Fox Cities Managers Dec 2009a
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Transcript of Fox Cities Managers Dec 2009a
FOX CITIES MANAGERS
December 8, 2009
Social MediaChuck Tomasi
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The purpose of the Fox Cities Managers it to network and provide educational material to promote leadership excellence
Purpose
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Electronics on stun One person talking at a time Start/End on time Use and agenda (and stick to it) Use a parking lot
Ground Rules
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AgendaTime Description Person(s)
6:00 Introductions All
6:10 Group Business Chuck Tomasi
6:20 Social Media Chuck Tomasi
7:15 Open discussion/networking All
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Introductions
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Name Company Title What you expect
out of this mtg A popular song
from the year you graduated H.S.
Website review◦ Site Preview◦ Resources and Tools◦ Sponsors – include text?
Spread the word◦ Mention on twitter/Facebook/LinkedIn◦ Hash tag: #fcmgrs
Group Business
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Social Media- Chuck Tomasi
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Chuck Tomasi Appleton WI Father/Husband IT Manager Podcaster Black Belt Author Group leader
An open communication network powered by:◦ Social networks◦ Blogs◦ Microblogging◦ Message boards/forums◦ Wikis◦ Gaming◦ Podcasts◦ Video/photo sharing
What is Social Media?
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Growing and maintaining a network◦ Making acquaintances◦ Maintaining relationships◦ Getting your ideas “out there”
Goal:◦ Be known for your ideas/brand◦ Having security and resources
The Challenge
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Making introductions and building relationships takes time
It’s hard to get your ideas/brand recognized
How do we do this?◦ Join groups (this one,
Church, leagues, clubs)◦ Go to parties◦ Volunteer work
The Real World (meatspace)
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Enter Technology
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Email◦ Speed◦ Mostly 1:1◦ How to find new contacts?◦ Relative traffic is declining
Today 90% of Internet communication is not on email
Participating in at least one social network? Posts/update status daily (or more)
Quick Poll (show of hands)
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Extension of what we do (or should be doing) in meatspace◦ Get out there◦ Listen◦ Share ideas◦ Offer to help
Advantages◦ Leverage the technology to quickly find people
with similar interests◦ Send/receive updates quickly◦ Jumping off point for face-to-face contact
Social Networks
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Who’s talking? Why you should listen Why you should participate Who is using it for what
The Conversation
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Strategy
Establish Presence
Expand Reach
Nurture Relation
ships
Properly Maintain Presence
5 Steps to Success
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Regardless of industry, all successful entrepreneurs, executives and career professionals follow a repeating 5-step process to generate increased ROI
Twitter - Microblogging Facebook - Personal LinkedIn - Professional BizNik – B2B Interactions (partnerships) FastPitch Networking – Press releases Plaxo – Cross LinkedIn w/Facebook Merchant Circle – Google results Q Alias – Google results
Social Media Sites
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Blogs◦ Few publishers, many readers◦ Comment capabilities to get
feedback◦ Excellent way to share your
ideas Forums
◦ Targeted questions/discussions with a group
◦ Similar interests
Blogs and Forums
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Easy to fit in short messages
Tracking capabilities◦ What is my network interested
in? Tools
◦ Tinyurl.com◦ Bit.ly◦ Ow.ly
Short Links
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Multiple accounts◦ Twitter◦ Facebook
Manage multiple “columns”
Windows, Mac, iPhone
Tweetdeck.com
Tools - Tweetdeck
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Multiple accounts◦ Twitter◦ Facebook◦ LinkedIn
Multiple columns/tabs
Webapp Deferred delivery
and stats
Tools – Hootsuite.com
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Problem: Grow my podcast audience◦ Twitter – using hash tags
Doubled followers to Technorama in one week Created awareness for Gmail Podcast with other
Gmail users Problem: Challenged by IT Director
◦ LinkedIn – using Answers Posted my question with simple data and got a dozen
responses and a vendor introduction in 48 hours
My Successes w/Social Media
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Identify a problem Sign up and get involved Start building connections
Where to start?
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2 hrs/mo to start (per profile) >30 hrs/mo in a year Options:
Time and Cost
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DIY($75/hr)
•1 site $2400/mo•6 sites $14,400/mo
Hire Employee($35/hr)
•1 site $1120/mo•6 sites $67200/mo
Outsource($30/hr)
•1 site $960/mo•6 sites $4800/mo
You don’t have time not to! Your competition is doing it
“But I Don’t Have Time…”
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If you’re not moving ahead,you’re standing still.
If you’re standing still,you’re falling behind.
What questions do you have about Social Media?
Questions
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DISC Gone Wild – Karen Baker Rupel◦ Optional $40 profile test◦ ~A fun and interactive way to learn about your
work style preferences and how to maximize your strengths in an ever-changing workplace~
January 12, 2009 6-8PM
Next Month’s Topic
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Web site◦ http://www.foxcitiesmanagers.com
Linke◦ http://www.linkedin.com/groups?gid=1819730
Find this group online
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Date Topic
January 12 DISC – Karen Baker
February 9 Excel – Lookups and Pivot Tables
March 9 Personal productivity (GTD intro)
April 13 Email management
May 11 Non-verbal communications
June 8 TBD
Future Topics
2nd Tuesday of Each Month
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We appreciate you taking time out of your busy schedule and spending it with us to improve yourself and your organization
Thank you
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