FP Brochure 2009

8/8/2019 FP Brochure 2009

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Freedom+ Partners01 02 0 3 0 4 05 06 0 7 0 8 09 10 11 1 2 1 3 14 1 5 1 6 17 18 19 2 0 2 1 22


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Expertise

Freedom+ Partners Expertise01 0 3 0 4 05 06 0 7 0 8 09 10 11 1 2 1 3 14 1 5 1 6 17 18 19 2 0 2102 22


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CreativeThe audience controls the dialog now. They own it. They decide when and where, the sequence of events, the pace, what they

take in, and what they ignore. Seduction is your onlyweapon and first impressions are everything. That is, of course, until the

second impression, and finally one learns that in a relationship the need to remain creative never ends. Lucky for us, were

romantics. Our imaginations are prolific and by the way, these flowers are for you.

Freedom+ Partners Expertise

When I can no longercreate anything, I'llbe done for.

Coco Chanel

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DesignThis iswhat sets us apart from our competition. Our work grabs hold and hangs on. It engages and then it reacts in

sophisticatedways that are intelligent, clever and intuitive. As artists, all the things we create speak to the fact that our first

language is interactive.We're graphic designers naturally attuned to user experience. People knowthe differencewhenthey

feel it.


Vas: This is stunning! You'vemade popcorn ofmy

eyeballs. How did you make this anyway Cinema4D?

It'sa pretty sweet 'napkin drawing'. Tip of the hat

you're every bit the visual genius we'd allsuspected!

Moses Gunesch,MosesSupposes.com

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DevelopmentYou knowwhat happens if you miss a few days of trigonometry class? You are done for the semester, left behind, and lost.

Webtechnology is the same way. You needto stay perpetually tuned in to accumulatemeaningful experience. Our developers

go at it eight to ten hours a day, grab a meal, and get in another three hours of studying before bed. Come final exam time,

you cannot cheat off a more knowledgeable and better prepared team.

When I first saw (WouldYou Like A Website?), I felt the hair

on the back ofmy neck stand up. I called one of my

colleagues over tomy desk, and we both viewed it in silence.

'This is the first time in ages I have seen something so

original and sowell executed,' I finally said. After a pause,

my colleague looked up atme and said, 'That's brilliant.

Rob Ford, Founder, The FWA (FavouriteWebsiteAwards)

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ImplementationYou used to hand over a Beta tape, and your only fearwas NTSC vs. PAL. These days it can be daunting to keep track of

deliverymethods and formats. They change every time a teenage girl texts her BFF. But you can't give up. You've got to stay in

it towin it. You've got to get your brand out there and market and sell your goods and services in an ever-expanding digital

media frontier. This is hardcore technology,my friends. Hitch up your wagons. We'll introduce you, and we can all get along.


It does work onmy externalDSLline.This isBAD ASS!!!

Jesse Redniss, VP Digital, NBCUniversal

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ManagementPrint and television advertising are finite mediums. Something goes in the can, you roll it out, and you hold your breath. After

the campaign runs its course you celebrate. Or, you meet and de-brief. If it's the latter, you sob over what you coulda, woulda,

or shoulda done differently. Web advertising, on the other hand, is infinite. You launch, but you stay active. You analyze

effectiveness, tweak, and redistribute. If milk spills, you don't cry over it, you just wipe it up.

Thenew dynamicsof the digital media landscapeare

working against the put it up, take it downapproach to

advertisingprograms. The media environmentof tomorrow

will be dramatically different.

Lisa Flaiz, VPGroup Director, Avenue A | Razorfish

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BrandingWe meditate on brands. Ommmm. We have a mad passion for them, especially those we represent. We revere the existing

classics, and we also create them from the ground up logo design through identity, integrated campaigns, and complex

interactive experiences. Your brand is a spirit with soul and courage, blood and sweat. It needs to be nourished, supported,

and given tender love and care because it never sleeps, baby.

Wetoo oftenforget brands are people. It's the

collective intentof people behindthem.

Jim Stengel, Former ChiefMarketing Officer,

Procter & Gamble

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StrategyInteractive newmedia and technology havechangedmarketing communications in every way. If you're lost at sea, you've got

to start swimming. If you feel like you're drowning and you need a hand, climbaboard our love boat. We'll dry you off, warm

you up, and get you a good hot meal. Then cozy up to the fire and tell us your story. We're experienced,we're great listeners,

and we can help you chart your course of action.


Wehavea terrific product that changesthe quality oflifeof

thefolks whowearthem. Selectingthe rightactivity-specific

Thorlos andgetting new shoesfitted with them isthe

challenge. Solving this wouldbe a breakthrough.Let'stalk

onthe phoneto getstarted...whenwouldbe convenient?

Jeff Lawson, ChiefMarketing Officer, Thorlo

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Account ServicesWouldn't it be nice to get straight answers from knowledgeable people?We think you'll think so. You won't catch us

stammering or fumbling, mumbling or bumbling. Youwon't wonder if we knowwhatwe're talking about. At first you'll be

shocked. You'll question if it can be possible. But in time, you'll come to expect our transparency, dedication, and uncanny

ability to keep you one step ahead. Our secret? There is no secret.


Anyone who thinksthatpeoplecanbe fooled or

pushed around hasan inaccurateand pretty low

estimateof people andwon't doverywellin

advertising.

Leo Burnett

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Freedomand Partners Leadership

Leadership

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2001 ChiefExecutive Producer

JohnFrieda Website; JohnFrieda Professional Hair Care

L'Oreal Classics Website;L'Oreal USA

Madstone Theaters Website;Madstone LLC

RedkenMultimediaBrochure; L'Oreal USA

Sergio RossiWebsite;Gucci Group

Multimedia TradeshowPresentation;Lam Research

Travel RetailMultimedia Presentation; EsteeLauder


HeyJudeWebModule;TheBeatles

InteractiveMerchandisingDirective; L'ancome

'Music' AlbumWebsite;Madonna'Music' Single Website;Madonna

2300 EtchSeries Website; Lam Research

RedkenMetrocolorWebsite; L'Oreal USA

DellWebPC Website; Ammirati PurisLintas


Mark is a creative entrepreneur with a passion for marketing and advertising. Since discovering the medium in 1996,Mark has been

directing interactive design and web development projects for some of the world's best known brands. A Chicago native, he began his

career in 1990 atmid-size traditional agencies, and in 1997 hemoved to New York City and started his own firm.

June 2002 Present;Founderand CEO, Freedom+ Partners

September1997 May 2002;Co-Founder and CEO,FirstbornMultimedia

Graduatedfrom theSchoolof the ArtInstitute ofChicago,Bachelor Fine Arts,1995

Mark Ferdman


LogicsHair Website; L'Oreal

ToyotaWhy NotWebsite;Dentsu

HermanMillerEmbody Website;mono

HermanMillerThoughtpile Website;mono

USA Network'sThe Starter WifeWebsite;NBC Universal

Somebody Else's DaughterWebsite;Elizabeth Brundage

College TheMovieWebsite;Metro-Goldwyn-Mayer

2007 ChiefExecutiveProducerand Creative Director

Get A Little ParisWebsite; Taxi

Toyota ScionSpeakWebsite;Strawberry Frog

VikingPenguinBook Club;PenguinUSAAs TheWorld Turns Website; Procter & Gamble

Guiding LightWebsite;Procter& Gamble

DasaniSport IllustratedWebsite;Anomaly

StateFarm March Madness Website; TribalDDB

Mr. Brooks MovieWebsite;Metro-Goldwyn-Mayer

2006 ChiefExecutive Producerand Creative Director

Sci-Fi's The LostRoom Website;NBC Universal

Because I Said SoMovieWebsite;Universal Pictures

Walter MatthauWebsite;TheMatthau Company

IP Hotel& CasinoWebsite;Imperial Palace

TrustThe ManMovieWebsite;Fox Searchlight

DownIn The Valley MovieWebsite;THINKFilm

Mind ofMenciaWeb Game;Comedy Central

Special Topics in Calamity Physics Website;M. Pessl

2005 ChiefExecutive Producerand Creative Director

SBE Entertainment Website;SBE Entertainment

PopsWebsite;Kellogg'sMini-SwirlzWebsite and Campaign; Kellogg's

American Express HolidayWebsite;Digitas

Yacht HavenWebsite;Island GlobalYachting

FeelThe Power E-Commerce Website;Shuman Topal

Scooby-Doo BerryBones Campaign; LeoBurnett

2004 ChiefExecutiveProducerand Creative Director

DermSolutionsWebsite;Estee Lauder

Essence Video;DonnaKaran Cosmetics

Majirel InteractiveSales Tool; L'Oreal Professionnel

RalphLauren FragrancesPresentation;L'OrealUSA

InteractiveSales Tool, Godiva

EasyStraightE-CommerceWebsite;HM LLC

LuocolorInteractive Sales Tool; L'Oreal Professionnel

2003 ChiefExecutive Producerand CreativeDirector

JohnFrieda Website; Jergens

InteractiveSales Tool, Godiva

ErnoLaszlo E-Commerce Website;Candle Holdings LLCMatrixSales Presentation; L'Oreal USA

RalphLauren FragrancesPresentation;L'OrealUSA


MatrixSales Presentation; L'Oreal USA

JohnFrieda Website;Jergens

MatrixEnterpriseIntranet;L'OrealUSA

Eyewear Intranet; Calvin Klein

RedkenDigital PhotoLibrary;L'OrealUSA

RalphLauren FragrancesIntranet;L'Oreal USA

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Vas is an interactive artist. Trained as a graphic designer in the former Soviet Union, his style is rooted in Swiss graphic design and influenced by

Western pop culture. He arrived in the United States in 1993, and found a whole new career as an interactive designer in Chicago. In 1997, Vas moved to

New York City as one the co-founders of his own digital design firm. Vas work has helped shape the field of interactive design aswe know it today.

January 2008 Present; Partner, ChiefCreativeOfficer, Freedom+ Partners

September1997 May 2006; Founder and ChiefCreativeOfficer, FirstbornMultimedia

Graduated fromthe StroganoffInstitute, Moscow, MasterFine Arts,1992

Vas Sloutchevsky

2008 ChiefCreativeOfficer

LogicsHair Website; L'Oreal

ToyotaWhy Not?Website;Dentsu

HermanMillerEmbody Website;mono (Designer)

HermanMillerThoughtpile Website;mono (Designer)

USA Network'sThe Starter WifeWebsite;NBC

(Designer)


MalibuRum Website; Malibu

EdisonWebsite;EdisonFoundation

EndeavorWebsite; Endeavor (Designer)


DasaniWebsite;Anamoly(Designer)

KojakWebsite;USA Network

SithSense Website;CP+B (Designer)

Filativa Website; Fila

CableAffiliates PortalSite; NBC Universal

Online MediaKit; People Magazine (Designer)

BuddyLee CounselorWebsite;Fallon

Online MediaLibrary; McGraw Hill(Designer)

Holiday BeautyWebsite;Target (Designer)

LogoOnlineWebsite;MTV Networks (Designer)


DesignFor All;Target(Designer)

CalvinKleinFragrance Website; Unilever

CorzoWebsite;Bacardi

Package Design; Clydes on Madison (Designer)

PrintAdvertising; Clydes on Madison (Designer)

The 4400 Website; USANetwork

5 Days toMidnightWebsite; USA Network

Atlantis Website; Kerzner (Designer)

Dieter RothExhibitionWebsite;MoMA

SpikeDDB Website; DDB

BjorkWebsite;AtlanticRecords(Designer)

KPF Website; KohnPedersonFox (Designer)GiftMixer; Borders

Bug Editorial DVDpackaging,Bug Editorial (Designer)


CrossfireCD-ROM;Chrysler(Designer)

FCUKFragranceWebsite; ZirhInternational

PinkWebsite;Victoria'sSecret(Designer)

JohnVarvatosFragrance Website; ZirhInternational

MultimediaPresentation;Anna Sui


Eyewear Intranet; Calvin Klein(Designer)

Redken DigitalPhotoLibrary;L'OrealUSA

RalphLauren FragrancesIntranet;L'Oreal(Designer)

CorporateWebsite;Lam Research (Designer)

Clyde's OnMadisonWebsite;Clydes(Designer)

PartyBy NightWebsite;Bacardi (Designer)

EccentrisWebsite;Sasha DeanBiyan (Designer)

Fashion Awards Website; VH1 (Designer)

BlueLondon JeansWebsite;Victoria's Secret (Designer)


JohnFrieda Website; JohnFrieda (Designer)L'Oreal Classics Website;L'Oreal USA(Designer)


RedkenMultimediaBrochure; L'Oreal USA(Designer)

Sergio RossiWebsite;Gucci Group (Designer)

Multimedia Presentation; Lam Research (Designer)



HeyJude WebModule;The Beatles (Designer/Developer)

InteractiveMerchandising Directive;Lancome

'Music' AlbumWebsite;Madonna (Designer)

'Music' Single Website;Madonna (Designer)


RedkenMetrocolorWebsite; L'Oreal USA

DellWebPC Website;Ammirati PurisLintas

1999- ChiefCreativeOfficer

Yigal-Azrouel Website; YigalAzrouel(Designer/Developer)

Interactive Merchanding; Chanel (Designer/Developer)

Color2000 Video; FederatedMerchandising GroupInteractivePresentation;Calvin Klein(Designer/Developer)

DragoBuzzKiosk; Dragoco

NYCMillenniumWebsite;New York City

70th AnniversaryInteractive Brochure;BusinessWeek

Souson Presentation; Federated (Designer/Developer)

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Robert is a born creative technologist. By the age of 14 hewas writing copy protection systems as part of the Apple ProDOS development team. Next

heworked with a defense contractor on a NASA project to produce guidance control for the Space Shuttle. Since 1998, as Chief Technology Officer of

digital agencies, Robert hasmanagedthe implementation of web-based campaigns and applicationsfor the biggest brands in theworld.

January 2008 Present; Partner, ChiefTechnologyOfficer,Freedom + Partners

January 1998 December2007; ChiefTechnologyOfficer,FirstbornMultimedia

January 1995 December1997 Director,Emerging Technologies,Calvin KleinInc.

Robert Forras

2008 ChiefTechnologyOfficer

LogicsHair Website; LOral

ToyotaWhy NotWebsite;Dentsu


USA NetworksThe Starter WifeWebsite;NBC Universal

Toyota ScionSpeak Website;StrawberryFrog


Morgan Stanley Microsite;MorganStanley

iPodBack to School Campaign; AppleComputer

InnovativePhilanthropyWebsite;InnovativePhilanthropy

DaveLiebermanShow Website;Food Network

Tommy BahamaRum Website;Tommy BahamaWild Turkey CorporateWebsite; Pernod Ricard

ZuneWebsite;Microsoft


LifeChangingMoment Campaign; NationwideInsurance

MalibuRum Website;Malibu

McCannWorldwide Website; McCannWorldwide

Suffolk ConstructionWebsite;SuffolkConstruction

Samsung NFL Campaign; Samsung

EdisonInnovations Website;Edison Innovations

Toyota HSD PriusWebsite;Toyota

Borders Holiday Website; Borders Group

SeanJohn FragrancesWebsite;SeanJohn

JCP HolidayWebsite;JCPenney

MiniMail Campaign; MiniUSA


Filativa E-Commerce Website; FILAUSA

DasaniWebsite;Anomaly

Burger KingSithSenseWebsite;CP+B

People Magazine CorporateWebsite;Time Warner

Fila AddatoRetail Kiosk;Fila

StrideGum Website; Cadbury

Borders HolidayWebsite;Borders Group

PrepCenterExtranet;McGraw-Hill

PuppyOrDogCampaign;Victoria'sSecret

LogoOnlineWebsite;MTV Networks


MeadowlandsRacetrackWebsite;NJSEA

Monmouth ParkRacetrackWebsite;NJSEA

Atlantis Resorts Website;Kertzner

Burger King AngusDiet Website; CP+B

KPF Website;Kohn Pederson Fox

BjorkWebsite;Sony

VH1DigitalMedia Kit; VH1

Borders GiftSelectorWebsite;BordersGroup

2003 ChiefTechnologyWebsite

NYRAWebsites;The New York RacingAssociation

FCUKE-CommerceWebsite;FCUKClydes Chemist E-Commerce Website; Clydes on

Madison

JohnVarvatosE-CommerceWebsite;John Varvatos


NYRAWebsites;The NewYork RacingAssocation

Eyewear Intranet;Calvin Klein

RedkenDigital PhotoLibrary;L'OrealUSA

RalphLauren FragrancesIntranet;L'Oreal USA


NYRAWebsites;The New York RacingAssociation

JohnFrieda Website;John Frieda Professional Hair Care

L'Oreal Classics Website;L'Oreal USA


RedkenMultimediaBrochure; L'Oreal USA





NYRAWebsites;The NewYork RacingAssociation

HeyJudeWebModule;TheBeatlesInteractiveMerchandisingDirective; L'ancome

'Music' AlbumWebsite;Madonna

'Music' Single Website;Madonna


RedkenMetrocolor Website; L'Oreal USA

DellWebPC Website; Ammirati PurisLintas

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Shea is a self-taught interactive developer. For nearly a decade hes been steadily pushing the boundaries of inventions and

advancements in Flash technology, motion graphics, and 3D. Hes a seasoned veteran with a tremendous work ethic and deep

knowledge of his craft and the business.

September2002

July1999 September 2002 Developer, FirstbornMultimedia

Graduated fromtheState Universityof NewYork at Plattsburgh, BachelorFine Arts,1999

Present; Partner, TechnicalDirector, Freedom + Partners

Shea Gonyo

2008 Technical Directorand Senior Developer

HermanMillerEmbody Website;mono


USA NetworksThe Starter WifeWebsite;NBC Universal

LogicsHair Website;LOral

2007 Technical Directorand Senior Developer

As TheWorld Turns Website; Procter & Gamble

Guiding LightWebsite;Procter& Gamble

DasaniSport IllustratedWebsite;Anomaly

Mr. Brooks MovieWebsite;Metro-Goldwyn-Mayer

Hirshleifer.com; Hirshleifer's

2006 Senior Developer

Walter Matthau Website; TheMatthauCompany

Comcast Kids Campaign; GS&P

Comcast Triple Play Campaign; GS&P

Special Topics in Calamity Physics Website; M. Pessl

Would YouLikeA Website; Freedom Interactive

American Express Spring Offers;Digitas


SBE Entertainment Website;SBE Entertainment

PopsWebsite;Kelloggs

Mini-SwirlzWebsite and Campaign; Kelloggs

American Express HolidayWebsite;Digitas

FeelThe PowerE-Commerce Website; Shuman Topal

Scooby-DooBerryBones Campaign; Leo Burnett


DermSolutions Website;Este Lauder

Essence Video; Donna KaranCosmetics

Majirel InteractiveSales Tool; LOral Professionnel

RalphLauren Fragrances Presentation; LOral USAInteractiveSales Tool, Godiva

EasyStraightE-CommerceWebsite;HM LLC



2004 BrandPlan CD-ROM; Vitamin Water

The Chrysler CrossfireExperience; Chrysler

FCUKFragrance; ZihrInternational


Clydesonline.com; Clyde's on Madison

MatrixSales Presentation; LOral USA


MatrixEnterpriseIntranet; LOral USA

Eyewear Intranet;Calvin Klein

Redken Digital PhotoLibrary;LOral USARalphLaurenFragrances Intranet; LOral USA

2001 Developer

ClubJohn Frieda; JohnFrieda Professional Hair Care

Redken MultimediaBrochure; LOral USA



Travel RetailMultimedia Presentation; EsteLauder

GlamourousFragrance Launch, RalphLauren Fragrances

2000 Developer

Interactive Merchandising Directive; Lancome

MusicAlbum Website;Madonna

MusicSingleWebsite;Madonna

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Featured Works

FreedomandPartners FeaturedWorks01 02 0 3 0 4 05 06 0 7 0 8 09 10 11 1 2 1 3 14 1 5 1 6 18 19 2 0 2117 22


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PearlJam

Ten

Gam

e

pearljamtengame.com

We had just won the Australian and Hawaiian internationals,and were

winging ourway over to London with Mick to jam with theStones. The

next thingweknow,Eddie Vedder is walking up theaisle all disheveled

from a nap. We didnt even know hewas on theplane!We told him how

much welove that song Betterman.Eddie goes, Dudes, will youdo a

kick-asswebsite for our upcoming re-release of Ten? Wewere like,

Totally rad. Were stoked. Well... thats not exactly how it happened

when Sony Music approached us to create this amazing site, butthis is

definitely howwe feltwhile creating it! Our imaginations ran amok.

Rock on, dudes and dudettes!

Client: Sony

ChiefCreativeOfficer:Vas Sloutchevsky

ChiefExecutive Producer:Mark Ferdman

ChiefTechnologyOfficer:RobertForras

TechnicalDirector:Shea Gonyo

Art Director:Vas Sloutchevsky

FlashDeveloper: BrianKadar

Senior ExecutiveProducer: CraigElimeliah

Linesof Code:6,553

TotalFileSize: 72.3 MB

Emails: 567

Cupsof Coffee Consumed:114

Cost inHours: 550

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http://www.pearljamtengame.com/http://www.pearljamtengame.com/


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FreedomandPartners FeaturedWorks

HermanMiller

Thought

Piledemos.freedomandpartners.com/thoughtpile

Thoughtpileis part of anintegrated campaign promoting thefirst chair to actuallyhelpyou

think,the Herman Miller Embody. HM's agency, mono,briefed us on their concept. It was to

be, they said,literally a pile of thoughts.We sat in the Embody, and wow, thechair really

worksbecause wecameup with an awe-inspiring 3D system. User comments and voting

results, usually boring, non-creative datadisplayed in two dimensions, formthe interface

itself, anaddictiveand tactile environment. Goon. Jump in and see what you think.

Client: mono


ChiefExecutive Producer:Mark Ferdman

ChiefTechnologyOfficer: RobertForras

Technical Director:SheaGonyo

Art Director:Vas Sloutchevsky

FlashDeveloper: DubiSharon (ofInkod), BrianKadar

Back-end Developer: Iain Lawson


Linesof Code:8,973

TotalFileSize: 4.7MB

Emails: 2,693

Cupsof Coffee Consumed: 268

Cost inHours: 1,280

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http://demos.freedomandpartners.com/thoughtpilehttp://demos.freedomandpartners.com/thoughtpile


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The Embody is Herman Miller'sfirst chairin seven years, its follow up to theAeron.

To show off theproduct, wedesigned a 3D interface around a concept fromHM's

agency, mono, that required a two day green screen shoot and nine actors.

Ambitious, but that'show weroll. We pulled up our boot straps. We rendered like

animals even thoughwe don'thavea farm. We keyedvideo untilour fingers bled. We

coded past 3 a.m. one too many mornings.At times it seemed like the cowsmight

never come home. But in the end well,takeit for a spin. You'll want anEmbody.

HermanMiller

Chairembody.hermanmiller.com

EmbodyThe

Client: mono


ChiefExecutive Producer: Mark Ferdman

ChiefTechnologyOfficer:Shea Gonyo

Art Director:VasSloutchevsky

FlashDevelopers: SheaGonyo, NickKircos

VideoDirector: Tim Nolan


VideoProduction:Jin Yang

Linesof Code:12,345

TotalFile Size:67 MB

Emails: 3,688


Cost inHours: 1,920

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http://embody.hermanmiller.com/http://embody.hermanmiller.com/


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The Starter Wifeis an Emmy-award winning television showstarring Debra Messing.

USA Network invited us in to talk website. We headed up to 30Rock and pitched ouridea a multi-player, episodic, e-commerce, social networking game,with integrated

advertising,in 3D.The suits went nuts. They eagerlyshook our hands, patted our backs,

and gave us thejob.First, weriffedwith theshow's producers and writers and carefully

planned game play based on the arc ofthe season's storyline. Next, werecreated a

virtual Southern California, developed an avatar maker, built an e-commerce system,

and implementedlivechat.Finally, to top it off, wedropped tenaddictiveFlash mini-

games in ten weeks, one per episode. Holla, girlfriends.

NBCUniversal

StarterTheWife tswlife.com

Client: NBC Universal


ChiefExecutive Producer: Mark Ferdman

ChiefTechnologyOfficer:Robert Forras

Technical Director:Shea Gonyo

Creative Director:Matt Sundstrom

Design: VasSloutchevskyand Matt Sundstrom

FlashDeveloper: SheaGonyo, BrianKadar,

NickKircos,Gicheol Lee

Back-end Developer: IainLawson


Linesof Code:13,566

TotalFile Size:17.8MB

Emails: 7,331


Cost inHours: 3,750

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http://www.tswlife.com/http://www.tswlife.com/


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Freedom+ Partners

20Jay St.Suite830,Brooklyn, NY 11201212.681.8700

[email protected]

[email protected]

[email protected]

Contact

www.freedomandpartners.com
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FP Brochure 2009

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