FPDFPD44LIFELIFE

EssentialEssential22engineeringengineering

Supreme Executive Committee in cooperation with FPD Media Partners, IncSupreme Executive Committee in cooperation with FPD Media Partners, Inc

Supreme Executive Committee NoticeSupreme Executive Committee Notice

It has come to our attention that our It has come to our attention that our original Fitoriginal Fit22Eat™ promotional slogan has Eat™ promotional slogan has been shamelessly copied, infringed upon, been shamelessly copied, infringed upon, hackneyed, and generally made a less hackneyed, and generally made a less recognizable symbol of the Supreme recognizable symbol of the Supreme Executive Committee and FPDExecutive Committee and FPD

Herein are contained alternative slogans Herein are contained alternative slogans we are considering to reassert FPD as the we are considering to reassert FPD as the recognized leader in slogan generationrecognized leader in slogan generation

Fish Products are EasyFish Products are Easy22LoveLove

Fish Products are EssentialFish Products are Essential22EatEat

Fish Products are EasyFish Products are Easy22DigestDigest

Fish Products are GoodFish Products are Good44HealthHealth

Fish Products are FunFish Products are Fun22EatEat

Fish are BadFish are Bad22DDBoneBone

FF

Fish Products – GoodFish Products – Good44BusinessBusiness

Fish Products are GoodFish Products are GoodNNGumboGumbo

FPD: FPD: 22BigBig44BandwidthBandwidth

Fish Products are FromFish Products are FromDDSeaSea

Fish Products - EatFish Products - EatMMUpUp

Put Fish Products OnPut Fish Products On2U2UPlatePlate

Fish Products CookedFish Products Cooked22PerfectionPerfection

Fish Products are GoodFish Products are Good44UU

Fish Products are NFish Products are N1010CansCans

Fish Products from DFish Products from DCC22UU!!

Fish Products RFish Products R44UU22Eat!Eat!

FFPPD is 4D is 4UU22NNV!V!

Slogan SelectionSlogan Selection

You will be contacted by the Supreme You will be contacted by the Supreme Executive Committee for your votes for Executive Committee for your votes for favorite sloganfavorite slogan

Your feedback on these slogans RYour feedback on these slogans R22B B taken very seriouslytaken very seriously

After a new slogan is selected, FitAfter a new slogan is selected, Fit22Eat will Eat will

become FPD’s Slogan Emeritus “Classic”become FPD’s Slogan Emeritus “Classic”

For Immediate ReleaseFor Immediate ReleaseSupreme Executive Committee, December 9, 2004Supreme Executive Committee, December 9, 2004

FPD Announces New Focus: Fish SigmaFPD Announces New Focus: Fish SigmaFish Sigma is:Fish Sigma is: A Program that focuses on reducing foods that A Program that focuses on reducing foods that

are defective, i.e. not fish productsare defective, i.e. not fish products A method of producing breakthrough solutions A method of producing breakthrough solutions

to the problem of fish product shortageto the problem of fish product shortage Focused totally on targeted customer Focused totally on targeted customer

segmentation value proposition leverage points, segmentation value proposition leverage points, using a standard fish product channel activation using a standard fish product channel activation antidisestablishmentarianismantidisestablishmentarianism

Fish Sigma SeamapFish Sigma Seamap

DD MM AA II CC

- Docks are a good place to catch fishDocks are a good place to catch fish- Make sure you bring some baitMake sure you bring some bait- A little bit of patience may be requiredA little bit of patience may be required- Ice down any fish products you catchIce down any fish products you catch- Cook some fish products to share!Cook some fish products to share!

The Guts of Fish SigmaThe Guts of Fish SigmaSigmaSigma

LevelLevel

PPM Not Fish PoductsPPM Not Fish Poducts

22σσ 308,589 ppm308,589 ppm

33σσ 27,482 ppm27,482 ppm

44σσ 7,394 ppm7,394 ppm

55σσ 3⅞3⅞ππ ppm ppm

FishFishσσ No ppm WhatsoeverNo ppm Whatsoever

Fish SigmaFish Sigma

Avoids Defective non-Fish productsAvoids Defective non-Fish products Goal – Fish ProductsGoal – Fish Products Entitlement – Fish ProductsEntitlement – Fish Products Yield – Fish ProductsYield – Fish Products Breakthroughs in Fish Product Breakthroughs in Fish Product

PerformancePerformance Achieve 100% Swim-Through YieldAchieve 100% Swim-Through Yield

Merry ChristmasMerry Christmas