Foursquare for Biz
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for your BIZ! And how it can benefit your brand
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My foursquare for biz unconference pitch in OpenWebAsia
Transcript of Foursquare for Biz
for your BIZ!And how it can benefit your brand
About meHarinder Singh // LightYoruichi
Fraud Analyst in one of the world's leading MMORPG service distributor, OffGamers LLC Tech Evangelist Geek Helped organizing Kuala Lumpur's Foursquare Day on April 16 2010 Currently assisting business in Malaysia/Kuala Lumpur to integrate Foursquare and other Location based services with their business.
User DataFoursquare is location-based social networking with gaming elements application
Over 20,000,000 users worldwide. Over 3,000 users in Kuala Lumpur, Malaysia Over 80,00 check-ins per day worldwide The most talked about independent startup in USA. More than 1,000 active developers and >50 3rd party applications online on http://foursquare.com/apps
Recently received US $20,000,000 of Series B funding from Andreessen Horowitz, O’Reilly AlphaTech Ventures and Union Square.
Source: techcrunch.com // blog.foursquare.com
Why? How? Who?
It's FUN! Gaming element with compete by earning mayorship, badges and points!
Mayor discounts – Become the mayor here and get a 50% off your bill!
Any relevant businesses; small businesses to giants. Eg: coffee shops, bars etc
Restaurant offers the ultimate mayor special: a free cruise for two - http://aboutfoursquare.com/restaurant-offers-the-ultimate-mayor-special-a-free-cruise-for-two/
Benefits
Free publicity and online presence and WOMPromotion possibilitiesProximity aware notificationsListed on many cool sites
- http://4sqKL.com- http://blog.officekami.com- http://foursquare.com/
Trending possibilitiesPotential new audiences
- Netizens - Bloggers- Twitterati
Who's on it?
Promotion TypeMayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer!
Check-in Specials: unlocked when a user checks in to your venue a certain number of times.
Frequency-based Specials: are unlocked every X check-ins.
Wildcard Specials: always unlocked, but have someone to verify before giving promotions.
This is very important and should be a huge incentive to attract users to your business. Remember, there can only be one mayor of your business, so give them something to fight over!
How to Monitor?
Project Foursquare Clean-UpFoursquare is a crowd-sourced application/service that's being used by a whole lot of people out there.
Refrain from cheating on Foursquare. It kills the fun of the game. Better use GameShark.
If you saw any duplicates, contact @lightyoruichi/foursquare-super-users // fill out the spreadsheet form at http://bit.ly/4sqCleanUp // Checking with the hashtag #4sqKLCleanUp
Do the same if your location pin-pointed is too far away from the map pin on foursquare.
Don't be ashamed of leaving tips! It matters!
Contact me
twitter.com/lightyoruichi
facebook.com/lightyoruichi lightyoruichi.com
my.linkedin.com/in/lightyoruichi
