FRANCHISE DEVELOPMENTSEMINARS 2014

Build Your Brand• Best practices

• How-to tips

• Proven strategies

April 9, Denver, Colorado * October 29, Tampa, Florida

SCHEDULE OF EVENTS

7:30 am Registration Desk Opens

7:30 am – 8:00 am Continental Breakfast

8:00 am – 8:30 am Welcome and Opening Discussion

The day will begin with introductions and attendees participating in an open discussion to identify “parking lot issues” and challenges they are currently facing that attendees would like addressed during the seminar.

8:30 am – 9:30 am Keynote Presentation

• Hear from a franchisor CEO about their sales program and sales growth strategy.

• Learn what’s working and what hasn’t worked for them and what changes they’re making to ensure continued success.

9:45 am – 10:45 am Lead Generation

• Understanding today’s buyer behavior – why is it changing, what it means for lead generation and how can you compete for buyers’ attention?

• Strategies for delivering increased lead generation – what are the best sources/tactics in today’s recruitment environment? Search engine optimization? Paid search? Directories and portals?

• How do you manage the leads you have coming in and what are the best ways for sorting through those leads to pick the candi dates that are the best fit for your system?

10:45 am – 11:00 am Refreshment Break

11:00 am – Noon Validation

• Why is validation important to consider and how it can help or hurt?

• Knowing the truth about what is being said about your brand and how you can find out.

• What drives positive validation and how to increase it?

• What to do when there is poor validation and how to solve it.

• How to engage the right candidates.

ICFE CreditsYou may earn 150 Education credits toward the completion of the Institute of Certified Franchise

Executives (ICFE) accreditation by attending a Franchise Development Seminar. For more informa tion about our CFE program contact Rose DuPont at rdupont@franchise.org or 202-662-0771.

Thank you to our sponsor:

and candidate recruitment, this seminar is for you!

and marketing programs a boost. If you are responsible for the development of franchise systems

FRANCHISE DEVELOPMENTSEMINARS + 2014PROGRAM DESCRIPTIONIFA’s Franchise Development Seminars are designed for franchise development professionals to join experts for a discussion on the latest trends and advancements in their fields. These unique seminars combine expert testimonials with peer-to-peer learning and networking in a smaller setting. The day begins with a group discussion of what issues attendees are facing on a day-to-day basis and what they hope to gain from attendance. A session modera-tor will work with attendees on sharing personal experiences and real-life examples to create an open dialogue environment allowing attendees to gain the most beneficial and practical knowledge. Hear from development pros about how they’re using social media and other new technology to help grow their brands. Learn practi-cal legal advice that is applicable to your daily responsibilities and how small changes can have a huge impact. Our Opening Keynote Address, Million Dollar Idea Hour and Networking Luncheon feature top franchise leaders who have successfully grown their businesses and increased their brand recognition with customers. Attendees will get up-close-and-personal with these leaders and walk away with tangible strategies they can use in their own systems. Some of the featured speakers last year included Philly Pretzel Factory President, Mart Ferrill, FirstService Brands President & CEO, Charlie Chase and Edible Arrangements CEO, Tariq Farid. By attending these seminars you’ll have the opportunity to ask questions in an intimate group setting to get real take-home advice you can put to use the next day! This is an excellent opportunity to develop strategic business partnerships. IFA’s Franchise Development Seminars focus on best practices, how-to tips and proven strategies for building your brand with an emphasis on attracting the right candidate for your franchise system. We urge you to get out from behind your desk and join us for an enlightening program designed to help you create a recipe for success for your particular business.

Who Should Attend?This program is specifically designed for franchise development professionals looking to give their sales

12:00 Noon – 1:30 pm Luncheon with Franchisor Case Study

Hear from a senior-level franchise executive about the history of their company and what’s worked and what hasn’t worked for them. Learn how they’re using this experience to help shape best practices and make plans for the future growth of their brand.

1:45 pm – 2:45 pm Digital Marketing & New Technology Strategies to Increase Franchise Sales

• How to implement technology more quickly.

• Using technology for non-traditional lead generation.

• Demonstration of how technology has been customized to bemore effective.

• Hear (and see) real world examples of how sales teams areusing Social Media to their advantage – what are the newtools/platforms franchisors are using to increase brand aware-ness and generate more leads? Understand the metrics usedto measure ROI.

• Learn the latest on web-based technology and databases thatare making a difference in franchise sales.

2:45 pm – 3:00 pm Refreshment Break

3:00 pm – 3:45 pm Legal Discussion

• Discussion of hot cases and issues that directly impact fran-chise development.

• Discussion of different scenarios and how their outcomeaffects sales.

• Item 19.

• How to “paper a deal” correctly.

4:00 pm – 4:45 pm Million Dollar Idea Hour

• Hear from a panel of experts about their best new ideas infranchise sales development.

• Walk away with a tangible list of ideas that make a difference.

5:00 pm Seminar Adjourns

HOTEL RESERVATIONS

Please contact the hotel directly at least 21 days in advance of the program to make your room reservation. Indicate you are attending the International Franchise Association (IFA) Franchise Development Seminar to receive our negotiated group rate. Please refer to the information below for session dates, locations and hotel information.

SESSION DATES, LOCATIONS & HOTEL INFORMATION

The 2014 Franchise Development Seminar series offers expert advice to stay current with franchise development issues and what you need to know to stay ahead of the curve. The Fran-chise Development Seminars will be held on the dates listed below. City locations and corresponding meeting venues are also indi cated. IFA has reserved a block of rooms for your convenience at each meeting venue. The IFA negotiated room rate is listed along with the hotel telephone number so you may contact the hotel directly to make your reservation.

April 9 DENVER, COLORADODenver Marriott City CenterReservations Call: (303) 297-1300 and ask for the IFA Group Rate of $179 per night. Cut-off Date: March 18, 2014 (or when the IFA room block is filled)

October 29TAMPA, FLORIDA Hilton Tampa DowntownReservations Call: (813) 204-3000 and ask for the IFA Group Rate of $229 per night (single/double occupancy). Cut-off Date: September 27, 2014 (or when the IFA room block is filled)

Complete and return payments to:

IFA’s 2014 Franchise Development Seminar Series 1501 K Street, NW, Suite 350 Washington, DC 20005 Telephone 202/628-8000 Fax 202/628-0812 www.franchise.org

Fee includes course instruction and materials, continental breakfast, lunch and refreshment breaks.. Please complete one form per person. The pre-registration deadline is 10 business days prior to the event. After this cut-off, you will be charged the on-site registration fee. A $50 processing fee will apply for on-site registration.

Please register me for the following Franchise Development Seminars:

o April 9, Denver, Colorado o October 23, Tampa, Florida

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o IFA Member .................................................................................................................................. $425 $ _______________

o Additional Attendees from the Same Company (IFA Member) for Same Program/City .............. $395 $ _______________

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CANCELLATION POLICY: Full Refunds (minus a $50 administration fee) will be granted for registrations cancelled at least 14 days in advance of the seminar you are attending. A 50% refund (minus a $50 administration fee) will be provided for registrations cancelled 7-14 days in advance. No refunds will be permitted for cancellations less than 7 days in advance or for “no shows.” All requests for cancellations must be made in writing. Substitutions are permitted at any time.

FRANCHISE DEVELOPMENTSEMINARS 2014 Registration Form