Fourpin+
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Transcript of Fourpin+
Martine English@Brand_Scientist
Cory Stewart
@coryjstewarthttp://
embracedisruption.com
If you have questions, SPEAK UP!
A location based social networking appand website.
Users "check in" at venues using a mobile website, text messaging or a device-specific application byselecting from a list of venues the application locates nearby.
How To Download?
iPhone: App StoreBlackberry: App WorldAndroid: Google Play
Basic Features:
EXPLORE!
Top Picks, Trending, Food, Nightlife, Shops, etc.
Basic Features:
LISTS!
Create or follow your friend’s lists for recommendations.
Basic Features:
CHECK-IN!
Check in to places that are closest to you, provide tips – and redeem specials!
Where can you score goods around here?
• Jimmy’s• Thompson Diner• Cool Hand Luc• 5th Elementt
How can you use it for your business?
• Loyalty• Awareness• Drive In-store traffic• Drive referral traffic
National Post
If you have questions, SPEAK UP!
A pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.
How To Sign Up?
Request an invite athttp://www.pinterest.com
Also available on mobile
iPhone: App StoreBlackberry: App WorldAndroid: Google Play
http://www.youtube.com/watch?feature=player_embedded&v=AfyByLwiIe8
Basic Features:
EXPLORE!
Millions of photos, products, and ideas communicated through image.
Easy ways to add, upload, and create collections within the platform
Gifts:Pinterest is slowly moving into e-comm, look forward to more integration.
How can you use it for your business?
• Referral Traffic• Make Your Site Pin- Friendly• Use the Browser
Add-on• Don’t Just Sell
Most Notable:
If you have questions, SPEAK UP!
What is Google + ?
Who is on Google + ?Some consumers more engaged than others
Top 5 Google + Users
•#5 social media platform with 61 M users in 9 months• Male skew 7:3• Top brands are in the entertainment industry• Users follow brands in high engagement product/services categories
How to Get Started
• Set up your profile• Add people to your circles• Download the app (Apple, RIM and Android)
Basic Features: Circles
• Share photos, articles, videos• Explore topics, trends, circles
Basic Features: ExploreFind new and exciting content that is relevant to you !
Basic Features: Hangouts
Why use it ?
Business• Drive traffic to website • Drive in-store traffic• Brand engagement
Users• Sharing made easy• Finding relevant content
made easy
Google + for Business
Case Study : Creating a compelling brand story
• Singer• Content is king !• Relevant, recent, frequent
Torstar Social Guidelines•Comply with Corporate Policies
•Be Prudent, accurate, transparent, respectful•Write what you know & add value•Respect confidentiality & protect our partners•Business channels – not for personal benefit•You are responsible – think before you hit send!