FPE_Brand Guide_1214-full copy

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Foundation for the Philippine Environment

Brand Guidelines2

The FPE Brand GuidelinesImportance

As the first and the largest non-government organization in the Philippines that catalyzes cooperation to conserve biodiversity anvd sustain communities, FPE has to purposivelycommunicate its mission and contributions to the public. Having a distinct, memorable, timeless and appropriate brand identity is a basic step towards recognition and acknowledgement of FPE’ work.

The logo resembles a leaf that aptly captures the environmental focus of FPE. The inner leaf is shaped like clasped hands depicting partnership, cooperation and unity. The colors represent an integrated and inclusive approach to conservation. Green is for terrestrial, while blue is for priority marine areas supported by the organization. The brand presents a bolder and more prominent FPE. It stands out from the spelled out name of the organization. Sending a clear message about FPE’s work is the stylish and fitting tagline and brandmark, “Fostering Partnerships for the Environment.”

FPE units/offices, project holders and partners may not create a different or separate logo identity for FPE.


Brand Guidelines3Foundation for the Philippine Environment

Brand Guidelines3

The FPE Brand GuidelinesDesign Rationale

We find order and symmetry in natural forms that appeal to us humans. This “sacred geometry” in nature resonates the belief that there is an inseparable relationship of the part to the whole.

Interconnectedness reminds us of our relationship with all that is createdNatural order is the fullest expression of this unity and completeness.

The FPE logo is a reflection of the harmony between man and nature. It represents the relationship that is needed between all creatures in the planet.

In the brand touchpoints, the rectangle frames the imagery perfectly, representing the shift in focus required to work with and for the environment. These aspirational images represent the goal of the foundation as a result of a careful evaluation of FPE’s brand presence.


Brand Guidelines 4

Contents

The Importance of brand guidelines 2-3The FPE Logotype 5 Minimum size requirements 6Minimum free space 7Within a panel 8

Color specifications 9Applied-tone backgrounds 10

Outdated designs 11

Complementary letter styles 12 Complementary color palette 23Brand Touchpoints 14

preface

logotype

color

signature

supplementary elements


Brand Guidelines5

The FPE Logotype

The unique style for the letters “Foundation for the Philippine Environment” is called the logo or logotype.

It is the main visual element in FPE’s branding. The relative size, positioning and color are explained in this guide.

This logo, created in 2013, replaces all older institutional logos.

When the Foundation for the Philippine Environment name is mentioned in a headline or body text, do not use this logo. Set the letters “Foundation for the Philippine Environment” in all caps, and “Fostering Partnerships for the Environment” in title case, with Georgia in italic as the typeface and size as big as the width of the logo.

Note: This logotype cannot be hand drawn, scanned or modified. A layered electronic file will be provided with this guide.


Brand Guidelines6

The FPE Logotypeminimum size requirements

The logotype (A) is mainly used across brand collaterals. For print uses, the primary logo should be at least 1” wide. IFor web and video, the logo should be at least 100 pixels wide.

The full logotype (B) contains the brand descriptor. For print uses, the minimum-size logo should be at least 1.5” wide. IIFor web and video, the minimum-size logo should be at least 150 pixels wide.

Do not use the logo below these size ranges. Digital files of these versions of the logo are available with this guide.

A. The Logotype

I. For Print

I. For Print

I. For Web use

I. For Web use

B. The Full Logotype

1 in

1.5 in

100 px

150 px


Brand Guidelines7

The FPELogotypeminimum free space

A “free space” is maintained around the logo to ensure readability and visual impact. No text. images and graphics should lie on this area. The height of the letter “F” in “Foundation” represents the distance of the logotype from the distance from the outer edges of the logo, as is defined here as the minimum free space.

Digital files of these versions of the logo are available with this guide.


Brand Guidelines8

The FPE Logotypewithin a panel

When the logo needs to be placed on any graphic (i.e pattern or photograph), a panel shape may be used behind the logo.

The minimum free space of the logo is still observed with the use of the panel shape.

Digital files of these versions of the logo are available with this guide.


Brand Guidelines9

The FPE Logotypecolor specifications

“Foundation for the Philippine Environment”

Pantone Neutral BlackCMYK 0 0 0 100RGB 34 34 34HEX 222222

FPE’s colors are yellow green, blue green and black.

The primary colors in their printed and on- screen equivalents are stated at the left side. For textile purposes, especially for uniforms and sportswear, use the closest equivalent using the Pantone Matching System, which is widely accepted across the globe.

Note: Accurate color matching is important to us. Any mismatch can weaken the brand’s presence.

PantoneCMYKRGBHEX

Pantone 367C39 2 100 0169 203 56a9cb38

Pantone 7474C99 37 44 100 117 130007582


Brand Guidelines10

The ZMG Ward Howell Logotypeapplied tone backgrounds

For printing in newspaper advertisements, low-budget printing, and photocopies, the preferred treatment for the logo is black against white and reversed to white against black for maximum contrast. Keep in mind that newsprint and photocopying do not provide solid black, so it loses some contrast.

Set the letter Z to 70% Black and MG Ward Howell to solid black, or reverse to white.

If unsure, choose the logo that provides full contrast.

Black against white

Reversed to white against black

Z at 70% Black

Z at 70% Black


Brand Guidelines11

The FPE Logotypeoutdated designs

The FPE visual identity system introduced in 2013 is now the official identity system for the campus. Older designs that were created by or commissioned by FPE have been withdrawn from circulation. You may continue to use stockpiles of existing materials, but please do not reprint materials with these designs or usethe designs to create new materials. On Web sites, replacement of outdated logos should be part of any planned update or redesign.


Brand Guidelines12

The FPE Logotypecomplementary letter styles

The FPE typography uses a combination of typefaces to elicit the message through text. These fonts are available from Adobe or can be requested from the Information & Communications department of FPE.

Primary typeface

Sans serif font for office use on desktop PC

Arial Regular ABCDEabcde12345

Bold ABCDEabcde12345

Italic ABCDEabcde12345

Bold Italic ABCDEabcde12345

Serif font for office use on desktop PC

Aleo Regular ABCDEabcde12345

Bold ABCDEabcde12345

Italic ABCDEabcde12345

Bold Italic ABCDEabcde12345


Brand Guidelines13

The FPE Logotypecolor palette

A vibrant and lively color set has been identified for internal and external visual brandpoints. These colors have been set in order to create consistency and emphasis on all FPE presentations.

Together with the logo color, FPE yellow green and FPE blue green, this secondary color set comprises the FPE palette. Used singly or in combinations, the secondary colors can, for example, be applied to graphic elements on brochure covers, company profiles and promotional folders. On other printed documents or in Powerpoint presentations, they can be used on diagrams or statisticalcharts and graphs. They may also find use on displays and temporary signing needs.

Please note: Do not use any of the bright colors as the primary color on printed covers or other graphic media, especially behind or against the logo, since these colors are not associated withthe FPE identity. Refer to pages 5 through 10 regarding the logo and color usage.

Identity colors

Secondary Palette

PantoneCMYKRGBHEX

PantoneCMYKRGBHEX

Pantone 367C39 2 100 0169 203 56a9cb38

Pantone 100C6 0 74 0245 248 101F5ED65

Pantone 7474C99 37 44 100 117 130007582

Pantone 193C13 100 71 2207 30 69cf1f46

Pantone 2756C100 98 11 115 32 1082e3386


Brand Guidelines14

The FPE Brandtouchpoints

Collaterals


Brand Guidelines15


Exhibit design

Billboard BANNER

Signage Presentations

Screensaver


Brand Guidelines16


Exhibit design

Invitation

Certificate

Event signage Email Signature

Foundation for the Philippine Environment77 Matahimik Street, Teachers' VillageDiliman, Quezon CityTel. Nos.: (632) 927 2186/927 9403/926 9629 Local 816Mobile No.: 09999933630Fax No. (632) 922 3022URL: //www.fpe.ph……………………………………………………………………………Disclaimer : This communication is intended solely for the named addressee(s) . If you are not the intended recipient, you must not copy, distribute, or take any action on it. Unless expressly stated, opinions in this message are those of the individual sender and not of FPE. FPE accepts no liability or responsibilit y for any onward transmission or use of emails and attachments having left its domain.……………………………………………………………………………Conserve our forests. Print only when necessary.

MARY ANN B. LEONESInformation and Communication Manager


Brand Guidelines17


MARSHALS OFLigawasan Marsh

Establishment of Marker in Fish Sancturary Site (Photo by Maguindanaon Development Foundation)

47WWW.FPE.PH | Ligawasan Marsh

MAIN OFFICE77 Matahimik Street, Diliman, Quezon City 1101, Philippines T: (63 2) 927 2186 (63 2) 926 9629 (63 2) 927 9403 F: (63 2) 922 3022 E: [email protected]

77 Matahimik Street, Diliman, Quezon City 1101, Philippines T: (63 2) 927 2186 (63 2) 926 9629 (63 2) 927 9403 F: (63 2) 922 3022 E: [email protected]

Room 23, 2nd Floor, Vel-Ouano Building 1, M.C. Briones corner A.S Fortuna Street, Highway, Mandaue City, Cebu 6014, Philippines T: (63 32) 345 6255 (63 32) 345 6254 E: [email protected]

Mindanao Regional UnitDoor 4, Eliza Townhouse 6th Street, Phase 1, Ecoland Subdivision, Matina, Davao City 8000, Philippines T: (63 82) 285 3451 F: (63 82) 285 3451 E: [email protected]

by the stakeholders that the conservation and protection of Ligawasan Marsh be according to the protected area system.

www.fpe.ph

SARIHAY

ISSUE 04| SERIES OF 2014

JULY 2013- FEBRUARY 2014

The official publication ofthe Foundation for the Philippine Environment

www.fpe.ph

2 Who are these Pangolins?

3 Responding to Calamity:

FPE’s Post-Yolanda Initiatives

5 The National Greening Program (NGP)

Revisted

6 The RSEA Guidebook and more new

knowledge products

4 Power Reform in Sustainable Watersheds

7 New Amorphophallus Species Discovered

in Ilocos

8 Celebrating Twenty-two Years of

Partnerships for Nature and People

Exhibit design

Kalikasan SERIES: Marshals of the Marsh

Sarihay Newsletter

KALIKASAN BCSD Knowledge Series TWENTY

FPE_Brand Guide_1214-full copy

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