Foursquare Marketing

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FOURSQUARE MARKETING by Jason Keath of SOCIALFRESH.COM with Awareness

Transcript of Foursquare Marketing

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FOURSQUARE

MARKETINGby Jason Keath of SOCIALFRESH.COM

with Awareness

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WHAT ISFoursquare?

It is not just for stalking.

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1. TIPS / LAYERS2. CHECKINS / SHOUTS3. BADGES4. MAYORSHIPS5. SPECIALS / REWARDS6. RESPONSE7. COMMUNITY

FOURSQUARE TACTICS

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Foursquare Marketing

5 Sections 36 Slides1.Why People Use Foursquare2.Questions You Should Be Asking3. Your Homework

a) Use Foursquareb) Listenc) Experiment and Track

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1. Playing The Game2. Finding Friends3. Making Announcements4. Getting Suggestions5. Getting Rewards

5 REASONS PEOPLE

USE FOURSQUARE

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1. GAMEPLAYBECOME MAYOR,WIN BADGES,SCORE PTS

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DISCOVER WHERE PEOPLE ARE GATHERING

2. FIND PEOPLE

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HEY EVERYBODY I LOVE THIS PLACE

3. ANNOUNCING

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TIPS, CHECKINS, and SPECIALS

4. SUGGESTIONS

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CHECKIN, SAVE MONEY

5. REWARDS

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ASKING THERIGHT QUESTIONS

1. Are My Customers Already Using Foursquare?

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ASKING THERIGHT QUESTIONS

2. What Do Your Customers Want From

You on Foursquare?

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ASKING THERIGHT QUESTIONS

3. What Are Your Business Goals For

Getting On Foursquare?

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ASKING THERIGHT QUESTIONS

4. How Does Your Brand Fit Into the

Foursquare Ecosystem?

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START BY USING FOURSQUARE1. Create a personal account2. Checkin to places you care about3. Become a mayor4. Follow friends5. Follow brands

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FOURSQUARE MARKETINGWITHOUTA REAL VENUE

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CHECKINSAS A BUSINESS

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1. Use the Foursquare Dashboard2. Use Search.Twitter.com3. Use Coupon Codes4. Suggest Products Through Tips

ALWAYS BE LISTENING

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Go to your event page to “claim” your venue

1. DASHBOARD

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Within a couple days you should get access

1. DASHBOARD

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•Key Metrics (Overview of activity) Total check-ins Unique visitors % of check-ins shared with Twitter % of check-ins shared with Facebook Gender percentages of check-ins

•Top Visitors (3 listed)•Most Recent Checkins (12 listed)•All Checkins (detailed listing of all checkins)•Time Breakdown (when users checkin)

WHAT DATA IS ON THE DASHBOARD?1. DASHBOARD

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SEE WHAT PEOPLE ARE SAYING

THIS IS WORD OF MOUTH

2. TWITTER SEARCH

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TRACK SUCCESS THROUGH

COUPON USE

3. COUPON CODES

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LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ENCOURAGE CUSTOMERS TO DO THE SAME

4. ENCOURAGE TIPS

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STEP 3 EXPERIMENT and TRACK•Learn the Tactics•Understand Why Your Customers Checkin•Understand How Your Customers Interact•Understand What Your Customers Want

•Give Them What They Want, Creatively

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1. TIPS / LAYERS2. CHECKINS / SHOUTS3. BADGES4. MAYORSHIPS5. SPECIALS / REWARDS6. RESPONSE7. COMMUNITY

FOURSQUARE TACTICS

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FEATURINGPERSONALITIES AND ENTERTAINMENT

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PROACTIVECUSTOMERSERVICE

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BUILDINGTHE CULTURE OF A BRAND

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BUILDING A LOYALTY PROGRAM

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BUILDING BRAND EXCITEMENT

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FOCUSING ON WHAT YOU DO BEST

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INTEGRATINGFACEBOOK AND OTHER LOCATION SERVICES

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A FOCUS ONCOMMUNITY

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GET THEM IN THE DOOR WITH BIG REWARDS10% of Store Traffic from Foursquare

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ALWAYS KEEP LEARNING•Listen to your customers’ praise•Listen to your customers’ complaints•Ask them to help•Keep good data•Follow the numbers and results•Educate and train

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THANK YOU SocialFresh.com/links2

Find me at @jakrose and JasonKeath.com