It’s no secret that OTT video is seeing success globally now.

With our 10th anniversary just around the corner, Ooyala has been paving the way for success in OTT video for a decade now. We’re doing this through our comprehensive suite of video products and services designed to help broadcasters and media companies everywhere maximize their OTT revenue potential.

It’s a great time for companies everywhere to seize the OTT opportunity. While each region of the globe is experiencing differences in how OTT is rolling out and how consumption habits are shifting, OTT will become a nearly $65 billion market globally by 2021 and is undoubtedly the future of video. We help companies understand the OTT and digital video landscape in their markets today, adapt for the inevitable changes of tomorrow and provide the solutions these complex challenges demand — wherever they are.

Let’s take a deeper look at video activity across the Americas, Europe and Asia-Pacific (APAC) regions, and profile four forward-thinking companies who have seen success using Ooyala’s products to drive revenue and audience engagement across the globe.

Four Stories of Video SuccessOoyala Fuels OTT Growth Around the World

Four Stories of Video Success: Ooyala Fuels OTT Growth Around the World 2

EUROPE: OOYALA FLEX — MEDIA LOGISTICS

Today, industry demands for more content have surged, personalized video appetites have increased, and distribution outlets have multiplied.

In Europe, this rise has been dramatic: A report from the MAVISE database of the European Audiovisual Observatory noted that the European Union saw a nearly 50% increase in the number of TV channels between 2009 and 2015.

Mobile is fueling consumer hunger for video in the region. As the Ooyala Q3 2016 Global Video Index report found, Europe leads the rest of the world in mobile video viewing, at 54% of views (versus just over 52% ROW). The Netherlands and Belgium have the highest percentage of mobile plays in the region (at 65% and 59% respectively), while Great Britain and Ireland are tops for mobile sports viewing (at 59% and 57% respectively) compared to the world’s average of just under 50%.

The report also noted that while smartphone plays have remained essentially unchanged from a year ago, tablet plays now account for just over 10% of all video plays, a rise of more than 20% in that time frame. In short, tablets are the engine behind mobile growth in the region over the past year.

Media supply chain management — or in more modern terms, media logistics — has become an essential means for companies to keep up with these market changes (and stay ahead of future ones). Media logistics helps producers create, produce, syndicate and fully monetize their video content. In such a competitive marketplace, it’s vital.

Ooyala Flex is a modern media logistics solution that offers a single, configurable way to integrate and automate any individual part of the media supply chain or the entire end-to-end process — whether it’s on-premise, in the cloud or a hybrid setup. In this way, we help many of the world’s top studios, broadcasters and media companies reduce complexity, gain visibility and ultimately increase business efficiency to remain at the forefront of the industry.

CASE STUDY: SKY SPORTS — U.K.

Ooyala is automating the global syndication of clips for Sky Sports with Ooyala Flex, its media logistics solution. With Ooyala, Sky Sports is able to deliver hundreds of Premier League (PL) in-game clips and highlight packages for online and linear consumption to 40 international licensee partners, all in a small number of minutes.

In addition to Sky Sports’ portfolio of UK linear & digital rights, it is also responsible for delivering clips to over 40 international licensees in multiple file formats based on each individual licensee’s regional or platform requirements. Further, they must have all in-game clips available for download and redistribution for all licensee partners within minutes from when the actual highlight is broadcast live.

Sky Sports turned to Ooyala as it could quickly adapt to their needs and technical requirements, rapidly deploying an integrated solution in time for the beginning of the Premier League season. Further, Ooyala provides a fully managed service with its Ooyala Flex solution, with a team overseeing the automation and delivery of this demanding syndication workflow, alleviating Sky Sports from dedicating more resources and letting them focus on producing the content.

Once a notable event occurs during a live match, a Sky Sports production team is responsible for quickly creating the clip, inputting metadata and transferring the file into their cloud storage system. Once uploaded, Ooyala Flex automatically detects the clip, ingests it into the system and triggers a series of workflows that transform the clip into 20 different renditions. Once final, Ooyala Flex creates and delivers a number of unique packages, each with a subset of those 20 different renditions based on the preferences for every partner, including the corresponding metadata. This process is repeated and automated every time Sky Sports uploads a clip into Ooyala Flex, occurring numerous times per game, with as many as six to ten games per day, multiple times a week with some games occurring simultaneously. This is a process that, if done manually, would require an immense amount of resources and hands-on work.

Four Stories of Video Success: Ooyala Fuels OTT Growth Around the World 3

NORTH AMERICA: OOYALA DISCOVERY AND OOYALA IQ — ANALYTICS

As audiences clamor for individualized, private TV experiences going forward, the companies best able to deliver them will lead in video.

In the U.S., 70% of viewers binge-watch TV shows, which is a core selling point of OTT and SVOD offerings. And, in both the U.S. and Canada, Millennials outpace other generations for binge-watching behaviors. These findings suggest the level at which audiences (particularly younger ones) are willing to engage with video content, try recommended content, and stick with services that meet their specific, personal viewing demands.

OTT streaming providers are catching on. Hulu’s on-demand service sees 75% of viewing driven by content recommendations. Netflix, a market leader and early catalyst for SVOD content binging, is known for its data-driven approach to selecting and analyzing content for its passionate audiences; it determined that 70% of viewers were hooked after just two episodes of its breakout original series, Stranger Things.

Our own Ooyala Global Video Index has revealed that OTT viewing patterns vary considerably by the time of day, day of the week, device used, and business model employed. Identifying and understanding these variances can help content providers optimize their video and maximize revenue.

Undoubtedly, using data to curate personalized content and advertising will play a defining role in the future OTT landscape and ultimately separate the video winners from the losers.

We get this. Analytics represent not only our past and our future at Ooyala, but also what we see as the top success factor for video content providers everywhere going forward: The ability to draw insights from enormous amounts of data collected to inform and optimize your business and deliver personalized TV.

With data in our DNA, only Ooyala has built the world’s most comprehensive and modular analytics suite. Through our industry-first, multi-dimensional analytics product Ooyala IQ and our best-in-breed content recommendation engine Ooyala Discovery, we provide real-time, comprehensive data insights and personalized video recommendations to grow video businesses and help them reach their full potential.

LATIN AMERICA: OOYALA VIDEO PLATFORM + OOYALA LIVE — VIDEO

While on-demand video has enabled the OTT industry to scale, live video will make it soar. Online delivery is evolving to provide the same quality and experience of live TV broadcasts and is now serving as a core differentiator in crowded markets.

Latin America is just one region seeing a rapid uptick in live streaming content and interest, particularly with sports: América Móvil offered free live streams of the 2016 Rio Summer Olympics across Latin America via its Clarovideo OTT service. In Argentina, soccer clubs negotiate individual broadcast rights agreements; they’ve found that while linear

CASE STUDY: TOCA TV — U.S.

Toca TV is the first video streaming service from Toca Boca, the number one mobile-first kids’ brand in the App Store. With Ooyala, Toca Boca now delivers its extensive video library of original and curated content to its global audience as the company moves into a new category of kids’ entertainment. Toca TV delivers a fun, safe and ad-free environment for an audience of kids ages five to nine. To maintain quality and relevancy, Toca Boca has pre-screened and hand-picked thousands of different titles across its service.

To maximize viewership and return on every asset, the company chose Ooyala as its technology partner to deliver personalized recommendations, so its audience engages longer and gets the most value out of every video, every time. Using Ooyala Discovery, videos are served based on contextual factors such as like-viewing patterns on similar devices and geographical locations.

With Ooyala, Toca Boca has a sophisticated video delivery partner that can support the high usage of its global user base, while providing insights into their engagement. Using the analytics from Ooyala IQ, Toca Boca is also able to analyze which content its users watch the most, for how long as well as average drop-off rates. The company can now make more strategic decisions about future content creation and acquisition, ensuring their entire archive of video is optimized for maximum engagement.

Four Stories of Video Success: Ooyala Fuels OTT Growth Around the World 4

TV broadcast deals have been diminishing, live streaming deals have become attractive and lucrative options. E-sports is also an area that is becoming very popular for live streaming; the top live game streaming platform, Twitch, has the highest reach in Latin and North America. And in Brazil, Globo was the first broadcaster in its market to offer live and VOD content in an SVOD service.

They won’t be the last. Many companies are harnessing the libraries, audiences and learnings they gained with their VOD services to launch live streaming for deeper offerings and additional revenue. Ooyala is with them every step of the way. With rich analytics underpinning each of our product lines, we have seen customer benefits scale significantly when multiple product platforms are deployed together, such as with our online video and live platforms.

The Ooyala video platform ignites the video business for hundreds of companies around the world. It powers activities from ingest, transcoding and content protection to planning, live streaming, delivery and monetization for all video business models, with superior playback via our HTML5 player.

Ooyala Live is helping companies stay ahead of their competition. Our self-service platform enables the delivery of TV channels, ad-hoc or scheduled live events with live-to-VOD recordings, along with the large VOD catalogs that live events produce. Companies can stream live content on multiple devices, monetize with dynamic ad insertion in minutes, thwart ad blockers with server-side ad insertion (SSAI), and personalize the content to every user, every time.

When paired with Ooyala’s video publishing and analytics offerings, Ooyala Live enables even greater workflow integration and revenue optimization thanks to a deeper linkage of content, ads and data.

APAC: OOYALA PULSE AND OOYALA UNLOCK — AD TECH

As audiences continue to shift away from linear TV, ad revenues have naturally followed.

In the Asia-Pacific region, digital video advertising is growing by leaps and bounds. Australia alone saw 75% growth in this sector between 2014 and 2015, compared to 27% in the U.S. Video is the fastest growing segment of Japan’s display advertising market. And, eMarketer reported that India’s digital video ad spending share rose from 12% in 2014 to 17% in 2015, at the expense of all other digital formats.

At the same time, ad blocking continues to grow; in Australia, ad blocking rates of 18% have been seen among internet users. It’s now a global problem everywhere — and not just on desktops. According to a recent PageFair report, the APAC region is leading mobile ad blocking activity, with 36% of smartphone users blocking mobile ads. China has 159 million smartphone users with mobile ad-blocking browsers, while India and Indonesia have 122 million and 38 million, respectively. (In comparison, only about 2 million smartphone users in the U.S. have ad-blocking browsers for mobile devices.)

With all of this activity, the need for robust ad solutions has increased rapidly and exponentially.

Ooyala’s roots in ad tech run deep. We provide advertising technology to major content providers around the world — including more than 50% of Europe’s premium broadcasters and publishers — and have a fast-growing client base in the Americas and Asia-Pacific regions. Ooyala’s full slate of premium sell-side video advertising products includes our Ooyala Pulse ad decisioning, forecasting and programmatic trading platform, and our Ooyala Unlock ad re-insertion (aka anti-ad blocking) technology for broadcasters and publishers to recapture inventory and revenues lost to ad blocking software.

By bringing together the company’s ad server and programmatic trading platform into a single, holistic solution, traditionally separated ad sales teams can collaborate and access inventory within the same platform. This integration allows them to manage both direct-sold and programmatic inventory simultaneously. Companies gain more control

CASE STUDY: TVN — PANAMA

TVN Media is one of the three major broadcasters in Panama and the leader in the Panamanian digital TV market. The company delivers both live and VOD content across Panama, with about 60% of it being live. TVN needed a complete new video platform that would let them distribute all that content over its web and mobile apps.

After adding Ooyala’s core video platform, TVN Media is making more agile releases for its channels and live events. The change has had a significant impact on its go-to-market strategy and has helped make the company a digital pioneer in Panama, particularly with live events. With Ooyala’s built-in analytics, the broadcaster can better understand how its audience is consuming content and insert personalized ad campaigns into programming. Ooyala Live’s self-service portal helps the company earn more with well-integrated monetization, including server-side insertion for seamless ad delivery to mobile phones.

www. ooyala.com sales@ooyala.com

A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution that improves video production workflows. Built with superior analytics capabilities for advanced business intelligence, Ooyala’s solutions help broadcasters, operators and media companies build more engaged and more profitable audiences, with personalized experiences across every screen. Vudu, NBCUniversal, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala. Headquartered in Silicon Valley, Ooyala has offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.

over their ad operations to increase CPMs, optimize sell-out rates and understand which sales channel will return the highest possible yield for every impression, every time.

Ooyala provides the market with a holistic, video-centric advertising solution today.

CONCLUSION

As companies expand their vision of OTT, Ooyala will continue to offer a comprehensive line of products and services to help them maximize OTT and to help lead the industry into the future — whether the needs are local, regional, global or all of the above.

Only Ooyala Has You Covered from Script to ScreenWorkflow, streaming, analytics and monetization: the complete suite of data-driven software and services to bring your OTT business to life. Learn how companies around the world have achieved spectacular results that only Ooyala can deliver.

To learn more contact sales@ooyala.com.

CASE STUDY: VIACOM18 VOOT – INDIA

Ooyala manages and delivers every ad campaign for Viacom18’s OTT experience, Voot, available to more than 100 million traditional-TV viewers in India with a rich content catalog including MTV, Nickelodeon, COLORs and more.

Ooyala Pulse allows them to tailor ad campaigns with granular functionality, supporting all industry-standard ad formats as well as ad placements. With forecasting analytics pre-built into Ooyala Pulse, Voot can see in real-time the current status of all ad campaigns, adjusting details as needed to ensure goals are met.