after 5 years starting as a Franchise


What are the benefits?Franchising vs. Independent (SBA statistics)

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Types of Franchises Home Based – B2B or B2C but you

are typically “out and about” Service Based – B2B or B2C – “warm

leads” Location Based – simple retail and

sophisticated retail


The Challenges Working Within the System

Entrepreneur vs. Frantrepreneur

System Conformity The Risk

Franchising is not Risk Free

90% Plus Success Rate for the Franchising Industry

Working with the Franchisor Buying a Franchise is Like

Getting Married Legally Binding

Relationship

False Expectations There is no Instant Success Tremendous Time and

Financial Commitment Be Realistic

Managing the Business Do you have Previous

Business Experience? Assess your abilities to run

a Business The Fees

Franchise Fee (one time fee)

Royalty (% of gross sales) Ad Fund (% varies)


That’s All Great, BUT…Do YOU Have What It Takes To

Be In Business For Yourself, Not By Yourself?????


A Test For You…Which of the following backgrounds produce successful franchise owners? Tradesmen (Painters, Carpenters, Construction workers,

Installers, Contractors, printers, etc.) Restaurateurs (Anyone with experience managing or owning

restaurants) Lifelong Corporate or Federal Employees (Administrators,

Managers, Directors, Project Managers, Service Providers, Marketers, Salesmen, etc.)

Entrepreneurs Professionals (Doctors, Lawyers, Consultants, CEO’s, CFO’s,

Accountants, Professors/Teachers, Chemists, etc.) Technicians (Computer tech, engineers, etc.) Stay-at-Home Moms

THEY ALL DO!


Why Is This True? Because the basic franchise model provides many

of the tools needed to succeed – then you build your customer base and “work it.”

As a result, THOUSANDS of people, regardless of their prior backgrounds, have been able to enter franchising and succeed.

If you can find something you really love to do, a great deal of energy and drive will come with it. And properly focused, this passion – and your inherent skills and experiences - can drive your franchising success.

Is it time for you to consider a change?


What DOES Franchising Provide? A Proven Operating System Operating Manuals Initial Training On-going Training/Support Marketing & Sales Training A Proven Marketing Plan On-going R & D Customer Support Defined Territories, Based Upon Target Demographics, etc. Technical and Administrative Support – Management Software,

Web Support, etc. A Brand Name, that grows and grows and grows in value Depending upon the franchise, you may also receive site selection

support, hiring and employee profiling support – or they may even contract with national and local accounts – and pass along leads to you.


What Makes You Want to Change? POSITIVE VS. NEGATIVE MOTIVATION? INSPIRATION OR DESPERATION? Are You Running From Something Or

Toward Something? BUYING A BUSINESS SHOULD BE A

BURNING DESIRE “Know your outcome. Give your brain a

BIG enough reason WHY, AND YOU CAN ACCOMPLISH ANYTHING” - Anthony Robbins


So why a Business anyway? If you continue on your path, will you be

happy at retirement? If your life continues in the same way it's

been going... Will you actually be where you honestly want

to be in life this same time next year? How can you be certain you'll be any closer to

the financial freedom you want? Will you're dreams, plans, and desires actually

come to be your reality?


So why a Business anyway? If you continue on your path, where

will you be in five to ten years? Their dreams or your dreams? What is your #1 fear for the future? It starts with attitude – “If you don’t

like where you are in life, change it”


Questions Ready to take on the responsibilities, wear all

the hats? Willing to follow systems? Have a history of success in dealing with

people? Can you afford it? (20-35% personal cash

infusion) plus personal living expenses for first year

Is it a product/service you can get behind 100%?

Do you have family/spouse support?


How To Investigate Identify your goals and vision Know yourself, strengths and weaknesses Identify good “fits” Initiate contact with franchisors Review initial packet Read and understand the Franchise Disclosure

Document (FDD) Contact franchisees (validation calls) Visit franchisor (Discovery Day, or D-day) Make a decision MatchPoint 6 step process


Financing Options Conventional Loan

Your local commercial bank. Looking for “Character and Credit”

Tap into 401K There may be penalties You can rollover your 401K into an new plan that you control

Home equity Your least expensive form of financing

Partnerships & investors Partners share risk, duties $$ from family and friends

S.B.A. Loan or Loan Guarantee


It’s All About Attitude It’s not what you CAN DO that’s

important. It’s what you WILL DO!


OK. Why Do You Need Me … To Help You Find A Franchise? Most people begin this process saying, “I want to buy a

Subway…” They fall in love with the product or service without really knowing whether it would make a GOOD INVESTMENT. There are MANY well-known franchises that are not necessarily good investments – so you have to know what you are doing.

There are over 3,500 companies that call themselves franchises – the evaluation process can be overwhelming unless you are focused – that is, you know what you want and know what to look for.

Most people “don’t know what they don’t know.” Just like buying a house for the first time, purchasing a franchise can be full of challenges – and it helps to have an advisor at your side.


So What Does MatchPoint Provide? MatchPoint offers a FREE SERVICE to people who

are thinking about getting into a franchise business of their own.

The company was founded with a single purpose: to allow normal individuals like you and me the same

tools, techniques and coaching for finding a franchise that are usually restricted to franchising’s “inner circle.”

In fact, we even call the service we offer “the insider’s approach to finding a franchise.”


The Insider’s Approach Heat Map ProfilingTM tool uses

sophisticated psychological profiling techniques to “match” your personality characteristics to those of the successful owners in our select portfolio of franchise partners.

This tool can help provide you some initial guidance toward the “right” franchise industry segment(s) for you, and also help you see “hidden potential” in yourself – particularly if you feel your career has been in a rut.


The Insider’s Approach“I always knew I wanted to be someone… I just didn’t know I

needed to be more specific.” Lily Tomlin


The Insider’s Approach Our 6-Step Process

Initial OverviewPCQHeat Map/Shapes ProfileConsultationBrand ReviewBrand Coaching & Counseling


Questions – and Answers


Thank you!For more information -

Warren J. RutherfordOwnerThe Executive Suite129 Airport RoadHyannis, MA 02601wjr@theexecutivesuite.comwww.theexecutivesuite.com508-778-7700

mailto:[email protected]

http://www.theexecutivesuite.com/

Franchising Smart W Matchpoint

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