Form + Function

My Creative Edge

Andrew G. Hershberger

Seventeen years of professional experience in Graphic Design,Branding, Marketing and Advertising provides me the expertiseyou need to expand your business.

From travel and tourism to healthcare and retail branddevelopment, I have creative award-winning solutionsto maximize market awareness and generatedirect ROI for my clients.

My creativity balanced with my business sensibilitygives me the edge.

Form + Function

LOGO IDENTITY

Sands Casino ResortBethlehem

Print Campaign

PRINT ADVERTISING - Food & Beverage

Ethel M ChocolatesPrint Campaign

Intelligent NutritionPackage Design

Seven Golden MovementsTai Chi Print Ad

PRODUCT MARKETING

Jai PublishingBook Cover Design

PERFORMING ARTS

Nevada Ballet TheatrePoster

Nevada Ballet TheatrePoster

UNLV Performing Arts CenterPoster

AIGA Las VegasEvent Promotion

PROMOTION

O’Miley|Ryan Inc.Poster

Clark County Parks & Recreation DepartmentOutdoor Skate & Music Festival Ads

Westwood StudiosPC Game Poster

PRODUCT PROMOTION

MARKETING DESIGN

Sand Creek SportsCarmichael Training Systems Sand Creek Series Poster

NorwoodConcert Series Poster

EVENT COLLATERAL – Posters

Print Ads

Letterhead

BRAND DEVELOPMENT – Retail

Post Card

Logo

WEB SITE DESIGN

Bassett PhotographyWeb Site Design

EDITORIAL DESIGN

Pocket Folder

Sales Brochure

Business Card

Magazine Layout

PostcardsT-Shirt Apparel Design

Web site home page

Cycling Kit Apparel Design

BRAND DEVELOPMENT – Sports

Facilities Sales Kit

BRAND DEVELOPMENT – Sports

Print Ad

Promotional Poster Series

MARKETING – Business

Postcard

BRAND DEVELOPMENT – Publishing

Parmenides PublishingMedia Kit

Business Card

Letterhead

Licensee Sales Kit

RETAIL MARKETING – Business to Business

Trade Print Ad Campaign

PRINT ADVERTISING – Business to Business

ConstructionAPCO ConstructionHydro-ArchIron Horse ConstructionJ.A. Tiberti ConstructionTen Compass NorthThe Masters TouchTiberti Fence CompanyUtility Line Design

Financial & LegalENT Credit UnionGrady & Associates InsuranceIS ConsultingProfit By DesignSeegmiller & AssociatesWestern Union

GamingAristocrat GamingAmeristar CasinosBallyÕs Las Vegas Resort & CasinoBellagio Resort & CasinoBinionÕs Horseshoe CasinoBorgata Resort & CasinoBoyd GamingCannery Casino ResortsFour Queens Resort & CasinoHard Rock Resort & CasinoLuxor Resort & CasinoPalm Beach PrincessParis Resort & CasinoRampart Casino at the Resort in SummerlinRiviera Resort & CasinoSahara Hotel & CasinoSands Casino Resort BethlehemSilverton Resort & CasinoStardust Resort & CasinoSuncoast CasinoTropicana Resort & CasinoWinRiver Casino

Government & UtilitiesClark County Las Vegas Library DistrictClark County Parks & Recreation DepartmentGreater Colorado Springs Chamber of CommerceLas Vegas Chamber of CommerceNevada Power Company

HealthcareDesert Hills Plastic SurgeryDesert RadiologistsMemorial Health SystemsMountainView Hospital

Non ProfitCare and Share Food BankEl Pomar FoundationMake A Wish Foundation

PublishingFeedback MagazineJai PublishingParmenides PublishingTaste of Las VegasThe Greater Las Vegas Apartment Guide

Real EstateG.C. GarciaNAI Americana CommercialPremier Property ManagementPrudential Real EstateTiberti Management

ClientsArts & EntertainmentAIGA Las VegasBassett PhotographyBig Picture StudiosGill Theatrical ManagementLas Vegas Performing Arts Center FoundationNevada Ballet TheatreUNLV Performing Arts Center

RetailElectronic ArtsEthel M ChocolatesDragonwearGlobe SalonLas Vegas ClubwearMaffey WinesMidway EntertainmentM&MÕs WorldPlanet WineTOSS RestaurantWestwood StudiosWorld of Coca-Cola

Sports & RecreationAir Force Academy Athletic DepartmentAll-American SportParkColorado Springs Sports CorporationCallaway GolfCheyenne Mountain ZooFOX SportsIntelligent NutritionITÕzLas Vegas FlyfishingMajor League Baseball PlayerÕs AssociationUnited States Olympic CommitteeSaint Andrew's Golf CorporationSand Creek SportsSolid SnowboardsTour of Colorado

ExperienceGraphic Design, Brand & Marketing ConsultantApril 2009 to PresentConsults as independent contractor.

PRACO/Vladimir JonesAugust 2007 to April 2009Senior Graphic DesignerResponsible for the development of design campaigns for agency clientsfrom print to new media.

Hanna DesignMay 2007 to August 2007Senior Graphic DesignerResponsible for the development of design campaigns for agency clientsfrom print to new media.

Cukjati | A Marketing Intelligence | Creative FirmAugust 2005 to April 2007Creative DirectorResponsible for the development of all creative campaigns for agencyclients from print to new media, radio and television. Provided artdirection for agency creative team.

Brand & Marketing ConsultantJanuary 2005 to August 2005Consulted as independent contractor for multiple advertising agencies,private corporations and past agency clients.

Origin Brand Identity + DesignSeptember 2000 to December 2004PrincipalDirected creative team on all accounts from strategic planning,concept development, design and production. Responsible for new client development, all account management including client contact,maintaining client advertising and design project flow.

O'Miley|Ryan Inc.May 1997 to August 2000PartnerDirected creative team on accounts from strategic planning, conceptdevelopment, design and production. New client development, accountmanagement including client contact, maintaining client advertising anddesign project work flow as well as accounts receivable operations.

DSLV AdvertisingMarch 1995 to May 1997Art DirectorWorked in cooperation with Creative Director to maintain client's imagethroughout continual job flow of projects in every medium. Provided artdirection to my creative team. Provided conceptual input and design toall DSLV Advertising clients.

Design Studio Las Vegas August 1993 to March 1995Graphic DesignerResponsible for concept development, design and computer productionfor all clients.

Collegiate GraphicsAugust 1992 to August 1993Graphic DesignerResponsible for concept development, design and computer productionof corporate and retail apparel.

EDUCATIONKent State UniversityB.F.A. in Graphic Design & IllustrationGRADUATED MAY 1992

ACCOMPLISHMENTSMultiple Las Vegas Ad Federation and Pikes Peak Ad Federation"Addy" Awards including "Award of Excellence" and regional "Addy."

Multiple AIGA Las Vegas Peep Show awards including "Best of Show"and "Judge's Choice."

Recognized as "50 Designers To Watch in 2000" byGraphic Design USA Magazine.

Selected to design new logo for Las Vegas Chamber of Commerceand commissioned to write article for Chamber's "New MemberHandbook" on Branding.

Kent State University Portfolio Award.

REFERENCESAndy BohlmanSand Creek Sports/Tour of [email protected]

Dave CsintyanGreater Colorado Springs Chamber of CommerceChief Executive [email protected]

Craig RaeVladimir JonesAssociate Creative [email protected]

ContactAndrew G. Hershberger6918 Yellowpine DriveColorado Springs, CO 80919719.358.6419cell: [email protected]

Form + Function

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