CCoommbbiinniinngg eedduuccaattiioonn && ccoonnssuullttaannccyy SSoocciiaall MMeeddiiaa

SSttrraatteeggyy

““CCoommppaanniieess ccaann ppuurrcchhaassee aa SScchhoollaarrsshhiipp ““SSQQccuuoollaa ddii BBlloogg””

aanndd ppaayy ffoorr tthhee ssttuuddiieess ooff oonnee ooff 3300 BBllooggggeerrss sseelleecctteedd aammoonngg

hhuunnddrreeddss iinn eexxcchhaannggee ffoorr aa rreeaall SSoocciiaall MMeeddiiaa pprroojjeecctt””

Transforming Bloggers into Social Media Professionals

A new Business Model:

Simply put SQcuola di Blog is a new business model which aims to make money by building bridges

between Business and a new breed of professionals emerging on the web.

Corporate:

On one side, thanks to Social Media we are assisting to a swift in communication paradigm which is

clearly affecting corporations at all levels.

To mention a few: dialogues replacing monologues, storytelling and narrative approach replacing

traditional marketing techniques, new opportunities as much as critical variables emerge which need to

be dealt with swiftly and promptly according to new engagement rules. The economic downturn is also

pushing corporation to experiment new communication models capable to optimize results at a lower

cost. Web and Social Media therefore are emerging as viable answers in such sense, however often

companies do not have internal personnel fully skilled and educated to these new tools and rules.

According to Inc Magazine 91% of all businesses are attempting to use social media to promote

themselves. That means that there are hundreds of millions of businesses worldwide that are either right

now, or soon will be, looking to hire a social media manager for their business.

Corporations needs “new People”

SQcuola di Blog “creates” Social Media professionals and influencers

People:

On the other side, the economic downturn is raising unemployment and changing the scope of

recruitment on many levels (LinkedIN). Furthermore it is reducing opportunities for traditional job class

such as marketing, G&A, HR mounting the urge for many of these professionals to revamp their skills

towards more appealing competences; Social Media being top of the list.

Thus, just a year or two ago the job of 'Social Media Manager' didn't exist. In fact this whole job category

is still so new that you can't even study or learn how to do it anywhere. No universities offer degrees in it,

no schools have classes about it, there are no training certificates available. Yet 'Social Media Jobs' are

the fastest growing job category in the world.

It comes without saying that there are thousands of people who are looking for professional training,

certificates, projects and challenges available as much as one can deny that there are thousands of

businesses around the world looking to hire people to work on Social Media tasks such as: Posting

Facebook comments Moderating Facebook groups Uploading photos and tagging people Generating

Facebook 'likes' and followers

People look for new opportunities

SQcuola di Blog “creates” and provides real opportunities to people

Community:

Reputation and Collaboration are the new golden words.

All companies through their “social” activities strives to build or to be associated with the

best communities around. Communities can provide ideas, feedback, protection and viral.

SQcuola di Blog is a recognizable and visible HUB creating and fuelling a participative

and loyal community through education and

value. We select “classroom” of passionate,

skilled and competent individuals, we work with

them for months cultivating and enhancing their

talent. SQcuola di Blog like a patient gardener

waters its flowers religiously and watches them

growing and colouring the landscape, smiling

proudly! And it’s just the beginning…

“The future belongs to whom shall have the larger and most participative community wrap ed around; for both companies and individuals..”

SQcuola di Blog, a growing, collaborative, networked community of Professionals

Training:

Whether it is true that most of these jobs don't require any prior experience and the only skills you need

are a good knowledge of how to use Facebook, we all know that real companies are looking for skilled

new professionals capable of doing much more than that.

That is why at SQcuola di Blog our Bloggers receive over 500 hours of training, only 40 of which in

“presence”. Being a Master Degree in Social Media we made accessible remotely online, through an e-

learning platform, 24 live webinars, WIKI collaboration portals and class interaction through social

networks. Our Blogger gets trained for 6 months on a variety of topics:

Business use of main Social Network

In depth knowledge of Facebook, Twitter, LinkedIN, Foursquare, Pinterest and the lot

Social Content (textual, visual, video) tools and techniques

Digital Strategy Management

Community Management

Social Media Policy and guidelines for corporate

Personal e Network Branding 2.0

Content curation and creative copywriting (blog-role)

Social Media Mobile Marketing & world of Apps

Event Management with Social Media

Geo-location and local Marketing for SME

Content Marketing, planning, creating, publishing,

monitoring, analyzing

Online Reputation Management

S.E.M. Web Marketing Google AdWords & Facebook Ads

Corporate multi-channeled management

S.E.O. optimization

Social Media Marketing – Digital Strategy Planning

Web 3.0 Semantic Web

Luxury 2.0 – il mondo del lusso nell’era Social Media

Tourism & Web Marketing at the time of social media

Recruiting 2.0 – talent scouting

E-commerce online & mobile

Social contest & Advert Game

Networked Professionals & “crowdsourcing”

The end game is to provide our Blogger with all the key competences required by corporation, both from

a technical and a creative point of view. Each Blogger might have a specific field, however being part of

a networked community of professionals, they will be able to assist clients in “crowdsourcing”.

Furthermore, being part of a restricted “classroom” and using social approach, they teach each other’s

through sharing, collaborating and keeping up with a fast evolving world (wiki-style).

The future is “work on Projects and work in a crowd”

Blending together Companies, professionals & Projects, crowdsourcing acts as cement

May – December 2011: 1st

Edition – Class I°

SQcuola di Blog Pilot Project - stats:

33 Bloggers selected over 120 candidates (qualitative database available)

500 hours of training, accessible remotely online, through an e-learning platform,

6 months WIKI collaboration portals and class interaction through social networks

24 live webinars on varied SMM topics and case studies

15 Bloggers got offers, jobs, projects, free-lance consulting

500 people attending Event “99 idee Social” Lab, involving famous speakers and sharing project works

www.sqcuoladiblog.it reached 2.000 Italy rank and 120,000 global rank within 9 months

5 Projects presented to 5 companies (real proposals)

2 Projects taken to executive phase with excellent results (details available upon request):

February – September 2012: 2nd

Edition – Class II°

Second Edition – started February 2012 – ending September 2012

39 Bloggers selected over 260 candidates (qualitative database available)

500 hours of training, accessible remotely online, through an e-learning platform (in progress)

6 months WIKI collaboration portals and class interaction through social networks

15 live webinars on varied SMM topics and case studies

#sdbawards (official hashtag) among 10 trend-topic Twitter in Italy

600 people attending “99 idee Social – Vol 2” – Lab, speaker, bringing corporate and project on the table

www.sqcuoladiblog.it reached 900 Italy rank and 50,000 global rank within 15 months

21 companies purchasing Scholarship

21 Projects presented to 21 companies (real proposals)

21 Projects taken to executive phase with excellent results (details available upon request):

June – December 2012: 3rd

Edition – Class III°

Third Edition has just started on 18th June 2012 and

shall be ending on December 2012

36 Bloggers selected over 360 candidates (qualitative

database available)

500 hours of training, accessible remotely online,

through an e-learning platform (in progress)

30 companies purchasing Scholarship

30 Projects to be presented to 30 companies (real

proposals) – in October 2012

30 Projects taken to executive phase with excellent

results (details available upon request):

The map (taken from our Apps SQcuola di Blog AR)

shows the provenience of each Blogger.

Anatomy of a “Blogger”

Here are some stats to fully appreciate who are the hundreds of SQcuola di Blog applicants.

SQcuola di Blog does not promote offline, only people pretty active online would come to know about

this Master. Word of mouth is what is bringing candidates from all over Italy.

Average age of Italian candidates is 31 years old,

80% of candidates already work in the field but looking for training, certificates, projects and

challenges.

70% candidates are women. 63% between 26 - 35 y.o. but a good 24% over 36 y.o.

77% candidates have a degree, 44% apply for North of Italy, 30% Central Italy, il 25% South Italy and

Islands, 1% from abroad.

Most candidates are from Emilia Romagna (18,75%) followed suit by Lazio (15,31%), Campania

(11,25%), Lombardy (10,00%), Veneto e Marche (6,5%) but every Italian region has at least one

applicant.

The above shows that SQcuola di Blog is perceived as “quality professional training” by a mature

segment of professionals already active and visible online (potential influencer and opinion leaders)

looking for real opportunities.

A growing Network of Qualified Social Media Professionals

Niche of qualified contact, professional segment of Italian market, a participative community networked

and passionate about Social Media.

Project Work for Companies who purchase “scholarship”:

1. Project Work is a proper consultancy in crowdsourcing (teachers, students, and tutors)

2. Each companies can choose a Project within these 5 macro-areas:

a. Social Reputation

b. Social Copywriting

c. Social Listening

d. Social Positioning SEO

e. Social Community Management

3. Each company gets assigned to them one or more blogger, whom carries forward the project as

Project Manager together with an appointed team of expert. Such project has a market value

of approx 5.000,00 € minimum and it comes included in the Scholarship Package.

4. Each company has the opportunity to present and interact with Italian bloggers through

Webinars, events and projects. What is the value of that in terms of visibility and reputation?

Social Media Marketing “SQcuola di Blog” Social Learning

In a nutshell, SQcuola di Blog creates “Virtual Classrooms of Social Media Professionals” in which

education, knowledge sharing, collaboration between companies and individuals is guaranteed. Bloggers

are selected through an online “assestment process” according to transparent and meritocratic

mechanism. The best bloggers selected get to work together with the smartest companies and the most

interesting projects.

Contact Us: www.sqcuoladiblog.it Andrea Alfieri Phone +39 0521 1910351 - Mob. +39 329 9858848 andrea.alfieri@sqcuoladiblog.it