Foxy Loxy
1
““I have an opportunity to explore the space a little bit, it’s different from other coffee shops I’ve experienced it feels like I’m moving through the rooms of someone’s home.” “I’ve never been to Foxy Loxy, I’m excited to see what this place is all about.” Approach Walking Dodging Observing Climbing Entering Looking Orienting Watching Waiting Watching Texting Deciding Reading Preferencing Talking Listening Conversing Interacting Paying Searching Handing Receiving Collecting Receiving Grabbing Smelling Customizing Mixing Pouring Tasting Measuring Walking Looking Reading Drinking Wondering Drinking Sitting Talking Listening Conversing Walking Exiting Leaving Entrance Orient Wait Decide Order Pay Receive Customize Acclimate Enjoy Leave “First impression it feels very homey in here.” “Feels like I walked into a Living Room and I see straight ahead is where I need to order.” “I start to smell the coffee and hear the music, I don’t like to wait but it gives me time to take in the surroundings. ” “The menu seems to be pret- ty typical of your usual coffee shop, I’m just gonna get my usual order.” “I should have paid closer at- tention to the menu they do not have flavor shots, which is what I wanted. “The coffee is reasonably priced.” “Smells good.” “They have the ingredients I usually mix in splenda, skim milk, a little bit of cinnamon. ” “Oh, I see my friend Allycia, I’m gonna sit down and talk to her for a bit, this seems like a great place for me to do my homework in the future.” “That was a different experi- ence but it met my expecta- tions, I will definitely return.” 3 2 1 4 5 6 7 8 9 11 12 Start Wait Touchpoint Interaction Passive Engagement Stop Krista Siniscarco Jamie Bowerman Six Points of Service by Six points of service represents an individuals journey through the coffee shop experience of Foxy Loxy, located in Savannah, Ga. Each color on the left represents a part of the journey. Each point may have sub-points such as senses or “ing” words. These sub- points help us better understand the individual journey a consumer will take on a service experience. Study Kitchen Living Room Sun Room Living Room Kitchen Study Sun Room Wait Touchpoint Interaction Passive Engagement Stop 10 Expectation Mood
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Service Blueprint of the Foxy Loxy Experience
Transcript of Foxy Loxy
““I have an opportunity to explore thespace a little bit, it’s different fromother coffee shops I’ve experiencedit feels like I’m moving through therooms of someone’s home.”
“I’ve never been to Foxy Loxy, I’m excited to see what this place is all about.”
Approach
WalkingDodgingObserving
ClimbingEntering
LookingOrientingWatching
WaitingWatchingTexting
DecidingReadingPreferencing
TalkingListeningConversingInteracting
PayingSearchingHandingReceivingCollecting
ReceivingGrabbingSmelling
CustomizingMixingPouringTastingMeasuring
WalkingLookingReadingDrinkingWondering
DrinkingSittingTalkingListeningConversing
WalkingExitingLeaving
Entrance Orient Wait Decide Order Pay Receive Customize Acclimate Enjoy Leave“First impression it feels very homey in here.”
“Feels like I walked into a Living Room and I see straight ahead is where I need to order.”
“I start to smell the coffee and hear the music, I don’t like to wait but it gives me time to take in the surroundings. ”
“The menu seems to be pret-ty typical of your usual coffee shop, I’m just gonna get my usual order.”
“I should have paid closer at-tention to the menu they do not have flavor shots, which is what I wanted.
“The coffee is reasonably priced.”
“Smells good.” “They have the ingredients I usually mix in splenda, skim milk, a little bit of cinnamon. ”
“Oh, I see my friend Allycia, I’m gonna sit down and talk to her for a bit, this seems like a great place for me to do my homework in the future.”
“That was a different experi-ence but it met my expecta-tions, I will definitely return.”
321 4 5 6 7 8 9 11 12 Start
Wait
Touchpoint
Interaction
Passive EngagementStop
Krista Siniscarco
Jamie
Bowerm
an
Six Points of Service by
Six points of service represents an individuals journey through the coffee shop experience of Foxy Loxy, located in Savannah, Ga.
Each color on the left represents a part of the journey. Each point may have sub-points such as senses or “ing” words. These sub-points help us better understand the individual journey a consumer will take on a service experience.
Study Kitchen
Living Room
Sun RoomLiving Room
KitchenStudy
Sun Room
Wait Touchpoint InteractionPassive Engagement Stop
10
Expectation
Mood
