Fourpin+

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Martine English @Brand_Scientist Cory Stewart @coryjstewart http:// embracedisruption.com

description

A presentation to get you started on Foursquare, Pinterest and Google+

Transcript of Fourpin+

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Martine English@Brand_Scientist

Cory Stewart

@coryjstewarthttp://

embracedisruption.com

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If you have questions, SPEAK UP!

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A location based social networking appand website.

Users "check in" at venues using a mobile website, text messaging or a device-specific application byselecting from a list of venues the application locates nearby.

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How To Download?

iPhone: App StoreBlackberry: App WorldAndroid: Google Play

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Basic Features:

EXPLORE!

Top Picks, Trending, Food, Nightlife, Shops, etc.

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Basic Features:

LISTS!

Create or follow your friend’s lists for recommendations.

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Basic Features:

CHECK-IN!

Check in to places that are closest to you, provide tips – and redeem specials!

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CASE STUDY:

http://www.youtube.com/watch?v=t8dmjoqOOQo

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Where can you score goods around here?

• Jimmy’s• Thompson Diner• Cool Hand Luc• 5th Elementt

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How can you use it for your business?

• Loyalty• Awareness• Drive In-store traffic• Drive referral traffic

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National Post

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If you have questions, SPEAK UP!

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A pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.

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How To Sign Up?

Request an invite athttp://www.pinterest.com

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Also available on mobile

iPhone: App StoreBlackberry: App WorldAndroid: Google Play

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http://www.youtube.com/watch?feature=player_embedded&v=AfyByLwiIe8

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Basic Features:

EXPLORE!

Millions of photos, products, and ideas communicated through image.

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Easy ways to add, upload, and create collections within the platform

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Gifts:Pinterest is slowly moving into e-comm, look forward to more integration.

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CASE STUDY:

http://vimeo.com/38960702

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How can you use it for your business?

• Referral Traffic• Make Your Site Pin- Friendly• Use the Browser

Add-on• Don’t Just Sell

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Most Notable:

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If you have questions, SPEAK UP!

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What is Google + ?

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Who is on Google + ?Some consumers more engaged than others

Top 5 Google + Users

•#5 social media platform with 61 M users in 9 months• Male skew 7:3• Top brands are in the entertainment industry• Users follow brands in high engagement product/services categories

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How to Get Started

• Set up your profile• Add people to your circles• Download the app (Apple, RIM and Android)

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Basic Features: Circles

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• Share photos, articles, videos• Explore topics, trends, circles

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Basic Features: ExploreFind new and exciting content that is relevant to you !

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Basic Features: Hangouts

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Why use it ?

Business• Drive traffic to website • Drive in-store traffic• Brand engagement

Users• Sharing made easy• Finding relevant content

made easy

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Google + for Business

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Case Study : Creating a compelling brand story

• Singer• Content is king !• Relevant, recent, frequent

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Torstar Social Guidelines•Comply with Corporate Policies

•Be Prudent, accurate, transparent, respectful•Write what you know & add value•Respect confidentiality & protect our partners•Business channels – not for personal benefit•You are responsible – think before you hit send!