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Fox Audience Network Brand Book
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Transcript of Fox Audience Network Brand Book
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8/8/2019 Fox Audience Network Brand Book
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FOX Audience NetworkCor orate Brand Book
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FAN Brand Values
Customer-Centric
Transparent
Data-Driven
The FOX Audience Network (FAN) has
built its reputation on three driving
principles.
In addition, any design or visual
representation of our brand shouldalways carry these important values as
well:
SimpleClean
Professional
Personalized
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The FAN Logo
The FAN logo is the cornerstone to our brand
identity, an expression of our personality and
our basic values. It represents quality,
reliability and leadership.
The FAN logo is the cornerstone to our brand
identity, an expression of our personality and
our basic values. It represents quality,
reliability and leadership.
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Using the FAN Logo
Primary Logo
The primary color logo should be used
whenever possible. This version should be
used against white or light neutralbackgrounds for greatest impact.
Dark Backgrounds
When using the logo on dark backgrounds,
please use the all white (one color) logo.
If you are going to use a dark colored
background, preferably use one of our two
primary colors, blue or black.
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Incorrect Usage of the Logo
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Corporate Brand Colors
HEX - #000000
CMYK 0/0/0/100
RGB 0/0/0
Primary Colors
BlackBlue
Secondary Colors
HEX - #243E90
CMYK 100/91/6/1
RGB 36/62/144
HEX - #979797
CMYK 43/36/36/1
RGB 151/151/151
Grey
HEX - #B6C6DE
CMYK 27/16/4/0
RGB 182/198/222
Light BlueSoft Blue
HEX - #85A2CA
CMYK 49/29/6/0
RGB 133/162/202
HEX - #C1C1C1
CMYK 24/19/20/0
RGB 193/193/193
Soft Grey
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Typography
Arial Regular
A B C D E F G H I J K L M N O P Q R S T
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 $ % & ( )
Arial Bold
A B C D E F G H I J K L M N O P Q R S T
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 $ % & ( )
Aria l B lack
A B C D E F G H I J K L M N O P Q R S T
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 $ % & ( )
Ar ia l B lack I ta l i c
A B C D E F G H I J K L M N O P Q R S T
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 $ % & ( )
Body Copy
Web: Average size 11-14pt
PowerPoint: Average size 18-28pt
Subhead Copy
Web: Average size 11-14pt
PowerPoint: Average size 18-28pt
Headline and Bullets
Web: Average size 11-14pt
PowerPoint: Average size 18-28pt
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WebsiteHomepage
Subpage
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HTML Email Templates
Generic Templates
All emails should adhere to our
brand values and guidelines. The
goal is to keep the design simple,clean and clear.
This includes using white space, our
standard header with logo against a
white background.
The body of the email can vary and
have a different visual treatment, but
the core frame of all emails shouldbe consistent.
Emails should stay within 600-650px
and use standard black Arial font.
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The MyAds Logo
The FAN logo is the cornerstone to our brand
identity, an expression of our personality and
our basic values. It represents quality,
reliability and leadership.
The MyAds logo is a continuation from the
FAN logo in that its an expression of our
personality and our basic values. It
represents quality, reliability and leadership.
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Using the MyAds Logo
Primary Logo
The primary color logo should be used
whenever possible. This version should be
used against white or light neutral
backgrounds for greatest impact.
Dark Backgrounds
When using the logo on dark backgrounds,
please use the all white (one color) logo.
If you are going to use a dark colored
background, preferably use one of our two
primary colors, blue or black.
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Incorrect Usage of the MyAds Logo
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MyAds Website
Homepage
Landing Page
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MyAds HTML Email Templates
All emails should adhere to our
brand values and guidelines. The
goal is to keep the design simple,
clean and clear.
This includes using white space, our
standard header with logo against a
white background.
The MyAds logo should always be
displayed against a white
background as seen in the
examples.
The body of the email can vary and
have a different visual treatment, but
the core frame of all emails should
be consistent.
Emails should stay within 600-650px
and use standard black Arial font.