FOWA Tour- Roan Lavery
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Transcript of FOWA Tour- Roan Lavery
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Turning your idea into a businessRoan Lavery
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The plunge
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Who needs a business model anyway?
“With this kind of traffic, we'll figure it out”- John Doerr, Google Board
- Dick Costello, Feedburner
http://www.burningdoor.com/askthewizard/
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Web app business models Advertising34%
Subscription14%
3rd party supported14%
Long game6%
Payments32%
http://www.boxuk.com/blog/monetizing-your-web-app-business-models
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Free love
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The psychology of free
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Free love?Critical mass
Advertising down
User costs
BandwidthStorageSupportScaling
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The problem with free is that every time you double the size of your database the cost of maintaining the site grows 6 fold. The bigger you get as a free site the less money you make per visit and the more it costs to service a visit.”
“
- Markus Frind
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Make ‘em pay
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Individual
Business
~ x 10
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4000 users @ £20 per month = = £960,000 a year
CHA CHING!!
= £48,000 a year
200 users @ £20 per month = £4,000 a month
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TopicaUK based (mostly)Freelancers in service industries
Geographical
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http://www.omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08
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Freemium
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£960,000 - £320,000 = £640,000
conversion rate = 2.5%
Total Users
cost per user = £2 a year
4000 paying @ 156,000
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March 2007
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there it is!
May 2009
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Freemium Subscription + free trial
Daily Sign ups Revenue
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Lessons learnedFind your niche audience
Charge people!
Be careful about what you give away
Creative with business models
Agile business development
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Any questions?Roan [email protected]: @roanlavery & @freeagentapp
http://www.flickr.com/photos/guy_incognito/47600607/http://www.flickr.com/photos/picsandpics/3395713506/http://www.flickr.com/photos/digitalsextant/1806620459/http://www.flickr.com/photos/15589195@N04/2128900152/http://www.flickr.com/photos/drb62/457354545/http://www.flickr.com/photos/greenshock/44793290/http://www.flickr.com/photos/bebebeaux/2956060052/http://www.flickr.com/photos/undaunted/488622130/http://www.flickr.com/photos/ihtatho/627226315/http://www.flickr.com/photos/ciordia/2241906999/http://www.flickr.com/photos/lucy_baxter/3326890764/
Attributio