Forewards customer referral programs for ecommerce
Transcript of Forewards customer referral programs for ecommerce
“IF YOU’RE NOT USING FOREWARDS YOU’RE LOSING OUT ON SALES”
THE MOST INFLUENTIAL ADVERTISING
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This!
Not These Neilsen
WORD OF MOUTH HAS CHANGED
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Refer a few friends over days Broadcast to the WORLD in seconds!
go here…
CONSUMERS ARE INFLUENTIAL
57% of US adults are on Facebook 338 - Average number of friends
Pew research
73% of consumers say Social Media influenced a store visit decision
Empathica
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I’m a big deal
CUSTOMERS HAVE A LOT TO SAY
83% of consumers are willing to refer
Texas Tech
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IT’S WORTH ASKING
65% of new business comes from referrals New York Times People are 4X more likely to buy when referred by a friend Nielsen
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TURN TRANSACTIONS INTO REFERRALS
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A customer buys something from your store
We trigger a markeCng campaign asking them to share
They share an incenCve with friends and also receive a reward themselves
How you ask: • Targeted template campaigns and messages
THE SECRET TO MORE REFERRALS (1)
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THE SECRET TO MORE REFERRALS (2)
When you ask • Triggered emails at key moments of the customer
journey
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THE SECRET TO MORE REFERRALS (3)
Test, test, test • Quickly test and compare hypotheses
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REAL WORLD RESULTS
“Global beauty brand” – $10,000+ referral sales in first 2 months – 30%+ of customers will refer
“Boutique women’s retailer” – $3000+ referral sales in first 2 weeks – 35%+ of customers will refer
“Custom art prints” – $2500+ referral sales in first 3 weeks – 8% lift in sales
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BUILD A PROFILE OF YOUR BEST ADVOCATES
A recipe to find more advocates • Gender • Location • # of Friends • Purchase behavior • Purchase influence
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Find more of me!
LEARN MORE
• http://forewardsapp.com/
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