Fox

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US based, cable & satelliteUS based, cable & satellite Currently available to 85 million US Currently available to 85 million US

householdshouseholds Created on October 7, 1996 Created on October 7, 1996 Created by Rupert Murdoch Created by Rupert Murdoch

Australian BusinessmanAustralian Businessman 109109thth richest man in the world richest man in the world

(Worth $8.3 billion)(Worth $8.3 billion) Owner of News CorpOwner of News Corp

World’s largest media conglomerateWorld’s largest media conglomerate Books, Newspapers, Magazines, Books, Newspapers, Magazines,

Music/Radio, Sports, TV & InternetMusic/Radio, Sports, TV & Internet

Fox

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Murdoch hired Roger Ailes as CEO Murdoch hired Roger Ailes as CEO Ailes was a Republican Political Ailes was a Republican Political StrategistStrategist

Consultant for Richard Nixon, Consultant for Richard Nixon, Ronald Reagan, & George HW Ronald Reagan, & George HW Bush as well as Rudy GiulianiBush as well as Rudy Giuliani

Credited with George HW Bush’s Credited with George HW Bush’s “come from behind” victory over “come from behind” victory over Michael DukakisMichael Dukakis

Fox

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sSlogansSlogans

We Report. You Decide We Report. You Decide Fair and Balanced Fair and Balanced

TrademarkedTrademarked Al Franken used it in a book to indicate that Al Franken used it in a book to indicate that

Fox was actually biasedFox was actually biased Fox sued him but then dropped the lawsuitFox sued him but then dropped the lawsuit

The Most Powerful Name in News The Most Powerful Name in News

AlterNet AlterNet filed a petition with the Patent filed a petition with the Patent Office saying Fox’s trademark should be Office saying Fox’s trademark should be rescinded since is was not accuraterescinded since is was not accurate

Eventually withdrew the petition, but not Eventually withdrew the petition, but not until until OutfoxedOutfoxed came out came out

Fox

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sWhy is Fox News Channel (FNC) Why is Fox News Channel (FNC)

important?important?

Fox News leads the cable news Fox News leads the cable news market in the United States in market in the United States in regular viewership (#1).regular viewership (#1).

Considered by many to Considered by many to represent the represent the conservative/Republican conservative/Republican viewpoint.viewpoint.

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Hannity & Hannity & ColmesColmes

Fox

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sSean HannitySean Hannity

22ndnd generation Irish American generation Irish American (grandparents immigrated)(grandparents immigrated)

Irish & American citizenshipIrish & American citizenship Political affiliation: Conservative Political affiliation: Conservative

Party of New YorkParty of New York HS graduated (dropped out of HS graduated (dropped out of

college)college) Has a nationally-syndicated radio Has a nationally-syndicated radio

program; The Sean Hannity Show program; The Sean Hannity Show (#2 radio program in the nation).(#2 radio program in the nation).

Fox

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sSean HannitySean Hannity

2 Television shows on Fox News 2 Television shows on Fox News Channel Channel

Wrote 2 Wrote 2 New York TimesNew York Times bestselling booksbestselling books Let Freedom Ring: Winning the War Let Freedom Ring: Winning the War

of Ideas in Politics, Media & Lifeof Ideas in Politics, Media & Life Deliver us from Evil: Defeating Deliver us from Evil: Defeating

Terrorism, Despotism& LiberalismTerrorism, Despotism& Liberalism Represents conservative viewpointRepresents conservative viewpoint

Fox

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sAlan ColmesAlan Colmes

Graduate of Hofstra UniversityGraduate of Hofstra University Political Affiliation: DemocratPolitical Affiliation: Democrat Represents the liberal view pointRepresents the liberal view point Began career as a stand-up comicBegan career as a stand-up comic Criticized as not being liberal Criticized as not being liberal

‘enough’‘enough’

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HumeHume

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sBrit HumeBrit Hume

Started at ABC News as White House Started at ABC News as White House correspondentcorrespondent

University of Virginia graduateUniversity of Virginia graduate His wife is VP at Fox NewsHis wife is VP at Fox News Show rated as ‘closest to the Political Show rated as ‘closest to the Political

Center’ by UCLA studyCenter’ by UCLA study OutfoxedOutfoxed disputed this and said 83% of disputed this and said 83% of

all guests brought on Hume’s show were all guests brought on Hume’s show were conservative or Republican onlyconservative or Republican only

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HumeHume FormatFormat

News stories featuring various FNC News stories featuring various FNC correspondentscorrespondents

Interview conducted by Hume Interview conducted by Hume Hume's discussion with "The Fox All-Hume's discussion with "The Fox All-

Stars”Stars” A panel of three political reporters A panel of three political reporters and columnists and columnists

Regular makeup of the so-called "All-Regular makeup of the so-called "All-Star Panel" is largely Republican Star Panel" is largely Republican

Ends with a comedic clipEnds with a comedic clip

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sBill O’ReillyBill O’Reilly

TV Show: The O’Reilly FactorTV Show: The O’Reilly Factor Radio Show: The Radio FactorRadio Show: The Radio Factor Author of seven booksAuthor of seven books

4 of them have been New York Times #1 best 4 of them have been New York Times #1 best selling listselling list

The O’Reilly Factor for Kids: A Survival Guide The O’Reilly Factor for Kids: A Survival Guide for America’s Familiesfor America’s Families

Self described as a “traditionalist” on Self described as a “traditionalist” on various topicsvarious topics

Associated with cultural conservatism, or Associated with cultural conservatism, or conservative stanceconservative stance

(opposes “secularists)(opposes “secularists) Registered independent Registered independent

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sBill O’ReillyBill O’Reilly

““I'm not a political guy in the sense that I I'm not a political guy in the sense that I embrace an ideology. To this day I'm an embrace an ideology. To this day I'm an independent thinker, an independent independent thinker, an independent voter, I'm a registered independent ... voter, I'm a registered independent ... there are certain fundamental things that there are certain fundamental things that this country was founded upon that I this country was founded upon that I respect and don't want changed. That respect and don't want changed. That separates me from the secularists who separates me from the secularists who want a complete overhaul of how the want a complete overhaul of how the country is run.”country is run.”

-- Bill O’Reilly-- Bill O’Reilly

Fox

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sThe O’Reilly FactorThe O’Reilly Factor

The O'Reilly Factor is the highest The O'Reilly Factor is the highest rated cable news show .rated cable news show . Target audienceTarget audience

58 percent of O'Reilly's audience is 58 percent of O'Reilly's audience is over 50 years of age over 50 years of age

64 percent of "The Factor's" regular 64 percent of "The Factor's" regular viewers identify as viewers identify as conservativeconservative while while 10 percent consider themselves 10 percent consider themselves liberalliberal

O'Reilly is known for his O'Reilly is known for his confrontational interview style confrontational interview style

Fox

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sThe O'Reilly Factor The O'Reilly Factor

FormatFormat Weeknights at 7pm CentralWeeknights at 7pm Central Different segments: Different segments:

Talking Points Memo,Talking Points Memo, Top Story,Top Story, Impact,Impact, Personal Story,Personal Story, Factor Follow-Up,Factor Follow-Up, Pinheads and PatriotsPinheads and Patriots Factor MailFactor Mail

..

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CriticismsCriticisms Al FrankenAl Franken O’Reilly lies and distorts O’Reilly lies and distorts

factsfacts Jeremy Glick ControversyJeremy Glick Controversy 9/11 issue 9/11 issue

and Bushand Bush Grandstands on the traditionalist vs. Grandstands on the traditionalist vs.

secularist issuessecularist issues

The O'Reilly Factor The O'Reilly Factor FormatFormat

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Photo manipulation against Photo manipulation against NYTNYT

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