Form and Counterform
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Form & Counterform
FuturaBaskervilleGaramondBodoniGill SansMemphis
Kaori Murata
Futura
Paul Renner Germany, 1924Sans Serif
Futura is a geometric sans-serif typeface. The typeface is con-structed with simple geometric forms using squares, triangles and circles.
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Baskerville
John BaskervilleEngland, 1763Transitional
Baskerville is based on the type-face Caslon. It has higher contrast between the strokes while the serifs become more tapered and sharaper as a result.
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Garamond
Claude GaramondFrance, 1532Old Style/Renaissance
Garamond conveys a sense of fludiy and consistency. It isconsidered to be one of the most legible serif typefaces.
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Bodoni
Giambattista BodoniItaly 1767Modern
Bodoni is a narrow modern typeface with extreme contrasts between thick and thin strokes. It is more condensed and verti-cal with flatter serifs.
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Gill Sans
Eric GillEngland, 1931Sans Serif
Gill Sans is a sans serif typeface. It was designed with legibility in mind as a sans-serif typeface for text. It is less geometric and mechanical compared to Futura due to the influence of tradi-tional Roman proportions.
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Memphis
Rudollf Weiss Germany 1929 Slab Serif
Memphis is a slab serif with a consistent thickness of stroke in both the stem and slab serif of the typeface. It is very geometric and is also classified as an Egyp-tian typeface.
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