Franchise - Crepes and waffles
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Transcript of Franchise - Crepes and waffles
International investment team
• Luis Bonilla• Alicia Gonzales • Daniellla Gnecco• Marialejandra Serrano
Why franchising is a good idea?
Benefits of franchising:- Minimization of financial risk- Avoids error period when going into new
business (experience, knowledge from mistakes)
- Motivation ( capital at risk)- Corporate image- training
Target market
BACKGROUND
• Couple of university students.• A small rustic French crêperie.• High prices Low prices.• Variety of Products• Other countries.• Social Responsibility.
FRANCHISES IN JOHANNESBURG• FASA• International Franchising Fair• South Africa’s Top 10 Franchises:- KFC USA- McDonalds USA- SPAR The Netherlands- Steers South Africa- Wimpy United Kingdom- Debonairs South Africa- Kumon Japan- Mug and Bean South Africa- Keg Portuguese- South Africa- Nando’s South Africa
The Nature of the Business:
• Is a chain of restaurants that
opened in 1980 in Bogota,
Colombia.
• Successful company in the
gastronomic sector in our
country.
• There are 52 restaurants
located in the country and 14
franchise.
The Financial Requirements
• The price of complete franchise :167.000US dollars.
Franchise Fee.This fee is established for being
allowed to be :• Part of the enterprise. • Use the name and credit of the
business.
Advantages
• Brand recognition.
• Acquisition of new customers.
• Reasonable prices to the
public.
• The initial fee for a transfer is
lower than a new restaurant.
• Trained employees.
Disadvantages
• Just because a franchise is
well-known does not mean
that it will be successful in all
the cases.
• Reduce in corporate profit
• Follow the instructions set by
Franchisor.
south africa
Major cities
City Population
(millions)
Johannesburg 3.607
Cape Town 3.353
Ekurhuleni 3.144
Durban 2.837
Pretoria 1.404
Why Johannesburg?
• Major city of South Africa• Capital province of Gauteng• City host of the International Franchising Fair• English is the predominant language37%
17%
16%
6%
24%
Languages
EnglishZuluAfrikaansSothoOther
Location of the franchise
Sandton city shopping center
CONCLUSION AND RECOMMENDATIONS