FRANCE24 Presentation

L’ACTUALITE INTERNATIONALE 24H/24 24/7 INTERNATIONAL NEWS CHANNEL24/24 الدولية األحداث

Take a fresh look at world news

Un nouveau regard sur l’actualitéinternationale

نظرة جديدة إلى األخبار الدولية


24/7 Global News Channel

1st channel tobroadcast simultaneously

in English, French and Arabic

ENGLISH FRENCH ARABIC

France24 is available on TV, web and mobile


Mission: To cover international current events from a European perspective

Mahmoud Abbas

Mahmoud Ahmadinejad

José Manuel Barroso

Idriss Déby

Mikhaïl Gorbatchev

Luiz Inacio Lula da Silva

Mouammar Kadhafi

Ban Ki-Moon

Pervez Musharraf

Shimon Perez

Abdoulaye Wade

Tony Blair

Pascal Lamy

Joseph Stiglitz

Dominique Strauss-Kahn

Jean-Claude Trichet

George Clooney

Michael Douglas

Angelina Jolie

Sean Lennon

Brian de Palma

Alexander Medvedev

Paco Rabanne

Tzipi Livni

CULTUREENTERTAINMENT

BUSINESS

POLITICS


FRANCE 24’s programming is focused on 5 key areas:

FRANCE 24 offers a unique balanced programming where culture, business, lifestyle and sports are an essential complement to the

news environment.

FRANCE 24 puts Culture at the forefront of its programming


Utilizing the highest technology to offer news where you are

FRANCE 24 live streaming

• VOD (200 new videos/day)• Blogs written by our journalists• Newsletters, alerts and news summary (600 000/day)• The “Observers” (400 000 visit/ month)• News FRANCE 24 Quiz on Facebook : (465 000 players)• France24 is live on iPhone• m.france24.com on your smartphone

The Webby Awards, recognized FRANCE 24’s The Observers website and its iPhone® website with thedistinction of “Official Honoree”


FRANCE 24 is in 101 million Households around the world

AFRICA SUB-SAHARA 4.1 Million HH

MIDDLE EAST17.5 Million HH

EUROPE69 Million HH

UNITED STATES1.9 Million HH

MAGHREB8.5 Million HH

PIONNER DE LA REVOLUTION 3 ECRANS PIONNER DE LA REVOLUTION 3 ECRANS ثالث ثالث واحدة بشاشات واحدة بشاشات قناة قناة LEADING THE 3 SCREEN REVOLUTION PIONNER DE LA REVOLUTION 3 ECLEADING THE 3 SCREEN REVOLUTION PIONNER DE LA REVOLUTION 3 ECRANS RANS قناة واحدة بشاشات ثالث قناة واحدة بشاشات ثالث LEADING THE 3LEADING THE 3

Via Via cablecable, , satellite satellite

andand DSL networkDSL network

250 250 operatorsoperators

324 million TV 324 million TV viewersviewers

160 countries160 countries


FRANCE 24Where we are watched

Strategic locations

United Nations/ NY, World Bank/Washington, IMF/Washington, WHO/Geneva

and lots of french embassies and consulates

Hotels

Available in the offers by major international hotel chains.

A media reference coming soon to 4* and 5* hotel chains thanks to group agreements and a network of local agents

Airports30 salons / lounges4.5 million travelers/year

StationsSalon / lounge Frequent Travelersin Strasbourg


RANK amongst international TV news websites

FRANCE24.com isLeader in many countries

Source : Nilesen NetRatings Médiametrie June 2009- Number of unique visitors in thousands

040000

69680162200

3614613760

23 166588107228202209

5 05310 603133214135201

#3 #2 #1 #1 #1 #1

3 3346664593474811 487

USAUKItalySpainGermanyFrance

FRANCE 24 has 7 Mill unique visitors a monthFRANCE 24 has 7 Mill unique visitors a month


France 24 France 24

WhoWho is our audience?is our audience?


High average annual personal income:

56,9 k€

53% work for a

100+ employee company

Male (74%)

46% have a university degree or above

10%10% are C-suite in the private sector

7%7% have startedtheir own company Most frequent traveller: Average #

business airtrips = 13.2

Top managers, Top managers, decisiondecision makersmakers

WithWith an international an international focus and focus and heavyheavytravellerstravellers

Base : All EMS respondents (EMS + C-EMS)Universe : FRANCE 24 monthly viewers

France 24 Audience profile


Profiling: Managerial positions with high purchasing power

Source : EMS Summer (EMS + C-EMS) – monthly visitors

High incomes

Average income > € 52 110

Men

73% : ind.116

Audience composition

Between 35 and 55 years old

27%

73%MenWomen

22%

28%

26%

24%

0% 30%

21/34 yrs

35/44 yrs

45/54 yrs

55 + yrs

49 718

52 110

48 000

53 000

FRANCE 24 Moy EMS

(Average annual and personal income)


N°1 in affinity on luxury brands’ consumers: ind.132

N°1 in affinity on Business or First Class’ passengers : ind.148

N°1 in affinity on households owning several cars : ind.113

N°1 in affinity on high-ranged television’s owners : ind.114 (widescreen, LCD, Plasma, HDTV, home cinema)

N°1 in affinity on trendsetters of technology : ind.138

53 91956 907

49 71845 000

60 000

EMS PETV News FRANCE 24

Trendsetters and executive

FRANCE 24 viewers' income are sharply higher than

average PETV News viewers'

High income

Source : EMS 2008 Summer release (EMS + C-EMS) – base : monthly viewers

Our audience breathes High income and Executive positions


The typical advertiser in France24

- Cultural institutions: theatres, museums, galleries

- International festivals and conferences

- Investment and trade promotion agencies

- Financial institutions: banks, money transfer companies

- Big national brands with international distribution

- Companies in search of venture capital

- Outsourcing services

- Travel committees and responsible offices: country, regional, town

- Travel agencies and operators

- Airlines, trains, tourism transportation

- Hotel and resorts


High Quality TV Programs

BUSINESS– DAILYAll the inside news on world business and the information essential to understanding economics.51 broadcasts / week 1 month (4 w) / 408 billboards

Business Programs

BUSINESS FIGURES – DAILYThe closing of the European stock exchanges in pictures5 broadcasts a week 1 month (4 w) / 40 billboards

BEYOND BUSINESS – SEMIMONTHLYCompetition, economic combat, merciless confrontation between companies, states…25 broadcasts a month 1 month (4 w) / 50 billboards –

THE BUSINESS INTERVIEW - WEEKLYA weekly interview with a personality from the wold of economics.

8 broadcasts a week 1 month (4 w) / 64 billboards –

Culture Programs

CULTURE - DAILYCulture without frontiers and with an open mind, artists who have stood the test of time, stars, discoveries and razzamatazz…56 broadcasts / week 1 month (4 s) / 448 billboards

LIFESTYLE - DAILYA 3 min program dedicated to lifestyle : design and decoration, food and wines, architecture, fashion, etc.83 broadcasts a week 1 month (4 w) / 664 billboards

FASHION - WEEKLYAll the best from the Parisian and international catwalks and behind the scenes at the big names in haute couture. 23 broadcasts a week 1 month (4w) / 184 billboards

WEB NEWS - DAILYNews as seen on the web and about the web60 broadcasts a week 1 month (4 w) / 480 billboards


Travel and Discovery Theme magazines

THE WEEK IN THE MIDDLE EAST – WEEKLYWeekly magazine focused on the Middle east. Topicsaddressed are social, economic, political events8 broadcasts a week 1 month (4 w) / 64 billboards

THE WEEK IN THE MAGHREB – WEEKLYWeekly magazine focused on North Africa and the Maghreb. Topics addressed are social, economic, political events8 broadcasts a week 1 month (4 w) / 64 billboards

THE WEEK IN FRANCE - WEEKLYWeekly magazine focused on France. Topics addressed are social, economic, political events8 broadcasts a week 1 month (4 w) / 64 billboards

THE WEEK IN EUROPE – WEEKLYWeekly magazine focused on Europe. Topics addressed are social, economic, political events8 broadcasts a week 1 month (4 w) / 64 billboards

THE WEEK IN THE AMERICAS – WEEKLYWeekly magazine focused on the Americas. Topicsadressed are social, economic, political events8 broadcasts a week 1 month (4 w) / 64 billboards

THE WEEK IN ASIA - WEEKLYWeekly magazine focused on Asia. Topics addressed are social, economic, political events7 broadcasts a week 1 month (4 w) / 56 billboards

THE WEEK IN AFRICA - WEEKLYWeekly magazine focused on Africa. Topics addressed are social, economic, political events7 broadcasts a week 1 month (4 w) / 56 billboards

TOP STORY - DAILYOur journalist analyses the international event of the day with a report and a guest in the studio.18 broadcasts / week 1 month (4 w) / 144 billboards

SPORTS - DAILYAll the news on world sports from the grounds and elsewhere.61 broadcasts a week 1 month (4 w) / 488 billboards

ENVIRONMENT - WEEKLYAll you need to know about the planet in all its facets.18 broadcasts a week 1 month (4 w) / 144 billboards

IN THE WEEKLIES - WEEKLYAnalysis of the front pages from around the world.16 broadcasts during the weekend 1 month (4 w) / 128 billboards

HEALTH - WEEKLYA scientific and medical news magazine programme.19 broadcasts a week 1 month (4 w) / 152 billboards

CARING– EVERY 2 WEEKSAnalysis of the front pages from around the world26 broadcasts / month 1 month (4 w) 52 billboards

WEATHER – DAILYWorldwide weather forecast in 3D. Short and long formats.48 broadcasts a day 1 month (4 w) / 2 688 billboards



THE FRANCE 24 DEBAT – DAILYLive from the studio, a debate on the subject of the day, with 3 guests.14 broadcasts a week 1 month (4 w) /112 billboards

REPORT– WEEKLYEvery week-end, Loïck Berrou presents the 4 best reports of the week10 broadcasts a week 1 month (4 w) / 80 billboards

FACE OF – DAILYEvery day, two journalists from the international press cross swords on the new topic of the day…19 broadcasts a week 1 month (4 w) / 152 billboards

REPORTERS - WEEKLY Every week end, Loïck Berrou presents the 4 best reports of the week16 broadcasts a week 1 month (4 w) / 128 billboards

THE FRANCE24 INTERVIEW- DAILYAn interview with a French or international personality from the world of economics, politics, culture or diplomacy.23 broadcasts a week 1 month (4 w) / 184 billboards

FOCUS – WEEKLYFrom the newsroom, an exclusive report is analyzed and commented by Mark Owen and its author or a guest.25 broadcasts a week 1 month (4 w) / 200 billboards

IN THE PAPERS - WEEKYLive from the newsroom, James Creedon overviews and comments the world's newspaper headlines.5 broadcasts a week 1 month (4 w) / 40 billboards

IN THE FRENCH PAPERS – WEEKLYLive from the newsroom, a 5-minute panorama of France's newspaper headlines. Presented by James Creedon5 broadcasts a week 1 month (4 w) / 40 billboards

CAMPAIGN CHRONICLE – WEEKLYFrom the newsroom, Melissa Bell comments and analyzes on the day's major events in France5 broadcasts a week 1 month (4 w) / 40 billboards

THE OBSERVERS– EVERY FORNIGHT magazine program presenting previously unpublished content and images supplied by the 2000 Internet users around the world who have picked FRANCE 24 as their medium for eyewitness reporting on events as they unfold. 27 broadcasts a week 1 month (4 w) / 108 billboards

24 HOURS IN FRANCE – DAILYA 2 min round-up of the major events of the day in France25 broadcasts a week 1 month (4 w) / 200 billboards



LEADERBOARD 728*90

MPU 300*250

SKYSCRAPER 120*600

BANNER 468*60

MPU 300*600

VIDEO

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INTERSTITIEL 500*500

SKINNING

SPECIAL MICROSITE


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And one more reason to workwith France 24

France 24 wins the “AIB Editors’Award 2008” – Best International Media of the year


Thank you

Merciشكرا

FRANCE24 Presentation

Business

Transcript of FRANCE24 Presentation