Founder Institute - Company Roadmap Pete Deemer

8/9/2019 Founder Institute - Company Roadmap Pete Deemer

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Company Roadmap

Pete Deemer CPO, Yahoo! India R&D



“First Traction”

Real Market + Right O ff ering



2 Classic Mistakes

No Market Wrong O ff ering



Market

Market = Customers + Need Every new venture starts with amarket of 1

Does it get bigger than that?



Customers

Who are they? How many of them are there? What is their need? How intense is it?

What are they prepared to spend, in

time or money?



What are you preparedto spend on this

product?

☐ $20☐ $22☐ $24☐ $26☐ $28

What is a price for thisproduct that you would

consider a great deal?

$_______(write “0” if it’s a product youdon’t think you’d ever need)

What is a price thatwould be the most you’dconsider paying?

$_______



2 Classic Mistakes

No Market Wrong O ff ering



User Stories

As a…

I want to…

So that…

“As a customer, I wantto pay for the items in

my shopping cartusing a credit card, sothat I can have themshipped to me ”



Priority MoSCoW User Story

1

M u s t

H a v e

As a Clockazon user, I want to be able to type the Clockazone URL in my browser and load Clockazon’s home page

2 As a Clockazon user, I want to click the "buy" button to put a clock in my shopping cart

3 As a Clockazon user, I want to complete the purchase of the items in my shopping cart

4 As a Clockazon user, I want to receive an email with the details of my order, after it’s nishing processing

5 As the shipping manager, I want to log onto the system and see the orders that need to be shipped

6 As the shipping manager, I want to print a shipping label and packing list

7 As a Clockazon user, I want to click the shopping cart icon and see what’s in my shopping cart

8 As a Clockazon user, I want to remove an item from my shopping cart, or change the quantities

9 As a Clockazon user, I want to see a page that shows detailed information about a single clock (such as price, speci cations, userreviews, etc.), along with thumbnail photos of the clock

10 As a Clockazon user, I want to click on a thumbnail photo to see a full-size photo of the clock

11 As a Clockazon user, I want to select a type of clock (wristwatch, alarm clock, etc.), and see the clocks of that type

12 As a Clockazon user, I want to select a manufacturer, and see all the clocks available from that manufacturer

13 As a Clockazon user, I want select a number of rating stars, and see all the clocks that were rated at that level or higher

14 As a Clockazon user, I want to see a list of clocks that have reduced prices or are “on sale”

15 As a Clockazon user, I want to enter a piece of text and click “search clocks”, and then see a list of all clocks that match any part of that text (product search)

16 As a Clockazon user, I want to be able to log in and enter a star rating (1-5 stars) for a product which I have purchased, for severaldiff erent criteria (timekeeping accuracy, value for money, etc.)

17 As a Clockazon user, I want to log onto my account and see whether my order has shipped or not

18 As the promotions manager, I want to be able to show a list of all the clocks in our inventory, and be able to enter a sale price for anyor all of them

19 As the promotions manager, I want to enter free-form HTML for the content of a promotional box on the home page

20 As the sales manager, I want to upload the speci cations, pricing, and photos for a single clock

21 As the sales manager, I want to do a bulk upload of clock speci cations, pricing, and photos

22 As the shipping manager, I want to look up the status of a particular order

23 As the shipping manager, I want to change the status of a particular order

24 As the business manager, I want to generate a report showing total sales for a period of time

25

S h o u

l d H a v e

As a Clockazon user, I want to select a price range, and see all the clocks that are within that price range

26 As a Clockazon user, I want to see a list of “new arrivals”(clocks that have recently been added to the Clockazon inventory)

27 As a Clockazon user, I want see a list of the best-selling clocks on the site

28 As a Clockazon user, I want to enter a piece of text and click “search website”, and then see a list of every page on the website thatmatches any part of that text (freeform search)

29 As a Clockazon user, I want to be able to log in and t ype a free-form text review for a product which I have purchased

30 As a Clockazon user, I want to set up an account to save my credit card and other info to use on later visits

31 As a Clockazon user, I want to log onto my account and view and edit my account details

32 As a Clockazon user, I want to receive an email to let me know that my clock has shipped

33 As a Clockazon user, I want to have a lost password sent to me via email

34 As the promotions manager, I want to schedule di ff erent clocks to be featured on the home page

35 As the sales manager, I want to select a clock and edit any of the information stored for that clock

36 As a registered Clockazon customer, I want to create a public pro le page that shows the di ff erent clocks I own, what kinds of clocksI’m interested in

37 As a registered Clockazon customer, I want to be able to post messages in a discussion area, so that I can interact with other clock enthusiasts

38

C o u

l d

H a v e

As a Clockazon user, I want to get a recommendation of clocks that I might like, based on the star ratings I’ve given to other clocks,compared with the star ratings of other users

39 As a registered Clockazon customer, I want to place a Clockazone module on my Facebook page which shows all the clocks I own

40 As a registered Clockazon customer, I want to place a Clockazone module on my Myspace page which shows all the clocks I own

Requirements with MoSCoW Prioritization



Paper Prototyping Videohttp://www.youtube.com/watch?v=GrV2SZuRPv0&feature=fvst



The Traditional Approach

RequirementsGathering

Design

Development

Testing

Rework

Documentation,Signo ff s, Hando ff






Iterative Incremental Development

Feature ADesign Code Test Rework

Feature BDesign Code Test Rework

Feature CDesign Code Test Rework

Feature DDesign Code Test Rework

Feature EDesign Code Test Rework



`

1-10 11-20 21-30 31-40 41-50Features

Customer Value



Iteration Iteration

InitialLaunch

Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration

EnhancementReleases

Iterative Incremental Development



Sprint1-4 Weeks

PotentiallyShippable Product

Increment

Product OwnerReview

No Changesin Duration or Goal

Retrospective

Team

Daily ScrumMeeting and

Artifacts Update

Input from End-Users,Customers, Team andOther Stakeholders

SprintBacklog

ProductBacklog

Re nement

Sprint PlanningMeeting

Team SelectsHow Much ToCommit To DoBy Sprint’s End

ScrumMaster

SCRUM

ProductBacklog

89101112

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Pete Deemer

[email protected]

Pete Deemer CPO, Yahoo! India R&D

Founder Institute - Company Roadmap Pete Deemer

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