Fra digital til kognitivvirksomhed

IBM Watson © IBM Corporation 2017

Anders QuitzauInnovation Executive & Watson Advocate

andersq@dk.ibm.com

http://www-05.ibm.com/dk/watson-summit-denmark/

Watson Summit Denmark 7.november i DR Koncerthuset

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The biggest taxi companyowns no cars.

The largest accommodation companyowns no real estate.

The biggest media companyowns no content.

The largest retailercarries no inventory.

Disruption is upon us.

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This disruption is fueled by three forces.

The power f u l capab i l i t i es and ou t comes b rough t on by A I and cogn i t i ve compu t i ng .

The ab i l i t y t o bu i l d bus iness i n code w i t h

t he AP I economy .

The p ro l i f e ra t i on o f d i f f e ren t t ypes o f da t a .

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Oil & Gas80,000 sensors in a facilityproduce 15 petabytes of data

Public Safety520 terabytes of data are produced by New York City's surveillance cameras each day

Energy & Utilities680m+ smart meters will produce280 petabytes of data by 2017

HealthcareThe equivalent of 300 million books of health related data is produced per human in a lifetime 5

+

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Winners will be organizations that can converge digital business with a new level of digital intelligence.

Digital business Digital intelligence

Cognitive business

Structured and active Unstructured and dark

Data that’s coming• Customer records• Transactional systems• Predictive models • Institutional expertise• Operational systems• Documented knowledge

• News• Events• Social media• Weather• Geospatial information• Knowledge repositories

• Dialogues• Internet of Things (IoT)• Sensory data• Images • Video

Data outside your firewallData you possess ++

Cognitive businesses can access and use all types of data.

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UnderstandLike humans do

Reasonto extract ideas

LearnFrom past results

cog·ni·tive\ˈkäg-nə-tiv\

InteractIn a natural way

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Cognitive systems democratize innovation by scaling knowledge & expertise.

Senso rs Da t a Ana l y t i c s I n f o rma t i on Cogn i t i ve

I nges t i on , I n t eg ra t i on , Gove rnance

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10©2016 IBM Corporation

of not knowing.The price

REDUCING THE UNKNOWN

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The PlatformHOW?12

Watson Narrative

Industries

Transformational cognitive industry vertical solutions to drive operational excellence, product leadership and customer intimacy

Comms Industrial Distribution Financial Public Services

Watson APIs that enable the modular construction of cognitive applications

Platform

Health

Core cognitive technologies enabling the transformation of organizations, industries and markets

Products & Solutions Products

Watson AnalyticsWatson ExplorerWatson Knowledge Studio

FrameworksCare ManagerDecision AdvisorDiscovery Services

Language Speech Vision Data Insights

Integration with critical data sources

Content

Fraud AnalysisCorp IntelligenceClaims ProcessingDigital AgentInsights for Wealth MgmtRegulatory Compliance

Public SafetyNational SecurityEducation

Shopping AdvisorSales AutomationSupply & LogisticsOmni-Channel OpsMarketing, Ads

Product SafetyField Service MgtPlant Advisor

Digital AgentTheme Park ExpCall Center Ops

CIO DashboardCorp IntelligenceM&A AdvisorPI for ITWatson Talents

Life SciencesOncologyClinical Trial MatchingDiabetesCare, PHM

Watson Data Platform

Watson IOT

HealthCloud

Watson Analytics for Social MediaChef WatsonWatson for Cyber Security

Watson ConversationsPolicy AdvisorWatson Virtual Agent

Pick from IBM Watson’s and 1000s of partners’ portfolio

Watson Security Intelligence

Watson Regulatory Compliance

Weather Company

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Watson at work in the world.

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Retrieve and Rank

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Entity ExtractionSentiment AnalysisEmotion Analysis (Beta)Keyword ExtractionConcept TaggingTaxonomy ClassificationAuthor ExtractionLanguage DetectionText ExtractionMicro formats ParsingFeed DetectionLinked Data SupportConcept ExpansionConcept InsightsDialogDocument ConversionLanguage Translation

Natural Language ClassifierPersonality insightsRelationship ExtractionRetrieve and RankTone AnalyzerEmotive Speech to TextText to SpeechFace DetectionImage Link ExtractionImage TaggingText DetectionVisual InsightsVisual RecognitionCognitive Data NewsTradeoff Analytics

50 underlying technologies

…or leverage Watson APIs to apply cognitive capabilities.

Natural Language Classifier

Tone Analyzer

Watson Narrative

A RECENT SURVEY OF EARLY ADOPTERS INDICATE THERE ARE REAL BUSINESS BENEFITS OF COGNITIVE COMPUTING

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• 65% say adopting cognitive is very important to their organization’s strategy and success

• 58% say cognitive computing is essential to digital transformation

• 50% say they already gain major competitive advantage from their cognitive initiatives

• 53% say cognitive computing will unlock the hidden value of their organization’s dark data

• 49% say it helps improve customer engagement and customer service

• 49% say it has improved productivity & efficiency

• 42% say it is enabling business growth through an expanded ecosystem

“Organizations already gain major competitive advantage from their use of cognitive computing. They achieve a range of business outcomes–from customer engagement to productivity & efficiency and business growth.” IBM: The cognitive advantage report

IBM: The cognitive advantage report

15Feb2017 AI / Cognitive Computing Trend Report, 2017

IBM: The cognitive advantage report

STORIES17

PERSONALIZED ENGAGEMENT

Saatchi Trained IBM Watson to Write Thousands of Ads for Toyota

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Watson Narrative 19https://www.thenorthface.com/xps

SIMPLE = MORE

22/08/2017

© 2015 International Business Machines Corporation20

Build a compassionate intelligent virtual agent in days

ADVICE

Trade off analytics and AI-bot facilitating big decisions

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Watson Narrative 22

COGNITIVE SUPPLY CHAIN

Watson Narrative

Danske BankIT reliability and user experience with cognitive IT service delivery and help desk

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Cognitive IoT = IoT+ Anlytics +AI+Human interface

WOODSIDE: SHARING EXPERTISE

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COGNITIVE SIGHT-Safety, efficiency, quality

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Copyright © KONE Corporation

KONE ELEVATORSPredict, understand, optimize, build new business

”Our vision is to deliver the best People Flow® experience”

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SOGETISafer cyber security

• Reducing time to investigate cyber threats with 98%

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Youshouldfollowastructured,butAGILEroadmap

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Chartthecourse§ Identifycandidateopportunitiesacrossmission&functionalareas§ Definebusinessbenefitscase§ Developorganization’scognitivecomputingjourney/roadmap

Experiment§ Prototypeusecases§ Testandvalidateusecasescenarioswithusers§ Testbusinesscasehypotheses

Develop&Train§ Develop&trainthesystem§ Build&improverequiredcorpus§ Train&educatesolutionendusers&

theorganization

Deploy,Explore&Evolve§ Deploybaselinesolution§ Continuouslearning&

corpusimprovement§ Furtherusecaseexploration

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http://www-05.ibm.com/dk/watson-summit-denmark/

Watson Summit Denmark 7.november i DR Koncerthuset

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What will you do with Watson?Think BIG…Start SMALL…Scale QUICKLY!

• IBM Developerworks Cognitive Computing for partners: https://www.ibm.com/developerworks/learn/cognitive/index.html

• Learn more about Watson on : ibmwatson.com

• Ask Watson Business Coach, how you can become a cognitive business: • https://www.ibm.com/cognitive/businesscoach/

• Try out Watson on Watson Developer Cloud: https://www.ibm.com/watson/developercloud/

• Join our cognitive & AI conversations: @ibmwatson