Susan Gordon

Foundation Center San Francisco

• Causes• How does it work? What tools are available?• Building a Community and Gearing Up for

Fundraising• Fundraising• Case Studies

Today’s Presentation

Causes seeks to empower individuals to mobilize their personal networks to grow lasting social and political

movements that make the world a better place.

• 130 million installed users • 450,000 user-created causes• 15,000 official nonprofit partners• $26 million donated in ~3 years• 1 million cause joins every day• 1 million media views per day• Distribution to 500 million active users on FB• Donations supported to all 1.5M U.S. nonprofits

Causes Application Stats

a “cause”

Viral Growth

Communications Tools

Education Tools

http://media.causes.com/842234?m=6d5c0307&s=cause

Run Advocacy Campaigns

Fundraise

Identify Key Supporters

Repeat Engagement: User Homepage

http://apps.facebook.com/causes

Nonprofit Partner Center

http://nonprofits.causes.com

Nonprofit Partner Center

http://nonprofits.causes.com

Building A Community on Causes

Your Nonprofit’s Presence on Causes

Wildlife Forever

Support Wildlife Forever

Save the Wolves!

STOP Wolf Hunting

from Planes

Californians For Bear Protection

Affiliate Causes

http://nonprofits.causes.com

Contests for Top Recruiter & Membership Drives

Creating Community

• Educate members and get to know themo Welcome Noteo Mediao Updates

• Communicate consistently • Set goals and achieve them• Make it exciting and fun to be involved• Recognize active participants• Delegate community building if you don’t

have time

Fundraising on Causes

Donate

Donations on Causes

Birthday Wish

5,000 people x 10% of members x $100 per bday = $50,000

Custom Fundraising Projects

Donate to a Project

www.causes.com/donate

Campaigns – Mass and Individual Communications

•

Case Study: Camfed

Case Study: The Humane Society of the US

Take-Aways

1. Use the Nonprofit Partner Center – http://nonprofits.causes.com

2. Focus on membership and community first

3. Run Campaigns & Show Impact • Custom Fundraising Projects• Petitions

4. Promote Birthday Wish5. Think like an organizer

Thank you!

Blog and Resource Center:

http://exchange.causes.com

Email Support:

partner@causes.com

More information:

http://www.causes.com