Four Strategies To Create Outstanding Customer Experience

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Four Strategies To Create Outstanding Customer Experience. 4 strategies, 3 company areas, many cross-functional relations, ONE common denominator: PROVIDING OUTSTANDING CUSTOMER EXPERIENCE. ALWAYS!

Transcript of Four Strategies To Create Outstanding Customer Experience

Page 1: Four Strategies To Create Outstanding Customer Experience

LSS: Lean Six Sigma è una metodologia e una strategia che parte dalla “voce del cliente” per sviluppare la cultura del miglioramento continuo dei prodotti e dei processi aziendali.

www.lucaleonardini.com

Four Strategies To Create

Outstanding

Customer Experience

Page 2: Four Strategies To Create Outstanding Customer Experience

LSS: Lean Six Sigma è una metodologia e una strategia che parte dalla “voce del cliente” per sviluppare la cultura del miglioramento continuo dei prodotti e dei processi aziendali. Lean Six Sigma strategy to develop the

culture of continuous improvement, to reduce and to eliminate any kind of waste, to improve the quality of products/services and to improve Customer satisfaction.

Job Definition Format: a JDF strategy to improve global efficiency within the graphic company, to facilitate inter-departmental communication by connecting business and production areas within a single integrated workflow.

Content Management strategy to cut down production and management costs, to reduce production/delivery deadlines, to optimize resources and to improve global efficiency in communication/marketing operations.

Brand Communication fostering a communication strategy where the Customer is the main focus for any commercial and marketing activity and where the goal is to open a direct communicaton channel with each Customer.

www.lucaleonardini.com

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BCCM

JDF

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Cross-functional relations overview

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JDF

LSS: Lean Six Sigma è una metodologia e una strategia che parte dalla “voce del cliente” per sviluppare la cultura del miglioramento continuo dei prodotti e dei processi aziendali.

Lean Six Sigma: implement a Lean Six Sigma project to develop the new culture of continuous improvement.

Strategy & Management Area

Advantages: - to reduce and to eliminate wastes,- to eliminate process variation,- to increase profit margins,- to have faster and shorter sales cycles,- to improve flexibility,- to maximaze efficiency,- to optimize resources,- to optimize all processes (business/production),- to improve the quality of products/services, - to improve Customer satisfaction.

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LSS

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CM

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BC

LSS: Lean Six Sigma è una metodologia e una strategia che parte dalla “voce del cliente” per sviluppare la cultura del miglioramento continuo dei prodotti e dei processi aziendali.

Brand Communication to enhance a new communication strategy.

Advantages: - to communicate directly with customers,- to reduce marketing costs,- to ensure effective communication,- to increase efficiency,- to improve Customer satisfaction.

www.lucaleonardini.com

Brand Communication area

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BC

Page 5: Four Strategies To Create Outstanding Customer Experience

LSS: Lean Six Sigma è una metodologia e una strategia che parte dalla “voce del cliente” per sviluppare la cultura del miglioramento continuo dei prodotti e dei processi aziendali.

Job Definition Format: to develop a JDF project to create an integrated workflow of all company areas.

Advantages: - to integrate information/data flow,- to speed up production and delivery,- to increase process efficiency,- to improve the quality of products/services,- to ensure better communication,- to improve Customer satisfaction.

www.lucaleonardini.com

ICT area - applicable only to Printing and Graphic Arts

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BCCM

JDF

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LSS: Lean Six Sigma è una metodologia e una strategia che parte dalla “voce del cliente” per sviluppare la cultura del miglioramento continuo dei prodotti e dei processi aziendali.

Content Management implement a project to consolidate the company’s competitive margins.

Advantages: - to reduce production and management costs,- to reduce the time-to-market of marketing and communication projects,- to optimize resources,- to share and to modify data efficiently,- to speed up production and delivery deadlines,- to improve the efficiency of communication, - to improve web content distribution efficiency,- to improve Customer satisfaction.

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ICT area

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BC

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CM

Page 7: Four Strategies To Create Outstanding Customer Experience

LSS: Lean Six Sigma è una metodologia e una strategia che parte dalla “voce del cliente” per sviluppare la cultura del miglioramento continuo dei prodotti e dei processi aziendali.

4 strategies, 3 company areas, many cross-functional relations, ONE common denominator:

PROVIDING OUTSTANDING CUSTOMER EXPERIENCE.ALWAYS!

www.lucaleonardini.com

ICT (only Graphic Arts)

Strategy & Management

Brand Communication

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BCCM

JDF

ICT

Page 8: Four Strategies To Create Outstanding Customer Experience

LSS: Lean Six Sigma è una metodologia e una strategia che parte dalla “voce del cliente” per sviluppare la cultura del miglioramento continuo dei prodotti e dei processi aziendali.

www.lucaleonardini.com