Foursquare day 2014 #4sqday
-
Upload
fernanda-silvestre -
Category
Social Media
-
view
627 -
download
0
description
Transcript of Foursquare day 2014 #4sqday
![Page 1: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/1.jpg)
![Page 2: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/2.jpg)
![Page 3: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/3.jpg)
• Gerente de Marketing Digital• Criadora do grupo foursquarers• E do Social Media Interior • Superuser level II do foursquare• Ex-membro do foursquare day international
comittee
![Page 4: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/4.jpg)
O FoursquareCriado em Nova Iorque em 2009 por
Dennis Crowley, Naveen Selvadurai, Harry Heymann, Nathan Folkman e Mike
Singletonau.
Agora o Foursquare é grafado em maiúscula!
![Page 5: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/5.jpg)
#4sqdayFour years ago on 4/16, some of Foursquare’s
biggest fans in Tampa started what would become the tradition of 4sqDay (the day was chosen because it’s 4/4²… four squared!) –
foursquare blog
4² (four+square) = 16 de abril, porque é mês 4!
16/4/14 – 4ª feira (cabalístico hein Alaina?)
![Page 6: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/6.jpg)
Rede de Recomendações
gamification recommendation
![Page 7: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/7.jpg)
A aposta da rede: dicas!
A recomendação de lugares é o ponto forte desta rede social, sua concorrência agora é com yelp, tripadvisor e outras redes de recomendação, como o kekanto (brasileira) e o próprio facebook com a classificação de estrelas e tip.
![Page 8: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/8.jpg)
Big Data #4sq3 de abril
Pesquisadores da UFMG usam Foursquare como solução de big data
You are What you Eat (and Drink):Identifying Cultural Boundaries by Analyzing Food &
Drink Habits in Foursquare
http://goo.gl/QY0dzU
![Page 9: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/9.jpg)
Informações
![Page 10: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/10.jpg)
Informações
![Page 11: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/11.jpg)
Recomendação
![Page 12: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/12.jpg)
Números!
também chamados de bons argumentos...rs
![Page 13: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/13.jpg)
5.000.000.000cinco bilhões de
check-ins !
![Page 14: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/14.jpg)
+ 1,6 milhão
de empresas verificadas!
![Page 15: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/15.jpg)
+12 milhões de usuários
(em apenas 8 meses do ano passado)
![Page 16: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/16.jpg)
45 milhõesMais de 1,5 milhão só no Brasil!
(e estão de olho na América Latina! )
usuários!
![Page 17: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/17.jpg)
6 de março Foursquare anuncia parceria exclusiva com Peixe Urbano
no Brasil http://goo.gl/q7D49A
27 de março Foursquare investe em publicidade na América Latina
(Por meio de uma parceria com a IMS Internet Media Services, empresa busca expandir o alcance de suas ferramentas de publicidade nos mercados latino-americanos) - http://goo.gl/lEh44V
27 de março Sales Director (Foursquare) - São Paulo - IMS Internet
Media Services http://goo.gl/n78Q8K
Digo isto, porque...
![Page 18: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/18.jpg)
Monitoramento???
![Page 19: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/19.jpg)
Monitoramento!
![Page 20: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/20.jpg)
Monitoramento!
![Page 21: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/21.jpg)
Por que usar o foursquare para seu negócio (ou o negócio de alguém)?
1. Pesquisa de opinião gratuita e verdadeira2. Specials GRATUITAS3. Mídia espontânea
![Page 22: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/22.jpg)
Tipos de Special Offer:
1. Check-in
2. Newbie
3. Loyalty
![Page 23: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/23.jpg)
Inspiration!Granata Pet Snack
http://goo.gl/xdGGw
![Page 24: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/24.jpg)
Very Special!
![Page 25: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/25.jpg)
Ads no Foursquare!
Mínimo 50 dólares
![Page 26: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/26.jpg)
#comofas?“existem mil e uma maneiras de se preparar Neston, invente uma!”
• Não existe uma fórmula pronta para fazer uma Special que seja eficaz e traga um milhão de pessoas ao seu cliente.
• Mas não fazer não é uma opção!
• Sempre tem algo que possa ser oferecido e ainda solucionar os problemas da empresa
![Page 27: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/27.jpg)
Capriche na mensagem, seja simpático, faça a pessoa sorrir ao ler, é mais um brinde da Special! ;)
Texto de desbloqueio
![Page 28: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/28.jpg)
Você estimula as pessoas a:
• irem ao seu PDV, • fazerem check-in, • comprarem o produto e• terem uma super boa impressão sobre ele • para contarem pra outras, pra que aproveitem também a
oferta!
Por que criar Special?
![Page 29: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/29.jpg)
Faça viralizar!
Faça as pessoas falarem sobre sua especial...
“Vamos em tal lugar porque lá tem X% de desconto no check-in”
“Vamos lá porque a gente ganha uma chirinfula!”
“A gente precisa ir em tal lugar porque na próxima vez que eu for, eu não pago pela tal coisa!”
![Page 30: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/30.jpg)
Só não force a barra!
![Page 31: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/31.jpg)
Sabe de nada, inocente!
![Page 32: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/32.jpg)
Pra finalizar...
Microsoft investe US$ 15 milhões no
aplicativo Foursquare
Que tal você fazer um investimento também?
![Page 33: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/33.jpg)
Porque...
Muita gente ainda faz check-in!
![Page 34: Foursquare day 2014 #4sqday](https://reader034.fdocuments.us/reader034/viewer/2022051816/546b9d7fb4af9f932c8b4ca3/html5/thumbnails/34.jpg)
Obrigada, de nada!
Em qualquer rede /NanndaSilvestre
Participe:facebook.com/groups/foursquarersfacebook.com/groups/socialmediainterior