FORMAZIONE E NEUROSCIENZE Michela Balconi - aidp.it · Automatic and controlled processes Automatic...
Transcript of FORMAZIONE E NEUROSCIENZE Michela Balconi - aidp.it · Automatic and controlled processes Automatic...
RESEARCH UNIT IN AFFECTIVE AND SOCIAL NEUROSCIENCE
FACULTY OF PSYCHOLOGY, CATHOLIC UNIVERSITY OF MILAN, ITALY
WWW.PSYCHONEURONET.COM
FORMAZIONE E NEUROSCIENZE
Michela Balconi
Genova, 12 maggio 2017
keypoints Neuroscience and management:
why? The reason of a new paradigm
where? Communication, implicit behavior, reward behavior…
how? The neuroscientific tools
new paradigms: «hyperscanning» perspective
NEUROSCIENCE OF COMMUNICATION
AND BEHAVIOR
NEUROSCIENCE OF LEADERSHIP AND
DECISION-MAKING
NEUROSCIENCE OF EMOTIONAL
BEHAVIOR
NEUROMANAGEMENT and HR
The application of neuroscience
methods and techniques to
analyze behavior in business
contexts
NEUROSCIENCE, HR AND BEHAVIOUR
By studying behaviour, neuroscience helps to learn how «to use» our own and others’ implicit and explicit behavioral signs
I KNOW = I CAN MODIFY MY BEHAVIOUR =
I CAN GIVE APPROPRIATE ANSWERS TO THE ENVIRONMENT
INDIVIDUAL
NEUROMANAGEMENT
SOCIAL BEHAVIOR
• COMMUNICATION STYLES
• NEUROLEADERSHIP
• NEUROACCOUNTING
• EVALUATION PROCESSES
• …
HOW «TO USE» NEUROSCIENCE FOR HR?
Neuroscience, HR and communication
NEUROSCIENCE AND HR: SOME EXAMPLES
COMMUNICATION STYLE AND EMPATHIC BEHAVIOR
UNIDIRECTIONAL COMMUNICATIVE STYLE
PROACTIVE COMMUNICATIVE STYLE
TWO MECHANISMS
EMOTIONS RATIONALITY
automatic controlled
Automatic and controlled processes
Automatic processes they are out of consciousness and they don’t need a particular effort, so they are faster than the controlled processes
Controlled processes serial, deliberative and often associated to a subjective perception of effort
Michela Balconi
INDIVIDUAL
DECISION-MAKING
SOCIAL BEHAVIOR
EMOTIONS AND REWARD MECHANISMS
Reward mechanisms
NEUROSCIENTIFIC TOOLS
EYE-TRACKING
ELECTROENCEPHALOGRAPHY (EEG)
BIOFEEDBACK/NEUROFEEDBACK
TRANSCRANIAL MAGNETIC STIMULATION (TMS)
FUNCTIONAL NEAR-INFRARED SPECTROSCOPY (fNIRS)
Michela Balconi
fNIRS (Near infrared spectroscopy ) Hyperscanning
INDIVIDUAL
NEUROSCIENCE - HR
SOCIAL BEHAVIOR
+ ≠
+ ≠
«hyperscanning»
Michela Balconi
THE NEXT FUTURE…
HYPERSCANNING, PERFORMANCE AND EMPATHY BEHAVIOR:
FROM RATING TO PROACTIVE BEHAVIOR
Michela Balconi