FounderFuel - Deliver a killer pitch - FINAL

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  • DELIVER A KILLER PITCH Ian Jerey | General Manager, FounderFuel September 2013 Whip your startup into shape
  • The Pitch Is NOT A Presentation Its a performance. Whip your startup into shape
  • Objective For Today variety of small tips when put together make a HUGE dierence! ( some of these you know already ) Whip your startup into shape
  • Whip your startup into shape https://vimeo.com/70404101
  • Pitch. Listen. Learn. Repeat. Every time you meet someone, pitch! A/B test your elevator pitch. Look for the "Ah, ha!" moment. Record whatever you just said and insert into your pitch next time. You have (only) 90 seconds. You're the expert, but dont be defensive. The more you do it, the better the story gets. Whip your startup into shape
  • Write A Script. Don't Freestyle. Speak in short, sharp and concise sentences. Say your brand name asoften as possible rather than we. Get to the point. Fast! Dont ask the audience questions. Every word costs you $1,000 Use Excel. Yes thats right! Whip your startup into shape
  • Whip your startup into shape
  • Write A Script. Don't Freestyle. Speak in short, sharp and concise sentences. Say your brand name asoften as possible rather than we. Get to the point. Fast! Dont ask the audience questions. Every word costs you $1,000. Use Excel. Thats right Excel! The script guarantees you cover the key points. Whip your startup into shape
  • Preach. Don't sell. Slow down to make a point. Repeat to emphasize important points. Speak faster to show progress and Be assertive! momentum. Insert pauses to be dramatic. Condence instils trust... Whip your startup into shape Dont say things like We think we can be number 1. Practice. Practice. Practice. Arrogance evokes doubt!
  • Show. Don't Tell. Pictures. Graphs. Visuals. Video. Hire a graphic designer Let the screen do the talking. Whip your startup into shape
  • Progress so far - We started by launching in 3 cities across North America - Montreal, Toronto & Qubec - We added 40 additional cities in the last 12 months - Transit App New York City, Mexico City, Paris, Chicago, Philadelphia, Los Angeles, San Francisco, Boston, Vancouver, Washington, Ottawa, Atlanta, Seattle, Miami & Baltimore - Next is Europe and Asia very soon http://www.flickr.com/photos/aganderson/6221646727/ @thetransitapp
  • Montral Toronto Qubec
  • Montral Toronto Qubec New York City Mexico City Paris Chicago Philadelphia Los Angeles San Francisco Boston Vancouver Washington Ottawa Atlanta Seattle Miami Baltimore and 25 more
  • Show. Don't Tell. Pictures. Graphs. Visuals. Video. Hire a graphic designer Let the screen do the talking. Whip your startup into shape Fewer words is always better.
  • 1,000+ 5-star reviews
  • Show. Don't Tell. Pictures. Graphs. Visuals. Video. Fewer words is always better. Hire a graphic designer Demo the product with video. Let the screen do the talking. Whip your startup into shape
  • Show. Don't Tell. Pictures. Graphs. Visuals. Video. Fewer words is always better. Hire a graphic designer. Demo the product with video. Let the screen do the talking. Use devices when showing screenshots. Whip your startup into shape
  • Show. Don't Tell. Pictures. Graphs. Visuals. Video. Fewer words is always better. Hire a graphic designer. Demo the product with video. Let the screen do the talking. Use devices when showing screenshots. The screen supports what you say. ( not the other way around ) Whip your startup into shape
  • Use Animations Wisely. Good animations illustrate what you say. Bad animations make you look like an amateur. Animations tell the story for you. Whip your startup into shape
  • Print. Edit. Rework. Repeat. The storyboard helps you illustrate your story. Whip your startup into shape
  • Know Your Audience. They aren't clueless. Understand what they know and don't know. Research their past investments (partnerships or competitiveness). Prepare an investor data sheet in excel. all contact information typical investment last contact with them your rating Anticipate questions. Use backup slides. Whip your startup into shape
  • Whip your startup into shape
  • Know Your Audience. They aren't clueless. Understand what they know and don't know. Research their past investments (partnerships or competitiveness). Prepare an investor data sheet in excel all contact information typical investment last contact with them your rating Anticipate questions. Use backup slides. You can never be over prepared. Whip your startup into shape
  • Get In The Zone. Nothingin your pockets! Never look at thescreen behind you. Stand straight on two feet. Dont say sorry. Just moveon. Keep your hands out of your pocket. Smile.Be excited and share Hold the clicker steady in one hand. yourenthusiasm. Stand on the left side of the screen. Body language often says more than words. Whip your startup into shape
  • In Summary Pitch. Listen. Learn. Repeat. Use Animations Wisely. Write A Script. Don't Freestyle. Print. Edit. Rework. Repeat. Preach. Don't sell. Know Your Audience. Show. Don't Tell. Get In The Zone. Whip your startup into shape
  • And Remember... The Pitch is a performance. Whip your startup into shape
  • Ian Jerey founderfuel.com ian@founderfuel.com @founderfuel @ianmtl facebook.com/founderfuel ca.linkedin.com/in/ianjerey angel.co/founderfuel