Formulated check ins

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Formulated check ins

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  • 1. Formulated CheckIns

2. - Need to Socialize with the users sharing common interest. - Ads, Deals and Offers are not accurate to the users need. - No space left for writing Graffiti on the walls. - Lack of Geo-Location based Treasure Hunt games. The Problem 3. Formulated check-ins: A platform where the users will be able to checkin a set of their activities which will later be formulated to achieve: - Tracing the users visits to a place, durations spent, travel routes, user routines etc. - Creating a database of all the locations to solve the aforementioned problems. The Solution 4. Total formulated check-in information 2 D(total) = dn = d0 + d1 + d2 n = 0 Simple expression of dynamic check-ins between 4 points 5. Based on the platform we will create a product called GeoTrounce with the features: - Mingle - Stick Me - Quest Product Overview 6. Mingle: - Users can socialize with the users sharing common interest. - Checkin and brag about their Set of activities. Stick Me: - Augmented reality feature to let the users write their Virtual Graffiti on any wall. Quest: - Brands can promote themselves by organizing citywide Treasure Hunt Games. 7. - Giving the vendors access to selected private internal formulated checkIn database at a chargeable price. - Offering our platform for personalized advertisements. - Making available the service to create sponsored Treasure Hunt games to Corporates and Big brands, and providing them the opportunity to engage customers in a fun and interactive way. Business Model 8. Market Opportunities 0 350 700 1050 1400 Facebook Google plus Twitter WhatsApp Foursquare LinkedIn In MillionsTotal Active users On social media - 2014 Facebook Games Social Messaging Utilities Entertainment(ot her) productivity News Others Twitter Share of time spent on iOS and Android devices Facebook Games Social Messaging Utilities Entertainment(other) productivity News Others Twitter 9. Current Traction Areas Covered Platform Geo Trounce Gaming Check-Ins Aug. reality integration Features and specifications 20% Completed 70% Completed 10% Completed 5% Completed Planning, Research, and Documentation 30% Completed 70% Completed 20% Completed 5% Completed Design NA 30% Completed 0% Completed 0% Completed Engineering 10% Completed 70% Completed 0% Completed 0% Completed Production time estimate Areas Covered Platform development (% effort required) Gaming app (% effort required) Dynamic check-in app (% effort required) Augmented reality app (% effort required) Total Effort (In weeks) Features and specifications 80% (3 weeks effort) 30% (1 week effort) 90% (1 week effort) 95% (2 week effort) 7 weeks Planning, Research, and Documentation 70% (4 weeks effort) 30% (2 weeks effort) 80% (2 week effort) 95% (3 week effort) 11 weeks Design NA 70% (3 weeks effort) 100% (3 week effort) 100% (4 week effort) 10 weeks Engineering 90% (8 weeks effort) 30% (4 weeks effort) 100% (7 week effort) 100% (12 week effort) 31 weeks TOTAL 15 weeks 10 weeks 13 weeks 21 weeks 59 weeks 10. Competitive Landscape - Foursquare - Yelp - Facebook - Wallit - Google+ - clinknow.com - Find my friend 11. Competitive Advantages - Unique Approach - Lack of such package in the market. - Precise Data - Smooth algorithms - Simplified and Attractive Design - Ease of use 12. Financial Projections USER ACQUISITION Year 1 Year 2 Year 3 Digital Marketing 35,000 35,000 35,000 Word of Mouth 80,000 8,00,000 20,00,000 Total User Acquisition 1,15,000 8,35,000 20,35,000 Marketing Cost Projections USER ACQUISITION UNIT COST Year 1 Year 2 Year 3 Digital Marketing $1 $1 $1 Word of Mouth $0 $0 $0 USER ACQUISITION COST Year 1 Year 2 Year 3 Digital Marketing $35,000 $35,000 $35,000 Word of Mouth $0 $0 $0 Total User Acquisition Cost $35,000 $35,000 $35,000 13. Monthly & Yearly Expenditures MONTHLY EXPENDITURE Year 1 Year 2 Year 3 Salary $5,000 $8,400 $11,700 Workspace $500 $500 $500 Total Monthly Expenditure $5,500 $8,900 $12,200 YEARLY EXPENDITURE Year 1 Year 2 Year 3 Monthly Expenditure $66,000 $106,800 $146,400 User Acquisition $35,000 $35,000 $35,000 Equipments $5,000 $200 $200 Branding $5,000 $5,000 $5,000 Others $1,000 $1,000 $1,000 Total Yearly Expenditure $112,000 $148,000 $187,600 14. Sales Forecast UNIT SALES Year 1 Year 2 Year 3 Advertisements 2,60,000 4,84,000 5,08,000 Vendor Royalties 0 500 1,000 Brand Promotions 0 30 100 Total Unit Sales 2,60,000 4,84,530 5,09,100 UNIT PRICES Year 1 Year 2 Year 3 Advertisements $0.8 $0.8 $0.8 Vendor Royalties $0 $300 $300 Brand Promotions $0 $2,000 $2,000 Sales Year 1 Year 2 Year 3 Advertisements $208,000 $387,200 $406,400 Vendor Royalties $0 $150,000 $300,000 Brand Promotions $0 $60,000 $200,000 Total Sales $208,000 $597,200 $906,400 USD0 USD17,500 USD35,000 USD52,500 USD70,000 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Monthly Sales USD0 USD250,000 USD500,000 USD750,000 USD1,000,000 Year 1 Year 2 Year 3 Yearly Sales 15. Sales Summary Funds Required: $112,000 Duration: 12 months First Year Revenue: $208,000 Total Funds for 3 years: $447,600 Total Revenue in 3 Years: $1,711,600 16. Cheers!!!