A Group of Communications

• One of the Top 5 Agencies• The only listed advertising

company in IDX (Indonesia Stock Exchange – Ticker Name FORU)

• 55 mio USD business turnover /year

• More than 200 staff on board• One stop integrated

communication company

today

Recognition of Passion

Fortune Indonesia in Citra Pariwara 2012

Bronze for Direct Promo Marketing

Bronze for Small- scale Ambience Promo

Fortune Indonesia in Pinasthika Award 2012

Most Creative Agency | Runner UpBest Poster Craftmansihp | BronzeBest Print Ad Craftmanship | BronzeBest TVC Craftmanship | Bronze

DAKTARIN FOOT POWDER

SEMEN TIGA RODA

Bronze | TVC craftmanship

Double-click image to view the TVC

SLIM SPA

Citra Pariwara (Bronze)

Print Ads

LLUMAR

TVC Screen shot

London Festival (Finalist)New York Festival (Finalist)

TVC Screen shot

London International Awards (Finalist)

DUNIA FANTASI

Print Ad

Mobius Award

JOHNNY ANDREAN

URBAN MEDIASINGING MANNEQUIN

Citra Pariwara (Silver)

Business Solution

Kendu!Kendu!In Fortune Indonesia, we believe that where there is a

will, there is a way. Anything is Kendu!

Fortune begins every project starting from a basic core idea, arrived at through careful observation and

analysis of facts and conditions.

The word "CORE" itself evokes Fortune’s philosophy... ideas that are Connected, Organized, Robust and Effective.

mobile content

TV program

televisionradio

direct mail

newspapers

loyalty program

cinema

event

telemarketing

magazine

sports marketing

corporate action

on-line

merchandise

outdoor

POP

retail communication

launch event

exhibition

Advertising

PR

Activation

ExhibitionChanneling

Event Marketing

TV Program

Design

Chan

nel Content

Communications

POS

Social Marketing

Our Partners in sharing passion*

*non-exhaustive list of our clients, present & previous

Our Media Investment Capabilities

Fortune Indonesia Billing

2010 : Rp489.309.527.553,00

2011 : Rp505.625.250.158,00

Source:

Laporan Keuangan Konsolidasian As of31 December 2011

Audited by:

Kantor Akuntan Publik Kosasih, Nurdiyaman, Tjahyo & Rekan

Media CoverageFortune Media has wide range of media coverage. Our network including some international, all national, and many local TV stations, newspapers,

magazines and OOH media (billboards & LCD TVs) as well.

TV Stations NewspaperIncluding but not limited to

MagazineIncluding but not limited to Including but not limited to

Digital Solution

Digital Tools

Digital Tools

What are they talking about?How many people are talking about you / your brand?

Where do they talk about it? Are they positive or Negative

Our Advertising Portfolio

As the biggest bank in Indonesia, Bank Mandiri often get trapped into the game created by competitors. Biggest challenge is how to create a communication that projects Bank mandiri’s own personality and project it across all communication line.

What We Do:We strengthen Bank Mandiri Personality and consistently project it to create distinctive recognition

Overall Result

• Set up a new standard in reward for saving product (choose your own reward)

• Total Third Party Funds significantly increase to 41% from IDR 277 trillion in Q1 2009 to IDR 312,9 trillion in Q1 2010.

• Total credit increase 14,2%• Current account and saving increase 13,5%

Sinar Mas Insurance launches a new Personal Accident Insurance. But instead of using telemarketer agency to sell the product (push), they want to spend budgeton advertising and expect people to call.

What we do:We created “home shopping” look-alike TVC to interest target to call.

“PAS“Personal Accident Sinar Mas

antisiPASi Season 1 & 2 | TV Programme

PAS | Billboard Series

PAS | Billboard

Campaign Result

• Average callers per day: 1.500 – 2.000 calls.• Average up sale: 25%.• Average calls on a week before Lebaran was so high

causing computer system temporary broke down.

Sinarmas Financial Checkup in Malls | Billboard Series

Sinarmas Financial Checkup in Malls | Poster Series

Flier-stands

FliersStanding Banner

Sinarmas Financial Checkup in Malls | Promo Materials

Honda Matic Scooter• Honda is not the pioneer in the matic scooter segment• Re-position not just for female – for unisex• Projected become AHM backbone years to come

What we do:• Authoritative – avoid get trapped in other’s game• Set the new tone & manner• Widening the gap with the competitor

Overall Result

• Honda Matic has taken the leadership in 2011.• Matic category contributes 40% of total sales in 2009. Thus has become

the trump card to maintain the leadership ahead the competitor • Started with Honda Vario, today Fortune is trusted to handle more Honda

accounts (AHM Oil, Honda Genuine Part, Honda Beat, Honda Blade, and two more)

• The recent Honda Scoopy campaign has created long list of indent buyer. It also create new category: “stylish motorcycle”

Our Events & Activation Portfolio

• Orlando based direct marketing company• Operates in 120 countries• 72 distributors in 50 cities in Indonesia• Aproximately 40.000 sales forces in 2008• No Advertising allowed

What we do:• Since 30 second commercial is not allowed, we created “30

minutes” commercial through TV Program• We don’t talk about the product, we talk about the user.

SheCAN! TV Program (Season 1)

The new strategic approach for expanding the sales force (teacher)

highlight

• Innovative approach– Multimedia approach:

print, twitter & event – Bring online to offline

• Strong stopping power– People read 10 mins for

this ad

Recent Achievement

“It’s about changing life. We have a valid mission, people are passionate about it. Secondly I think we have business model that include putting together a quality products that’s differentiate with a selling method we called a party. There’s a party starting some where, every 2 seconds & then the 3rd ingredients is opportunity, showing a woman how to change her life .I’m so happy to say that we just made a decision at the executive committee, we’re in more than a hundred countries, Indonesia we’re selected “Country of the year for Tupperware.”

-Rick Goings, Chairman & CEO Tupperware Brands Corporation

Excalibur Sword as a symbol for “Country Of The Year”PT Tupperware Indonesia has got 3 Excalibur swords

Campaign Result

• Country of The Year 2007 – 2011• 380% achievement in 2011• 190% achievement in 2009• 180% achievement in 2008 • Best Marketing Public Relations Program 2012 (source: Mix Magazine)

• Indonesia’s Best Brand Award Award 2012 (source: SWA)

• Social Media Award 2012 (source: Digital Marketing, Frontier, and Marketing)

• TOP Brand Award 2011 (source: Marketing)

• Indonesia’s Most Fave Women Brand 2010

(source: Marketeers & Mark Plus Insight)

Daktarin Powder

• Problem:Daktarin has high credibility as the fungal expert credibility as the fungal expert through its previous campaign “daag jamur”, yet the image is more to medication rolemedication role.

• Challenge:Expand the expertise into prevention roleprevention role, and to position Daktarin to become daily personal hygiene daily personal hygiene product.

• Solution:We educate target market about the earliest stage of fungal earliest stage of fungal development development on foot by conducting an activation roadshow titled “Antisipasi KEKI” (Keringat Kaki, Sumber Jamur & “Antisipasi KEKI” (Keringat Kaki, Sumber Jamur & Bakteri); Bakteri); testing people’s feet for perspiration, giving product trials to show efficacy, and provide pedicure service as crowd attraction.

Digital Portfolio

Social Media Maintenance

Twitter Buzzers &Bloggers Campaign

Online ad creativedevelopment

Campaign Tracking & Social Listening

Public figures engagement

Online CommunitiesEngagement

Online CommunityDevelopment

video promotionin Youtube

Twibbon campaign QR CodeAdvergamesDevelopment

Microsite development

Advergames Development & Contest Management

Social Media Maintenance

Achievement – The Most Favorable Brands in Social Media

Award From Swa Magazine, March 2012

Achievement – Rank 4 - The Best Marketing PR Campaign

Mix Magazine, Oct 2012

Mobile applicationDevelopment & maintenance

Daily Interaction

Online Contest

Twitter Buzzers & Bloggers Campaign

Offline Event- OnlineIntegration

Online banner ad campaign

Mobile campaignOnline consultation

Oriflame Indonesia Dare to Be Indonesia / Very me Indonesia

Social media management

2 stages voting activities

Make over for winners

Behind the scene videopublished in Youtube

Social media members give recommendation

Amplification in traditional media

(youth magazine article)

Intensive interaction in social media

Very Me / Dare To Be Make Over

Online Contest

Live streaming consultation

Mobile Application Development & Maintenance

Achievement – The Most Favorable Brands in Social Media

Award From Swa Magazine, March 2012

Blue Tooth Spot

Teasing Stage:Create Online

Buzz

Reveal Stage:Create Online Amplification

Reveal Stage:Integrate to Offline Activities

Burger King Chick’N CrispLaunching Campaign

Pertamina-Rio GP3 SponsorshipOnline Design Contest in Kaskus

Contest Result• Key Result Numbers:

– Number of Participants : 1.193 participants– Number of Submitted Design : 1.541 designs– Number of Postings in Kaskus : 1.966 postings

• High awareness of Pertamina-Rio Haryanto sponsorship and Rio Haryanto in online community

• A lot of positive tone comments from internet users

Pertamina-Rio GP3 SponsorshipOnline Design Contest in Kaskus

Online Monitoring

Content Distribution

TV program + Digital campaign integration (Microsite)

TV program + Digital campaign integration (Social Media)

Achievement – Rank 2 - The Best Marketing PR Campaign

Mix Magazine, Oct 2012

Opportunity Hour 2012

Banner Ads

Google Display Network SiteMicrosite

SEM campaign

Game & contest management + TV program integration

Contest Management (microsite development & maintenance) & Social media maintenance

Daihatsu contest result

• Contest period: 21 May – 30 Sept. 2012• Total entries: 14.000 board • 105 Finalists are chosen • Entry participants are fans from Daihatsu FB page and twitter

follower• Media Support:

– Online banner ad– Own Social Media content– Print ad– School to school event

Twitter Influencer Campaign

Blue BirdBlackberry Application

Mobile Phone Campaign

Semen Tiga Roda TVC Jingle Singing Contest

Contest Management &Microsite Development

Rumahku dan Kenangan IndahnyaPhoto & Writing ContestContest Management &Microsite Development

Social Media Maintenance

Welcome to

Fortune displays simultaneity and agility

through its interconnected structure,

flexibility and professionalism

PT Fortune Indonesia, Tbk.Gedung GalaktikaJl. Harsono R.M. No. 2, RagunanJakarta Selatan, 12550 Phone. +62 21 782 7989Fax. +62 21 788 4722www.fortuneindo.com