Social Media Platform: FoursquareAndrew Cantor

Overview

•Description•Launch •Key Impacts•KPI’s•Personal Use•Businesses Using Platform•Advertising Opportunities•Cautions

Description of Foursquare

•Mobile App for Businesses to make profile

•Allows Consumer to▫Check In▫Rate/Review▫Claim Offers▫Provide Recommendations

Launch Date/Registered Users

•Launch Date: March 11, 2009

•Over 20 Million Users and 2 Billion Check Ins▫Not All Users are active

Key Impacts

•Foursquare heavily impacts where consumers take their money▫Reviews▫Offers/Promotions

Key Performance Indicators

•Customer Reviews

•Likes

•Check Ins

•Offers Claimed

Personal Use

•Save money

•Find best businesses

•Recommend to friends

Businesses Using the Platform

Advertising Opportunities

•People love discounts

•Help draw people in

•SEO

•Window Cling

Cautions

•Is it really ever safe to post your location on the internet?

Sources• http://techcrunch.com/2012/03/02/foursquares-in

flection-point-people-using-the-app-but-not-checking-in/

• www.foursquare.com• http://www.readwriteweb.com/archives/foursqua

re_active_users.php• https://foursquare.com/business/localupdates• https://foursquare.com/business/merchants/speci

als