Naming and Positioning

By Bradley D. Brown, Founder, CEO

Brad Brown303

★Pioneer, Sherwin Williams★BDB Lawn Services★ Interdac★Pioneer, MSE, Oracle★TUSC - 1988 - 2011, RDBA★RPT2SQR, Periscope, iPerspective

★Verio Colorado★Lantech, Colorado Uplift, Walsh

Media, EventConnex, Reglara, Enscicon, CBE Companies

★University of Denver Adjunct★BDB Construction - Fix and Flip

★ IntelliReal 2005 - 2008, 2012★ Independent Nation★ClearSale / Enhanced Recovery★BDB Software, Tats My Story★GeoPoint Informatix, TargetIt★QuickFind, OrthoID★CheddarUp, PinchTheBarb★Colder Weather★Melrose and Madison★ InteliVideo★brad@intelivideo.com★303-513-1149

Agenda

★How do you develop a good name for your business?

★How do you position the business with a name?

★What characteristics make a good name?

★How do you test different name candidates?

★What infrastructure do you need when you pick your name?

★Are there tips to finding a good domain name?

★What social media platforms should you look to get your name on?

★How do you develop a logo?★ Does a name really matter?

How do you develop a good name for your business?

★If you’re not good at it, work with someone who is

★Put 2 words together★IntelliReal★InteliVideo

★Acronym (LTA)★TUSC

★Focus on it until you find a name you love

★Pronounce, timeless, relavant

★If you can’t figure it out, don’t brand around the name you come up with and do a DBA★Broech★2 guys and an idea

★InteliVideo- everyone who comes in wants to change the name - we’ve tried

★Right (good) connotation - Nova

How do you position the business with a name?

★Should say it all or good story to go with the name★TUSC★IntelliReal★InteliVideo★Enhanced Recovery★Colder Weather★Melrose and Madison

★Ideally not the same as a product name - Oracle

What characteristics make a good name?

★Great story behind the name★You can get the .com domain★Short is good★Matches persona★Breosla - Fuel★TUSC - bold★Intell / Intel - smart

★Easy to Spell and Pronounce★Catchy

★1-2 Syllables★Google★TUSC

★Not Bad (Can’t Change)★ExpertsExchange★ExertSexChange

★Doesn’t suck, date you (ultimate), have bad acronym (STD), and the list goes on

How do you test different name candidates?

★Drop it on people everywhere you go

★Introduce yourself and your company - see how it feels

★Social media★FB★LinkedIn★Twitter★Pinterest, Instagram,

Google+

★Call your mom, sister, aunt, whoever…

★Ask ★“why do you think this is a

bad name?”★“how would you spell…”

What infrastructure do you need when you pick your name?

★Don’t need to be a real company★InteliVideo was actually

BDB Software for 1+ year★Broech was incorporated

★Domain is probably the biggest key

★Email through Gmail

★Website - can use Wix★Don’t need domain to test,

you can use PPC and drive to any URL

★Do the research to make sure it’s not used (or trademarked), it’s available in all locations you want, etc.

Are there tips to finding a good domain name?

★Don’t bid on domains - that never works out

★For sure go with .com★Unless you’re a TV★Or not in the US

★GoDaddy

★Every time you come up with a name see if it’s available

★Don’t recommend hyphens or symbols unless your website is going to be driven by PPC★You can buy the non-

hyphenated name later★colder-weather.com

What social media platforms should you look to get your name on?

★Facebook★LinkedIn★Twitter

★Many times products are out there with the name you want

★Instagram★Pinterest★Google+

How do you develop a logo?

★CrowdSourced★CrowdSpring - $299★99 Designs

★Pick a Designer★Local Artist★Fiverr - $5★Colorado Art Institute

★Don’t forget your product logo too

★Ask for many colors, mock ups, etc.

Does a name really matter?

★Absolutely!!!!★Google★Completely made up name★Meant nothing★Means a lot now★“TUSC it” wouldn’t work

★TUSC - We are the ultimate★IntelliReal - real estate

intelligence

★The logo, the story, etc.★They all matter

Thank You!