Form Research

Conventions of a magazineO Mast Head: The Masthead is the main title of the front page

and is usually the most eye-catching convention on a page.O Lead story: usually a splash. This is the main story.O Pugs: The pug is well placed and catches the reader’s eye.O Splash: This would be a main story which is accompanied

by a headline and a photograph.O Strapline: This is the headline which is the heading below

the initial headlineO Headline: main story, this is usually in the largest and

boldest font, it will also describe the main story.O Kicker: A part of a magazine that tells you about what the

article is going to be about, which is usually very bold and stand out.

O Credits: In the form of a beeline, the author is usually credited for their work also some photographers are may have there name below the image.

O Anchorage: this is usually when a kicker is put next to an image for example an image of a women and then having a kicker next to her hair saying ‘20 celebrity hair how to's’ this would be anchorage.

O Feature: Usually with a human-interest angle presented as a spread, but not necessarily a ‘news’ item(current affairs).

O Lure: Could be used as a marketing device, its usually a word or phase that makes the reader the inside article.

O Menu: The list of contents inside the paper.O Stand first: Sentence after a headline and before an

article begins that ‘sells’ a feature to a reader.O Secondary lead: a sneak preview of an inside

article or story usually a picture.O Box out: a coloured box behind some text, usually

used to make the text stand out.

Front Cover

Head Line

Cover Line

Barcode

Kicker

Menu Strip

Mast Head

Feature Article Photo

Contents Page

Additional information

Masthead

Page numbers

Image

Features

Double Page Spread

Headline

Kicker

Gutters

Image details

Main image

Caption