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Graphic Design Creative Profile
Transcript of Form + Function
My Creative Edge
Andrew G. Hershberger
Seventeen years of professional experience in Graphic Design,Branding, Marketing and Advertising provides me the expertiseyou need to expand your business.
From travel and tourism to healthcare and retail branddevelopment, I have creative award-winning solutionsto maximize market awareness and generatedirect ROI for my clients.
My creativity balanced with my business sensibilitygives me the edge.
Form + Function
LOGO IDENTITY
Sands Casino ResortBethlehem
Print Campaign
PRINT ADVERTISING - Food & Beverage
Ethel M ChocolatesPrint Campaign
Intelligent NutritionPackage Design
Seven Golden MovementsTai Chi Print Ad
PRODUCT MARKETING
Jai PublishingBook Cover Design
PERFORMING ARTS
Nevada Ballet TheatrePoster
Nevada Ballet TheatrePoster
UNLV Performing Arts CenterPoster
AIGA Las VegasEvent Promotion
PROMOTION
O’Miley|Ryan Inc.Poster
Clark County Parks & Recreation DepartmentOutdoor Skate & Music Festival Ads
Westwood StudiosPC Game Poster
PRODUCT PROMOTION
MARKETING DESIGN
Sand Creek SportsCarmichael Training Systems Sand Creek Series Poster
NorwoodConcert Series Poster
EVENT COLLATERAL – Posters
Print Ads
Letterhead
BRAND DEVELOPMENT – Retail
Post Card
Logo
WEB SITE DESIGN
Bassett PhotographyWeb Site Design
EDITORIAL DESIGN
Pocket Folder
Sales Brochure
Business Card
Magazine Layout
PostcardsT-Shirt Apparel Design
Web site home page
Cycling Kit Apparel Design
BRAND DEVELOPMENT – Sports
Facilities Sales Kit
BRAND DEVELOPMENT – Sports
Print Ad
Promotional Poster Series
MARKETING – Business
Postcard
BRAND DEVELOPMENT – Publishing
Parmenides PublishingMedia Kit
Business Card
Letterhead
Licensee Sales Kit
RETAIL MARKETING – Business to Business
Trade Print Ad Campaign
PRINT ADVERTISING – Business to Business
ConstructionAPCO ConstructionHydro-ArchIron Horse ConstructionJ.A. Tiberti ConstructionTen Compass NorthThe Masters TouchTiberti Fence CompanyUtility Line Design
Financial & LegalENT Credit UnionGrady & Associates InsuranceIS ConsultingProfit By DesignSeegmiller & AssociatesWestern Union
GamingAristocrat GamingAmeristar CasinosBallyÕs Las Vegas Resort & CasinoBellagio Resort & CasinoBinionÕs Horseshoe CasinoBorgata Resort & CasinoBoyd GamingCannery Casino ResortsFour Queens Resort & CasinoHard Rock Resort & CasinoLuxor Resort & CasinoPalm Beach PrincessParis Resort & CasinoRampart Casino at the Resort in SummerlinRiviera Resort & CasinoSahara Hotel & CasinoSands Casino Resort BethlehemSilverton Resort & CasinoStardust Resort & CasinoSuncoast CasinoTropicana Resort & CasinoWinRiver Casino
Government & UtilitiesClark County Las Vegas Library DistrictClark County Parks & Recreation DepartmentGreater Colorado Springs Chamber of CommerceLas Vegas Chamber of CommerceNevada Power Company
HealthcareDesert Hills Plastic SurgeryDesert RadiologistsMemorial Health SystemsMountainView Hospital
Non ProfitCare and Share Food BankEl Pomar FoundationMake A Wish Foundation
PublishingFeedback MagazineJai PublishingParmenides PublishingTaste of Las VegasThe Greater Las Vegas Apartment Guide
Real EstateG.C. GarciaNAI Americana CommercialPremier Property ManagementPrudential Real EstateTiberti Management
ClientsArts & EntertainmentAIGA Las VegasBassett PhotographyBig Picture StudiosGill Theatrical ManagementLas Vegas Performing Arts Center FoundationNevada Ballet TheatreUNLV Performing Arts Center
RetailElectronic ArtsEthel M ChocolatesDragonwearGlobe SalonLas Vegas ClubwearMaffey WinesMidway EntertainmentM&MÕs WorldPlanet WineTOSS RestaurantWestwood StudiosWorld of Coca-Cola
Sports & RecreationAir Force Academy Athletic DepartmentAll-American SportParkColorado Springs Sports CorporationCallaway GolfCheyenne Mountain ZooFOX SportsIntelligent NutritionITÕzLas Vegas FlyfishingMajor League Baseball PlayerÕs AssociationUnited States Olympic CommitteeSaint Andrew's Golf CorporationSand Creek SportsSolid SnowboardsTour of Colorado
ExperienceGraphic Design, Brand & Marketing ConsultantApril 2009 to PresentConsults as independent contractor.
PRACO/Vladimir JonesAugust 2007 to April 2009Senior Graphic DesignerResponsible for the development of design campaigns for agency clientsfrom print to new media.
Hanna DesignMay 2007 to August 2007Senior Graphic DesignerResponsible for the development of design campaigns for agency clientsfrom print to new media.
Cukjati | A Marketing Intelligence | Creative FirmAugust 2005 to April 2007Creative DirectorResponsible for the development of all creative campaigns for agencyclients from print to new media, radio and television. Provided artdirection for agency creative team.
Brand & Marketing ConsultantJanuary 2005 to August 2005Consulted as independent contractor for multiple advertising agencies,private corporations and past agency clients.
Origin Brand Identity + DesignSeptember 2000 to December 2004PrincipalDirected creative team on all accounts from strategic planning,concept development, design and production. Responsible for new client development, all account management including client contact,maintaining client advertising and design project flow.
O'Miley|Ryan Inc.May 1997 to August 2000PartnerDirected creative team on accounts from strategic planning, conceptdevelopment, design and production. New client development, accountmanagement including client contact, maintaining client advertising anddesign project work flow as well as accounts receivable operations.
DSLV AdvertisingMarch 1995 to May 1997Art DirectorWorked in cooperation with Creative Director to maintain client's imagethroughout continual job flow of projects in every medium. Provided artdirection to my creative team. Provided conceptual input and design toall DSLV Advertising clients.
Design Studio Las Vegas August 1993 to March 1995Graphic DesignerResponsible for concept development, design and computer productionfor all clients.
Collegiate GraphicsAugust 1992 to August 1993Graphic DesignerResponsible for concept development, design and computer productionof corporate and retail apparel.
EDUCATIONKent State UniversityB.F.A. in Graphic Design & IllustrationGRADUATED MAY 1992
ACCOMPLISHMENTSMultiple Las Vegas Ad Federation and Pikes Peak Ad Federation"Addy" Awards including "Award of Excellence" and regional "Addy."
Multiple AIGA Las Vegas Peep Show awards including "Best of Show"and "Judge's Choice."
Recognized as "50 Designers To Watch in 2000" byGraphic Design USA Magazine.
Selected to design new logo for Las Vegas Chamber of Commerceand commissioned to write article for Chamber's "New MemberHandbook" on Branding.
Kent State University Portfolio Award.
REFERENCESAndy BohlmanSand Creek Sports/Tour of [email protected]
Dave CsintyanGreater Colorado Springs Chamber of CommerceChief Executive [email protected]
Craig RaeVladimir JonesAssociate Creative [email protected]
ContactAndrew G. Hershberger6918 Yellowpine DriveColorado Springs, CO 80919719.358.6419cell: [email protected]
