HOW TO INCREASE YOUR ECOMMERCE SALES WITHOUT SPENDING A DOLLAR ON ADVERTISING

Neil Patelneil@neilpatel.com

@neilpatel #NeilPatel

How do you guys drive sales?

Here’s how can you increase your sales…

#1. The money is in the people who say no

Neil Patel

You’re lucky in 1 to 3 out of 100 visitors buy right away. But that doesn’t mean the rest won’t eventually purchase…

Newsletter boxes

Sidebar options

Popups

1. For every 100 visitors roughly 5 should convert into email2. For every 100 emails, roughly 1 to 5 should convert into

sales3. Make your campaigns at least 7 emails long4. Warm people up before you ask them to make a

purchase5. Don’t send them back to the same page6. Promote multiple offers yearly

Case study: Selling weight loss pills

Email – This plant food HARMS your metabolism & heart

Hi {!firstname_fix}

Sometimes it’s not the enemy you know that’s the problem, but the friend you think you know.

In this case, I’m talking about nutrition in foods. It’s common knowledge that stuff like sugary drinks are just plain bad for you. The best you can say is that your body can absorb the bad effects if you only have them occasionally.

But what about foods you thought weren’t bad, and you heard were actually good for you?

I have some bad news, and some good news. The bad: some so-called “healthy” foods may be the cause of why you work so hard to eat healthy and haven’t seen the results you expected. The good news: There’s a solution I read about from best selling author Mike Geary. Read on… (removed affiliate link)

Email – 2 Simple steps to REMOVE visceral belly fat (the DEADLIEST type)

Hi {!firstname_fix}

People often refer to past times as “the good old days” with a nostalgic tone. At least when it comes to many nutritional and health practices, I think of them more like the “bad old days.”

For example, people thought the wonders of science had delivered new, healthy products called “trans fats” that were featured in margarine, to replace that nasty butter. We now know that trans fats are about the worst thing you can coat your innards with.

People also thought they could do “spot reducing” of unattractive belly fat by using those jiggling-belt machines, or some other gimmick.

Well, belly fat certainly is still unattractive, and research says it’s also a danger sign. But research has also identified more-effective ways of getting rid of that spare tire. Here’s how. (removed affiliate link)

Email – 7 “fatty” foods for a flat stomach

Hi {!firstname_fix}

I spend full time on nutrition- and health-related activities. That’s the business I’m in.

I’m also an improvement junkie, always looking for the latest, best information. So you can imagine that I’ve pretty much seen it all: Every product, every supplement, every type of exercise.

Most of them are underwhelming. Yawn.

I’m writing you today because I recently came across something that made me sit up and pay attention. It’s a short-term blueprint for eating the right foods to burn substantial fat, and it’s all explained here… (removed affiliate link)

Increased revenue by an additional 21.19%

#2. Quiz your email list

Neil Patel

Have you heard of Revolution Golf?

Diet quiz

Diet quiz

1. Start with 5 questions2. Use images when possible3. Limit your choices per question to 44. Show a progress bar5. Pitch the product at the end that is most

relevant to what the person filled out

Quiz rules

Increased sales by an additional 8.37%

#3. Get personal with your sales copy

Neil Patel

People want to feel special

Timothy Sykes

Why not include the person’s location in your copy?

1. Incorporate the city within the copy… “Company X is looking to help 5 people in [city] look younger. The only question is, will it be you?”

2. You can use testimonials from people within the same city3. Incorporate localized page elements, such as the weather

of that city into your news site4. Incorporate the city within the headline… for example if

you are selling flashlights you can talk about how people within a certain city used them for survival

Copy ideas

Tested this on 5 pages and sales increased by an additional 12.49% to 27.57%

#4. Make it harder for people to buy

Neil Patel

Should you be sending people directly to buy the product?

Pre-qualify people

Or put up road blocks

Tested this on 5 sites and on 1 sales decreased by 34.63% and the other 4 increased all the way up to 58.86%

#5. Copy tweaks have the biggest impact on conversions

Neil Patel

8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your article

1. Numbers and negative words increase CTR2. Keep them under 65 characters for search3. Make your headline match the content4. Odd numbers perform better than even5. Aim for 6 word headlines6. Avoid words with multiple meanings7. Include power words and adjectives

Headline Rules

General copy tweaks

1. Evoking curiosity is a strong way to generate clicks2. Make your headline match the content3. Write in a conversational tone4. Being too salesy can hurt sales5. Make the copy clear, dark, and easy to read6. Go for simpler landing pages from a design/copy

standpoint and use AMP7. Answer objections within the copy

General copy tweaks

If someone stays too long ask them a question

#6. Make the companies you’re promoting optimize their checkout pages

Neil Patel

Get people to commit before buying - 16%

Future pacing - 5 to 10%

Answer objections - 14%

2 step checkout - 10%

Checkout bumps - 15%

#7. Focus on long term offers, not short term income

Neil Patel

Need help? Email me at brasil@neilpatel.com

Neil Patel