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Project PlanRare Pride Campaign

St. CroixUS Virgin Islands

The Campaign’s Flagship Species: Leatherback Sea Turtle

Karisma M. ElienSt. Croix Environmental Association (SEA)

US Virgin IslandsAugust 2006

Rare Diploma in Conservation EducationUniversity of Kent at Canterbury, United Kingdom

Kent Cohort VI

ContentsForeword....................................................................................................................................................4Chapter 1: Site Background Summary....................................................................................................4

Physical Region................................................................................................................................................. 5Socio-economic Characteristics of Site...................................................................................................6Main Factors Affecting the Site................................................................................................................7Conservation Issues................................................................................................................................8

Biodiversity......................................................................................................................................................... 8Conservation History.......................................................................................................................................... 8

Chapter 2: Stakeholder Matrix..................................................................................................................9Summary of Stakeholder Meeting:........................................................................................................11

Chapter 3: Concept Model......................................................................................................................13Concept Model Narrative Summary......................................................................................................14

Chapter 4: Summary of Survey Questionnaire Research Data...........................................................15Survey Design and Method...................................................................................................................15Survey Results......................................................................................................................................16

Q6 – Q13: Media Information..........................................................................................................................18Cross tabulation by location shows the following:............................................................................................23Sea Turtle Questions....................................................................................................................................... 24Littering Questions:.......................................................................................................................................... 30

A Cross Tab of Cloth Grocery Bag Use with Age Shows the Following:...............................................31However, There Was a Difference in Gender:..................................................................................................32A cross tab with gender shows:........................................................................................................................ 33Fishing regulation questions............................................................................................................................. 35Cross tabs of the survey................................................................................................................................... 35Environmental Awareness questions...............................................................................................................37Control Questions............................................................................................................................................ 39

Q32.............................................................................................................................................................. 39Chapter 5: Flagship Species..................................................................................................................40

Leatherback Turtle (Dermochelys coriacea)..........................................................................................40Status: Endangered - throughout its range.......................................................................................................40

Taxonomy Class: Reptilia............................................................................................................................ 40Species Description......................................................................................................................................... 40

Chapter 6: Work Plan..............................................................................................................................42Summary of Objectives and Activities...................................................................................................42

Objectives:....................................................................................................................................................... 42Objective 1: Fishing Regulations.................................................................................................................. 42Objective 2: Litter......................................................................................................................................... 42Objective 3: Sea Turtles............................................................................................................................... 43Objective 4: Pride and Public Outreach Activities........................................................................................43

Activity List....................................................................................................................................................... 44Activity 1: Law Booklet................................................................................................................................. 44Activity 2: Community Talks.........................................................................................................................45Activity 3: One Airing of an Interview on Topics TV talk show.....................................................................46Activity 4: SEA Campaign Newspaper Column............................................................................................47Activity 10: Costume of flagship species......................................................................................................48Activity 11: School visits.............................................................................................................................. 49Activity 12: Poster....................................................................................................................................... 50Activity 13: Sea Turtle float at Carnival.......................................................................................................51Activity 14: Popular Song and School Song.................................................................................................52Activity 15: Costume Visits at Sporting Events.............................................................................................53Activity 16: SEA Junior Club....................................................................................................................... 54Activity 17: School Visit............................................................................................................................... 54Activity 20: Outdoors Activity Booklet..........................................................................................................55Activity 21: Poetry Readings and Booklet...................................................................................................56Activity 22: Photography Exhibition and Auction.........................................................................................57

Karisma M. Elien, St. Croix, Us Virgin Islands 2

Activity 23: Video......................................................................................................................................... 58Chapter 7: Monitoring Plan.....................................................................................................................59

Objective 1: Fishing Regulations..................................................................................................................... 59Monitoring Strategy: Measure changes over time in attitudes towards fishing regulations..........................59

Objective 2: Litter............................................................................................................................................ 59Objective 3: Sea Turtles................................................................................................................................... 60

Monitoring Strategy: Measure changes over time in knowledge and attitude about Leatherback Sea Turtles...................................................................................................................................................................... 60

Objective Group D: Pride and Public Outreach Activities...............................................................................60Monitoring strategy: Measure changes over time in attitude and behaviour change regarding the environment................................................................................................................................................. 60

Chapter 8: Project Timeline....................................................................................................................61References...............................................................................................................................................62Acknowledgements.................................................................................................................................63APPENDICES...........................................................................................................................................64

Appendix 1: Island Biodiversity..............................................................................................................64


ForewordOne of the most serious threats to sustainable economic growth in the Caribbean is the increasing degradation of the region’s natural ecosystems and a coexisting deterioration in the quality of life for Caribbean people. The task of reversing this unfortunate trend requires better knowledge and understanding of the region’s unique environmental problems and the development of suitable technologies and public policies to lessen and even prevent negative impacts on our delicate resource base.

Chapter 1: Site Background SummarySt. Croix, at 84 square miles is the largest of the 4 islands in the territory of the US Virgin Islands, purchased from Denmark in 1917 for $25 million. This “American Paradise” offers a richly diverse ecosystem, which is highly attractive to conservationists and business developers alike. World-class beaches, crystal clear waters, breathtaking views, a natural harbor with a great historical significance serve to attract visitors to the “American Paradise”.

An introduction of ideas and coastal development projects have been both a good and a bad thing. On one hand, it has contributed to the economic benefits from growth and development that include increase in income and improved standard of living. In opposition, less desirable by-products of this trend are evidence of the degradation of ecosystems, the depletion of natural resources and the problems of community development. As a consequence, there is a serious tug of war going on in St. Croix between those who want to see greater economic strength through more growth and development and those who want to ensure that precious natural resources are protected from further damage.

Yet in exploring the islands, there is a great sense of loss when one sees example after example of dead salt pounds, damaged and diseased coral reefs, diminishing rain forest, destroyed mangrove lagoons, soil erosion, etc. Although a vital part of the ecosystems, which attract visitors and investors alike, these resources nonetheless have fallen victim to development. The coastal zone is not simply important it is the essential resource that makes the island what it is today: Petroleum refining, major port activities, as well as breeding grounds for endangered species like the Hawksbill Sea turtle, Leatherbacks Sea turtle and the Green Sea turtle, and the Brown pelican are some of the diverse demands made of coastal resources. It is evident that the coastal zone is literally the lifeline of the island. From providing seawater for the desalination plants, to the ports from which most food and goods enter the island, to providing the resource base for tourism industry, the coastal zone performs an indispensable function to the people of the St. Croix and the Virgin Islands and serves as a resource of vast economic and recreation value.


The Physical Site

The lands at Southgate are notable for their diversity of habitats and numbers of biotic species. The central environmental asset is Southgate Pond, of about 44 acres, which cycles annually between its “aquatic phase” and its “dry phase”. In the aquatic phase the pond serves as a sanctuary for large numbers of water birds that nest and feed in and around the pond. In its dry phase the barren pond bottom supports a large colony of ground nesting birds. Both man-made and natural impacts have interfered with much of its functional role as wildlife habitat. In recent years, more species of birds have been recorded as utilizing Southgate Pond than any other site on St. Croix. The abundance of birds utilizing Southgate remains high when there is sufficient water during the yearly cycle. Southgate pond continues to be an important duck habitat and is the most important habitat among coastal ponds for both the resident White-cheeked Pintail and the migratory winter resident Blue-winged Teal. When sea conditions permit, which is common, this provides an excellent introduction to the diverse tropical marine flora and fauna to be found locally.

Physical Region

The entire island is 27 miles east to west and 7 miles north to south. The geography is an uplifted ocean floor comprised of volcanic sedimentation. The highest elevation is approximately 1000 ft. The topography is rolling terrain. The island is 73 square miles comprising of 42,000 square acres of tropical climate. It has an, annual rainfall of 47.5 inches and an average temperature of 80F.


Socio-economic Characteristics of Site

The human population is approximately 50,000. The island is comprised of two main communities of Christiansted (20,000) and Frederiksted (15,000). The population of the Virgin Islands is 76% black, 13% white, 1% Asian, 6% other and 3.5% mixed. While 81% of the population is of West Indian background only 49% were born in the Virgin Islands. The remaining 32% were born elsewhere in the Caribbean. Residents originally from the US Mainland make up 13% of the population and Puerto Ricans make up 4%. The remaining 2% is a mixture of immigrants from across the world including the Middle East, India and Asia. English is the predominant language and is the official language of the government and the public schools.

Tourism is the primary economic activity, accounting for 80% of gross domestic product and employment. The island normally hosts 1 million visitors a year. The manufacturing sector consists of petroleum refining, textiles, electronics, pharmaceuticals, and watch assembly. The agricultural sector is small, with most food being imported. International business and financial services are small but growing components of the economy. St. Croix is home to HOVENSA, one of the worlds largest oil refineries. HOVENSA is a limited liability company owned and operated by Hess Oil Virgin Islands Corp. (HOVIC), a division of U.S.-based Hess Corporation, and Petroleos de Venezuela, SA, the national oil company of Venezuela.

St. Croix is also home to the Cruzan Rum Distillery, makers of Cruzan Rum. The Cruzan Rum Distillery was founded in 1760, and for many years used locally grown sugar cane to produce single "dark" style rum. The distillery now imports sugar cane molasses from other Caribbean islands, primarily from the Dominican Republic. In recent years Cruzan Rum, along with Bacardi from Puerto Rico and Gosling's from Bermuda, has also contributed to the resurgence of "single barrel" super-premium rum.


Main Factors Affecting the Site

The island continues to be threatened by inappropriate and insensitive coastal and upland development, and unsuitable recreational activities, such as:

spear fishing, and over-fishing in marine protected areas driving vehicles on the sand (where turtles lay eggs) extensive littering by beachgoers

Lack of a widespread solid waste plan for the island that contributes to the abundance of coastal and roadside trash and litter and the raw sewage outflows and bypasses continue to dump millions of gallons per day into coastal waters. Non-point source pollution and invasive plant and animal species also contribute to the general decline of coastal waters, surrounding coral reef communities and land and salt pond based habitats. It is important to note that naturally occurring hurricane and tropical storms have also been the cause of significant habitat loss and degradation.

The island, up to the last generation, has supported the traditional use of coastal waters for fishing which has lead to over fishing. A recent (in the last 20 years+/-) cultural occurrence has been the holiday and weekend use of the beaches for extended camping experiences this causes a great deal of litter and practice of spear fishing and net fishing as a sport around marine protected areas. There is also clear cutting of littoral woodlands which is caused by developers or landowners this causes erosion.


Conservation Issues

Biodiversity

There are many endangered plant and animal species in this area including the Hawksbill and Leatherback turtles, the Brown pelican, Vanilla orchid and many others (see appendix 1).

Conservation History

Several locations on the island are protected by conservation easements and other properties are protected by inclusion is the East End Marine Park managed by the US Virgin Islands Department of Planning and Natural Resources and federal owned and managed properties of the National Parks |Service and National Wildlife Refuge System. The St. Croix Environmental Association (SEA) has successfully completed many conservation projects on the island. The programs include replanting and restoration of critical mangrove habitats in several estuaries, the establishment of the 100 acre Southgate Coastal Reserve and the sponsorship and planning of the 12thannual 3-day ecological fair for over 1000 students to observe and participate in meaning environmental education activities. Island wide, The Nature Conservancy and the Sandy Point National Wildlife Refuge contribute significantly to the responsible stewardship and management of critical habitat. The annual Ecological Fair, specialized field days discovering salt pond habitats and shoreline habitats are conducted on a regular basis for the public and private schools on the island. The St. Croix Environmental Association regularly sponsors a variety of programs available to the community on such varied topics of star gazing, bioluminescence night diving, beach walks, bird watching, turtle nesting and hatchling watches, snorkel tours and hikes which support our ongoing mission to raise awareness in the community about vital natural resources and conservation methods.


Chapter 2: Stakeholder Matrix

No

Participant/ Stakeholder Organisation/Affiliation

Sector:(Private, NGO, Government, Individual, Education etc.) Name

Key Issues of organization/person

Stakeholder’s Contribution

Stakeholder’s Interest/Motive

(what the stakeholder may bring to the meeting)

(what the meeting can give to stakeholder)

1

Environmental ManagerHovensa(Oil refinery)

Private

D.Watter

Hovensa Oil RefineryConflict resolutionPrivate sector

potential for knowledge in water; air quality; soil; energy; land reclamation; coast lands; and solid-, hazardous-, and toxic-waste disposal.

Alternatives in maintaining company’s environmental protection. Where they ensure adherence to the laws that keep the soil, water, and air clean.

2

University of the Virgin Islands

CollegeResearch Center

M.Taylor University Research Center

Knowledge and supported research in the marine field.

Share knowledge and research on the islands current marine issues.

3

Department Of planning and natural resources

Government

S. Curtis

conflict resolution, government endorsement

Provide up-to-date information on environmental protection laws of the Government of the US Virgin Islands, and those mandated by the US Environmental Protection Agency (EPA).

Gain and support information on compliance programs, general services and resources managed and administered by other USVI Division of Environmental Protection Agencies

4

DepartmentOfplanningandnatural resources

Marine(Government)Law Enforcement

B. Magras Law enforcement

Knowledge in law enforcement in the area, destructive fishing and coastal issues.

Support and cooperation in finding ways to reduce issues surrounding marine laws.

5

DepartmentOfAgriculture

GovernmentD. Howlett Forestry

Specialist

Knowledge in law enforcement in the area, Agriculture.

Support and cooperation in finding ways to reduce Agriculture problems.


6

Virgin IslandsWaste Management Authority

Government

S. Saunders

conflict resolution, government endorsement

knowledge on proper management of solid and hazardous wastes. Also community and agencies compliances/laws.

Voluntary compliance and participation in project by sharing waste management practices and by providing information technical assistance and compliance assurance activities.

7

Virgin IslandsCoastal Zone Management

Governement A.Edwards Program

Developer

Manager of government Marine protected area. Knowledge in marine laws and environmental issues.

Sharing information on the importance of coral reef and marine protected areas in the VI. Also information on the islands environmental heritage, culture identity and economy .


Summary of Stakeholder Meeting:

They were fewer members involved in my in house stakeholder meeting due to the negative reaction from the community when they were told that certain companies would be present. The interaction between local fishermen and most conservation agencies at the current moment on the island is not a very pleasant one due to the increase of the Marine protected areas that are being developed on island. Also at the time of the stakeholder meeting not that many agencies themselves where available to take part due to traveling to conferences. I did however hold separate stakeholder meeting within each community i.e. Fishermen, Agriculture and the housing community.

No

Participant/ Stakeholder Organisation/Affiliation

Sector:(Private, NGO, Government, Individual, Education etc.) Name

Key Issues of organization/person

Stakeholder’s Contribution

Stakeholder’s Interest/Motive

(what the stakeholder may bring to the meeting)

(what the meeting can give to stakeholder)

8

Fishermen Community

Private Cruz De Rosario, Jose O

Marine protectedAreas

potential for knowledge in water; air quality; soil; energy; land reclamation; coast lands; personal feeling about MP.


9

Fishermen Community

Private Pico Del Rosario, Jose E

Net fishing



10

Fishermen Community Private

Padro Gonzales




11

Fishermen Community

PrivateLuciano Rios




12 DepartmentOfAgriculture

Farm owner

Henry Schuster

Forestry Specialist

Knowledge in law in the Agriculture and former Commissioner of the St. Croix

Support and cooperation in finding ways to reduce Agriculture problems.


agriculture department.

13 Agriculture

Farm Owner

HenryMartin

Private agriculture

Support in issues of agriculture living.

Support and cooperation in finding ways to reduce Agriculture problems

14

Virgin Island Water Gut Housing Community

Community meeting

WGHousing Community

Coastal community

Voice of coastal community which deals with litter, water pollution and air pollution

Better understanding of the communities needs to help stop the littering and water pollution. There is also a need to understand the communities overall understanding on the current environmental and conservation issues.

Notes: The Housing Community meeting held at the Water Gut Community center. The meeting was organized by hosing manager Annelle Knight after sharing with her the problems I was having bring the community together with the organization she deiced to give me an hour time to hold a stake holder meeting with in the community. They were 16 individuals involved in the community stakeholder meeting.


Chapter 3: Concept Model


Concept Model Narrative Summary

The Coastal ecosystem around the island of St. Croix, our targeted condition, is a tropical ecosystem. In addition to the coast line beauty and its value as a food source, coastal ecosystems serve as a natural filtration system. It maintains marine water quality by filtering pollutants from inland freshwater systems. Coastal ecosystems also store and cycle nutrients and help protect shorelines from erosion and storms. Mangroves, wetlands, and seagrass beds filter or degrade toxic pollutants, absorb nutrient inputs, and help control pathogen populations.

The interaction between of the above-mentioned ecosystem is being destroyed by destructive fishing practices, development, and shipping traffic in and out of the territory. The habitat within and around the targeted area has both plant life and animal life.

They are several points around the coastal line of St.Croix that hosts the largest nesting population of Leatherback Sea turtles in the United States, and the threatened Green Turtle and the critically endangered Hawksbill turtle uses some many of the beaches for nesting. The unique ecosystem of beach, littoral woodlands, dry scrub plant communities, and wetlands that provide habitat to many other important species are threatened due to residential and industrial developments along the coast and the shipping trade in and out of the territory.

Due to poor economy and the competitive lifestyle of being a fishermen in such an economy destructive fishing due to the lack of knowledge and poor enforcements has caused threat to the habitats within these areas. Residential and industrial development near the coastal line has lead to sewage and sediment run off directly entering the water. This has resulted in continuing loss of surrounding habitat.


Chapter 4: Summary of Survey Questionnaire Research DataSurvey Design and Method

Building on the results of the stakeholders meetings and the focus group discussions, draft SMART objectives were formed around the following themes:

Littering Sea turtles Fishing regulations

These three areas were used to form relevant survey questions.

Six volunteers helped administer the survey from May 23rd to June 3rd, 2006. Training was held on May 20th to prepare them. From a population of 50,000, a total of 381 surveys were collected, with 355 being accepted as valid (so the results of the survey have a with a confidence level of 95 and confidence interval of 5). The surveys were administered in the Christiansted areas, mid island and the Frederiksted town. One of the volunteers also covered the Hispanic community.

Volunteers were given 60 surveys to complete and were supposed to administer 20 surveys per day, for three days, this was the initial time frame for the completion of the survey. Due to lack of community participation and transportation, some of the volunteers were unable to complete the survey in the period given. Out of 381 surveys, 26 surveys were not accepted due to incompletion of answers and listing multiple answers to a one-answer question were some of the issues that I encountered with the surveys overall. I am confident that the survey does represent the overall community.


Survey Results

Q.2 Gender (CHECK WITHOUT ASKING)

Counts PercentsPercents

0 100

Female 195 54.9%

Male 160 45.1%

Totals 355 100.0%

Mean --

While slightly more women were surveyed than men were, those surveyed were nearly equally divided between male and female.

Q.3 Which age group are you in?


0 100

18 to 22 50 14.1%

23 to 27 50 14.1%

28 to 32 93 26.2%

33 to 37 46 13.0%

38 to 42 24 6.8%

43 to 47 26 7.3%

48 to 52 30 8.5%

53 to 57 14 3.9%

58 to 62 12 3.4%

63 and over 10 2.8%

Totals 355 100.0%

Mean 4.00

More young people were surveyed (54.4% of those surveyed were in the age 18 – 32). Young people are easier to access and easier to talk to.


Q.4 What part of the island do you live? (CHECK ONE ONLY)


0 100

West 134 37.7%

East 116 32.7%

Mid-island 105 29.6%

Totals 355 100.0%

Mean --

Those surveyed were equally distributed across the island. This also represents how the island’s population is distributed.

Q.5 What is your occupation? (ONE ANSWER ONLY)


0 100

Government 82 23.1%

Private business 54 15.2%

Student 40 11.3%

Housewife 35 9.9%

Teacher 26 7.3%

Fisherman 15 4.2%

Handicrafter 8 2.3%

Retired 8 2.3%

Tour Guide 4 1.1%

Food Service Worker 4 1.1%

House Keeper 4 1.1%

landscaper 4 1.1%

painter 4 1.1%

Reg.Nurse 4 1.1%

unemployed 4 1.1%

Other 59 16.6%

Totals 355 100.0%

Mean --

A broad range of occupations are represented in the survey, with 23.1% being government employees and 15.2% private business. Other (16.6%) often falls into the categories private business or other


service providers. Fishermen were not easy to survey, and for that reason are not represented greatly (4.2%).


Q6 – Q13: Media Information

Q. 6 From which source do you get your most trusted local information?


0 100

Avis 151 42.5%

TV 126 35.5%

Radio 27 7.6%

Daily News 26 7.3%

The source (internet paper) 18 5.1%

People 5 1.4%

All of the above 2 0.6%

Other 0 0.0%

Totals 355 100.0%

Mean --

The Avis, a local newspaper, was the most trusted source (42.5%), and TV a close second (35.5%), with TV2 most represented (62%) by those who watch TV. Channel 8 was (32.4%). This shows that newspaper articles and TV will be the most trusted sources of information on the island. Radio came in very low at 7.6% and is not a major source of trusted information on the island.

Karisma M. Elien, St. Croix, Us Virgin Islands

Not trustworthy Somewhat trustworthy Very trustworrth0

10

20

30

40

50

60

70

Perc

ent o

f res

pond

ents

3.4

6.7 4.0

11.2

4.88.4

3.4

13.07.0

62.8

56.2

60.7 56.7

64.1

55.3

63.9

56.665.4

28.5

27.3

26.8 24.4

24.3

24.2

22.3

21.720.9

TV personality

Government environment officials

Teachers

Law enforcement leaders

Newspapers/magazines

Religious leaders

Radio personality

Locacl government officials

Friends/family

Trustworthiness of various typesof people in St. Croix

19

Q.7 If you watch local TV which station do you watch the most?


0 100

TV 2 220 62.0%

Channel 8 115 32.4%

Don't watch local TV 6 1.7%

dish 5 1.4%

n/a 3 0.8%

13 1 0.3%

Channel 5 1 0.3%

channel20 1 0.3%

duds 1 0.3%

headline news 1 0.3%

mtv 1 0.3%

Other 0 0.0%

Totals 355 100.0%

Mean --

Q.8 If you do watch local TV, what is your most usual watching time?


0 100

Before 6:00 a.m. 9 2.5%

6:00 a.m. to 10:00 a.m. 13 3.7%

10:01 a.m. to 2:00 p.m. 12 3.4%

2:01 p.m. to 6:00 p.m. 7 2.0%

6:01 p.m. to 10:00 p.m. 104 29.3%

After 10:00 p.m. 23 6.5%

No particular viewing time 87 24.5%

Watch off and on all day 89 25.1%

Not sure/Don't know 6 1.7%

Don't watch TV 5 1.4%

Totals 355 100.0%

Mean 6.15


Q.9 How often do you read the Avis?


0 100

Up to 3 days per week 76 21.4%

4 to 6 days per week 96 27.0%

7 days per week 144 40.6%

Never 39 11.0%

Totals 355 100.0%

Mean 2.41

Q.10 How often do you listen to the radio?


0 100

Up to 3 days per week 60 16.9%

4 to 6 days per week 103 29.0%

7 days per week 180 50.7%

Never 12 3.4%

Totals 355 100.0%

Mean 2.41

Q.11 If you do listen to the radio, what is your most usual listening time?


0 100

Before 6:00 a.m. 7 2.0%

6:00 a.m. to 10:00 a.m. 56 15.8%

10:01 a.m. to 2:00 p.m. 12 3.4%

2:01 p.m. to 6:00 p.m. 13 3.7%

6:01 p.m. to 10:00 p.m. 49 13.8%

After 10:00 p.m. 11 3.1%

No particular viewing time 106 29.9%

Watch off and on all day 75 21.1%

Not sure/Don't know 20 5.6%


Don't watch TV 6 1.7%

Totals 355 100.0%

Mean 5.92

Q.12 What is your favorite radio station?


0 100

ISLE 95 142 40.0%

RADIO ONE AM 1000 WVWI 79 22.3%

KISS 101.3 WWKS FM 26 7.3%

JAMZ 105.3 WVJZ FM 24 6.8%

PARADISE 93.5 FM 15 4.2%

POWER 101.7 WEVI FM 15 4.2%

W GOD 98 FM 11 3.1%

99.5 10 2.8%

n/a 10 2.8%

FM 100.3 7 2.0%

103.5 FM 5 1.4%

104.3 the buz 5 1.4%

Wstx 3 0.8%

102.5 1 0.3%

west indies voice of hope 1 0.3%

Other 1 0.3%

Totals 355 100.0%

Mean --

Those that do listen to the radio preferred Isle 95 (40%). It is important to note that some respondents may have stated that the radio is a trusted source of information, but in data processing only one answer was entered (newspapers may be overly represented as an important source of information). “Off and On” and “No particular viewing time” were very high (49.6%), while respondents stated that 6-10 pm is the most popular time to watch TV (local news hours). Most respondents read The Avis 7 days per week (40.6%), or 4-6 days per week (27%).


Q.13 What do you think is the most important environmental problem in your community? (Do not read answer out loud)


0 100

Air pollution 162 45.6%

Water pollution 112 31.5%

Don't know 37 10.4%

Littering 9 2.5%

all of the above 8 2.3%

Marine conservation 7 2.0%

Don't care 7 2.0%

None 3 0.8%

Sewage System 3 0.8%

air/water pollution 2 0.6%

Drainage 2 0.6%

solid waste managment 2 0.6%

Soil erosion 1 0.3%

Other 0 0.0%

Totals 355 100.0%

Mean --

Air pollution was ranked as the most commonly stated environmental problem, at 45.6%. This is very noteworthy, as air pollution did not appear in our initial concept model. “Air pollution” signifies fumes from the Hovensa oil refinery and volcanic ash from Montserrat. Due to the trade winds, West and Mid island also are more greatly impacted by the fumes from Hovensa and the volcanic ash. Water pollution (coastal waters) was the second most referred to environmental problem, at 31.5%. Littering stands out for how infrequently it was named as an environmental threat (2.5%).


Cross tabulation by location shows the following:

Air pollution was cited more often by Mid islanders, while water pollution (coastal waters) was more cited in the West. Data processing may over represent “air pollution” and under represent “littering”, as the survey allowed for only one answer and often more than one threat was named. Furthermore, air pollution was the first choice if the enumerated read the answers out loud (which they were not supposed to do).

Q.14 What is your level of interest in learning more about local environmental issues? (Read answer out loud. Mark only one)


0 100

Very High 78 22.0%

High 128 36.1%

Neutral 116 32.7%

Low 19 5.4%

Very Low 14 3.9%

Totals 355 100.0%

Mean 3.67

Respondents ranked their interest in environmental issues as High or Very High (36.1% and 22%), totaling 58.1%). Neutral was 32.7%.


Q.15 What about our natural environment makes you proud to be from St. Croix? (Do not read answers out loud)


0 100

The beaches 218 61.4%

The scenery 56 15.8%

Don't know 26 7.3%

The wide open spaces 24 6.8%

Other wildlife 7 2.0%

Nothing 7 2.0%

Sea turtles 6 1.7%


best soil for planting 1 0.3%

Changes in the climate 1 0.3%

Money 1 0.3%

The ocean doing 1 0.3%

Towns are beautiful 1 0.3%

Trees 1 0.3%

Other 3 0.8%

Totals 355 100.0%

Mean --

St. Croix’s beaches were most often stated (61.4%). The scenery and wide-open spaces totaled 24.6%. It should be noted that many respondents might have stated more than, one thing they are proud of, but only one was entered. “Beaches” was the first option on the survey form. St. Croix is notable for having more open space and is not as developed as St. Thomas .

Sea Turtle Questions

Q.16 Have you ever heard of a sea turtle?


0 100

Yes 327 92.1%

Uncertain 16 4.5%

No 12 3.4%

Totals 355 100.0%

Mean 2.89


92% of respondents had heard of sea turtles, showing a very high number of people that are aware of these animals

Two thirds of respondents knew that sea turtles were at risk (65 %), while one third either were uncertain (25 %) or did not know (9 %). This shows a moderately high level of awareness toward sea turtles as being threatened.

Karisma M. Elien, St. Croix, Us Virgin Islands

Q.17 Do you think St. Croix sea turtles are at risk of dying out?


0 100

Yes 232 65.4%

Uncertain 90 25.4%

No 33 9.3%

Totals 355 100.0%

Mean 2.56

26

Q.18 Have you ever seen a live sea turtle in St. Croix?


0 100

Yes 193 54.4%

Uncertain 24 6.8%

No 138 38.9%

Totals 355 100.0%

Mean 2.15

54.4% had seen a live sea turtle, with most of those seeing them at Sandy Point (23.9%) or in the water (14.4%). 38.9% reported not seeing a live sea turtle.

Q.19 Can you tell me what beaches you can see sea turtles nesting in St. Croix?


0 100

Sandy point 179 50.4%

Buck Island 65 18.3%

Don't know 30 8.5%

Salt River 24 6.8%

Cane bay 21 5.9%


Altona lagoon 10 2.8%

no 6 1.7%

not sure 3 0.8%

F'sted Beach 2 0.6%

Divi carina beach 1 0.3%

Dock 1 0.3%

Hay Penny 1 0.3%

Shoys 1 0.3%

Other 0 0.0%

Totals 355 100.0%

Mean --

50.4% named Sandy Point as a sea turtle nesting beach. This shows that Sandy Point is a well known site for seeing sea turtles. Respondents may have answered “Sandy Point” from other educational and outreach materials on leatherback sea turtles.


The other beaches named were Buck Island (18.3%), Salt River (6.8%), and Cane Bay (5.9%), also sites were sea turtles are often seen. Overall, this shows 86.3% of respondents named a beach where sea turtles can be seen, a very high level of knowledge.

Q.20 How important is it to you that sea turtles continue to nest on St. Croix?


0 100

Very Important 122 34.5%

Somewhat Important 165 46.6%

Little Importance 62 17.5%

Not Needed 5 1.4%

Totals 354 100.0%

Mean 3.14

Respondents indicated that it is either Very important (34.5%) or important (46.6%) that sea turtles continue to nest on St. Croix, totaling 80.1%. 17.5% indicated it was of little importance.

Cross tabulation by location shows the following:


Q.21 Do you think Leatherback sea turtle nest: (Read options out loud)


0 100

Both in the US VI and other parts of the US 196 55.2%

Only in the US VI 86 24.2%

Not sure 37 10.4%

Don't know 20 5.6%

Only outside the US VI 16 4.5%

Other 0 0.0%

Totals 355 100.0%

Mean --

While knowledge of sea turtle beaches was very high, 55.2% of respondents think that Leaterbacks nest both in the USVI and other parts of the US. When adding the Not Sure (10.4%) and Don’t Know (5.6%), this totals 71.2%. 24.2% identified the USVI as the only nesting site for Leatherbacks in the US. This shows that respondents may have heard of Leatherbacks, but do not know how unique they are to the USVI.


Littering Questions:

Q.22 If you witnessed illegal dumping, would you report it to the authorities?


0 100

Yes 196 55.2%

Uncertain 70 19.7%

No 89 25.1%

Totals 355 100.0%

55.2% of respondents stated that they would report illegal dumping to the authorities, while No was 25.1 and Uncertain 19.7, totaling 44.8%.

Q.23 In the last twelve months, have you reported illegal dumping to the authorities?


0 100

Yes 19 5.4%

Uncertain 80 22.5%

No 256 72.1%

Totals 355 100.0%

However, few respondents had reported illegal dumping the last six months (5.4%). 72.1 stated that they had not reported illegal dumping and 22.5% were unsure.

Q.24 Have you ever used a cloth grocery bag that can be reused?


0 100

Yes 144 40.6%

No 211 59.4%

Totals 355 100.0%

Mean 1.41

59.4% had never used a cloth grocery bag, while 40.6% had used cloth bags.


A Cross Tab of Cloth Grocery Bag Use with Age Shows the Following:

59.4% of the population had never used cloth grocery bags, while 40% had used a cloth grocery bag. There was no great correlation between younger and older generation. However , there was a difference in gender, slightly more men reported having used cloth grocery bags than women.


However, There Was a Difference in Gender:

Slightly more men reported having used cloth grocery bags than women.


Q.25 How important is it to you to use a cloth reusable grocery bag?


0 100

Very Important 45 12.7%

Somewhat Important 144 40.6%

Little Importance 86 24.2%

Not Needed 80 22.5%

Totals 355 100.0%

40.6% reported that it was somewhat important to use a cloth bag, and 12.7% said it was very important (53.3% total.) Of Little importance (24.2%) and Not Needed (22.5%), totaled 46.7%.

A cross tab with gender shows:

There is not much difference between men and women on their attitude toward using cloth grocery bags.


Q.26 How hard would it be to use one every time you shop for groceries?


0 100

Somewhat hard 113 31.8%

Very hard 74 20.8%

Don't know 64 18.0%

Easy 56 15.8%

Fairly easy 48 13.5%

Totals 355 100.0%

Those who said it would be hard or very hard to use a cloth bag equals 52.6%, while easy and fairly easy equaled 29.3%). A cross tab of this question with gender did not show any significant differences between males and females.

Q.27 Where do used plastic bags go?


0 100

Garbage 129 36.3%

Reuse 54 15.2%

On the beaches 51 14.4%

Road side 33 9.3%


In the sea 30 8.5%

Land fill 10 2.8%

Not Sure 9 2.5%

don't know 3 0.8%

Recycle 3 0.8%

Cabinet 1 0.3%

Turtles eat them 1 0.3%

Other 0 0.0%

Totals 355 100.0%

Mean --

When asked where plastic bags go, 36.3% stated the garbage, while 16% said they recycled them. Other responses were on the beaches (14.4%); the road side (9.3%), and in the sea (8.5).


Fishing regulation questions

Q.28 Do you think that the people who fish out of season should be fined? (Read options out loud)


0 100

Strongly Agree 121 34.1%

Agree 181 51.0%

Disagree 43 12.1%

Strongly Disagree 10 2.8%

Totals 355 100.0%

Respondents who agreed (51%) and strongly agreed (34%) totaled 85%) that those who fish out of season should be fined.

Cross tabs of the survey

People in the East are more likely to disagree with fines for fishing out of season, as are the Mid-islanders. Those in the West are more likely agree with fines for fishing out of season.

83.4% of respondents felt that those who catch small fish should be fined, while 16.6 either disagreed or strongly disagreed about fines for small fish. Like for fishing out of season, the West is more likely to agree with fines for catching small fish, while the East and Mid Island are more likely to disagree.


87.3% either agreed or strongly agreed that those who fish from no-take zones should be fined, while 12.6% disagreed or strongly disagreed. Cross tabulation showed same results as to distribution, where those in the West were more likely to agree than those in the East and Mid Island.

83.4% of respondents stated that they did not know anyone who had fished out of season, and 85.4% did not know anyone who had fished in a no-take zone. 10.7% were uncertain and 5.9% stated yes about fishing out of season, and 9.6% were uncertain and 5.1% knew people who had fished in a no take zone.

These numbers are not surprising as people would normally be reluctant to tell the truth on something that they know is illegal, or for people who may not know what the actual regulations are. In reality, there is a lot of fishing both out of season and in no take zones. Given that new marine protected


areas will soon be declared (East End Marine Park), this data from the survey shows how important it will be to include more information on fishing regulations and meaning of “no take zones” and “marine protected area”.


Environmental Awareness questions

Q.29 In the past six months, have you ever talked about St. Croix environmental issues with friends or family?


0 100

Yes 229 64.5%

Uncertain 45 12.7%

No 81 22.8%

Totals 355 100.0%

Mean 2.42

When asked if they had discussed environmental issues with friends or family, 64.5% stated yes, 22.8% stated No, and 12.7% stated uncertain (12.7%). There was no significant differences in cross tabs for island location or age.

Q. 30 If so what are the things you talk about? (Do not read out loud)


0 100

Littering 181 51.0%

Water pollution 55 15.5%

Air pollution 46 13.0%

none 46 13.0%

Fishing regulation 13 3.7%

Sea turtles 3 0.8%

Don't know 3 0.8%

all of the above and development 2 0.6%


Dust in the air 1 0.3%

Garbage 1 0.3%

Hovensa 1 0.3%

Landfill 1 0.3%

sewage 1 0.3%

Other 0 0.0%

Issues discussed included littering (51%), water pollution (15.5), and air pollution (13%).

It is important to note that data entry only allowed one response to be entered, so littering may be over represented.


Given the timing of local elections and that this is a season of high winds that bring dust from Montserrat, environmental issues are widely discussed and this is reflected in the survey.

Q.31 In the last six months, have you gone on any of the following out door activity trips around the island? )read options out loud; Can mark more than one)


0 100

No 160 45.1%

Snorkeling or Diving 81 22.8%

Hiking 50 14.1%

Bird Watching 34 9.6%

Visited conservation sites 24 6.8%

All of the above and sea activities 1 0.3%

beach 1 0.3%

camping 1 0.3%

none 1 0.3%

swimming 1 0.3%

went on a boat 1 0.3%

Other 0 0.0%

Totals 355 100.0%

Mean --

45.1% of respondents had not been on any outdoor activity in the last six months. For those who had, snorkeling and diving were mentioned by 22.8% of respondents, and hiking (14.1%) and bird watching (9.6%). 6.8% had visited a conservation site (probably Salt River Bay National Historic Site or Fort Christiansted National Park Service site).


Control Questions

Q32. Given that all of St. Croix is the target area, and since the populations of St. Croix, St. Thomas, and St. John are so unique, no proper control site was possible. Therefore, several “marker” questions were added to the survey. 86.7% had not heard any environmental songs on the radio.

Q.33 Who is the " Lui the Leatherback" ?


0 100

Don't know 157 44.2%

Don't care to know 100 28.2%

would like to know 98 27.6%

Totals 355 100.0%

Mean --


Chapter 5: Flagship Species Leatherback Turtle (Dermochelys coriacea)

Status: Endangered - throughout its range

TaxonomyClass: ReptiliaOrder: Testudines Family: DermochelyidaeGenus: Dermochelys Species: coriacea

Species Description

The giants of marine turtles, leatherback sea turtles are oceanic reptiles that can reach 6 to 8 feet in length and weigh 1,200 to 1,500 pounds. These dark green or black skinned turtles are often speckled with white or pink blotches. Their name comes from their leathery covered carapace. The carapace is actually comprised of many thin, interlocking bone-like plates.

These turtles are listed as a federally protected endangered species. Worldwide population estimates indicate a significant decline in numbers of leatherbacks between 1980 and today. This decline is attributed to a number of factors including loss of nesting habitats, destruction of nests by poachers, ingestion of marine debris, propeller wounds and interactions with commercial fishing operations.

Leatherbacks have several interesting features besides being "soft - shelled." They are able to maintain their core body temperature considerably higher than their surroundings. Disputing the traditional theory that all reptiles are "cold blooded." This extraordinary ability explains why leatherbacks can range as far north as Newfoundland, Greenland and Iceland where the sea temperature, even in the summer, is only in the 30 - 40 degree range. In addition, they are one of the few animals that feed exclusively on jellyfish. In fact, their esophagus has long backward pointing spines, which aid in their swallowing such soft, slippery food. Leatherback turtles face threats on both nesting beaches and in the marine environment. The greatest causes of decline and the continuing primary threats to leatherbacks worldwide are long-term harvest and incidental capture in fishing gear. Harvest of eggs and adults occurs on nesting beaches while juveniles and adults are harvested on feeding grounds.

The life expectancy of leatherbacks is not known, but first breeding is thought to be between 10 and 15 years old. Female leatherbacks come ashore to nest every 2 to 3 years in the warm sands of tropical beaches. The beautiful Island of St. Croix represents the most significant nesting activity within the United States. This is the number one reason this species was chosen as the flagship and also for the recent increase of turtle injuries reported between last year and this year’s observation during nesting season. Increase in education of these threats and the spread of information on the important of the Sea turtles would help the community to embrace and care for the Sea turtles. In 2005-2006 West Indies Marine Animal Research and Conservation Service reported that near shore boat traffic was observed as a new cause of injuries when the turtles arrive to the beach to nest. This year 33 turtles were reported injured. 14 of these injuries were due to monofilament line and 19 were attributed to boat propeller damage.


Chapter 6: Work Plan Summary of Objectives and Activities

Campaign Goal: To conserve St. Croix’s coastal habitat by catalyzing local pride and environmental stewardship.

Objectives:

Objective 1: Fishing Regulations

By June 2007, increase the percentage of respondents (n =355) who “strongly agree” that those who fish out of season should be fined, from 34% to 55%.

By June 2007, reduce the percentage of respondents (n =355) who disagreed* that those who catch small fish should be fined, from 17% to 5%. (* this percentage is a combination of the “disagreed and “strongly disagreed” categories in the survey.)

By June 2007, increase the percentage of respondents (n =355) who say that those who fish in no take zones should be fined, from 34% to 55%.

Activities:

Law Booklet Community Talks 1 Airing of an Interview on Topics TV talk show SEA Campaign Newspaper Column Radio Show Interviews Five Interpretive Boards at Docks

Objective 2: Litter

By June 2007, to decrease the percentage of respondents (n =355) who say they have never used a reusable cloth grocery bag, from 59% to 40%.

By June 2007, to increase the percentage of respondents (n =355) who name “Water Pollution” as the most important environmental problem from 32 % up to 60 %.

By June 2007, to increase the percentage of respondents (n =355) who state that if they witnessed illegal dumping they would “report it to the authorities”, from 55 % up to 70 %.

By June 2007, to increase the percentage of respondents (n =355) who say that it is “Easy” for them to use a cloth grocery bag, from 16 % up to 30 %.

Activities:

Canvas bag Radio promotion with Food Town Distribution of bags with costume


Objective 3: Sea Turtles

By June 2007, increase the number of respondents (n =355) who know that the Leatherback sea turtles nest in “Both the US VI and other parts of the US”, from 55 up to 75 %.

By June 2007, increase the number of respondents (n =355) who say that the Leatherback sea turtles make them proud, from 2% to 25%.

Activities:

Costume of flagship species School visits Poster Sea Turtle float at Carnival Popular Song and School Song Costume Visits at Sporting Events

Objective 4: Pride and Public Outreach Activities

By June 2007, the number of respondents (n =355) who report that they have not been on any outdoors activities in the last six months will decrease from 45% to 20%.

By June 2007, the number of respondents (n =355) who state that they are interested* in environmental issues will increase from 58% to 80%. (* this percentage is a combination of the “High and Very High” categories in the survey.)

By June 2007, the number of respondents (n =355) who say they have talked about environmental issues will increase from 65% to 80%.

By June 2007, SEA will raise $5000 for in kind or cash contributions to SEA’s campaign activities.

By June 2007, SEA’s youth membership program will grow from zero to 30.

By June 2007, to increase the percentage of respondents (n =355) who say that is it “very important” to them, sea turtles continue to nest in St. Croix, from 35% up to 60%

By June 2007, to increase the percentage of students (n =40) who state that St. Croix Sea Turtles are at risk of dying out, from 55 % up to 80 %.

Activities:

SEA Junior Club School Visit Newspaper column Popular Song and Youth Song Outdoor Activity Booklet Poetry Readings and Booklet Photography Exhibit and Auction Video


Activity List

Activity 1: Law Booklet

Why do this activity? Popular booklets and reader friendly publications are a good way to get out

information to the general public about fishing regulations

How will this activity be carried out? The project counterpart, Karisma Elien, with support from the campaign’s educational

committee, particularly law enforcement officials (DPNR), will produce a pocket-sized booklet that is illustrated with maps of fishing zones, illustrations of fish size, and fishing season dates. The booklet will be printed in Spanish as well

Who will be responsible for this activity? Campaign manager Karisma Elien, with support from local law enforcement agencies

Who will this activity target? Fishermen

Where will this activity take place? Island-wide

When will this activity take place? March, 2007

Assumptions:Collaboration with and from local fishermen and law enforcement agencies

Pre-requisites: Information on fishing seasons, zones, and illustrations of different fish sizes


Activity 2: Community Talks

Why do this activity? Word of mouth is an important vehicle for getting out social marketing messages.

Talks on the beach are a popular weekend pastime for Crucians and a way for the campaign to spread its message with a very personalized and popular activity.

How will this activity be carried out? SEA will set a regular date to go out into the community on the beach on the

weekends and socialize with the community. Campaign materials will be available and having small talk, that focuses on the campaign’s key messages.

Who will be responsible for this activity? Campaign manager, Karisma Elien

Who will this activity target? The general public

Where will this activity take place? Busiest beach

When will this activity take place? Eight Community talks, from September through April 2007, with the exception of

carnival month (January) due to other campaign activities

Assumptions: Good positive attitude will make people feel comfortable to keep their interest, to listen, and share small talk

Pre-requisites: Knowing key messages and feeling comfortable opening discussions with community members


Activity 3: One Airing of an Interview on Topics TV talk show

Why do this activity? TV is a very powerful social marketing vehicle and can reach an island-wide audience.

In the survey, 35.5% ranked TV as their most trusted source of information. Topics is a very popular local news talk show program

How will this activity be carried out? The project counterpart, Karisma Elien, will work DPNR and with the producers of

Topics to pitch a show on the campaign



Where will this activity take place? Topic’s studio

When will this activity take place? Mid-campaign, pending production schedule

Assumptions: That Topic editorial staff will agree to include a show about the campaign in their schedule

Pre-requisites: Prepare a good media pitch for the first approach to the editor


Activity 4: SEA Campaign Newspaper Column

Why do this activity? Newspaper is a very powerful communications tool that can reach an island-wide

audience. The Avis ranked as the most read newspaper on the island

How will this activity be carried out? A short weekly column will be written to help promote the campaign’s key themes and

to help promote outdoor opportunities



Where will this activity take place? The Avis newspaper (This is the most popular newspaper based on the survey

When will this activity take place? Throughout the campaign, with a target of a weekly column for at least 30 weeks

Assumptions: Avis’ editor will agree to run the column

Pre-requisites: A good media pitch to the editor


Activity 10: Costume of flagship species

Why do this activity? Costumes of flagship species are a tool to attract attention. An attractive and friendly

rendition of a leatherback sea turtle, Lui the Leatherback, will help in spreading the campaign’s messages and keep the attention of all who see it. Lui the Leatherback will be a symbol for the campaign and St. Croix’s environmental messenger.

How will this activity be carried out? A costume of a leatherback sea turtle will be contracted and made



Where will this activity take place? St. Croix or US for the costume making

When will this activity take place? July 2006

Assumptions: An appropriate costume for the island’s hot weather can be found

Pre-requisites: Image of what Lui the Leatherback should look like agreed upon so that artwork can resemble the flagship species costume


Activity 11: School visits

Why do this activity? Youth are the future of the island’s conservation hope. Youth on the island are also

looking for fun and safe activities in their spare time, and doing school visits will help spread the campaign’s educational objectives and instill an interest in the outdoors in Crucian youth

How will this activity be carried out? Permission will be sought to visit the island’s public Junior High Schools. Two rounds

of school visits will reach the less than ten Junior Highs Who will be responsible for this activity?

Education Officer Dan Odell, with support from Campaign Manager Karisma Elien

Who will this activity target? Youth

Where will this activity take place? Schools

When will this activity take place? From October, 2006 thru April, 2007

Assumptions: Collaboration with and from local religious leader

Pre-requisites: local religious leader support, religious verse, fact sheet


Activity 12: Poster

Why do this activity? Posters are a good tool to visually spread the campaign’s key messages and

continually reinforce it. Attractive and eye-catching artwork on a poster can be build a source of local pride and also serve as a decorative addition to offices, administrative headquarters, and local businesses.

How will this activity be carried out? A poster will be designed with the support of a graphic artist. The poster will contain

the campaign’s slogan, flagship species artwork, and key messages.

Who will be responsible for this activity? Campaign Manager, Karisma Elien


Where will this activity take place? Island wide

When will this activity take place? July, 2006

Assumptions: Collaboration with a good graphic artist and printer

Pre-requisites: Campaign artwork


Activity 13: Sea Turtle float at Carnival

Why do this activity? Having a float in the traditional children day parade will gain the

attention of the community. Displaying the campaign’s outreach key messages, in corporation of children of the community dressed as sea turtle outfit and mask reminiscent of Lui Leatherback will help include Crucian cultural elements into the campaign’s messages.

How will this activity be carried out? SEA has to be registered for the carnival. Then the float has to be design and

outreach to different organizations and children in the schools that would like to participate in this activity.


Who will this activity target? Carnival goers, general public

Where will this activity take place? Carnival

When will this activity take place? November 2006 (approach); Carnival in January 2007

Assumptions: Collaboration from Elementary school float

Pre-requisites: Contacts with Elementary schools that take part in the Children’s parade


Activity 14: Popular Song and School Song

Why do this activity? Music is a popular medium that reaches a broad population with the ability to touch

people’s emotions. Singing the refrain of a popular song, either one for the public or for youth, helps repeat the campaign’s messages in a way that is culturally appropriate.

How will this activity be carried out? The campaign’s key messages and key words will be presented to a musician to

prepare a campaign song; SEA and TNC will support in identifying potential musicians and the style of music to be used will be identified. SEA will also identify an appropriate singer for a song for schools.


Who will this activity target? Youth and the general public

Where will this activity take place? St. Croix musician’s studio

When will this activity take place? July 2006

Assumptions: Collaboration from local musicians

Pre-requisites: Key messages, key words, style of music identified


Activity 15: Costume Visits at Sporting Events

Why do this activity? To increase the amount of people in the community who has heard about the

campaign and be able to identify the flag ship species. SEA will love to embrace the entire population so by increasing the visits around the island will help to reach this goal.

How will this activity be carried out? The campaign’s key messages and key words will be presented to the community

using the flagship as a mascot to spread the information

Who will be responsible for this activity? Campaign Manager, Karisma Elien and the volunteer that will be wearing the custom

of the flagship

Who will this activity target? Youth and the general public

Where will this activity take place? The beach, Schools, community playgrounds and tennis, baseball and recreational

tournaments

When will this activity take place? September 2006

Assumptions: Need volunteer to wear the costume

Pre-requisites: Key messages, key words, and volunteers


Activity 16: SEA Junior Club

Why do this activity? Youth on the island need more things to do, and need to have opportunities to

experience nature and the outdoors in a direct, experiential, manner. Working with youth will also help stimulate a conservation ethic and instill a greater sense of pride for St. Croix’s natural environment.

How will this activity be carried out? The SEA Education Department will approach students in the schools throughout the

community that would like to be members of the junior club. Flyers will be place in the school activity boards, and also around the island.

Who will be responsible for this activity? Education Manager, Dan Odell, with support from Karisma Elien


Where will this activity take place? Local schools and at popular outdoor locations

When will this activity take place? From October 2006, to May, 2007

Assumptions: Youth will participate if attractive and fun activities are designed

Pre-requisites: Suite of activities selected/designed and methods of promotion and participation in a Club finalized

Activity 17: School Visit See Activity 11 description.

Activity 18: Newspaper column See Activity 4 description

Activity 19: Popular Song and School Song See Activity 14 description


Activity 20: Outdoors Activity Booklet

Why do this activity? Youth need more information on things they can do outside, as well as fun

experiments and activities they can do in nature. Work booklets are a popular printed material that students can use and then take home to refer to later.

How will this activity be carried out? Booklets will be designed using existing materials that are part of SEA’s education

program. The activities will be edited and then put together in an attractive booklet and used during school visits and as part of the SEA Youth Club.

Who will be responsible for this activity? Education Manager, Dan Odell, with support from Karisma Elien


Where will this activity take place? Prepared in SEA’s offices, printed, and distributed via school visits and activities

When will this activity take place? August 2006

Assumptions: Existing activity curriculum can be adapted to a workbook style

Pre-requisites: Campaign artwork


Activity 21: Poetry Readings and Booklet

Why do this activity? Poetry touches peoples’ emotions, and is a popular inspiration through which people

express their connection with nature

How will this activity be carried out? SEA will organize a poetry reading session open to the general public. People will be

asked to compose a poem on what makes them proud of St. Croix’s environment. Poems will be collected and formatted into a short booklet of compositions.


Who will this activity target? The general poetic public

Where will this activity take place? Island wide

When will this activity take place? February 2007

Assumptions: Collaboration from poets

Pre-requisites: location for the poetry reading, announcement made weeks ahead of time


Activity 22: Photography Exhibition and Auction

Why do this activity? There are many artists on the island, and a call for photography on what makes them

proud about St. Croix is a way to use art as a way to express pride in St. Croix. Photography can be used to support delivery of the campaign’s key messages to the public.

How will this activity be carried out? A call for photography will be distributed and promoted across the island. This activity

will be coordinated with an annual SEA auction, so that artists will have an opportunity to sell their prints.

Who will be responsible for this activity? Director of SEA and board members approval. TNC will also be involved and Karisma

Elien

Who will this activity target? The general art going public

Where will this activity take place? At the SEA annual auction

When will this activity take place? Call for painting will go out October 2006, with the exhibit and auction occurring in

February 2007

Assumptions: That SEA will hold the auction; that artists will produce photography

Pre-requisites: Coordination with artists groups; identification a spokesperson with in the artistic

community to help promote getting artwork


Activity 23: Video

Why do this activity? Video is an extremely powerful mechanism to reach a broad audience

How will this activity be carried out? Hold a meeting with video producers on island that may want to work on this project.

Then design a layout using approach and key messages that will be implemented in the video.

Who will be responsible for this activity? Campaign Manager, Karisma Elien, Video team members from community and SEA

Who will this activity target? Virgin Islands Community

Where will this activity take place? Collaboration of venues around the island.

When will this activity take place? October to April

Assumptions: Getting a team together that will be able to bring out the vision of the campaign in a

video that will be touch the community and get the message out. The funding for this project has to be carefully laid out as well as some monies might have to be raised. Having the support of the board will be the driving force of this activity.


Chapter 7: Monitoring PlanObjective 1: Fishing Regulations

Monitoring Strategy: Measure changes over time in attitudes towards fishing regulations.

What (indicators)

How (Method & Tasks) When Who Where Comments

Percentage of survey respondents who state that fishing out of season, small fish, and no take zones, should be fined.

Survey:

- Administer post campaign survey

- Compare with pre campaign survey

May 2006

May 2006

Campaign managers and survey enumerators Throughout

target area

Office prior to returning to Kent

Objective 2: Litter

Monitoring Strategy: Measure changes over time of the adoption of canvas bags for grocery shopping and distribution of campaign message.

What (indicators)


Visibility of bags in the community (counts outside grocery store.)

Volunteers to keep track of number of bags sent to stores every few weeks.

Survey:



By month 18

By month 18

Volunteers

Campaign managers

Throughout target area

What (indicators) How (Method & Tasks)

When Who Where Comments

Illegal Dumping Keep track of public reports that are sent out every month on this issue.

Survey:



By month 18

By month 18

Volunteers

Campaign managers



Objective 3: Sea Turtles

Monitoring Strategy: Measure changes over time in knowledge and attitude about Leatherback Sea Turtles.

What (indicators)


Log of school visits.

Pre and post mini surveys of student knowledge.

Video interviews with people at carnival.

Distribution of poster and its visibility.

Survey:



By month 18

Volunteers

Campaign managers


Objective Group D: Pride and Public Outreach Activities

Monitoring strategy: Measure changes over time in attitude and behaviour change regarding the environment.

What (indicators)


School visit log.

Letters to the editor solicited in newspaper column.

Revenue from art auction.

How many times the video plays on TV/internet.

Keep track of school log and junior member ship log

Design portfolio of all articles and replies

Account of the revenue from actionLog from TV station and internet update log monthly

Survey:



By month 18

By month 18

Volunteers

Campaign managers



Project Activities Pre-project Month 9 Mo 10 Mo 11 Mo 12 Mo 13 Mo 14 Mo 15 Mo 16 Mo 17 Mo 18 Mo 19 Mo 20

Sept 05 – June 06 June 06 July 06 Aug 06 Sept 06 Oct 06 Nov 06 Dec 06 Jan 07 Feb 07 Mar 07 April 07 May 07

Artwork, Slogan, MessagesCostume XXXX Video XXXX XXXXX XXXXXX XXXXXX XXXXXX

Newspaper column XXXXX XXXX XXXXXX XXXXXX XXXXXCanvas bag XXXXX XXXXXX XXXXX XXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXXX XXXXXXSongs XXXXXSEA Junior Club Design and Formation XXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXXX XXXXXXOutdoor Activity Booklet XXXXXX XXXXXGrocery Store canvas bag distribution XXXXXX XXXXX XXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXXX XXXXXXSea Turtle Float at Carnival XXXXXX XXXXXX XXXXXXVisiting Sports Events Radio Promotions XXXXX XXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXXX XXXXXXTopics TV program interview XXXXXX XXXXX XXXXXX Photography Exhibition and Auction (Announcement – Event) XXXX XXXXXX XXXXXX XXXXXX XXXXX

Poetry Readings and Booklet XXXXX School Visits XXXX XXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXXX Community talks XXXX XXXXX XXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXXX Interpretative Board XXXXX XXXXXX Poster XXXX Law Booklet XXXXXX

University of Kent Assignments Post project assessment &

reporting:

Post project survey ffdfagfAPost project questionnaire analysis Kent Module VII (June, 07) Final report (June, 07)

Chapter 8: Project Timeline


ReferencesESHAM, b 2001. Southgate Sub-Watershed Assesment & Manegagement Reccomendations. Prepared for St. Croix environmental Association. Arbortech Environmental Consultants, LLc. St. Croix, USVI. 41pp.

EBC, 1992. Eden Beac Environmental Assessment Report, St. Croix, U.S.V.I. Submitted to Virgin Islands Department of Planning and Natural Resources, St. Croix. Eden Beach Corporation, Westport Connecticut.Ca.600pp

Gladfelter, W.B., 1983. Marine Organisms and communities of St. Croix. Argus Press, St. Cropix. 198pp.

Terrestrial Habitat of the: Southgate Coastal Reserve: Coast & Habor SCR Techinical Report #6

Eckert, S.A. 2002. Distribution of juvenile leatherback sea turtle, Dermochelys coriacea, sightings. Marine Ecology Progress Series 230: 289-293.

Goff, G.P. and J. Lien. 1988. Atlantic leatherback turtles (Dermochelys coriacea) in cold water off Newfoundland and Labrador. Canadian Field Naturalist 102 (1):1-5.

Alexander, J.L and K.L. Garrett, Conrad and W. Coles. Tagging and nesting research of leatherback sea turles on St. Croix, USVI, 2003-2006. U.S. Fish and Wildlife Publication. 43pp.


AcknowledgementsI would like to thank the office of SEA and TNC for use of materials for the background information. I would like to thank the RARE team for their support and invaluable comments. I thank also Carol Cramer-Burke (my boss) for reviewing my work throughout the process of conducting research and surveys and for her suggestions and support given. Lastly, I thank my volunteers without your continual support and generous spirits it would have been impossible to complete the survey and also to the community of St. Croix for taking the time to support Conservation Education. Without the openhanded help of these individuals, this project plan would not have been possible.


APPENDICESAppendix 1: Island Biodiversity

Endangered

PlantsBuxus vahlii Vahl's boxCatesbaea melanocarpa Tropical Lilythorn (FE)Calyptranthes thomasiana Thomas' Lidflower (FE)Leptocereus grantianus SebucanPeperomia wheeleri Wheeler's PeperomiaZanthoxylum thomasianum St. Thomas Pricklyash (FE)Agave eggersiana Egger's AgaveCypselia humifusaIlex sideroxyloides Central American OakIlex urbaniana Urban's HollyTillandsia lineatispica PinonMammilaria nivosa Woolly NippleOpuntia triacanthaMaytenus cymosaOperculina triquetraCroton fishlockiiErythrina eggersii Egger’s CockspurGalactia eggersii Egger’s GalactiaByrsonima lucida x B. spicataMalpighia coccigeraMalpighia infestissima Stinging BushMalpighia linearisMalpighia woodburyana Cowage CherryEugenia xerophyticaPsidium amplexicauleSida eggersiiEugenia earhartiiSchoepfia schreberiBrassavola cuccullataEpidendrum bifidumEpidendrum ciliareEpidendrum cochleatumHabenaria alataOncidium prionochilumOncidium variegatumPolystachya concretaPonthieva racemosaPrescottia oliganthaPrescottia stachyoidesSpiranthes elataTetramicra canaliculataTetramicra canaliculata albaVanilla barbellata Vanilla orchidPeperomia myrtifolia Myrtle-leaved PeperomiaCoccoloba rugosaMachaonia woodburyanaManilkara bidentata BulletwoodSolanum conocarpum


Solanum mucronatumPilea richardii Richard’s ClearweedCallicarpa ampla Capa RosaNashia inaguensisGuaiacum officinale Lignum Vitae

AmphibiansEleutherodactylus schwartzi Virgin Islands Bo-peep

ReptilesEretmochelys imbricata Hawksbill TurtleDermochelys coriacea Leatherback TurtleAmeiva polops St. Croix Ground LizardEpicrates monensis granti Virgin Islands Tree BoaAlsophis sanctaecrucis St. Croix Racer

BirdsPelecanus occidentalis Brown PelicanDendrocygna arborea West Indian Whistling-DuckTachybaptus dominicus Least GrebePuffinus iherminieri Audubon’s ShearwaterSula dactylatra Masked BoobyFregata magnificens Magnificent FrigatebirdIxobrychus exilis Least BitternPhoenicopterus rubber Greater FlamingoRallus longirostris Clapper RailFulica caribaea Caribbean CootCharadrius alexandrinus Snowy PloverCalidris canutus Red KnotMegascops nudipes newtoni Puerto Rican Screech-OwlAnthracothorax dominicus Antillean MangoMyiarchus stolidus Puerto Rican Flycatcher Corvus leucognaphalus White-necked Crow

Threatened

PlantsStahlia monosperma Cobana Negra

ReptilesChelonia mydas Green TurtleMabuya sloanii complex Slipperyback SkinkAlsophis portoricensis Puerto Rican Racer

BirdsSterna dougallii Roseate TernPhaethon lepturus White-tailed Tropicbird Sula sula Red-footed Booby Fulica americana American CootHaematopus palliatus American OystercatcherCatoptrophorus semipalmatus Willet Numenius phaeopus Whimbrel


Columba leucocephala White-crowned PigeonGeotrygon mystacea Bridled Quail-DoveChordeiles gundlachii Antillean Nighthawk

Special Concern

BirdsPhaethon aethereus Red-billed TropicbirdAnas bahamensis White-cheeked Pintail Oxyura jamaicensis Ruddy DuckEgretta thula Snowy EgretFalco peregrinus Peregrine FalconCharadrius wilsonia Wilson’s PloverCalidris minutilla Least SandpiperLimnodromus griseus Short-billed DowitcherSterna antillarum Least Tern Progne dominicensis Caribbean MartinProtonotaria citrea Prothonotary WarblerWilsonia citrina Hooded WarblerArdea herodius Great Blue Heron Egretta tricolor Tricolored HeronNycticorax nycticorax Black-crowned Night-HeronSterna nilotica Gull-billed TernCoccyzus americanus Yellow-billed CuckooSphyrapicus varius Yellow-bellied SapsuckerDendroica coronata Yellow-rumped WarblerDendroica dominica Yellow-throated Warbler Dendroica palmarum Palm WarblerHelmitheros vermivorum Worm-eating WarblerSeiurus motacilla Louisiana WaterthrushOporornis formosus Kentucky WarblerGeothlypis trichas Common YellowthroatLoxigilla noctis Lesser Antillean Bullfinch


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