Franchise web english
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Transcript of Franchise web english
YOUR BEST FRANCHISE OPPORTUNITY
INTRODUCTIONWHO ARE WE?
3
OUR BUSINESS: BIRHTS
Life is a miracle. Nothing in people’s whole life is like this moment when the new parents hold in their arms the newborn for the first time.
Bebé de París is present in the happiest moment in life: a new baby is born!
There will always be births and there will always be people around parents that want to celebrate this moment with them.
We sell baby gifts for this special moment of life.
“
.Parenthood is one of the best journeys in life. Enjoy the ride!
OUR WELCOME MESSAGE
4
SHAREHOLDERSTHE THREE CO-FOUNDERS OWN 83% OF SHARES
ELENA GÓMEZ DEL POZUELOCEO & FOUNDER
Well known international entrepreneur in Spain with
expertise in e-commerce, retail, wholesale. She has 12 co-founded companies with
success.President of Adigital
SARA FERNÁNDEZ DE LA ALDEAPRESIDENT & CO-FOUNDER
Entrepreneur with over 22 years experience in product design,
logistics, import and export. Large accounts management director.
LUIS COMASGENERAL COUNCIL & CO-FOUNDER
Prestigious Spanish lawyer with over 27 years of experience first as a leader in the legal department of
PWC and currently is General Councilor of SEAT and member of
the Board of the Volkswagen Group in Spain.
OUR TIMELINEA GREAT STORY OF 20 YEARS
1994THE PHYSICAL STORE—La Cigüeña del Bebé SL opened a shop in Barcelona. We learnt about gifts, products and clients. Sara was the one that managed the business.
2012ONLY E-COMMERCE
REFOUNDATION/STARTUP—
Elena joint the business. We closed the physical shop and
concentrated ine-commerce.
5
2015THE
INTERNATIONALIZATION—
Creation of exclusive franchises and subsidiaries
2014 THE REBRANDING—From La Cigüeña del Bebé to BebedeParis.
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LEADERIn the Spanish market
Over 20 years of experience.
Market knowledge and e-commerce expertise.
International and very fast deliveries.
OUR OWN BRAND
We are not a marketplace
We design our products in Spain and produce them in China and Spain: We
give a 65% margin on the products to franchisees.
CORPORATE SALES
It‘s our specialty.
77% of our retail sales are corporate sales to
celebrate their employees recent paternity. The other
23% are sales to individuals who send a
gift to friends or relatives
CUSTOMER SATISFACTION
100% Satisfaction
Quality service and spectacular presentation.Deliveries in less than
24h.Premium brand image and
only 0,1% of returns.
FOUR IMPORTANT FACTSABOUT BEBEDEPARIS
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7
5 KEYS TO SUCCESS AS COMPANY
ProductsPerfection, Glamour,
Elegance.
EfficiencyService:100%
satisfaction,our own bellboys
in big cities
KnowledgeWe are an startup
but we have a knowledge of 20 years
VisiónGreat opportunity:
There is not international networks in baby gifts
TeamWe have the best professional team
of 16 people
KEY FOR A SUCCESSFUL COMPANYWE ARE DIFFERENT FROM OUR COMPETITORS
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FACT #01Local markets are very
fragmented. There is no International network of
baby gifts.
FACT #02There is a great opportunity:
companies and particulars could send the same gift in
less than 24h to an employee, a friend or a
relative, all over the world
WHAT IS OUR VISION FOR THE FUTURECREATING THE 1ST INTERNATIONAL BABY GIFTS NETWORK
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OUR SERVICEOUR SERVICE IS VERY SIMPLE
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4 STEPS IN OUR BUSINESSA VERY SIMPLE AND SECURE BUSINESS
1______
A baby is born.
2______
The customer buys a gift online or through his phone.
3______
We prepare the gift.
4______
We deliver it to the hospital or a home address.
12
PRESENTATION VIDEOHOW IS THE DELIVERY AND HOW DOES THE MOTHER FEEL
OUR CUSTOMERSTHE COMPANY TARGETS COMPANIES AND PEOPLE WHO WANT TO SEND A GIFTTO NEW PARENTS (RETAIL) AND MULTIBRAND SHOPS (WHOLESALE)
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CUSTOMERS: RETAILWE HAVE MORE THAN 7.000 CUSTOMERS.77% OF OUR CUSTOMERS ARE COMPANIES.
1. LARGE ACCOUNTS (38%)
These customers have made special agreements with us, as their Human Resources policies include providing a courtesy gift for employees.
2. SMALL AND MEDIUM-SIZED COMPANIES (39%)General Manager’s Assistant are normally in charge of buying the gift baskets for employees or clients
3. INDIVIDUALS (23%)Private customers that send a gift to relatives, friends or collegues.
Large Accounts
38%
Small and Medium-
Sized Companies
39%
Individuals23%
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OUR BEST CUSTOMERS (RETAIL)OVER 2.000 MULTINATIONAL CORPORATIONS THAT SEND GIFTS TO RECENT PARENTS
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OUR BEST CUSTOMERS (WHOLESALE)WE ALSO SELL TO 30 MULTIBRAND BABY SHOPS AND FLORISTS (THROUGH A CATALOGUE)
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WHAT CLIENS ARE SAYINGOUR OBJECTIVE: 100% CUSTOMER SATISFACTION
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We appreciate very muchyour work and collaboration.They have loved the giftand how you have preparedit. They have been superhappy and they have toldus that it has been a greatdetail the bear with ourlogo
PILAR TORRESCasio Spain
‘‘
’’
Your page is great and veryuseful for gift giving solvesmany doubts and makes iteasy to find nice things. I am recommending it to allmy contacts, family and friends.
CRISTINA CORNAGOCommercial DirectorBAJAMAR
‘‘
’’
Very good quality, soft, well cooked. servicedelivery very fast, even though the productcoming from Spain. There is a good qualityprice relation.A beautiful gift that pleases.
PRIVATE CUSTOMERAmazon Germany
‘‘
’’
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
4,4K
12kMINIMUM ANNUAL INCREASE IN THENUMBER OF ORDERS DESPITE OF THEECONOMIC CRISIS DURING 8 YEARS.15-20%
ORDER HISTORYORDER HISTORY IN SPAIN
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5K5,7K
6,6K7,5K
8,9K
5,1K
3,6K2,6K
TECHNOLOGY BASED PROJECT
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PERFECT FOR TAGSCreativity is the key to
success in the future, and
primary education.
SEARCH SEOOur current platform is SEO
optimized for international
business
SOCIAL LIKEGreat image of the company
in social networks
TECHNOLOGY BASED PROJECT OUR PLATFORM ADAPTS TO ALL DEVICES. ABSOLUTELY RESPONSIVE.
SOCIAL MEDIA REPORT
67.894FANS
—Facebook: we have a
strong community of fans, who are very active in this
social network.
590 FOLLOWERS
—LinkedIn: this social media is
helping us trough the international expansion and
allows us to have an important corporate network.
2.672FOLLOWERS
—Instagram: this social media is having an
increasing importance in the spanish market.
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BEST REPUTATION IN SOCIAL NETWORKS
16.565 FOLLOWERS
—Twitter: this social media has growth a 95% in the
last year.
INTERNATIONAL2 FRANCHISES, 1 SUBSIDIARY, 80 COUNTIRES DOMAINS, 40 COUNTRIES BRANDS
INTERNATIONAL EXPANSIONHOLDING-SPAINWE HAVE THE FRANCHISOR AND THE PROVEN BUSINESS
SUBSIDIARY-UKUK IS OUR FIRST SUBSIDIARY.
TWO FRANCHISESMEXICO AND SAUDI ARABIS
DOMAINS AND REGISTERED BRANDS WE HAVE MORE THAN 80 COUNTRY DOMAINS AND MORE THAN 40 REGISTERED COUNTRY BRANDS
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BUSINESS DEVELOPMENT
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OUR INTERNATIONAL TEAMMEET YOUR CONTACT PEOPLE
Sara FernándezPRESIDENT & Founder
Elena GómezCEO & Founder
Elisa HelgueroInternational Manager
Ana SoloagaMarketing Manager
Toni PiedrafitaCTO
Leticia RoderaPurchasing and Export Manager
Cristina BenitoE-commerce manager
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OUR INTERNATIONAL TEAMMEET YOUR CONTACT PEOPLE
Gustavo CasanovaCFO
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OUR COMPETITORSINTERNATIONALLY: OUR MAIN COMPETITORS ARE THE INTERNATIONAL FLOWERS DELIVERY NETWORKS.NACIONALLY: OUR COMPETITORS ARE BABY GIFTS INTERNET SHOPS AND FLORISTS
BEBEDEPARIS FRANCHISE
BENEFITS, FRANCHISEE PROFILE, KEY ELEMENTS AND PROCESS.
6 IMPORTANT FACTORS
1. Margin: 65% on retail sale (the best conditions in all the sectors).
2. Target: 77% Corporate Sales.
3. No stock break: the collection is permanent and the headquarterhas a disposable stock in the warehouse through all the season.
4. Assessment: personalised, continuous and technical support andcontinuous communication amongst all the departments and thecentral.
5. Continuous training: Initial training (both theoretical and practical)as well as recycling seminaries.
6. Integration in a consolidated company in the childhood fashionbusiness, with over 20 years of experience and in continuous growth.
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THE BASIS OF OUR SUCCESS
GREAT MARGIN
65%
CORPORATESALES77%
CONSOLIDATED COMPANY
CONTINUOS TRAINING AND COORDINATION
ASSESSMENT
NO STOCK BREAK
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1. ECONOMICAL CAPACITY
The starting investmentwill depend on the country
FRANCHISEE PROFILEWHAT ARE WE LOOKING FOR?
2. BUSINESS AND SALES EXPERIENCE
Contact network in big corporations and SME
3. ENTREPRENEURSHIPCHARACTER
Perseverant, Communicative, working
capacity,
4. DEMONSTRATEDABILITIES IN
MANAGEMENT
Educational background on business
5. IT IS A PLUS (not essential):
. Knowledge and experience ine-commerce/online marketing
. Having an operative warehouse
1. E-COMMERCE BUSINESSThe future is online: sales on e-
commerce and mobile commerce in Europe 2016:
€540 in 2016 and €609 in 2017 and in the world near €2 billions
..
2. COUNTRY EXCLUSIVITY
Possible franchisee income isvery high: ranging from €0.5 million to
€20 million,covering 2-5% of births in the country in 5 years. Depending on: 1. The number of
births per year. 2. Development of e-commerce and 3. Purchasing power
3. NO HIGH STREET STORE NEEDED. Only a local warehouse (around
200 sqm) onthe outskirts of a large city) with
no major investment outlay.
5. PROVIDED STOCKThe Franchisor will produce all the products needed by the franchisees network.
Franchisees do not have to worry about products. They
only have to place their orders 2/4 times a year toFranchisor (3 months in
advance). There is no stockleftovers, because our gifts
are always fashionable.
4. A SECURE BUSINESS Not subject to fashion, regulatory changes, etc. Babies will always
be born and companies and friends will always send gifts to
new parents!.
BENEFITS OF A BEBEDEPARIS FRANCHISE13 THE MAIN BENEFITS.
6. ONLY ONE SIZE PRODUCTSIn bebedeparis we sell only 1
size of baby clothes (3/6 months), the best for gifts, and always use traditional colors:
blue, pink, white and grey. 7. EXCLUSIVE PRODUCTS/REASONABLE PRICES
The franchisee will order all the products he may need for the
next three months.
8. RETAIL BUT ALSO WHOLSALE
Due to the big margin in products, the Franchisee can also become the exclusive distributor of all the bebedeparis products not only by retail but also by wholesaling to
baby shops .
10. INTERNATIONAL ORDERS FROM OTHER
COUNTIRESEach franchise invests about 13% of his income in his own digital marketing to find new
clients in his country. The total amount of the
investment of other countries will benefit everyone. If an
order is made in the spanish website and they ask for a
delivery in Italy, the order will be sent to the italian
franchise
9. COMMERCIAL HELPWe provide our franchisees with our client contacts in
other countries: in Spain we already
have very big multinational companies working
with us, that could become customers in other countries.
BENEFITS OF A BEBEDEPARIS FRANCHISE13 THE MAIN BENEFITS.
11. DIGITAL MARKETINGThe company will help the franchisee in the
process of choosing an agency of Digital Marketing. He will have a contractual
obligation to spend a 9-15% of his annual income for his own digital marketing to
promote its own sales..
12. DON’T WORRY ABOUT WEBSITE
Website, domain, maintenance: the Head Office provides each franchisee with its own web in its own language.
e.g.: www.bebedeparis.fr, www.bebedeparis.de,
Etc.
13. BIG MARGIN
It is a very profitable investment. The recommended retail price is 3.10 times
the purchase price. Franchisees have a 65% margin on their sales, which is one of the greatest margins on sales in
European Franchises. Depending on the country, franchisees could start making profit in their
second year ..
BENEFITS OF A BEBEDEPARIS FRANCHISE13 THE MAIN BENEFITS.
The Franchisor receives an information request by a
candidate. And receive CV from
candidate
Email with general
information of the
Franchise.
NDA is received and
the Franchisor
sends confidential
details about franchise
Skype conversation
with the candidate
the Franchisor sends NDA
Discovery day in
Madrid by the
possible Franchisee
.
Negotiation and
signature of the franchise agreement. Payment.
Action plan
designed
ROAD MAP OF THE PROCESSDESCRIPTION OF THE PROCESS UNTIL THE CONTRACT IS SIGNED
33
CONTACT US
Our Location ACalle Antonio Araguás 3. Európolis. Las Rozas, Madrid 28232
Our Location BCalle de la Riera 10Sant Cugat del VallésBarcelona 77000
Our PhoneT: +34 917 105 552 M:+34 639 948 521
Email / [email protected]
KEEP IN TOUCH WITH USELISA HELGUERO (INTERNATIONAL MANAGER)