Franchise Prospectus 2015 - Chopstix Groupchopstixgroup.com/downloads/CHOPPROSPECTUS.pdf ·...
Transcript of Franchise Prospectus 2015 - Chopstix Groupchopstixgroup.com/downloads/CHOPPROSPECTUS.pdf ·...
Franchise Prospectus 2015
The Chopstix Story
Chopstix is a leading Oriental quick-service restaurant brand with over45 sites across the UK and Ireland.
Chopstix is a unique brand-led quick-service franchise operation blending the best fusion of authentic Oriental inspired fast food with casual, convenient dining experiences at affordable prices. In addition, Chopstix chefs cook the food on site to ensure each dish is served as fresh as possible delivering “chef theatre”.
Although the Chopstix concept was conceived over a decade ago we are now in a rapid expansion programme. Since our first major shopping centre branch opened at Bluewater 2010, Chopstix is now a staple in the shopping centre.
www.chopstixgroup.com
The Chopstix Group is focused on delivering fresh, nutritious, tasty Oriental cuisine made from the finest ingredients, including Halal certified chicken. Our innovative fusion recipes provide healthier quick service meals for time strapped customers. The Chopstix Group operates sites across the UK from Crawley to Dundee and in Northern Ireland to the Republic of Ireland.
Market Figures & Trends
Forecast
Customer Attitudes
Growth in consumer disposable income
Anticipated 13% growth of UK ethnic restaurant & take away market growth over 2014-19
British consumers increased their consumption of noodles in 2014
Consumers tend to experiment with more exotic meals at dinner with noodle & rice bases
Noodles & rice are more widely recognised as meal staples
Pasta market suffering in part because of the increasing popularity of noodle & rice dishes
43% likely to choose an ethnic restaurant which uses authentic cooking methods & ingredients
42% prefer ethnic restaurants where you can see the food being prepared, it adds to the experience & chef theatre
29% likely to eat at an ethnic restaurant that offers a choice of different ethnic cuisines (Chinese, Thai, Indian, etc.)
1 Mintel- Ethnic Restaurants and Takeaways - UK - February 2015 2 Euromonitor - Noodles in The United Kingdom - UK - October 2014
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Ethnic restaurant/takeaway market 1 Noodles market 2
The Chopstix Strategy
VisionTo become the UK’s favourite Oriental quick service noodle bar delivering revenue growth, value and customer satisfaction.
Objective & missionChopstix Group continuously strive to ensure a convenient dining experience combined with delicious and authentic Oriental food specialties freshly prepared by our chefs on site, at affordable prices. Chopstix franchise and licensing opportunities offer lucrative business models backed by sustainable growth for investors keen to capitalise in the quick service restaurant sector.
Unique Buying PropositionFresh, tasty and healthier fast food options at incredible value for money price points and operator margins.
www.chopstixgroup.com
Customer segmentation
Social grade
A
B
C1
C2
D
E
Upper middle class
Middle class
Lower middle class
Skilled working class
Working class
Those at lowest level of subsistence
Higher managerial, administrative or professional
Intermediate managerial, administrative or professional
Supervisory or clerical, junior managerial, administrative or professional
Skilled manual workers
Semi and unskilled manual workers
State pensioners or widows (no other earner), casual or lowest grade workers
Social status Occupation
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Characteristics: time crunched, budget conscious and health conscious consumers.
Age profiles: 7-70 years old.
Customer demographic grades: B1, C, D, E.
* 200 wide survey universe.
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0%
0%
0%
Student
Under 12
Male
26.23%
0.58%
42.68%
Managerial
12-20
Female
33.01%
18.60%
57.32%
Administrative
21-34
14.75%
31.40%
Manual
35-54
11.48%
36.63%
Clerical
55 and over
13.93%
12.79%
10%
10%
10%
20%
20%
20%
30%
30%
30%
40%
40%
40%
50%
50%
50%
60%
60%
60%
70%
70%
70%
80%
80%
80%
90%
90%
90%
100%
100%
100%
Occupation
Age
Gender
The Chopstix Team
Number of sites
Number of employees
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45 Chopstix restaurants in total and growing
24 Chopstix Group owned restaurants
21 Chopstix franchised or licensed restaurants
Chopstix Management Co-Founders: Menashe Sadik& Bassam Elia
115 Chopstix Group Restaurant Employees23 Restaurant Managers46 Sales Assistants46 Kitchen Staff
100 Chopstix Restaurant Employees (Franchised/Licensed)20 Restaurant Managers40 Sales Assistants40 Kitchens
Full Product Range & Menu
Noodles and rice- Vegetables Noodles- Egg Fried Rice
Toppings- Sweet & Sour Chicken- Sweet Chilli Chicken- Caramel Chicken- Black Bean Chicken- Salt & Pepper Chicken- BBQ Chicken- Oyster Sauce Chicken- Chinese Curry Chicken- Thai Curry Chicken- Vegetable Curry- Salt & Pepper Potatoes
Side dishes- Salt & Pepper Potatoes- Large Spring Rolls- Mini Spring Rolls- Prawn Crackers
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Our Dedication To Franchising
Why Chopstix?Chopstix’s Support Franchise Pack
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Access to Noodles, our ERP (Enterprise Resource Planning) system.Noodles is our online business management software system. All Chopstix restaurants must use Noodles to collect, manage and interpret data, documents and information supplied by Chopstix headquarter including:
Mystery ShopperA mystery shopper programme assessing the level of customer service provided by the restaurant with 4 waves per year. Feedback is assessed and reported to management for operational improvement and customer satisfaction.
Operations manual Product preparation sheets Marketing activities & sales Product planning, ordering & cost control Staff training Hygiene, health & safety
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TrainingChopstix provides, at our own cost, an initial training programme of two weeks for the restaurant manager and chef in one of our sites of excellence training centre restaurants.
Leadership team and specialist support in the following areas:
Attendance of the Chopstix annual conferenceFranchisees and site managers will have the opportunity to attend the Chopstix annual conference allowing them to meet with all partners and sharing the strategic developments of Chopstix group.in the following areas:
Marketing & PromotionsChopstix provide continual promotional supports and guidance. In addition, our marketing team are available by phone or email for any publicity related questions.
Site visits & Conference Calls
Hygiene, health & safety Operations Marketing & sales Landlord, lease & site locations Software development
A direct monthly communication through Noodles Quarterly telcons with a memberof the leadership team for on-site consultations & review of operations, marketing, profit and loss
Potential Sales & Earnings
The example below shows one of our average UK store sales & earnings.*
* The
se fi
gure
s ar
e no
t gua
rant
eed
and
are
for i
llust
rativ
e pu
rpos
es
Sales (£)
Purchase
Direct cost
Overhead
Food sales
Food, drinks, cleaning mat, etc.
Wages
Rent
Printing, postage & stationery
Bank and credit card charges
Insurance
Equipment rental
NIC
Rates & water rates
Telephone
Depreciation
Travelling
Repairs & maintenance
Net profit%
Gross profit %
% of food cost
53,333.00
54.85= 166,333.95
25.64
4,268.44
= 225,489.00
303,229.78
54,886.61
77,740.78
297.84
1,778.50
90,151.20
583.50
648.00
12,779.62
567.08
4,763.10
29.73
1,344.97
86.81
= 76,182.75
Ready For Your Next Step With Chopstix?
If you are interested in finding out more about and talking to us about Chopstix
Franchise Opportunities send us an email on [email protected] or
call us on 020 8563 1391
www.chopstixgroup.com