FOSS PRODUCTION AND - Danish-Chinese Business Forum presentation.pdf · FOSS ANALYTICAL, SUZHOU...
Transcript of FOSS PRODUCTION AND - Danish-Chinese Business Forum presentation.pdf · FOSS ANALYTICAL, SUZHOU...
Dedicated Analytical Solutions
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FOSS PRODUCTION AND DEVELOPMENT IN CHINA
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FOSS ANALYTICAL, SUZHOU
”Foss Scino (Suzhou) Co., Ltd” was established in August 2008, in Suzhou Industrial Park, 80 km West of Shanghai
New facility opened November 2012 o 6.000 Square meters o 140 employees o Turnover 2013 at 74 M RMB
Welcome to FOSS Scino (Suzhou) Co.,Ltd 欢迎来到福斯赛诺分析仪器(苏州)有限公司
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PRODUCTS AND FUNCTIONS
Complete product range of Chemical Analysis instruments for the global Laboratory market is now being supplied from FOSS Analytical, Suzhou – 2 brands Tecator and LabTec line
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o All functions established to support the
global market:
• Business Innovation
• Product Innovation
• Production and Supply Chain
• Customer Service and S. Support
• Regional Demo- and training lab
• In house service repair shop
o Future activities (2014)
• NIR products from Sweden
(More than 200 employees)
Dedicated Analytical Solutions
CHINA - THE PAST AND THE FUTURE OF A CHINESE SALES AND SERVICE ORGANIZATION Lau Diderichsen Senior Vice President | Sales & Marketing, Europe/Asia/Pacific
3 April 2014
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GROWTH IN TURNOVER (MUSD)
37,0
32,429,8
11,0
1,5
24,0
+23,8%
2013 2005 1998 2010 2011 2012
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FOSS – CHINA’S PAST
Late
1979 FOSS BUSINESS START WITH DISTRIBUTOR Major business was done via DANIDA projects in the dairy industry
1998 FOSS REPRESENTATIVE OFFICE IN BEIJING This office used to be the Representative office of Tecator in China Employees: 5
2000/2001 ESTABLISHMENT OF TWO NEW REPRESENTATIVE OFFICE
1) Shanghai
2) Guang Zhou
2003 FOSS CHINA ESTABLISHED Replacing representative office
2005 SIGNIFICANT GROWTH 33% CAGR since establishment of representative office
Employees: 30
2011 FOSS CHINA: A CHINESE COMPANY FOR THE CHINESE MARKET
2013 FOSS CHINA: 12% OF THE OVERALL SUBSIDIARY/DISTRIBUTOR TURNOVER Turnover 37MUSD
Employees: 74
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LOCATION OF OUR STAFF
Customer and Sales Support team: 33 Sales team: 32
2013
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DEDICATED TO THE FOOD & AGRICULTURAL INDUSTRIES
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MARKET SHARES
40%
60%
80%
20%
60%
40%
Chemical Analysis CMT Dairy
50% 50%
20%
80% 80%
20%
Feed & Forage Grain & Milling Meat
Other
FOSS
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FUTURE OF FOSS IN CHINA 3 YEARS FORWARD
The preferred supplier of analytical instruments within the Food/Agri industry.
Maintain our market shares within Dairy, CMT, CA and Meat markets.
Increase market shares within Feed & Forage and Grain.
Develop and promote our in/on-line solutions in China.
Increase turnover of After Sales service to 20% of the total turnover.
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FUTURE OF FOSS IN CHINA 3 YEARS FORWARD
“Think Global - Act Local” – Foss China, A Chinese Company for the Chinese Market.
Maintain the growth rate of >15%
Yearly turnover > 300 million RMB
Size of the company: approx. 90-100 people