Fostering Chainwide Learning and Innovation

8/9/2019 Fostering Chainwide Learning and Innovation

1/22


2/22


3/22

3

How to encourage processors towork with communities on astable, long-term, and equitable

basis given the rooted mistrustsand not so good experiences

How to encourage processors toHow to encourage processors towork with communities on awork with communities on astable, longstable, long --term, and equitableterm, and equitablebasis given the rooted mistrustsbasis given the rooted mistrustsand not so good experiencesand not so good experiences


4/22

UpstreamUpstreamVC PlayersVC Players

DownstreamDownstream

VC PlayersVC Players

ENABLING ENVIRONMENT

MicroMicroEnterprises/Enterprises/

CommunitieCommunitiess

MARKE

T

REQUIREME

NTS

IN

TERVE

NTI

ON

S

BDS MARKET

linking large numbers of linking large numbers of small firmssmall firms intointo value chainsvalue chains with potentialwith potentialfor growthfor growth

while fostering their while fostering their access to resourcesaccess to resources to enable them to competeto enable them to compete with the understanding that competitiveness drives growth! with the understanding that competitiveness drives growth!

A STRATEGY FOR GROWTH WITH EQUITYA STRATEGY FOR GROWTH WITH EQUITY ENABLING MSEs TO LEARN TO COMPETEENABLING MSEs TO LEARN TO COMPETE


5/22

COOPERATION and coordination are more important.

than ever!

VALUE CHAIN DEVELOPMENT canpromote SYSTEMIC COMPETITIVENESS ...

that BENEFITS many small firms

T H E R A T IO N A L E

Market liberalization resulting from globalization shifts thecompetitiveness strategy from the FIRM to the INDUSTRY.

Firm level competitiveness is no longer sufficient;rather the market system that delivers a productfrom its inception to the consumer must be ableto compete against market systems elsewhere ...


6/22

MARKET DEMAND AND REQUIREMENTS/COMPETITORSMARKET DEMAND AND REQUIREMENTS/COMPETITORS


7/22


8/22

Donor Donor SDCAsiaSDCAsia

BDSBDS

Provider Provider

BDSBDSProvider Provider

SESE

SESE

SE SESE

SESE

SESE

SESE

SESESESE

SESE

SESE

Development agendaDevelopment agendaPublic fundingPublic funding

Commercial orientationPrivate payment

SESE SESE

SE

SESE


9/22

DEVELOPMENT OF LOCALIZED CAPACITY FORDEVELOPMENT OF LOCALIZED CAPACITY FOR

INNOVATION AND LEARNINGINNOVATION AND LEARNING


10/22


11/22

PROMOTION OF WINPROMOTION OF WIN --WIN RELATIONSHIPS TO FACILITATE CHAINWIN RELATIONSHIPS TO FACILITATE CHAIN --WIDEWIDEUPGRADING AND ACCESS OF MSEs AND SMALLHOLDERS TO MARKETSUPGRADING AND ACCESS OF MSEs AND SMALLHOLDERS TO MARKETS


12/22

PROMOTION OF WINPROMOTION OF WIN --WIN RELATIONSHIPS TO FACILITATE CHAINWIN RELATIONSHIPS TO FACILITATE CHAIN --WIDEWIDEUPGRADING AND ACCESS OF MSEs AND SMALLHOLDERS TO MARKETSUPGRADING AND ACCESS OF MSEs AND SMALLHOLDERS TO MARKETS


13/22

HORIZONTAL COLLABORATION:look and act big to attract lead firms

P a n tuka n P a n tuka n Ca rd a va Ca rd a va

Co m m u ni tCo m m u n i t y y

Community Traders:Community Traders:business orientation + somebusiness orientation + somelogistics support includinglogistics support includingmarket infomarket info

Core group: members but open toCore group: members but open tononnon --members. More important is for members. More important is for all those interested to be alignedall those interested to be alignedwith standardswith standards simplesimplecoordination mechanismscoordination mechanisms

INCENTIVE: PURSUIT OF BIGGER MARKETSINCENTIVE: PURSUIT OF BIGGER MARKETS


14/22

Market Diversification/Expansion Support/Capability BuildingMarket Diversification/Expansion Support/Capability Building

TRADERSTRADERS TRADERSTRADERS TRADERSTRADERS

B I G G E R

MA R K E T S

There may be a need also to: a) assist traders/ intermediaries/processors to expand and diversify markets including capability tomeet market requirements; and b) improve capability of chainleaders so that their influence and control can be used to yieldpositive benefits for MSEs and the improvement of the chain in

eneral without erodin their rofit mar ins

There may be a need also to: a) assist traders/ intermediaries/processors to expand and diversify markets including capability tomeet market requirements; and b) improve capability of chainleaders so that their influence and control can be used to yield

positive benefits for MSEs and the improvement of the chain ingeneral without eroding their profit margins


15/22

Knowledge capture, recognition, and dissemination throughKnowledge capture, recognition, and dissemination throughcompetitions and festivalscompetitions and festivals

Rediscovering Indigenous CardavaRecipes

Competitions andCompetitions andinter inter --provincialprovincial

trainings exposedtrainings exposedparticipants to better participants to better than average producethan average produceas well as facilitatedas well as facilitatedinstant sharing andinstant sharing and

documentation of bestdocumentation of bestractices.


16/22

Dissemination of Dissemination of Winning Cardava BasedWinning Cardava BasedRecipes by TV NetworkRecipes by TV Network

Mitigating seasonality of Mitigating seasonality of demand fromdemand from

processors andprocessors andtraderstraders CardavaCardavarecipes for all types of recipes for all types of

marketsmarkets

Aligning the mediaAligning the mediatowards commontowards commonobjectives of theobjectives of the

communitycommunity


17/22

Downloading andDownloading andawareness campaign of awareness campaign of

RecipesRecipes

Training and coaching onTraining and coaching onproduct development as entryproduct development as entry

point, and in preparation for point, and in preparation for the competitionsthe competitions

Recipe downloading in the Municipality of Malitbog the Chucula recipe from Ecuador and Malitbogs

version of the cardava float Winner Recipes!!!

Department of Trade and Industry

Consumer Week2007 CookingDemo of CardavaRecipe: Chuculaand Croquettas.Mall goers had ataste of the exoticcardava


18/22

Facilitating the Entry of CardavaFacilitating the Entry of Cardava

BananaBanana based food to the Restaurantsbased food to the Restaurants

BananaBananaCardavaCardava

RestaurantRestaurantRecipe contestRecipe contest


19/22

A fusion of culture, information sharing,competitions and lots of fun

Improving information transparency, awareness and relationshipImproving information transparency, awareness and relationshipbuildingbuilding promoting interaction and inciting actionspromoting interaction and inciting actions


20/22

Reaching out to the different generations andReaching out to the different generations andplayersplayers

I love BananaI love BananaCardavaCardava popularizingpopularizing

banana through tattoobanana through tattoofashionfashion

On the spot BananaOn the spot BananaCardava poster contestCardava poster contest

building awarenessbuilding awareness

among school childrenamong school children


21/22

BananaBanana

Cardava RockCardava RockJingle contestJingle contest

Promoting banana awareness andPromoting banana awareness andconsumption (healthy snacks) through musicconsumption (healthy snacks) through music


22/22

Use of radio and cell phone texting to have aUse of radio and cell phone texting to have a

wider outreach for info disseminationwider outreach for info dissemination

Cardava industry and B-ACE Project info dissemination through cellphonetexting and the radio

Fostering Chainwide Learning and Innovation

Documents

Transcript of Fostering Chainwide Learning and Innovation