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Presented by:Beverly Jean GombaKristia Kristel RomeroHanni Ellaine Trinidad

BSBM 401Presented to:Ms. Elizabeth Rodriguez

FRANCHISEBUSINESS

OPPORTUNITY

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It was in 1959 that the companystarted to import and sell wholesale

pharmaceutical goods as Filipinoentrepreneurs assumed the business.When prices for medicines and otherpharmaceutical products soared in

1989, the company began marketingand selling generic medicines topublic hospitals, making it possible forFilipinos who are less privileged to

have access to quality yet cheappharmaceutical products.

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Heeding the call for cheapermedicine, the company stepped up

its distribution by opening its retailarm in 2001.

In 2007, THE GENERICSPHARMACYtapped FranchisingCorp., the world leader infranchising, to engineer its franchisedevelopment and growth.

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The generics Pharmacy is owned by one of

theTen Outstanding Entrepreneurs in thePhilippines which is . .Mr Benjamin Liuson

Liuson established the Generics Pharmacy in

order to provide quality and affordablemedicines to consumers and livelihood toenterprising Filipinos through franchising.

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The first branch of TGP wasestablished in Taft Avenue last April

2007.

In 2010 TGP established over 800franchise outlet nationwide.

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ss onTo serve affordable generic medicineand making this more available to agreater number of the population atthe soonest possible time.Vision1. Setting up friendly environmentinside the store.2. Ensuring high quality andcompleteness of our product lines.

3. Providing EXCELLENT CustomerServices.

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Franchise packageWe are offering unit franchises for as low as P650,000 toP850,000:

Franchise fee: 210,000Royalty fee: 1% gross salesAdvertising fee: 1% gross salesFranchise term: 3 years, renewableSpace: 15 sq.m. minimum

Franchise package includes:The right to use our trademark, name and logoStart-Up and Pre-opening assistanceSite evaluation assistanceArchitectural/Store design and construction assistanceFranchise operations manualExtensive training on pharmacy retailing, businessmanagement/operations and customer serviceGuidance and education on generic drugsRegular advertising supportMarketing/Promotion and opening assistance

http://www.franphil.com/http://www.franphil.com/

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WHY DID WE CHOOSE TGP ASFRANCHISING BUSINESS?

Franchisee are able to expand theirbrand very rapidly acrosscountries.

It is socially relevant and helpful tothe Filipino families.

Extremely affordable and profitable. Easy to locate and operate.

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The generics Pharmacy is almost locatednear at Mercury drugstore and other rivalstores.

The mission concept of this is fit to theFilipino needs which is, Serving goodquality of product at lower price.

It offers 20% discount for the Senior citizenswhich is based on the Republic Act 9994(Expanded Senior Citizen Act)

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-We get more convinced to chooseTGP because this is one of the

successful business in the Philippines.

- Most Promising Franchises- Best In Franchising Support

( Courtesy of July 2010 Edition of Entrepreneur Magazine)

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Pharmaceutical Market is 117 Billion

As of 2010 here are the Drugstores market share

(http://www.slideshare.net/Joan_Soliven/10-stepmarketingplanthe-generics-pharmacy-8310397)

http://www.slideshare.net/Joan_Soliven/10-stepmarketingplanthe-generics-pharmacy-8310397http://www.slideshare.net/Joan_Soliven/10-stepmarketingplanthe-generics-pharmacy-8310397

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TGP is accredited by:

http://www.thegenericspharmacy.com/

http://www.thegenericspharmacy.com/http://www.thegenericspharmacy.com/http://www.thegenericspharmacy.com/http://www.thegenericspharmacy.com/

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People needs to be enlightened .Generics medicines are as effectiveas their branded counterparts

because they are made with the same

active ingredients, same dosage formand same strength but at a fraction

of the cost .

Benjamin I. Luison President of the GenericsPharmacy

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