Franchising 9 things to know 2 things to know_2_.pdfKirton McConkie: 9 things to know before...

Kirton McConkie: 9 things to know before franchising

Franchising has a long, strong history of growth and job creation and includesrecognizable brandsexperienced explosive growth by some of the strongest brands still around today.

A study conducted by the International Franchise Association in 2007tremendous growth franchising has had over thenearlyin 2007

Franchising can be a road to financial successwithaspects of your existing business that are essential

Working outplanningas a laboratory to test all aspectsyou reach afor others to

The best mentor for future franchiseesseveral yearyour franchisees.

Would your current track record present well to

There is an interesting duality in franchising. Thefranchisees and to those who will be their customers

Differentiation can come in the form of pricing, operations or marketing. Regardless of yourstrength, be the best afranchisees.

How is your concept unique and how will you describe it in a compelling way to futurefranchisees?



A study conducted by the International Franchise Association in 2007tremendous growth franchising has had over thenearlyin 2007

Franchising can be a road to financial successwithaspects of your existing business that are essential









A study conducted by the International Franchise Association in 2007tremendous growth franchising has had over thenearly 828,138 franchises in 300 lines of business generated over $2 trillion to the US economyin 2007i

Franchising can be a road to financial successrealistic expectations

aspects of your existing business that are essential









A study conducted by the International Franchise Association in 2007tremendous growth franchising has had over the

828,138 franchises in 300 lines of business generated over $2 trillion to the US economyi.



Working outplanning isas a laboratory to test all aspectsyou reach afor others to









828,138 franchises in 300 lines of business generated over $2 trillion to the US economy



Working out the details of a successful businis the

as a laboratory to test all aspectsyou reach a sustainable levelfor others to replicate

The best mentor for future franchiseesseveral years.your franchisees.











the details of a successful businthe primary

as a laboratory to test all aspectssustainable levelreplicate

The best mentor for future franchiseess. After all, your ultimate success as a franchisor is tied to the individual successes of

your franchisees.



Differentiation can come in the form of pricing, operations or marketing. Regardless of yourstrength, be the best a

How is your concept unique and how will you describe it in a compelling way to future


9






the details of a successful businprimary

as a laboratory to test all aspectssustainable levelreplicate

The best mentor for future franchiseesAfter all, your ultimate success as a franchisor is tied to the individual successes of

your franchisees.



Differentiation can come in the form of pricing, operations or marketing. Regardless of yourstrength, be the best a



9 things to know before franchising

Franchising has a long, strong history of growth and job creation and includesrecognizable brands. Franchising dates back to the 1850s and, by the 1950s, franchisingexperienced explosive growth by some of the strongest brands still around today.





the details of a successful businprimary

as a laboratory to test all aspectssustainable levelreplicate.




Differentiation can come in the form of pricing, operations or marketing. Regardless of yourstrength, be the best and make it a unique value proposition for customers and prospective



things to know before franchising

Franchising has a long, strong history of growth and job creation and includesFranchising dates back to the 1850s and, by the 1950s, franchising

experienced explosive growth by some of the strongest brands still around today.





the details of a successful businprimary process

as a laboratory to test all aspectssustainable level

.




Differentiation can come in the form of pricing, operations or marketing. Regardless of yournd make it a unique value proposition for customers and prospective








Franchising can be a road to financial successrealistic expectations and a sound business concept. In this guide, we outline


the details of a successful businprocess

as a laboratory to test all aspectssustainable level












Franchising can be a road to financial successand a sound business concept. In this guide, we outline


the details of a successful businprocess

as a laboratory to test all aspectssustainable level of revenue and














the details of a successful businprocess to developing a franchise concept.

as a laboratory to test all aspects of operations, management and markof revenue and














the details of a successful businto developing a franchise concept.of operations, management and mark

of revenue and















of revenue and

The best mentor for future franchisees will be youAfter all, your ultimate success as a franchisor is tied to the individual successes of














of revenue and

will be youAfter all, your ultimate success as a franchisor is tied to the individual successes of














of revenue and












Franchising can be a road to financial success, proviand a sound business concept. In this guide, we outline


the details of a successful business yourself through experience,to developing a franchise concept.of operations, management and mark

profitability










A study conducted by the International Franchise Association in 2007tremendous growth franchising has had over the past


proviand a sound business concept. In this guide, we outline


ess yourself through experience,to developing a franchise concept.of operations, management and mark

profitability

will be you, withAfter all, your ultimate success as a franchisor is tied to the individual successes of

Would your current track record present well to franchise

There is an interesting duality in franchising. The concept must feel familiar to both prospectivefranchisees and to those who will be their customers







A study conducted by the International Franchise Association in 2007past


provided the franchisor approaches the processand a sound business concept. In this guide, we outline

aspects of your existing business that are essential to


profitability

, withAfter all, your ultimate success as a franchisor is tied to the individual successes of

franchise

concept must feel familiar to both prospectivefranchisees and to those who will be their customers and, a







A study conducted by the International Franchise Association in 2007past four or five decades. The study found that


ded the franchisor approaches the processand a sound business concept. In this guide, we outline

begin franchising.


profitability

, withAfter all, your ultimate success as a franchisor is tied to the individual successes of

franchise

concept must feel familiar to both prospectiveand, a






A study conducted by the International Franchise Association in 2007four or five decades. The study found that



begin franchising.


profitability, you

theAfter all, your ultimate success as a franchisor is tied to the individual successes of

franchise prospects?

concept must feel familiar to both prospectiveand, a









begin franchising.


you

the successAfter all, your ultimate success as a franchisor is tied to the individual successes of

prospects?

concept must feel familiar to both prospectiveand, at the same time, must be unique.









begin franchising.


you then

successAfter all, your ultimate success as a franchisor is tied to the individual successes of

prospects?

concept must feel familiar to both prospectivet the same time, must be unique.









begin franchising.

ess yourself through experience,to developing a franchise concept. Think of your initial businessof operations, management and mark

then have a

successAfter all, your ultimate success as a franchisor is tied to the individual successes of

prospects?










begin franchising.

ess yourself through experience,Think of your initial business

of operations, management and marketinghave a

success you have maintainedAfter all, your ultimate success as a franchisor is tied to the individual successes of

prospects?







A study conducted by the International Franchise Association in 2007 substantiated thfour or five decades. The study found that



begin franchising.


etinghave a

you have maintainedAfter all, your ultimate success as a franchisor is tied to the individual successes of







substantiated thfour or five decades. The study found that




eting until perfectedhave a proven track record






Franchising has a long, strong history of growth and job creation and includes highlyFranchising dates back to the 1850s and, by the 1950s, franchising





ess yourself through experience, trial anThink of your initial business

until perfectedproven track record






highlyFranchising dates back to the 1850s and, by the 1950s, franchising





trial anThink of your initial business










ded the franchisor approaches the processand a sound business concept. In this guide, we outline nine

trial anThink of your initial business







substantiated thefour or five decades. The study found that


ded the franchisor approaches the processnine basic

trial and error, andThink of your initial business






Franchising dates back to the 1850s and, by the 1950s, franchising

efour or five decades. The study found that


ded the franchisor approaches the processbasic

d error, andThink of your initial business


you have maintained overAfter all, your ultimate success as a franchisor is tied to the individual successes of




four or five decades. The study found that828,138 franchises in 300 lines of business generated over $2 trillion to the US economy

ded the franchisor approaches the processbasic


until perfected. Onceproven track record

overAfter all, your ultimate success as a franchisor is tied to the individual successes of



four or five decades. The study found that828,138 franchises in 300 lines of business generated over $2 trillion to the US economy

ded the franchisor approaches the process


Onceproven track record

overAfter all, your ultimate success as a franchisor is tied to the individual successes of

concept must feel familiar to both prospective


Once

After all, your ultimate success as a franchisor is tied to the individual successes of

concept must feel familiar to both prospective


If you have a profitable track record with a uniqudetermine whether the idea can be duplicated and standardized. In other words, can the conceptbe repeated with minimal modification as new franchise locations are launched?

What are the most identifiable eimplement these elements regardless of the franchisee and the location chosen?can be standardized at the start to make it easy for franchisees to function and easy for thefranchise operfranchise plans to ensure the executiMaking alterations to design, advertising or the basic business structure will getdifficult as you add franchises.

Small mistakes get replicated

What can you do today to ensure individual franchises can be consistently duplicated andstandardized?

If you haven’t protected your company name, logo, branding or other unique business features,you must do so immediately before launching into the franchising process. The wisest avenuewhen protecting your intellectual property is engaging an attorneyprotection before youinadvertently infringing on someone else’s intellectual property. Proper protection will minimizepotential

Before you mention yourcontrol of your idea, th

What steps ha

Unlike creating a chain system on your own, eway to grow, but it is certainly not a zero cost way to grow.

The amount you’ll needbusinessneed a








What steps ha


The amount you’ll needbusinessneed a








What steps ha


The amount you’ll needbusinessneed a capital reserve to launch






If you haven’t protected your company name, logo, branding or other unique business features,you must do so immediately before launching into the franchising process. The wisest avenuewhen protecting your intellectual property is engaging an attorneyprotection before youinadvertently infringing on someone else’s intellectual property. Proper protection will minimizepotential future


What steps ha


The amount you’ll needbusiness as a chain

capital reserve to launch






If you haven’t protected your company name, logo, branding or other unique business features,you must do so immediately before launching into the franchising process. The wisest avenuewhen protecting your intellectual property is engaging an attorneyprotection before youinadvertently infringing on someone else’s intellectual property. Proper protection will minimize

future


What steps ha


The amount you’ll needas a chain




What are the most identifiable eimplement these elements regardless of the franchisee and the location chosen?can be standardized at the start to make it easy for franchisees to function and easy for thefranchise operation to keep tabs on all the franchisees?franchise plans to ensure the executiMaking alterations to design, advertising or the basic business structure will getdifficult as you add franchises.




future legal disputes ov


What steps have you taken to protect your intellectual property?






What are the most identifiable eimplement these elements regardless of the franchisee and the location chosen?can be standardized at the start to make it easy for franchisees to function and easy for the

ation to keep tabs on all the franchisees?franchise plans to ensure the executiMaking alterations to design, advertising or the basic business structure will getdifficult as you add franchises.


What can you do today to ensure individual franchises can be consistently duplicated and


legal disputes ov


ve you taken to protect your intellectual property?










If you haven’t protected your company name, logo, branding or other unique business features,you must do so immediately before launching into the franchising process. The wisest avenuewhen protecting your intellectual property is engaging an attorneyprotection before yourinadvertently infringing on someone else’s intellectual property. Proper protection will minimize

legal disputes ov




The amount you’ll needbecause the franchisees provide much of the capital








If you haven’t protected your company name, logo, branding or other unique business features,you must do so immediately before launching into the franchising process. The wisest avenuewhen protecting your intellectual property is engaging an attorney

r documents are drafted and filed.inadvertently infringing on someone else’s intellectual property. Proper protection will minimize

legal disputes ov

Before you mention yourcontrol of your idea, than to put it out publicly without strong legal protection.



The amount you’ll need may bebecause the franchisees provide much of the capital









documents are drafted and filed.inadvertently infringing on someone else’s intellectual property. Proper protection will minimize

legal disputes ov

Before you mention your franchising ideas,n to put it out publicly without strong legal protection.



may bebecause the franchisees provide much of the capital






Small mistakes get replicated if initial planning is poor.




legal disputes ov

franchising ideas,n to put it out publicly without strong legal protection.



may bebecause the franchisees provide much of the capital




What are the most identifiable elements of your franchise concept? Can you consistentlyimplement these elements regardless of the franchisee and the location chosen?can be standardized at the start to make it easy for franchisees to function and easy for the


if initial planning is poor.




legal disputes over intellectual property with franchisees and outside parties.




may be much less than the capital you would need to expand yourbecause the franchisees provide much of the capital

capital reserve to launch your



lements of your franchise concept? Can you consistentlyimplement these elements regardless of the franchisee and the location chosen?can be standardized at the start to make it easy for franchisees to function and easy for the

ation to keep tabs on all the franchisees?franchise plans to ensure the executiMaking alterations to design, advertising or the basic business structure will get





er intellectual property with franchisees and outside parties.




much less than the capital you would need to expand yourbecause the franchisees provide much of the capital

your




ation to keep tabs on all the franchisees?franchise plans to ensure the execution of your franchise concept is as flawless asMaking alterations to design, advertising or the basic business structure will get










your franchise to




ation to keep tabs on all the franchisees?on of your franchise concept is as flawless as

Making alterations to design, advertising or the basic business structure will get










franchise to











franchising ideas, take this precaution. There is no quicker way to losen to put it out publicly without strong legal protection.




franchise to











take this precaution. There is no quicker way to losen to put it out publicly without strong legal protection.


Unlike creating a chain system on your own, expansion through franchisingway to grow, but it is certainly not a zero cost way to grow.


franchise to


If you have a profitable track record with a unique or strong business concept, the next step is todetermine whether the idea can be duplicated and standardized. In other words, can the conceptbe repeated with minimal modification as new franchise locations are launched?











xpansion through franchisingway to grow, but it is certainly not a zero cost way to grow.


franchise to cover new expenses fo


e or strong business concept, the next step is todetermine whether the idea can be duplicated and standardized. In other words, can the conceptbe repeated with minimal modification as new franchise locations are launched?













cover new expenses fo




ation to keep tabs on all the franchisees? What do you need to design into youron of your franchise concept is as flawless as





documents are drafted and filed. This step will also alert you if you areinadvertently infringing on someone else’s intellectual property. Proper protection will minimize









What do you need to design into youron of your franchise concept is as flawless as




This step will also alert you if you areinadvertently infringing on someone else’s intellectual property. Proper protection will minimize






























xpansion through franchising








If you haven’t protected your company name, logo, branding or other unique business features,you must do so immediately before launching into the franchising process. The wisest avenuewhen protecting your intellectual property is engaging an attorney who can assist with proper












If you haven’t protected your company name, logo, branding or other unique business features,you must do so immediately before launching into the franchising process. The wisest avenue

who can assist with properThis step will also alert you if you are

inadvertently infringing on someone else’s intellectual property. Proper protection will minimizeer intellectual property with franchisees and outside parties.















much less than the capital you would need to expand yourbecause the franchisees provide much of the capital over time

cover new expenses for accountin











much less than the capital you would need to expand yourover timer accountin










xpansion through franchising can be

much less than the capital you would need to expand yourover timer accountin


lements of your franchise concept? Can you consistentlyimplement these elements regardless of the franchisee and the location chosen? What systemscan be standardized at the start to make it easy for franchisees to function and easy for the


Making alterations to design, advertising or the basic business structure will get increasingly





take this precaution. There is no quicker way to lose

can be

much less than the capital you would need to expand yourover time.r accountin

e or strong business concept, the next step is todetermine whether the idea can be duplicated and standardized. In other words, can the concept

lements of your franchise concept? Can you consistentlyWhat systems

can be standardized at the start to make it easy for franchisees to function and easy for theWhat do you need to design into your

on of your franchise concept is as flawless as possible?increasingly






can be a lower cost

much less than the capital you would need to expand your. But, you will

r accounting




possible?increasingly






a lower cost

much less than the capital you would need to expand yourBut, you willg support and




possible?increasingly






a lower cost

much less than the capital you would need to expand yourBut, you will

support and


What systemscan be standardized at the start to make it easy for franchisees to function and easy for the

What do you need to design into yourpossible?

increasingly





a lower cost

much less than the capital you would need to expand yourBut, you will

support and


What systems

What do you need to design into your

increasingly



inadvertently infringing on someone else’s intellectual property. Proper protection will minimize


a lower cost

But, you willsupport and


inadvertently infringing on someone else’s intellectual property. Proper protection will minimize


a lower cost

But, you willsupport and


systemsprofessionals

With each franchise unit sale, you will start genpayments. Until sales and royalties are steadily underway, however, you’ll need a cash reservesufficient totraction in thethe wrong types of franchisees.

What do you anticipate as an adequate cash reserve?

If yousuch, you may have risked quite a bit to start and grow your business.

Successful franchisees, on the other hand, probably like to follow rules, haveprounique market position, franchisees are willing to payof the risk out of going into business for themselves.

Your successfneed to fully explore who you think would best implement your systems. Remember, thecreation was yours, the initial implementation was yours, but the ongoing growth of thbe in the hands of franchisees.

By the time new franchisors invest years building a successful business, take the time to create afranchise concept and get the paperwork in order to launch it, they are chomping at the bit to selltheir first fcause the franchisor to make mistakes with longdon’t measure up to your expectations is equal to or more important than say

Createfranchisees will pay more royalties,marketing strength and may buy additional units for their own

What personal characteristics, work ethic and attitude do you think are necessary to be successfulin your franchise system?





If yousuch, you may have risked quite a bit to start and grow your business.

Successful franchisees, on the other hand, probably like to follow rules, haveprocedures,unique market position, franchisees are willing to payof the risk out of going into business for themselves.



Createfranchisees will pay more royalties,marketing strength and may buy additional units for their own






If you’resuch, you may have risked quite a bit to start and grow your business.

Successful franchisees, on the other hand, probably like to follow rules, havecedures,

unique market position, franchisees are willing to payof the risk out of going into business for themselves.



Create a profile for an ideal franchisee andfranchisees will pay more royalties,marketing strength and may buy additional units for their own



systems, legalprofessionals



’re thinking about franchising, it’s likely you would consider yourself an entrepreneur. Assuch, you may have risked quite a bit to start and grow your business.

Successful franchisees, on the other hand, probably like to follow rules, havecedures,




a profile for an ideal franchisee andfranchisees will pay more royalties,marketing strength and may buy additional units for their own



, legalprofessionals

With each franchise unit sale, you will start genpayments. Until sales and royalties are steadily underway, however, you’ll need a cash reservesufficient to survive while youtraction in thethe wrong types of franchisees.


thinking about franchising, it’s likely you would consider yourself an entrepreneur. Assuch, you may have risked quite a bit to start and grow your business.

Successful franchisees, on the other hand, probably like to follow rules, havecedures, and want a formula for success. Whereas you created a



By the time new franchisors invest years building a successful business, take the time to create afranchise concept and get the paperwork in order to launch it, they are chomping at the bit to selltheir first franchises.cause the franchisor to make mistakes with longdon’t measure up to your expectations is equal to or more important than say




, legal counsel for initial documentation and ongoing supportas well as

With each franchise unit sale, you will start genpayments. Until sales and royalties are steadily underway, however, you’ll need a cash reserve

survive while youtraction in the marketplace.the wrong types of franchisees.



Successful franchisees, on the other hand, probably like to follow rules, haveand want a formula for success. Whereas you created a


Your successful franchisee will have characteristics and work habits different than youneed to fully explore who you think would best implement your systems. Remember, thecreation was yours, the initial implementation was yours, but the ongoing growth of thbe in the hands of franchisees.

By the time new franchisors invest years building a successful business, take the time to create afranchise concept and get the paperwork in order to launch it, they are chomping at the bit to sell

ranchises.cause the franchisor to make mistakes with longdon’t measure up to your expectations is equal to or more important than say




counsel for initial documentation and ongoing supportas well as


survive while youmarketplace.

the wrong types of franchisees.





ul franchisee will have characteristics and work habits different than youneed to fully explore who you think would best implement your systems. Remember, thecreation was yours, the initial implementation was yours, but the ongoing growth of thbe in the hands of franchisees.


ranchises.cause the franchisor to make mistakes with longdon’t measure up to your expectations is equal to or more important than say




counsel for initial documentation and ongoing supportas well as










ranchises. Without a system for selecting ideal franchisees, tcause the franchisor to make mistakes with longdon’t measure up to your expectations is equal to or more important than say




counsel for initial documentation and ongoing supportas well as a










Without a system for selecting ideal franchisees, tcause the franchisor to make mistakes with longdon’t measure up to your expectations is equal to or more important than say




counsel for initial documentation and ongoing supporta franchisee sales














counsel for initial documentation and ongoing supportfranchisee sales


survive while youAnd, it takes a bit of financial wherewithal to not panic and sell to










What personal characteristics, work ethic and attitude do you think are necessary to be successful




survive while you sell your concept only to ideal franchisees.And, it takes a bit of financial wherewithal to not panic and sell to






ul franchisee will have characteristics and work habits different than youneed to fully explore who you think would best implement your systems. Remember, thecreation was yours, the initial implementation was yours, but the ongoing growth of th








sell your concept only to ideal franchisees.And, it takes a bit of financial wherewithal to not panic and sell to





















a profile for an ideal franchisee andfranchisees will pay more royalties, may need less handmarketing strength and may buy additional units for their own













a profile for an ideal franchisee andmay need less hand

marketing strength and may buy additional units for their own



counsel for initial documentation and ongoing supportsystem










a profile for an ideal franchisee and stick to itmay need less hand




counsel for initial documentation and ongoing supportsystem










stick to itmay need less hand




counsel for initial documentation and ongoing supportsystem,

With each franchise unit sale, you will start generating upfront feespayments. Until sales and royalties are steadily underway, however, you’ll need a cash reserve








Without a system for selecting ideal franchisees, tcause the franchisor to make mistakes with long-lasting effectsdon’t measure up to your expectations is equal to or more important than say

stick to itmay need less hand




counsel for initial documentation and ongoing support, and franchisee

erating upfront feespayments. Until sales and royalties are steadily underway, however, you’ll need a cash reserve








Without a system for selecting ideal franchisees, tlasting effects

don’t measure up to your expectations is equal to or more important than say

stick to it—may need less hand




counsel for initial documentation and ongoing supportand franchisee





unique market position, franchisees are willing to pay you for





—you’ll be glad you did.may need less hand-








you for





you’ll be glad you did.-holding








you for





you’ll be glad you did.holding








you for your systems



Without a system for selecting ideal franchisees, tlasting effects. Saying “No” to prospects who


you’ll be glad you did.holding,

marketing strength and may buy additional units for their own business growth.


counsel for initial documentation and ongoing supportand franchisee support and training





your systems



Without a system for selecting ideal franchisees, tSaying “No” to prospects who


you’ll be glad you did., will

business growth.


counsel for initial documentation and ongoing support, and marketingsupport and training

erating upfront fees and, eventually, royaltypayments. Until sales and royalties are steadily underway, however, you’ll need a cash reserve



Successful franchisees, on the other hand, probably like to follow rules, haveand want a formula for success. Whereas you created a proven

your systems



Without a system for selecting ideal franchisees, tSaying “No” to prospects who


you’ll be glad you did.will become part of your

business growth.


and marketingsupport and training

and, eventually, royaltypayments. Until sales and royalties are steadily underway, however, you’ll need a cash reserve


thinking about franchising, it’s likely you would consider yourself an entrepreneur. As

Successful franchisees, on the other hand, probably like to follow rules, haveproven

your systems



Without a system for selecting ideal franchisees, thisSaying “No” to prospects who


you’ll be glad you did.become part of your

business growth.




sell your concept only to ideal franchisees. It takes time to gainAnd, it takes a bit of financial wherewithal to not panic and sell to


Successful franchisees, on the other hand, probably like to follow rules, haveproven business concept and

your systems



his anxietySaying “No” to prospects who


you’ll be glad you did.become part of your

business growth.




It takes time to gainAnd, it takes a bit of financial wherewithal to not panic and sell to


Successful franchisees, on the other hand, probably like to follow rules, have stepbusiness concept andand for taking much



anxietySaying “No” to prospects who

don’t measure up to your expectations is equal to or more important than saying “Yes.”

you’ll be glad you did. Successfulbecome part of your

business growth.






step-business concept andand for taking much



anxietySaying “No” to prospects who

ing “Yes.”

Successfulbecome part of your

business growth.






-bybusiness concept andand for taking much



anxiety to sellSaying “No” to prospects who

ing “Yes.”



and marketingsupport and training programs




by-stepbusiness concept andand for taking much

ul franchisee will have characteristics and work habits different than yoursneed to fully explore who you think would best implement your systems. Remember, thecreation was yours, the initial implementation was yours, but the ongoing growth of the idea will


to sellSaying “No” to prospects who

ing “Yes.”



programs




stepbusiness concept andand for taking much

rs and youneed to fully explore who you think would best implement your systems. Remember, the

e idea will


to sell canSaying “No” to prospects who

ing “Yes.”



programs




stepbusiness concept andand for taking much

and you

e idea will


canSaying “No” to prospects who

become part of your


programs.

payments. Until sales and royalties are steadily underway, however, you’ll need a cash reserveIt takes time to gain

And, it takes a bit of financial wherewithal to not panic and sell to


business concept andand for taking much

and you

e idea will


canSaying “No” to prospects who


.


business concept andand for taking much

and you

e idea will




Moving from successful business owner to the role of franchisor means you’ll bevery different activities than the dayon selling and supporting franchised operations.

Having a topconcentrsuccess of your original business andexpertisesales, training,

Who do you need to surround yourself with sand

From a franchisee pointwith a successful concept. Once established, however, someongoing royalty payments and systematized structure. They mabetter or cheaper themselves; they may begin to stray from the rules.

Beyond the required state and federal documentation needed to register and sell franchises, askilled franchise attorney can guide you through the decisidisputes with franchisees and

In what areasfranchisees?

Though household names tshiftedthis playbook and balance your sales efforts with an investment in training and ongoing supportto nurture

The more resources you provide to franchisees to enhance their smayfranchiseeshave such a good experience, they will want to bu




Who do you need to surround yourself with sand operating




Though household names tshiftedthis playbook and balance your sales efforts with an investment in training and ongoing supportto nurture

The more resources you provide to franchisees to enhance their smayfranchiseeshave such a good experience, they will want to bu




Who do you need to surround yourself with soperating




Though household names tshifted from supporting a few franchisees tothis playbook and balance your sales efforts with an investment in training and ongoing supportto nurture

The more resources you provide to franchisees to enhance their smay realize.franchiseeshave such a good experience, they will want to bu



Having a topconcentrate on launching and operating the franchise systemsuccess of your original business andexpertise for the franchise operationsales, training,





Though household names tfrom supporting a few franchisees to

this playbook and balance your sales efforts with an investment in training and ongoing supportto nurture the individual growth of each

The more resources you provide to franchisees to enhance their srealize.

franchiseeshave such a good experience, they will want to bu



Having a top-ate on launching and operating the franchise system

success of your original business andfor the franchise operation

sales, training,






this playbook and balance your sales efforts with an investment in training and ongoing supportthe individual growth of each

The more resources you provide to franchisees to enhance their srealize. And, what better way to enhance your sales efforts than to make existing

franchisees successful and knowledgeablehave such a good experience, they will want to bu



-notch management team in place to operate your existing business while youate on launching and operating the franchise system


sales, training, daily support,

Who do you need to surround yourself with soperating a franchise system?



In what areas do



The more resources you provide to franchisees to enhance their sAnd, what better way to enhance your sales efforts than to make existing

successful and knowledgeablehave such a good experience, they will want to bu



notch management team in place to operate your existing business while youate on launching and operating the franchise system


daily support,

Who do you need to surround yourself with sfranchise system?



do you









daily support,




you imagine









daily support,


From a franchisee point-ofwith a successful concept. Once established, however, someongoing royalty payments and systematized structure. They mabetter or cheaper themselves; they may begin to stray from the rules.


imagine









daily support,


of-view, buying a franchise is a great way to instantly be in businesswith a successful concept. Once established, however, someongoing royalty payments and systematized structure. They mabetter or cheaper themselves; they may begin to stray from the rules.


imagine

Though household names today, some early franchisorsfrom supporting a few franchisees to








daily support, accounting and marketing.


view, buying a franchise is a great way to instantly be in businesswith a successful concept. Once established, however, someongoing royalty payments and systematized structure. They mabetter or cheaper themselves; they may begin to stray from the rules.

Beyond the required state and federal documentation needed to register and sell franchises, askilled franchise attorney can guide you through the decisidisputes with franchisees and outline

imagine you

oday, some early franchisorsfrom supporting a few franchisees to








accounting and marketing.



Beyond the required state and federal documentation needed to register and sell franchises, askilled franchise attorney can guide you through the decisi

outline

you






Moving from successful business owner to the role of franchisor means you’ll bevery different activities than the day-on selling and supporting franchised operations.







outline

you might






Moving from successful business owner to the role of franchisor means you’ll be-to-

on selling and supporting franchised operations.


success of your original business and toin area


Who do you need to surround yourself with s



outline how conflicts will be resolved.

might






Moving from successful business owner to the role of franchisor means you’ll be-day operations of your business.



to the new franchise system. In addition, you’ll likely needin area





how conflicts will be resolved.

might have


this playbook and balance your sales efforts with an investment in training and ongoing supportthe individual growth of each existing




Moving from successful business owner to the role of franchisor means you’ll beday operations of your business.



the new franchise system. In addition, you’ll likely needin areas not currently your streng






have


this playbook and balance your sales efforts with an investment in training and ongoing supportexisting


successful and knowledgeable in all facets of the businesshave such a good experience, they will want to bu





the new franchise system. In addition, you’ll likely needs not currently your streng


Who do you need to surround yourself with so you can focus on




have potential disputes with new or long

oday, some early franchisorsfrom supporting a few franchisees to selling

this playbook and balance your sales efforts with an investment in training and ongoing supportexisting


in all facets of the businesshave such a good experience, they will want to bu







o you can focus on




potential disputes with new or long

oday, some early franchisorsselling

this playbook and balance your sales efforts with an investment in training and ongoing supportexisting franchise.


in all facets of the businesshave such a good experience, they will want to buy






o you can focus on





oday, some early franchisorsselling many

this playbook and balance your sales efforts with an investment in training and ongoing supportfranchise.


in all facets of the businessy their own






o you can focus on





oday, some early franchisorsmany



in all facets of the businesstheir own





o you can focus on


Beyond the required state and federal documentation needed to register and sell franchises, askilled franchise attorney can guide you through the decisions necessary to mitigate future



oday, some early franchisors experiencedmany new franchises. Take a lesson from





notch management team in place to operate your existing business while youate on launching and operating the franchise system will be important to the ongoing


o you can focus on

view, buying a franchise is a great way to instantly be in businesswith a successful concept. Once established, however, some franchiseesongoing royalty payments and systematized structure. They mabetter or cheaper themselves; they may begin to stray from the rules.

Beyond the required state and federal documentation needed to register and sell franchises, aons necessary to mitigate future



experiencednew franchises. Take a lesson from

this playbook and balance your sales efforts with an investment in training and ongoing support




notch management team in place to operate your existing business while youwill be important to the ongoing


o you can focus on

view, buying a franchise is a great way to instantly be in businessfranchisees

ongoing royalty payments and systematized structure. They may feel they can run the businessbetter or cheaper themselves; they may begin to stray from the rules.







in all facets of the businesstheir own franchise.




o you can focus on the critical tasks of


y feel they can run the businessbetter or cheaper themselves; they may begin to stray from the rules.






The more resources you provide to franchisees to enhance their success, the more success youAnd, what better way to enhance your sales efforts than to make existing

in all facets of the businessfranchise.



the new franchise system. In addition, you’ll likely needs not currently your strengths, which may

the critical tasks of


y feel they can run the businessbetter or cheaper themselves; they may begin to stray from the rules.




experienced growing pains as the focusnew franchises. Take a lesson from


uccess, the more success youAnd, what better way to enhance your sales efforts than to make existing

in all facets of the business?franchise.

Moving from successful business owner to the role of franchisor means you’ll beday operations of your business. You’ll focus primarily


the new franchise system. In addition, you’ll likely needths, which may


view, buying a franchise is a great way to instantly be in businessfranchisees begin to resent the

y feel they can run the business



growing pains as the focusnew franchises. Take a lesson from



? Some customers willfranchise.

Moving from successful business owner to the role of franchisor means you’ll beYou’ll focus primarily




view, buying a franchise is a great way to instantly be in businessbegin to resent the







Some customers will












Some customers will








potential disputes with new or long-




Some customers will

engaged inYou’ll focus primarily



the critical tasks of launching




-time




Some customers will



the new franchise system. In addition, you’ll likely needths, which may include

launching




time




Some customers will



the new franchise system. In addition, you’ll likely needinclude

launching




time



uccess, the more success you

Some customers will



the new franchise system. In addition, you’ll likely needinclude

launching







Some customers will


will be important to the ongoingthe new franchise system. In addition, you’ll likely need

include

launching

view, buying a franchise is a great way to instantly be in business


Beyond the required state and federal documentation needed to register and sell franchises, a




Some customers will

the new franchise system. In addition, you’ll likely need

growing pains as the focus



The resources you provide franchisees may includeoperations and employee manuals,franchisees

The support you provide and the training you implement will instill quality control processes atthe unit level and will create uniform methods of service. Customers should have the sameexpectations and experiences, rega

What areas of training and support do you need to focus on now?

Developing a solid franchise concept hinges on several factors and requires a significant andknowledgeable attentbusiness and your personal success for many years to come. It’s worth the time and diligence todo it right.

e questions? Please contact Lee Wright or Karenonkie:

e Wright | (801) 328

en

it

i International Franchise Association,






questions? Please contact Lee Wright or Karennkie:

L right | (801) 328

International Franchise Association,






H tions? Please contact Lee Wright or KarenMc ie:

Lee | (801) 328

K aylor DelPriore

Visi w.kmclaw.com







Have q ions? Please contact Lee Wright or KarenMcCo

Lee W | (801) 328

or DelPriore

mclaw.com



The resources you provide franchisees may includeoperations and employee manuals,franchisees to




Have qu s? Please contact Lee Wright or KarenMcConk

Lee Wrig 801) 328

Ta DelPriore

claw.com



The resources you provide franchisees may includeoperations and employee manuals,

to best take



Developing a solid franchise concept hinges on several factors and requires a significant andknowledgeable attentbusiness and your personal success for many years to come. It’s worth the time and diligence to

Have questi Please contact Lee Wright or Karen

Lee Wright | 328

Tayl Priore

www w.com




best take



Developing a solid franchise concept hinges on several factors and requires a significant andknowledgeable attentbusiness and your personal success for many years to come. It’s worth the time and diligence to

Have questions e contact Lee Wright or Karen

Lee Wright | (8 8

Taylor iore

www.km com




best take



Developing a solid franchise concept hinges on several factors and requires a significant andknowledgeable attention to detail. The upfront strategies you put in place will affect yourbusiness and your personal success for many years to come. It’s worth the time and diligence to

Have questions? P contact Lee Wright or Karen

Lee Wright | (801)

Taylor Del

www.kmcla




best take advantage of the intelle



Developing a solid franchise concept hinges on several factors and requires a significant andion to detail. The upfront strategies you put in place will affect your

business and your personal success for many years to come. It’s worth the time and diligence to

Have questions? Plea act Lee Wright or Karen

Lee Wright | (801) 3 00 |

Taylor DelPri (801) 328

www.kmclaw.c




advantage of the intelle





Have questions? Please act Lee Wright or Karen

|

1) 328









Have questions? Please co Lee Wright or Karen

3

| ( 328









Have questions? Please conta e Wright or Karen

3600 | [email protected]

| (8

International Franchise Association, Economic Impact of Franchised Businesses, Volume 3, 2007


The resources you provide franchisees may includeoperations and employee manuals, advertising


The support you provide and the training you implement will instill quality control processes atthe unit level and will create uniform methods of service. Customers should have the sameexpectations and experiences, regardless of




Have questions? Please contact right or Karen

[email protected]

| (801) 3 600 |

Economic Impact of Franchised Businesses, Volume 3, 2007


The resources you provide franchisees may includeadvertising


The support you provide and the training you implement will instill quality control processes atthe unit level and will create uniform methods of service. Customers should have the same

rdless of




Have questions? Please contact Lee ght or Karen

lwri kmclaw.com

0 |






rdless of




Have questions? Please contact Lee W or Karen

lwright claw.com






rdless of the franchisee they do business with or visit




Have questions? Please contact Lee Wri Karen

lwright@k w.com

3600 [email protected]



The resources you provide franchisees may includeadvertising guidelines

advantage of the intellectual property you have developed


the franchisee they do business with or visit




Have questions? Please contact Lee Wright aren

lwright@km com

k [email protected]



The resources you provide franchisees may includeguidelinesctual property you have developed






Have questions? Please contact Lee Wright or

lwright@kmcla m

kde [email protected]



The resources you provide franchisees may include training programs, site selectioguidelinesctual property you have developed






Have questions? Please contact Lee Wright or K

[email protected]

kdelpr kmclaw.com



training programs, site selectioguidelinesctual property you have developed






Have questions? Please contact Lee Wright or Karen or DelPriore

kdelprior mclaw.com


training programs, site selectioguidelines and otherctual property you have developed






DelPriore

kdelpriore@ law.com


training programs, site selectioand other

ctual property you have developed






Tayl lPriore

kdelpriore@k com









Taylor riore

kdelpriore@kmcl m









Taylor De

kdelpriore@kmclaw.


training programs, site selectioand other systematic methods for






Taylor DelPr

[email protected]


training programs, site selectiosystematic methods for






Taylor DelPrior he















at t firm of Kirton








l irm of Kirton


training programs, site selection criteria,systematic methods for

ctual property you have developed.





law of Kirton


n criteria,systematic methods for





law fi Kirton




the franchisee they do business with or visit.



law firm irton




Developing a solid franchise concept hinges on several factors and requires a significant and


law firm of n


The support you provide and the training you implement will instill quality control processes at

Developing a solid franchise concept hinges on several factors and requires a significant and


law firm of Kir


The support you provide and the training you implement will instill quality control processes at


law firm of KirtonHave questions? Contact the attornies at Kirton McConkie at (801) 328-3600 or via email at:

Lee Wright: [email protected] DelPriore: [email protected] Purdie: [email protected]

Visit www.kmclaw.com

Franchising 9 things to know 2 things to know_2_.pdfKirton McConkie: 9 things to know before...

Documents

Transcript of Franchising 9 things to know 2 things to know_2_.pdfKirton McConkie: 9 things to know before...